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THE NEW ROAD

TO SOCIAL MEDIA
PUTTING ON THE RITZ BY DAVE DABBAH
PUTTING ON THE
RITZ
THE RITZ WAY Q1
What is the most important thing you
need to know about social media?
GREAT CONTENT
IS JOBONE
1. Make Your Content Memorable
- use farm animals, aliens, etc
2. Content speaks to Specific Channels
- Facebook, Twitter, Linkedin, Blog, etc
3. Pretend your programming a TV Network
(we create our own channels - different types of programs)
4. Develop Content that your audience will find useful
5. Please, please…be creative….
6. #RCMemories
THE RITZ WAY Q2
Should your
social media
team be on
offense or
defense?

OFFENSE
DEFENSE
PLAY BOTH ENDS
OF THE
COURT
1. Always be working on new programs
& concepts…be innovative.
2. Drive social media momentum by
being creative…..creative = viral
3. Find issues before your viewers do
4. Make rapid changes to your social media program
to reflect current events.
THE RITZ WAY Q3
How do you protect your brand in a
world of instant mistakes?
THE INTERNET IS
A BIG
PLACE
Monitor the
channels that
matter to your
world!
THE RITZ WAY Q4
Should we take chances with our
social media?
PEOPLE WANT TO
FEEL
Make your
audience laugh,
cry or yell!
THE RITZ WAY Q5
What should we really measure with
regards to social media?
MEASURE IT ALL
BUT?
Only use what
is important to
your brand.
DROP ME A LINE
Dave Dabbah
GM/Hawq.com
dave @ hawq.com
650.248.8426

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Inbound Marketing Summit - The New Road to Social Media - Dave Dabbah

  • 1. THE NEW ROAD TO SOCIAL MEDIA PUTTING ON THE RITZ BY DAVE DABBAH
  • 3. THE RITZ WAY Q1 What is the most important thing you need to know about social media?
  • 4. GREAT CONTENT IS JOBONE 1. Make Your Content Memorable - use farm animals, aliens, etc 2. Content speaks to Specific Channels - Facebook, Twitter, Linkedin, Blog, etc 3. Pretend your programming a TV Network (we create our own channels - different types of programs) 4. Develop Content that your audience will find useful 5. Please, please…be creative…. 6. #RCMemories
  • 5. THE RITZ WAY Q2 Should your social media team be on offense or defense? OFFENSE DEFENSE
  • 6. PLAY BOTH ENDS OF THE COURT 1. Always be working on new programs & concepts…be innovative. 2. Drive social media momentum by being creative…..creative = viral 3. Find issues before your viewers do 4. Make rapid changes to your social media program to reflect current events.
  • 7. THE RITZ WAY Q3 How do you protect your brand in a world of instant mistakes?
  • 8. THE INTERNET IS A BIG PLACE Monitor the channels that matter to your world!
  • 9. THE RITZ WAY Q4 Should we take chances with our social media?
  • 10. PEOPLE WANT TO FEEL Make your audience laugh, cry or yell!
  • 11. THE RITZ WAY Q5 What should we really measure with regards to social media?
  • 12. MEASURE IT ALL BUT? Only use what is important to your brand.
  • 13. DROP ME A LINE Dave Dabbah GM/Hawq.com dave @ hawq.com 650.248.8426