SlideShare a Scribd company logo
1
B2B TRENDS
F O R T H E
C O N T R A R I A N M A R K E T E R
Hi, I’m Jon Lombardo
2
FOLLOW ME ON LINKEDIN
3
How
We Think
About Trends
Our Trends Are
Contrarian By Design
ContrarianConsensus
Wrong Right
Source: Howard Marks 4
Our Trends Are
Actionable Today
“The future is already
here — it's just not
very evenly distributed.”
– William Gibson
5Source: William Gibson
6
START
WITH WHO
Most Marketing Today Is
*Not* Customer-Centric
of buyers say
advertising is relevant
to them3%
7Source: Infolinks study on “banner blindness”
only
Real Customer-Centric Marketing Is
Radically Individualistic
Source: Netflix Blog On “Artwork Personalization” 8
That Means Even The Smallest Detail Is
Informed By Data
9
ROMANTIC
COMEDIC
Source: Netflix Blog On “Artwork Personalization”
Conversely, Most B2B Personas Are
Informed By Guesswork
Rachel
From Research
Sarah
From Sales
Peter
From Procurement
10Source: Your Guess Is As Good As Mine
Artificial Intelligence
Engagement
Machine Learning
Malware
Phishing
Security Hacker
Risk Management
0 1400400 1000
Enter “The Netflix Era”
By Starting With Data-Driven Personas
TRENDING CONTENTWEBSITE DEMOGRAPHICS
11Source: LinkedIn
12
FIRST
TO MIND
Being First To Market Isn’t Enough
Source: 22 Immutable Laws of Marketing
Altair 8800 Apple
13
MARKETSHARE
BRAND AWARENESS
0% 10% 20% 30% 40% 50%
40%
20%
0%
60%
Source: American Marketing Association Study, “How Brand Awareness Aids Profitability”
Unless You Are Also First To Mind
14
If You Can’t Be First To Mind,
Invent A New Category
Lindbergh Earheart
Source: 22 Immutable Laws of Marketing 15
Emerging
Awareness
Strong
Awareness
Weak
Awareness
No
Awareness
Find “First To Mind” Opportunities
ENGAGEMENT
REACH
High
100%
High
100%
Low
0%
Low
0%
HEALTHCAREVALUE-BASED CARE
16Source: LinkedIn
17
THE
ORIGINALITY
DELUSION
Marketing Is Obsessed With Newness
CREATIVE
BRIEF
NEVER BEEN
DONE BEFORE
NEVER BEEN
DONE BEFORE
NEVER BEEN
DONE BEFORE
NEVER BEEN
DONE BEFORE
NEVER BEEN
DONE BEFORE
NEVER BEEN
DONE BEFORE
NEVER BEEN
DONE BEFORE
NEVER BEEN
DONE BEFORE
NEVER BEEN
DONE BEFORE
NEVER BEEN
DONE BEFORE
18Source: All Creative Briefs
But New Isn’t What Sells
2009
19Source: The Drum, “Why Research Shows You’re Better Off With Your Existing Ad Campaign”Source: The Branding Journal, ”What To Learn From Tropicana’s Redesign Failure”
new ad campaigns
outperform old campaigns
1 5
only
in
What Sells Is Relevance + Familiarity
63%
34%
RELEVANCE
ORIGINALITY
What Do CXOs Want From
Thought Leadership?
20
2x
Source: LinkedIn + Edelman Research, “How Thought Leadership Impacts B2B Demand Generation”
Don’t Sell “Original,” Sell “MAYA”
21Source: Raymond Loewy, “MAYA Principle”
MOST ADVANCED, YET ACCEPTABLE
In B2B, That Means
Investing In A Familiar Franchise
22Source: LinkedIn
23
24
Marketers Have Chosen To Imitate
The Newspaper Model
24
Hollywood Has A More Profitable Approach:
The Blockbuster Model
25
In 2016, Disney made only 13
films, including the top four
highest grossing films of the year.
1. Hollywood Tells Fewer Stories
Captain America: Civil War ($1.15 B)
Zootopia ($1.02 B)
The Jungle Book ($955.6M—$1B)
Finding Dory ($916.4M—$1B)
26
2. Hollywood Tells Older Stories
27
3. Hollywood Sells Total Merchandising
Source: Revenues & Profits, “Understanding Disney’s Business Model” 28
The Blockbuster Formula Works In B2B
29
MQLNO YES REVENUESALESNURTURE
BLOCKBUSTER
Blockbusters Build Brand + Demand
30
31
YOU ARE WHAT
YOU SIGNAL
Which Ad Looks
More Expensive?
32
Signaling Explains
Why Expensive Advertising Works
“The fact that a product is heavily
advertised -- regardless of its
message -- is evidence to the
consumer that the quality of the
product is high.”
33
That’s Why Companies Like Apple
Only Buy The Most Expensive Inventory
34
And Yet, Most Media Buyers Want
The Cheapest Inventory Possible
35
So Are Your Ads Reassuringly Expensive,
Or Worryingly Cheap?
36
THE WAR ON
BRAND
Brand Marketers Are
Losing The Budget Battle
2007
47%
2016
72%
38Source: IPA Study, Marketing Effectiveness In The Digital Era
Direct Response Wins In The Short-Run,
But Brand Wins In The Long-Run
Source: IPA Study, Marketing Effectiveness In The Digital Era
70%
60%
40%
10%
30%
0%
50%
20%
0 — 6 7 — 18 19 — 30 > 30
CAMPAIGN DURATION
Months
ACTIVATION EFFECTS
MARKET SHARE EFFECTS
39
% REPORTING
VERY LARGE
EFFECTS
This War Isn’t Worth Fighting,
Negotiate A Truce With The “60:40 Rule“
% ACQUISITION
BUDGET
# OF VERY
LARGE EFFECTS
10
8
6
2
4
0
0 20 40 60 80 100
40Source: IPA Study, Marketing Effectiveness In The Digital Era
ACQUISITION
ONLY
0.2%
Source: LinkedIn Data
1.5%
1.0%
0.5%
0.0%
BRAND &
ACQUISITION
1.2%
Conversion Rate
Synchronize Brand And Demand
To Optimize Performance
41
42
How
Can I Apply These
Trends Today?
1 ​Build dynamic personas using 1st party data.
2 ​Be first to mind among potential buyers.
3 ​Appreciate that old ideas often outperform new ideas.
4 ​Develop blockbuster franchises to breakthrough.
43
5 ​Reach those audiences in premium contexts.
6 ​Balance short-term and long-term ROI with the 60:40 rule.
44
The Future of B2B Marketing: Trends and Implications for Marketers

More Related Content

What's hot

Green marketing- Marketing Management- MBA
Green marketing- Marketing Management- MBAGreen marketing- Marketing Management- MBA
Green marketing- Marketing Management- MBA
VineethJose5
 
Reliance mart ( pratik negi)
Reliance mart ( pratik negi)Reliance mart ( pratik negi)
Reliance mart ( pratik negi)
pratik negi
 
VIP Industries
VIP IndustriesVIP Industries
VIP Industries
Sudipayan Basu
 
Digital marketing is new era for indian economy growth
Digital marketing is new era for indian economy growth Digital marketing is new era for indian economy growth
Digital marketing is new era for indian economy growth
Sagnik Dasgupta
 
MBA Marketing SIP Report
MBA Marketing SIP ReportMBA Marketing SIP Report
MBA Marketing SIP Report
dharam93
 
Impact of Digital Marketing on eCommerce - Final Report
Impact of Digital Marketing on eCommerce - Final ReportImpact of Digital Marketing on eCommerce - Final Report
Impact of Digital Marketing on eCommerce - Final Report
Cybez
 
A project report on retail industry in india
A project report on retail industry in indiaA project report on retail industry in india
A project report on retail industry in india
Projects Kart
 
Summer Internship Project Report on Digital Marketing for INTERALLAINCE WER...
 Summer Internship Project Report on  Digital Marketing for INTERALLAINCE WER... Summer Internship Project Report on  Digital Marketing for INTERALLAINCE WER...
Summer Internship Project Report on Digital Marketing for INTERALLAINCE WER...
anonymous
 
A Comprehensive Project report on Indian Advertising Industry
A Comprehensive Project report on Indian Advertising IndustryA Comprehensive Project report on Indian Advertising Industry
A Comprehensive Project report on Indian Advertising Industry
Bhavik Parmar
 
A Study on marketing mix & competitive analysis of “Pure it” (HUL)
A Study on marketing mix & competitive analysis of “Pure it” (HUL)A Study on marketing mix & competitive analysis of “Pure it” (HUL)
A Study on marketing mix & competitive analysis of “Pure it” (HUL)
jitu9030394490
 
Sonia final
Sonia finalSonia final
Sonia final
sonia gupta
 
Spencer's summer internship project report
Spencer's summer internship project reportSpencer's summer internship project report
Spencer's summer internship project report
Ajay Kumar Gupta
 
ITC summer-internship_report
ITC  summer-internship_reportITC  summer-internship_report
ITC summer-internship_report
Home
 
Reliance retail
Reliance retailReliance retail
Reliance retail
Shwetangi Sinha
 
Conjoint and cluster analysis
Conjoint and cluster analysisConjoint and cluster analysis
Conjoint and cluster analysis
Kiruba Vishvagarma
 
MBA Summer Internship Project Report
MBA Summer Internship Project ReportMBA Summer Internship Project Report
MBA Summer Internship Project Report
prateek tyagi
 
Reckitt Benckiser Bangladesh Limited
Reckitt Benckiser Bangladesh LimitedReckitt Benckiser Bangladesh Limited
Reckitt Benckiser Bangladesh Limited
Md. Tanjirul Islam
 
Capstone Project Topics For MBA Marketing
Capstone Project Topics For MBA MarketingCapstone Project Topics For MBA Marketing
Capstone Project Topics For MBA Marketing
Capstone Project Ideas
 
How digital marketing creates user engagement , summer internship project rep...
How digital marketing creates user engagement , summer internship project rep...How digital marketing creates user engagement , summer internship project rep...
How digital marketing creates user engagement , summer internship project rep...
Priyansh Kesarwani
 
Itc
ItcItc

What's hot (20)

Green marketing- Marketing Management- MBA
Green marketing- Marketing Management- MBAGreen marketing- Marketing Management- MBA
Green marketing- Marketing Management- MBA
 
Reliance mart ( pratik negi)
Reliance mart ( pratik negi)Reliance mart ( pratik negi)
Reliance mart ( pratik negi)
 
VIP Industries
VIP IndustriesVIP Industries
VIP Industries
 
Digital marketing is new era for indian economy growth
Digital marketing is new era for indian economy growth Digital marketing is new era for indian economy growth
Digital marketing is new era for indian economy growth
 
MBA Marketing SIP Report
MBA Marketing SIP ReportMBA Marketing SIP Report
MBA Marketing SIP Report
 
Impact of Digital Marketing on eCommerce - Final Report
Impact of Digital Marketing on eCommerce - Final ReportImpact of Digital Marketing on eCommerce - Final Report
Impact of Digital Marketing on eCommerce - Final Report
 
A project report on retail industry in india
A project report on retail industry in indiaA project report on retail industry in india
A project report on retail industry in india
 
Summer Internship Project Report on Digital Marketing for INTERALLAINCE WER...
 Summer Internship Project Report on  Digital Marketing for INTERALLAINCE WER... Summer Internship Project Report on  Digital Marketing for INTERALLAINCE WER...
Summer Internship Project Report on Digital Marketing for INTERALLAINCE WER...
 
A Comprehensive Project report on Indian Advertising Industry
A Comprehensive Project report on Indian Advertising IndustryA Comprehensive Project report on Indian Advertising Industry
A Comprehensive Project report on Indian Advertising Industry
 
A Study on marketing mix & competitive analysis of “Pure it” (HUL)
A Study on marketing mix & competitive analysis of “Pure it” (HUL)A Study on marketing mix & competitive analysis of “Pure it” (HUL)
A Study on marketing mix & competitive analysis of “Pure it” (HUL)
 
Sonia final
Sonia finalSonia final
Sonia final
 
Spencer's summer internship project report
Spencer's summer internship project reportSpencer's summer internship project report
Spencer's summer internship project report
 
ITC summer-internship_report
ITC  summer-internship_reportITC  summer-internship_report
ITC summer-internship_report
 
Reliance retail
Reliance retailReliance retail
Reliance retail
 
Conjoint and cluster analysis
Conjoint and cluster analysisConjoint and cluster analysis
Conjoint and cluster analysis
 
MBA Summer Internship Project Report
MBA Summer Internship Project ReportMBA Summer Internship Project Report
MBA Summer Internship Project Report
 
Reckitt Benckiser Bangladesh Limited
Reckitt Benckiser Bangladesh LimitedReckitt Benckiser Bangladesh Limited
Reckitt Benckiser Bangladesh Limited
 
Capstone Project Topics For MBA Marketing
Capstone Project Topics For MBA MarketingCapstone Project Topics For MBA Marketing
Capstone Project Topics For MBA Marketing
 
How digital marketing creates user engagement , summer internship project rep...
How digital marketing creates user engagement , summer internship project rep...How digital marketing creates user engagement , summer internship project rep...
How digital marketing creates user engagement , summer internship project rep...
 
Itc
ItcItc
Itc
 

Similar to The Future of B2B Marketing: Trends and Implications for Marketers

[Webinar] 5 B2B Marketing Trends to Own in 2018
[Webinar] 5 B2B Marketing Trends to Own in 2018[Webinar] 5 B2B Marketing Trends to Own in 2018
[Webinar] 5 B2B Marketing Trends to Own in 2018
Turn Left Media
 
"2018 B2B Marketing Trends" presented by Peter Weinberg at #FlipMyFunnel 2018
"2018 B2B Marketing Trends" presented by Peter Weinberg at #FlipMyFunnel 2018"2018 B2B Marketing Trends" presented by Peter Weinberg at #FlipMyFunnel 2018
"2018 B2B Marketing Trends" presented by Peter Weinberg at #FlipMyFunnel 2018
#FlipMyFunnel
 
Fünf B2B Marketing Trends aus der Sicht von LinkedIn #AFBMC
Fünf B2B Marketing Trends aus der Sicht von LinkedIn #AFBMCFünf B2B Marketing Trends aus der Sicht von LinkedIn #AFBMC
Fünf B2B Marketing Trends aus der Sicht von LinkedIn #AFBMC
AllFacebook.de
 
2017 B2B Trends
2017 B2B Trends2017 B2B Trends
2017 B2B Trends
LinkedIn
 
7 B2B Marketing Trends for Driving Growth
7 B2B Marketing Trends for Driving Growth7 B2B Marketing Trends for Driving Growth
7 B2B Marketing Trends for Driving Growth
Digital Vidya
 
5 Tips To Maximize Customer Acquisition Via Growth Hacking
5 Tips To Maximize Customer Acquisition Via Growth Hacking5 Tips To Maximize Customer Acquisition Via Growth Hacking
5 Tips To Maximize Customer Acquisition Via Growth Hacking
ReferralCandy
 
Brand Building In The Age Of The Customer Experience
Brand Building In The Age Of The Customer ExperienceBrand Building In The Age Of The Customer Experience
Brand Building In The Age Of The Customer Experience
Influitive
 
Get Smart on B2B Marketing with our 7 Emerging Trends for 2017
Get Smart on B2B Marketing with our 7 Emerging Trends for 2017Get Smart on B2B Marketing with our 7 Emerging Trends for 2017
Get Smart on B2B Marketing with our 7 Emerging Trends for 2017
LinkedIn
 
Content Marketing: The Present and Future of PR?
Content Marketing: The Present and Future of PR?Content Marketing: The Present and Future of PR?
Content Marketing: The Present and Future of PR?
Joe Pulizzi
 
What Content Must Learn from Advertising #ContentIsrael15
What Content Must Learn from Advertising #ContentIsrael15What Content Must Learn from Advertising #ContentIsrael15
What Content Must Learn from Advertising #ContentIsrael15
MRY
 
Future of advertising - Some thoughts from the present to predict the future ...
Future of advertising - Some thoughts from the present to predict the future ...Future of advertising - Some thoughts from the present to predict the future ...
Future of advertising - Some thoughts from the present to predict the future ...
Agustín Soriano
 
Future of advertising by JWT Amsterdam
Future of advertising by JWT Amsterdam Future of advertising by JWT Amsterdam
Future of advertising by JWT Amsterdam
Associação Portuguesa dos Profissionais de Marketing
 
2015 Summit Keynote
2015 Summit Keynote2015 Summit Keynote
2015 Summit Keynote
Red Sky Strategic Communication
 
What's New in B2B Marketing
What's New in B2B MarketingWhat's New in B2B Marketing
What's New in B2B Marketing
removed_0a4e0fafd2aad264949588ecbb9ddff0
 
Slides for Blog World Expo Oct 2010
Slides for Blog World Expo Oct 2010Slides for Blog World Expo Oct 2010
Slides for Blog World Expo Oct 2010
johncaplan1
 
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The UglySocial Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
Bernie Borges
 
Smoking gun influencer marketing 2019
Smoking gun influencer marketing 2019Smoking gun influencer marketing 2019
Smoking gun influencer marketing 2019
Smoking Gun
 
“Empowering Consumers with Experiences That Drive Profits” Jeff Molander at L...
“Empowering Consumers with Experiences That Drive Profits” Jeff Molander at L...“Empowering Consumers with Experiences That Drive Profits” Jeff Molander at L...
“Empowering Consumers with Experiences That Drive Profits” Jeff Molander at L...
Jeff Molander
 
Right Content. Right Response.™ with Pulizzi, Granoff, and Massey
Right Content. Right Response.™ with Pulizzi, Granoff, and MasseyRight Content. Right Response.™ with Pulizzi, Granoff, and Massey
Right Content. Right Response.™ with Pulizzi, Granoff, and Massey
Brian Massey
 
ROSI - Return on Social Investment
ROSI - Return on Social InvestmentROSI - Return on Social Investment
ROSI - Return on Social Investment
BBDO
 

Similar to The Future of B2B Marketing: Trends and Implications for Marketers (20)

[Webinar] 5 B2B Marketing Trends to Own in 2018
[Webinar] 5 B2B Marketing Trends to Own in 2018[Webinar] 5 B2B Marketing Trends to Own in 2018
[Webinar] 5 B2B Marketing Trends to Own in 2018
 
"2018 B2B Marketing Trends" presented by Peter Weinberg at #FlipMyFunnel 2018
"2018 B2B Marketing Trends" presented by Peter Weinberg at #FlipMyFunnel 2018"2018 B2B Marketing Trends" presented by Peter Weinberg at #FlipMyFunnel 2018
"2018 B2B Marketing Trends" presented by Peter Weinberg at #FlipMyFunnel 2018
 
Fünf B2B Marketing Trends aus der Sicht von LinkedIn #AFBMC
Fünf B2B Marketing Trends aus der Sicht von LinkedIn #AFBMCFünf B2B Marketing Trends aus der Sicht von LinkedIn #AFBMC
Fünf B2B Marketing Trends aus der Sicht von LinkedIn #AFBMC
 
2017 B2B Trends
2017 B2B Trends2017 B2B Trends
2017 B2B Trends
 
7 B2B Marketing Trends for Driving Growth
7 B2B Marketing Trends for Driving Growth7 B2B Marketing Trends for Driving Growth
7 B2B Marketing Trends for Driving Growth
 
5 Tips To Maximize Customer Acquisition Via Growth Hacking
5 Tips To Maximize Customer Acquisition Via Growth Hacking5 Tips To Maximize Customer Acquisition Via Growth Hacking
5 Tips To Maximize Customer Acquisition Via Growth Hacking
 
Brand Building In The Age Of The Customer Experience
Brand Building In The Age Of The Customer ExperienceBrand Building In The Age Of The Customer Experience
Brand Building In The Age Of The Customer Experience
 
Get Smart on B2B Marketing with our 7 Emerging Trends for 2017
Get Smart on B2B Marketing with our 7 Emerging Trends for 2017Get Smart on B2B Marketing with our 7 Emerging Trends for 2017
Get Smart on B2B Marketing with our 7 Emerging Trends for 2017
 
Content Marketing: The Present and Future of PR?
Content Marketing: The Present and Future of PR?Content Marketing: The Present and Future of PR?
Content Marketing: The Present and Future of PR?
 
What Content Must Learn from Advertising #ContentIsrael15
What Content Must Learn from Advertising #ContentIsrael15What Content Must Learn from Advertising #ContentIsrael15
What Content Must Learn from Advertising #ContentIsrael15
 
Future of advertising - Some thoughts from the present to predict the future ...
Future of advertising - Some thoughts from the present to predict the future ...Future of advertising - Some thoughts from the present to predict the future ...
Future of advertising - Some thoughts from the present to predict the future ...
 
Future of advertising by JWT Amsterdam
Future of advertising by JWT Amsterdam Future of advertising by JWT Amsterdam
Future of advertising by JWT Amsterdam
 
2015 Summit Keynote
2015 Summit Keynote2015 Summit Keynote
2015 Summit Keynote
 
What's New in B2B Marketing
What's New in B2B MarketingWhat's New in B2B Marketing
What's New in B2B Marketing
 
Slides for Blog World Expo Oct 2010
Slides for Blog World Expo Oct 2010Slides for Blog World Expo Oct 2010
Slides for Blog World Expo Oct 2010
 
Social Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The UglySocial Media Marketing: The Good, The Bad, The Ugly
Social Media Marketing: The Good, The Bad, The Ugly
 
Smoking gun influencer marketing 2019
Smoking gun influencer marketing 2019Smoking gun influencer marketing 2019
Smoking gun influencer marketing 2019
 
“Empowering Consumers with Experiences That Drive Profits” Jeff Molander at L...
“Empowering Consumers with Experiences That Drive Profits” Jeff Molander at L...“Empowering Consumers with Experiences That Drive Profits” Jeff Molander at L...
“Empowering Consumers with Experiences That Drive Profits” Jeff Molander at L...
 
Right Content. Right Response.™ with Pulizzi, Granoff, and Massey
Right Content. Right Response.™ with Pulizzi, Granoff, and MasseyRight Content. Right Response.™ with Pulizzi, Granoff, and Massey
Right Content. Right Response.™ with Pulizzi, Granoff, and Massey
 
ROSI - Return on Social Investment
ROSI - Return on Social InvestmentROSI - Return on Social Investment
ROSI - Return on Social Investment
 

More from Demandbase

What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Demandbase
 
Yes, It's Your Fault Book Launch Webinar
Yes, It's Your Fault Book Launch WebinarYes, It's Your Fault Book Launch Webinar
Yes, It's Your Fault Book Launch Webinar
Demandbase
 
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthTop 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Demandbase
 
NexGen Alignment: ABM’s Role in Uniting Marketing and Sales
NexGen Alignment: ABM’s Role in Uniting Marketing and SalesNexGen Alignment: ABM’s Role in Uniting Marketing and Sales
NexGen Alignment: ABM’s Role in Uniting Marketing and Sales
Demandbase
 
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdfDGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
Demandbase
 
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDigital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Demandbase
 
Winning Target Accounts in a Cookieless Era
Winning Target Accounts in a Cookieless EraWinning Target Accounts in a Cookieless Era
Winning Target Accounts in a Cookieless Era
Demandbase
 
B2B & GTM Trends and Predictions for 2024.pdf
B2B & GTM Trends and Predictions for 2024.pdfB2B & GTM Trends and Predictions for 2024.pdf
B2B & GTM Trends and Predictions for 2024.pdf
Demandbase
 
The Reports Your CMO Wants to See
The Reports Your CMO Wants to SeeThe Reports Your CMO Wants to See
The Reports Your CMO Wants to See
Demandbase
 
Data Champions League: Winning Strategies for B2B Success
Data Champions League: Winning Strategies for B2B SuccessData Champions League: Winning Strategies for B2B Success
Data Champions League: Winning Strategies for B2B Success
Demandbase
 
Demandbase + GTM Partners Analyst Hour - ROI Framework Workshop
Demandbase + GTM Partners Analyst Hour - ROI Framework WorkshopDemandbase + GTM Partners Analyst Hour - ROI Framework Workshop
Demandbase + GTM Partners Analyst Hour - ROI Framework Workshop
Demandbase
 
The Magic ABM Potion: Key Elements to Think About When Creating Your ABM Stra...
The Magic ABM Potion: Key Elements to Think About When Creating Your ABM Stra...The Magic ABM Potion: Key Elements to Think About When Creating Your ABM Stra...
The Magic ABM Potion: Key Elements to Think About When Creating Your ABM Stra...
Demandbase
 
The Reports Your CMO Wants to See (OpsStars)
The Reports Your CMO Wants to See (OpsStars)The Reports Your CMO Wants to See (OpsStars)
The Reports Your CMO Wants to See (OpsStars)
Demandbase
 
Revolutionize Financial Services with AI-driven intent + SFMC Journeys
Revolutionize Financial Services with AI-driven intent + SFMC JourneysRevolutionize Financial Services with AI-driven intent + SFMC Journeys
Revolutionize Financial Services with AI-driven intent + SFMC Journeys
Demandbase
 
Nothing Works Anymore: Why B2B Needs A New Playbook
Nothing Works Anymore: Why B2B Needs A New PlaybookNothing Works Anymore: Why B2B Needs A New Playbook
Nothing Works Anymore: Why B2B Needs A New Playbook
Demandbase
 
Customer Lab: Maximizing Your ROI with Demandbase: A Practical Playbook for M...
Customer Lab: Maximizing Your ROI with Demandbase: A Practical Playbook for M...Customer Lab: Maximizing Your ROI with Demandbase: A Practical Playbook for M...
Customer Lab: Maximizing Your ROI with Demandbase: A Practical Playbook for M...
Demandbase
 
Analytics that Matter: How to Turn Raw Data Into Actionable Insight Through H...
Analytics that Matter: How to Turn Raw Data Into Actionable Insight Through H...Analytics that Matter: How to Turn Raw Data Into Actionable Insight Through H...
Analytics that Matter: How to Turn Raw Data Into Actionable Insight Through H...
Demandbase
 
A Marketers Tale: How ABM Was Successfully Launched at Thales
A Marketers Tale: How ABM Was Successfully Launched at ThalesA Marketers Tale: How ABM Was Successfully Launched at Thales
A Marketers Tale: How ABM Was Successfully Launched at Thales
Demandbase
 
ABM in a Downturn_ Account Intelligence to Do More with Less (Demandbase).pptx
ABM in a Downturn_ Account Intelligence to Do More with Less (Demandbase).pptxABM in a Downturn_ Account Intelligence to Do More with Less (Demandbase).pptx
ABM in a Downturn_ Account Intelligence to Do More with Less (Demandbase).pptx
Demandbase
 
How to Adjust Your GTM Strategy When Things Don’t Go to Plan
How to Adjust Your GTM Strategy When Things Don’t Go to Plan How to Adjust Your GTM Strategy When Things Don’t Go to Plan
How to Adjust Your GTM Strategy When Things Don’t Go to Plan
Demandbase
 

More from Demandbase (20)

What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
 
Yes, It's Your Fault Book Launch Webinar
Yes, It's Your Fault Book Launch WebinarYes, It's Your Fault Book Launch Webinar
Yes, It's Your Fault Book Launch Webinar
 
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthTop 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
 
NexGen Alignment: ABM’s Role in Uniting Marketing and Sales
NexGen Alignment: ABM’s Role in Uniting Marketing and SalesNexGen Alignment: ABM’s Role in Uniting Marketing and Sales
NexGen Alignment: ABM’s Role in Uniting Marketing and Sales
 
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdfDGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
 
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDigital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
 
Winning Target Accounts in a Cookieless Era
Winning Target Accounts in a Cookieless EraWinning Target Accounts in a Cookieless Era
Winning Target Accounts in a Cookieless Era
 
B2B & GTM Trends and Predictions for 2024.pdf
B2B & GTM Trends and Predictions for 2024.pdfB2B & GTM Trends and Predictions for 2024.pdf
B2B & GTM Trends and Predictions for 2024.pdf
 
The Reports Your CMO Wants to See
The Reports Your CMO Wants to SeeThe Reports Your CMO Wants to See
The Reports Your CMO Wants to See
 
Data Champions League: Winning Strategies for B2B Success
Data Champions League: Winning Strategies for B2B SuccessData Champions League: Winning Strategies for B2B Success
Data Champions League: Winning Strategies for B2B Success
 
Demandbase + GTM Partners Analyst Hour - ROI Framework Workshop
Demandbase + GTM Partners Analyst Hour - ROI Framework WorkshopDemandbase + GTM Partners Analyst Hour - ROI Framework Workshop
Demandbase + GTM Partners Analyst Hour - ROI Framework Workshop
 
The Magic ABM Potion: Key Elements to Think About When Creating Your ABM Stra...
The Magic ABM Potion: Key Elements to Think About When Creating Your ABM Stra...The Magic ABM Potion: Key Elements to Think About When Creating Your ABM Stra...
The Magic ABM Potion: Key Elements to Think About When Creating Your ABM Stra...
 
The Reports Your CMO Wants to See (OpsStars)
The Reports Your CMO Wants to See (OpsStars)The Reports Your CMO Wants to See (OpsStars)
The Reports Your CMO Wants to See (OpsStars)
 
Revolutionize Financial Services with AI-driven intent + SFMC Journeys
Revolutionize Financial Services with AI-driven intent + SFMC JourneysRevolutionize Financial Services with AI-driven intent + SFMC Journeys
Revolutionize Financial Services with AI-driven intent + SFMC Journeys
 
Nothing Works Anymore: Why B2B Needs A New Playbook
Nothing Works Anymore: Why B2B Needs A New PlaybookNothing Works Anymore: Why B2B Needs A New Playbook
Nothing Works Anymore: Why B2B Needs A New Playbook
 
Customer Lab: Maximizing Your ROI with Demandbase: A Practical Playbook for M...
Customer Lab: Maximizing Your ROI with Demandbase: A Practical Playbook for M...Customer Lab: Maximizing Your ROI with Demandbase: A Practical Playbook for M...
Customer Lab: Maximizing Your ROI with Demandbase: A Practical Playbook for M...
 
Analytics that Matter: How to Turn Raw Data Into Actionable Insight Through H...
Analytics that Matter: How to Turn Raw Data Into Actionable Insight Through H...Analytics that Matter: How to Turn Raw Data Into Actionable Insight Through H...
Analytics that Matter: How to Turn Raw Data Into Actionable Insight Through H...
 
A Marketers Tale: How ABM Was Successfully Launched at Thales
A Marketers Tale: How ABM Was Successfully Launched at ThalesA Marketers Tale: How ABM Was Successfully Launched at Thales
A Marketers Tale: How ABM Was Successfully Launched at Thales
 
ABM in a Downturn_ Account Intelligence to Do More with Less (Demandbase).pptx
ABM in a Downturn_ Account Intelligence to Do More with Less (Demandbase).pptxABM in a Downturn_ Account Intelligence to Do More with Less (Demandbase).pptx
ABM in a Downturn_ Account Intelligence to Do More with Less (Demandbase).pptx
 
How to Adjust Your GTM Strategy When Things Don’t Go to Plan
How to Adjust Your GTM Strategy When Things Don’t Go to Plan How to Adjust Your GTM Strategy When Things Don’t Go to Plan
How to Adjust Your GTM Strategy When Things Don’t Go to Plan
 

Recently uploaded

2025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 20242025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 2024
JimWilliams206540
 
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed GuideMastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Kopa Global Technologies
 
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
InstBlast Marketing
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptxEmbark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
Omnama Fashions
 
Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...
Bertie Birchfield
 
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxMindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
elizabethella096
 
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Amsive
 
THE STORY COMMUNICATION Credential 2024.pptx
THE STORY COMMUNICATION Credential 2024.pptxTHE STORY COMMUNICATION Credential 2024.pptx
THE STORY COMMUNICATION Credential 2024.pptx
huyenngo62
 
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloMastering Your Online Visibility - Fernando Angulo
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfHow to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
SimpleMoneyMaker
 
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoHow to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Title: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeTitle: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating Income
WilliamZinsmeister
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaStory Telling Master Class - Jennifer Morilla
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 

Recently uploaded (20)

2025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 20242025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 2024
 
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed GuideMastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
 
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
 
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
 
Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYAmazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAY
 
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
 
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptxEmbark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
 
Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...
 
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxMindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
 
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
 
THE STORY COMMUNICATION Credential 2024.pptx
THE STORY COMMUNICATION Credential 2024.pptxTHE STORY COMMUNICATION Credential 2024.pptx
THE STORY COMMUNICATION Credential 2024.pptx
 
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloMastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
 
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfHow to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
 
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoHow to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
 
Title: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeTitle: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating Income
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
 
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaStory Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer Morilla
 
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
 

The Future of B2B Marketing: Trends and Implications for Marketers