Download to read offline
Uploaded bySage Island
SEO Multi-Channel Ecommerce and Shipping
The document discusses the importance of multi-channel e-commerce in enhancing product visibility and revenue, highlighting various sales avenues such as SEO, mobile, and social media. It also details the trends in retail consumer behavior, including a shift towards online shopping and the challenges faced by brick-and-mortar stores. Additionally, the document outlines both the advantages and disadvantages of utilizing online marketplaces for selling products.
More Related Content
![9 Lead Gen Tactics From 2 Rapidly Growing Startups [Webinar]](https://cdn.slidesharecdn.com/ss_thumbnails/9leadgentacticsfrom2rapidlygrowingstartups-141001153456-phpapp02-thumbnail.jpg?width=640&height=640&fit=bounds)
Similar to SEO Multi-Channel Ecommerce and Shipping
SEO Multi-Channel Ecommerce and Shipping
- 1.
- 2. MIKE DUNCANCEO /CREATIVE DIRECTOR MDUNCAN@SAGEISLAND.COM
- 3.
- 4. Multi-Channel eCommerce » Sellingyour products in more places to improve revenue, increase visibility, and meet consumers where they are.
- 5. All the Options »Direct Traffic (SEO, Email marketing, Event, etc.) » Paid Search (PPC, Sponsored, Blog) » Comparison Shopping Engines (over 100 CSEs, many of which are free. CSEs can drive traffic to individual items on your site for further conversion) » Mobile (people shop from their phones—optimize for mobile) » Social (new opportunities to sell on social networks, such as Facebook, Twitter, Instagram.
- 6. The Reality ofRetail in 2015 » 60% of adult Americans are happy to know they won’t have to shop in a crowded mall or store. » 71% of shoppers believe they will get a better deal online than in stores. » Only 28% of U.S. small businesses sell their products online. » 40% of men and 33% of women aged 18-34 say they would ideally “buy everything online.”
- 7. The Showrooming Boom »Half of brick & mortars retailers are used for “showrooming.” Customers preview the product in your store, and then buy it online later at a lower price. » 72% of young shoppers research online before purchasing in a store. » Two thirds of in-store shoppers will check prices on their phone before making a purchase.
- 9.
- 11.
- 13.
- 14. » Responsive devicesoutnumber desktops in search » Google labels if your website is mobile-friendly -Maintain a positive user experience and SEO rank » Responsive Tool: responsivedesignchecker.com www.sageisland.com/size-matters.html
- 16. • Google SEO algorithms track social media use • Build backlinks to your site from social pla<orms •The more you write & post = higher SEO rank SEOTip#3 SEO&SocialGoHand-inHand
- 17. • Google+ Business increases SEO rank • Become a resource in local lisBngs •Create, verify and opBmize your page • TesBmonials are big factor in customer decision-making • Another pla<orm for link-building SEOTip#4 Take Control of your Google+ BusinessPage
- 18.
- 19.
- 20. SEOTip#6 Pay Attention toOn-Page Optimization
- 21.
- 23.
- 24.
- 25.
- 26.
- 27.
- 28.
- 29.
- 30.
- 31. If they’re notshopping in your store,where are they going?
- 36.
- 37. Pros of Multi-ChanneleCommerce » Increased sales. Sellers on Amazon report a 50% increase in sales when they join Amazon Marketplace. » Customer acquisition. Customers will stumble upon you while searching for other products in the same place. » Marketplace infrastructure. Shopping malls thrive on “strength in numbers.” Online marketplaces work the same way.
- 38. Cons of Multi-ChanneleCommerce » Marketplace fees. The marketplace requires a cut of your profits. Fees vary from site to site. » Marketplace infrastructure. To create a cohesive marketplace, your products may be stripped of their branding so there’s no trace of the seller. » Upkeep. Online inventory doesn’t sync automatically with the products you sell in your store. Keeping inventory accurate can be time-consuming.
- 40. » Online marketplacefocused on independent makers, handmade and vintage items, and one- of-a-kind gifts. » More than 1.5 million sellers, 54 million users, and 35 million products listed for sale in 2015. » Total Etsy sales in 2014: $1.93 billion
- 42. » eCommerce sitefor electronics, cars, clothing, collectibles, sporting goods, etc. Best source of used or vintage items. » More than 25 million sellers, 157 million users, and 800 million items listed for sale in 2015. » Number of daily searches on eBay: 250+ million
- 43. » Human traffickingis their newest category, showing an increase of 10% since 2012. » QuidBids hasn’t eaten into any of eBay’s business because it’s stupid. » Most regular eBay users rarely leave the house nor have any social skills or many friends. » Stats provided by SIMA staff.
- 46. » The largestonline retailer for books, movies, music, games, electronics, etc. » In 2015, items ordered from Amazon on Cyber Monday rose more than 40%, exceeding 23 million for the first time. » In 2015, Amazon delivered more than a billion items from around the world. » No branding » They will own your soul.
- 50. » Most peoplesearch Google for information about products. Google Shopping puts your products listings into the search results. » Combines inventory, shopping campaigns, and location targeted advertising. » Can direct users to a specific item on your website, driving sales to your online store.
- 51. Social Media » Theaverage user spends 1.72 hours a day on social media, equal to 28% of all online activity. » Social media platforms have begun to offer retailers the option to sell their products directly on their sites. » Currently open to retailers: Facebook, Twitter, Instagram, Pinterest.
- 52. More Important ThanEver » Offer support across all channels » Listen to mentions on social media and respond » Provide online chat » Focus on timely responses
- 53. After the Sale:Shipping and Returning » 64% of retail shoppers think delivery speed is important when purchasing online » 83% of shoppers would shop online more, knowing they could have free shipping » 47% of all online orders include free shipping
- 60. MIKE DUNCANCEO /CREATIVE DIRECTOR MDUNCAN@SAGEISLAND.COM