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The document discusses the growing importance of mobile for businesses. It notes that smartphone usage is rising, with 80% of users claiming they don't leave home without their device. Having a mobile-optimized website can significantly increase the likelihood that mobile users will visit a store, call a business, or make a purchase. The document recommends businesses create mobile websites to gain new customers and turn more mobile visits into in-store traffic or phone calls by including click-to-call buttons and maps. It estimates the cost to develop a basic mobile site starts at $1000.
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The document discusses the rising use of smartphones and how having a mobile-optimized website can help businesses attract new customers. It notes that 80% of users take their smartphone everywhere, and that mobile searches often lead to store visits, calls to businesses, and purchases. The document recommends that businesses get started with a mobile website to display location buttons and call-to-action buttons that can increase store visits and calls from mobile users. It concludes by offering mobile website development services starting at $180 per year.
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Task deck
The document discusses the rising use of smartphones and how having a mobile-optimized website can help businesses attract new customers. It notes that 80% of users take their smartphone everywhere, and that mobile searches often lead to store visits, calls to businesses, and purchases. The document recommends that businesses get started with a mobile website to display location buttons and call-to-action buttons that can increase store visits and calls from mobile users. It concludes by offering mobile website development services starting at $180 per year.
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Join Jeff Rohrs, VP of Marketing Insights for the ExactTarget Marketing Cloud, for a discussion on how to make the most of the mobile moments along the customer journey. Learn how the smartphone is disrupting traditional marketing funnels and why marketing creativity is now as much about creating new “moments that matter” as it is optimizing existing ones.
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Sales always drive revenue…mobile doesn’t convert…only women buy handbags. PPC marketers quickly buy into the same beliefs over & over again about expected eCommerce performance outcomes. But where’s the data to back it up?? Have you checked all your assumptions at the door when approaching PPC in the eCommerce space? In this session, let’s reexamine the practices we preach and debunk some common paid search assumptions around:
- Promotions & Sales
- Bidding strategy
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The Best Bang for your Buck. Google’s Take on How to Maximize ROI from Digit...
The document discusses how to maximize ROI from digital marketing strategies by understanding consumers' "I-want" moments on mobile such as wanting to know, watch, go, do, and buy things. It emphasizes the need to be available across channels and devices, provide quick and useful content like educational videos and location-based information to meet consumers' expectations. The checklist highlights tactics like identifying key moments, aligning strategies to important moments, eliminating steps, and optimizing site speed to succeed in a world driven by micro-moments.
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The document discusses mobile search trends and strategies for RetailMeNot's mobile search marketing. Some key facts presented include that RetailMeNot facilitated $2.4 billion in global merchant sales in 2012 through their platform and have over 500 million coupons distributed. The document also notes that 61% of smartphone owners perform searches daily and that mobile commerce sales are expected to reach 25% of all online sales by 2017. It provides recommendations around mobile search strategies such as tailoring mobile-specific ad copy and messaging to the mobile context, utilizing location extensions and click-to-call ads, and adjusting bid modifiers to align mobile costs with ROI targets.
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The document summarizes mobile search and marketing trends from 2013-2017. It notes that by 2015, mobile search volume will surpass desktop search volume. It also states that mobile ad spending, which was 20% of search spending in 2013, will grow to 50% by 2017. Other key points include the growing percentage of mobile paid search clicks and lower mobile CPCs compared to desktop. The presentation was given by Prashant Puri, CEO of the digital marketing company AdLift.
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The document discusses how consumers are increasingly engaging with brands and making purchasing decisions across multiple devices and moments. It argues that companies need to focus on succeeding in these "micro-moments" by being present across consumer touchpoints, providing useful and relevant information quickly, and connecting marketing efforts across devices and channels. The document provides strategies and best practices for companies to be there, be useful, be quick, and connect the dots in order to capitalize on opportunities in consumers' micro-moments of need, want, or curiosity.
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Originally delivered at Outdoor Retailer Winter Market 2012 in January, 2012, this presentation also includes relevant stats, studies, and tips for brands and non-retail companies who are participating or thinking about participating in social media.
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Tune in to hear about what’s in store for retailers this holiday season and what retailers must do to capture the hearts, minds and wallets of today’s sophisticated shoppers. Listen to Salesforce’s Rick Kenney, Sr. Director, Industry Strategy and Insights and Caila Schwartz, Business Intelligence Senior Analyst, discuss shopper research trends and how to create impactful shopping experiences to set your business up for holiday success.
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Mobile search drives multi-channel conversions. Mobile searches are strongly tied to specific contexts and occur where people are - at home, at work, or on the go. Three out of four mobile searches trigger follow-up actions, whether it be further research, a store visit, a phone call, a purchase or word-of-mouth sharing. Mobile searches have a high conversion rate, with over half of purchases, calls, or store visits happening within an hour of the initial search.Mobile Search Moments
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Mobile search drives multi-channel conversions. Mobile searches are strongly tied to specific contexts and occur where people are - at home, at work, or on the go. Three out of four mobile searches trigger follow-up actions either online or offline within a few hours, such as further research, store visits, phone calls, purchases, or word-of-mouth sharing. Mobile searches are found to drive nearly two actions on average.
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Mobile search drives multi-channel conversions. Mobile searches are strongly tied to specific contexts and occur where people are - at home, at work, or on the go. Three out of four mobile searches trigger follow-up actions either online or offline within a few hours, such as further research, store visits, phone calls, purchases, or word-of-mouth sharing. Mobile searches are found to drive nearly two actions on average.
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Mobile is becoming the primary internet access method in India, with more people accessing the internet via mobile than desktop. As mobile traffic surpasses desktop traffic, mCommerce is growing significantly. Mobile users are increasingly making purchases on their smartphones, especially for gadgets, clothes, and books. A mobile-optimized website and app can help businesses connect with customers, drive sales and engagement, and increase customer retention in this dynamic mobile market.
Why Your Business Needs a Mobile Website
This document discusses why businesses need a mobile-friendly website. It notes that consumers are increasingly using mobile devices to search for information and make purchases. Many mobile users search for local businesses and services on their phones. Having an optimized mobile site allows businesses to reach these customers. The document recommends using services like Google My Business to create a free digital business profile that includes contact and location information.
Online Marketing Summit (OMS) - The Myth of Mobile Metrics
1) Traditional online marketing analytics are not enough to measure mobile marketing effectively as mobile user behavior differs significantly. Mobile users are more likely to take immediate action like making a phone call rather than traditional online actions.
2) There are now many mobile analytics tools available so the myth that there are not enough tools is no longer true. Marketers should use mobile-specific analytics to properly track user behavior.
3) Phone calls are high value leads and the volume of mobile calls to businesses is increasing dramatically so call tracking is critical to understand mobile marketing performance.
Social Media And Mobile: Made For Each Other
This session was hosted by Digital Vidya @SMW Bangalore.
Know more here: http://socialmediaweek.org/bangalore/2015/03/05/social-media-and-mobile-made-for-each-other/
Social Media & Mobile | Made for each other
Social Media and mobile go hand in hand when it comes to customer engagement for your product or service. A lack of focus in any of these fields can lead to loss of customers for you. Go through this presentation by Himanshu Arora, Co-founder social panga and make sure you have your mobile strategy in place along with your social media strategy
GrowMobile2
This document discusses why mobile experiences are important for small businesses. It notes that over 91% of adults have smartphones and that mobile searches are increasing. Some key points made are that 94% of smartphone users look for local information on their phones, 67% are more likely to purchase from mobile-friendly sites, and having a mobile app or site allows businesses to connect with customers anywhere. The document advocates that small businesses develop mobile apps and websites to stay competitive with larger companies.
MobiApp2u
Why Your Busines Needs Mobile App. MobiApp2u.com is a mobile marketing agency focused on providing cost-effective mobile marketing tools. From iPhone applications to iPad applications to HTML5 applications MobiApp2u.com delivers mobile apps and mobile websites on every platform. MobiApp2u.com will put you in front of your customers on devices they access most with information and tools that make it easy for MobiApp2u.com to connect with their mobile audience.
MobiApp2u.com’s commitment to reaching their audience with targeted mobile marketing will put you far ahead of your competitors. We’re here to help with all your mobile marketing needs and we have thorough analytics that are measurable for making strategic mobile marketing decisions.
We look forward to working with you and showing you the real power of mobile marketing
Mobile Website - Your Secret Weapon in Gaining a Competitive Advantage
Mobile devices are increasingly used for shopping and finding local businesses. Most smartphone users search for nearby businesses and take action like contacting them. However, many businesses still have non-mobile friendly websites, missing out on these customers. A good mobile site loads quickly, has simple navigation, and provides contact info and maps. While a desktop site is fine, a separate mobile site optimised for smartphones gives customers what they need on the go.
Trendz App
Mobile apps provide several advantages for businesses:
- They allow businesses to connect with customers anytime and drive more store traffic and leads. Approximately 80% of social media users access accounts through mobile devices.
- Apps increase productivity by allowing employees to manage workflow from anywhere and complete simple tasks quickly. They also avoid lost business that results from poor mobile experiences.
- Going mobile helps businesses grow by tapping into the large market of mobile searches, which have increased five-fold in recent years. Small businesses that adopt mobile apps early can gain greater market share than competitors.
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Calls + Clicks: Why Offline Calls are Critical for Online Marketers
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Creating Moments That Matter Research Studies | 2013 Google Nielsen Report
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Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
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Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
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Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
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Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
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Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
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Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
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One Mobile Media Power Point
- 1. More Customers. More Sales. Go Mobile!
- 2. Source: Our Mobile Planet Smartphone Research 2012, http://www.thinkwithgoogle.com/mobileplanet/en/ SMARTPHONE USAGE IS ON THE RISE
- 3. SMARTPHONE USAGE IS ON THE RISE Source: Our Mobile Planet Smartphone Research 2012, http://www.thinkwithgoogle.com/mobileplanet/en/ of users don’t leave home without their device. 80%
- 4. Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. MOBILE SEARCH BEHAVIOR HELPS BUSINESSES When people search for information on mobile they are… • 57% More likely to visit a store • 39% More likely to call a business • 51% More likely to make a purchase
- 5. Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. GET POTENTIAL CUSTOMERS TO CALL YOU 1 in 5 visits to a mobile website results in a call to the business.
- 6. TURN MOBILE TRAFFIC INTO FOOT TRAFFIC 1 in 7 visits to a mobile website results in a visit to the business’s location. Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012.
- 7. FACT: A poor mobile experience can lose you business. Source: Compuware, "What Users Want from Mobile," 2012
- 8. GET NEW CUSTOMERS WITH A MOBILE WEBSITE
- 9. Get more calls to your business with a click-to- call button. Let new customers easily find your location with a mobile maps button. Mobile-friendly text, buttons and images give your customer a better experience. Your Business Here MOBILE WEBSITE = MORE CUSTOMERS
- 10. Key Features
- 11. Let’s get started today! Go mobile for as low as $1000 and $19/mo Michael Esser 515-979-4728 mike@onemobilemedia.com We always accept: