The document provides insights into growth hacking, emphasizing the importance of product-market fit and continuous innovation as discussed in Eric Ries' 'The Lean Startup.' It highlights key metrics for startups, including customer lifetime value and acquisition stages. The author also encourages readers to connect for further information on growth hacking strategies.

1. GROWTH
HACKING

2. Growth Hacking
Luca Barboni - luca@growthhound.com - @lucabarb89
Founder & Growth Hacker @ Growth Hound
#shareIQUII

8. ...get your free account at hotmail.com

17. Where do I start?

18. PRODUCT
MARKET
FIT

19. The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to
Create Radically Successful Businesses (Eric Ries) - http://bit.ly/GetLeanStartup

20. “Make things people want.” - Paul Graham

21. “Make things people want.” - Paul Graham
“One metric for Product/Market Fit is if at least 40% percent of surveyed
customers (Users) indicate that they would be "very disappointed" if
they no longer have access to a particular product or service. “

26. How do I get there?

28. STARTUP
METRICS
FOR PIRATES

29. ACQUISITION

30. ACQUISITION
ACTIVATION

31. ACQUISITION
ACTIVATION
RETENTION

32. ACQUISITION
ACTIVATION
RETENTION
REVENUE

33. ACQUISITION
ACTIVATION
RETENTION
REVENUE
REFERRAL

36. where’s the trick?

37. THE MAGIC
WORD YOU
SHOULD KNOW

38. CLV
Customer Lifetime Value
“How much money will that customer give you before leaving?”

44. Long story short..

46. If you want to know more...

48. https://growth-hacking.zeef.com/luca.barboni

50. https://twitter.com/growthhound

51. THANK YOU!
Luca Barboni
luca@growthhound.com
@luca_barb89
Growth Hound
hello@growthhound.com
@GrowthHound
let’s keep in touch: