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The New Thought Leadership
   {   Establishing our Personal Brand in a Social
       World




   #IMS12                       @dorieclark
William Simon
      Was Wrong


#IMS12   @dorieclark
Personal Branding is 101

     Thought Leadership is
             201


#IMS12   @dorieclark
What can you offer that
    no one else can?

    What’s your narrative
    arc?


#IMS12   @dorieclark
Build Your Credibility
     Brands
     Wingmen
     Causes
     Awards
     Subtle Cues


#IMS12    @dorieclark
Build Your Impact
     Strategic Laddering
     Making Friends with the Media
     The Secret of Leadership Roles
     Start Your Own
     The Multimedia Mix



#IMS12     @dorieclark

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Clark the new thought leadership

  • 1. The New Thought Leadership { Establishing our Personal Brand in a Social World #IMS12 @dorieclark
  • 2. William Simon Was Wrong #IMS12 @dorieclark
  • 3. Personal Branding is 101 Thought Leadership is 201 #IMS12 @dorieclark
  • 4. What can you offer that no one else can? What’s your narrative arc? #IMS12 @dorieclark
  • 5. Build Your Credibility Brands Wingmen Causes Awards Subtle Cues #IMS12 @dorieclark
  • 6. Build Your Impact Strategic Laddering Making Friends with the Media The Secret of Leadership Roles Start Your Own The Multimedia Mix #IMS12 @dorieclark