SEO Multi-Channel Ecommerce and Shipping
•
2 likes•658 views
Presented at Surf Expo on Thursday, January 14, 2016 in Orlando FL by Mike Duncan. It’s no longer enough to build a beautiful website and wait for sales to roll in. In order to succeed, your business needs to take advantage of multiple channels, such as mobile, social, and PPC, in order to attract the traffic you need to succeed. In this session, we’ll discuss effective strategies, creative tactics, and shipping solutions to help your business stand out across every channel.
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (15)
Similar to SEO Multi-Channel Ecommerce and Shipping
Similar to SEO Multi-Channel Ecommerce and Shipping (20)
More from Sage Island
More from Sage Island (20)
Recently uploaded
Recently uploaded (20)
SEO Multi-Channel Ecommerce and Shipping
- 2. MIKE DUNCANCEO / CREATIVE DIRECTOR MDUNCAN@SAGEISLAND.COM
- 4. Multi-Channel eCommerce » Selling your products in more places to improve revenue, increase visibility, and meet consumers where they are.
- 5. All the Options » Direct Traffic (SEO, Email marketing, Event, etc.) » Paid Search (PPC, Sponsored, Blog) » Comparison Shopping Engines (over 100 CSEs, many of which are free. CSEs can drive traffic to individual items on your site for further conversion) » Mobile (people shop from their phones—optimize for mobile) » Social (new opportunities to sell on social networks, such as Facebook, Twitter, Instagram.
- 6. The Reality of Retail in 2015 » 60% of adult Americans are happy to know they won’t have to shop in a crowded mall or store. » 71% of shoppers believe they will get a better deal online than in stores. » Only 28% of U.S. small businesses sell their products online. » 40% of men and 33% of women aged 18-34 say they would ideally “buy everything online.”
- 7. The Showrooming Boom » Half of brick & mortars retailers are used for “showrooming.” Customers preview the product in your store, and then buy it online later at a lower price. » 72% of young shoppers research online before purchasing in a store. » Two thirds of in-store shoppers will check prices on their phone before making a purchase.
- 14. » Responsive devices outnumber desktops in search » Google labels if your website is mobile-friendly -Maintain a positive user experience and SEO rank » Responsive Tool: responsivedesignchecker.com www.sageisland.com/size-matters.html
- 16. • Google SEO algorithms track social media use • Build backlinks to your site from social pla<orms • The more you write & post = higher SEO rank SEOTip#3 SEO&SocialGoHand-inHand
- 17. • Google+ Business increases SEO rank • Become a resource in local lisBngs • Create, verify and opBmize your page • TesBmonials are big factor in customer decision-making • Another pla<orm for link-building SEOTip#4 Take Control of your Google+ BusinessPage
- 18. SEOTip#5
- 19. www.schema.org
- 20. SEOTip#6 Pay Attention to On-Page Optimization
- 26. SEOTip #10
- 30. gtmetrix.com
- 31. If they’re not shopping in your store,where are they going?
- 37. Pros of Multi-Channel eCommerce » Increased sales. Sellers on Amazon report a 50% increase in sales when they join Amazon Marketplace. » Customer acquisition. Customers will stumble upon you while searching for other products in the same place. » Marketplace infrastructure. Shopping malls thrive on “strength in numbers.” Online marketplaces work the same way.
- 38. Cons of Multi-Channel eCommerce » Marketplace fees. The marketplace requires a cut of your profits. Fees vary from site to site. » Marketplace infrastructure. To create a cohesive marketplace, your products may be stripped of their branding so there’s no trace of the seller. » Upkeep. Online inventory doesn’t sync automatically with the products you sell in your store. Keeping inventory accurate can be time-consuming.
- 40. » Online marketplace focused on independent makers, handmade and vintage items, and one- of-a-kind gifts. » More than 1.5 million sellers, 54 million users, and 35 million products listed for sale in 2015. » Total Etsy sales in 2014: $1.93 billion
- 42. » eCommerce site for electronics, cars, clothing, collectibles, sporting goods, etc. Best source of used or vintage items. » More than 25 million sellers, 157 million users, and 800 million items listed for sale in 2015. » Number of daily searches on eBay: 250+ million
- 43. » Human trafficking is their newest category, showing an increase of 10% since 2012. » QuidBids hasn’t eaten into any of eBay’s business because it’s stupid. » Most regular eBay users rarely leave the house nor have any social skills or many friends. » Stats provided by SIMA staff.
- 46. » The largest online retailer for books, movies, music, games, electronics, etc. » In 2015, items ordered from Amazon on Cyber Monday rose more than 40%, exceeding 23 million for the first time. » In 2015, Amazon delivered more than a billion items from around the world. » No branding » They will own your soul.
- 50. » Most people search Google for information about products. Google Shopping puts your products listings into the search results. » Combines inventory, shopping campaigns, and location targeted advertising. » Can direct users to a specific item on your website, driving sales to your online store.
- 51. Social Media » The average user spends 1.72 hours a day on social media, equal to 28% of all online activity. » Social media platforms have begun to offer retailers the option to sell their products directly on their sites. » Currently open to retailers: Facebook, Twitter, Instagram, Pinterest.
- 52. More Important Than Ever » Offer support across all channels » Listen to mentions on social media and respond » Provide online chat » Focus on timely responses
- 53. After the Sale: Shipping and Returning » 64% of retail shoppers think delivery speed is important when purchasing online » 83% of shoppers would shop online more, knowing they could have free shipping » 47% of all online orders include free shipping
- 60. MIKE DUNCANCEO / CREATIVE DIRECTOR MDUNCAN@SAGEISLAND.COM