Slides from the eCommerce marketing webinar where Johann van Tonder from AWA Digital and Sushant Sharma from VWO talk about eCommerce insight generation for the holiday season and how to form a marketing strategy around the same.
*Key Takeaways From the Talk*
1- Generating eCommerce insights based on user behavior
2- Using generated insights to plan time-boxed campaigns
3- Data backed case studies with proven success rates
In this presentation, Insivia CEO and founder Andy Halko explores conversion optimization. Some of the topics include:
- A/B Testing
- Heat Mapping
- Landing Page Design
- Call To Action (CTA's)
- Mobile and Tablet
To learn more about this topic, visit us at www.insivia.com.
See more at www.insivia.com.
These days, with so much competition in the digital marketplace, it’s important to have effective PPC and advertising campaigns that are planned and executed well. So many businesses just hemorrhage out cash without seeing the results they want.
In this seminar, Insivia founder and CEO Andy Halko explains how you can improve ROI from PPC and paid advertising. You will learn how how the bidding process works, what a quality score is and why it impacts your PPC, and how to create retargeting ads that drive conversions.
From Portent's Webinar Series, here is October's session on conversion rate optimization. Our Director of SEO, Josh Patrice, provides 47 actionable tips to get your site's conversions improving ASAP!
In this presentation, Insivia CEO and founder Andy Halko explores conversion optimization. Some of the topics include:
- A/B Testing
- Heat Mapping
- Landing Page Design
- Call To Action (CTA's)
- Mobile and Tablet
To learn more about this topic, visit us at www.insivia.com.
See more at www.insivia.com.
These days, with so much competition in the digital marketplace, it’s important to have effective PPC and advertising campaigns that are planned and executed well. So many businesses just hemorrhage out cash without seeing the results they want.
In this seminar, Insivia founder and CEO Andy Halko explains how you can improve ROI from PPC and paid advertising. You will learn how how the bidding process works, what a quality score is and why it impacts your PPC, and how to create retargeting ads that drive conversions.
From Portent's Webinar Series, here is October's session on conversion rate optimization. Our Director of SEO, Josh Patrice, provides 47 actionable tips to get your site's conversions improving ASAP!
Elements of Incrementality in the Affiliate ChannelAffiliate Summit
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Learn what to look for when trying to find value in the affiliate channel. Merchants: These are the sales you want. Affiliates: These are the sales you want to generate.
Personalized marketing is all the rage right now. Insivia CEO Andy Halko takes it a step further and looks into the future at the next evolution of marketing.
Don't just regurgitate data from your web analytics tool. Develop real insights, test your way to better conversion rates, and grow your business by focusing on the metrics that matter.
Building Your Revenue Engine As Your Startup EvolvesHana Abaza
Startups go through different stages of evolution. In this presentation we discuss what your marketing and sales engine might look like with a specific deep dive into demand generation, optimizing your unit economics and focusing on a specific buyer persona.
The Upside to Cross-Selling: How MVMT Watches Boosted RevenueOptimizely
Retailers of all sizes understand that cross-selling is an effective way to increase online sales. What may surprise you is that you don’t need to spend a fortune to start an effective cross-sell program. Check out these slides to learn how MVMT Watches, the # 2 store on Shopify, used testing and optimization to launch a winning cross-sell strategy that increased online revenue.
The how-to tutorial on understanding and utilizing Google Analytics to improve conversion, search optimization, engagement and overall better online marketing.
10 Ways to Make Your Affiliate Program Stand OutAffiliate Summit
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Get ready to take home 10 practical tips to pull ahead of your competitors in marketing to affiliates and through them. Examples-packed presentation. Q&A at the end.
The Conversion Optimization System: 14 Steps for More Conversions and More Sales
Are you struggling with low website conversion rates? Not sure how to increase your online sales? This is the master class for you. The Conversion Optimization System is a 14-steps process to produce repeatable and consistent increases in website conversion rates. The system has been successful used on over 500 projects and conducted more than 7,000 successful A/B tests with it. Discover the process that has been used by some of the top online companies such as eBay, 3M, O'Reilly and many others.
Be prepared to discover the real secret of conducting a successful CRO project including:
1. Conducting heuristic analysis
2. Conducting qualitative and quantitative analysis
3. Creating a conversion roadmap
4. Testing a test hypothesis
5. Conduct A/B test
Webinar: 10 Things Only Successful Online Retailers Are Doing Right NowThe Merchant Lab
Hosted by: Chad Nantais (themerchantlab.com) and Jenn Li (musefind.com)
Website: http://themerchantlab.com/?p=6456
Most emerging brands struggle to grow their online customer base and build consistent, predictable revenue. Unlike large retailers, they lack the data and resources to make it easier for shoppers to find and buy their products. However, some brands have been able to overcome these limitations and have grown themselves into household names. What are they doing differently?
Two experts in online marketing and retailing will explain what these brands are doing to drive exceptionally high rates of growth and customer engagement, and provide you with a simple blueprint for growth, based on strategies from today’s top online retailers.
SBI Magnum Equity Fund: An Equity Mutual Fund - Apr 2016SBI Mutual Fund
SBI Magnum Equity Fund is an open ended Equity Mutual Fund Scheme which seeks to provide maximum growth opportunities from a portfolio of equity and debt instruments of companies having high growth potential. To know more about this product check our website page https://www.sbimf.com/Products/EquitySchemes/Magnum_Equity_Fund.aspx
Elements of Incrementality in the Affiliate ChannelAffiliate Summit
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Learn what to look for when trying to find value in the affiliate channel. Merchants: These are the sales you want. Affiliates: These are the sales you want to generate.
Personalized marketing is all the rage right now. Insivia CEO Andy Halko takes it a step further and looks into the future at the next evolution of marketing.
Don't just regurgitate data from your web analytics tool. Develop real insights, test your way to better conversion rates, and grow your business by focusing on the metrics that matter.
Building Your Revenue Engine As Your Startup EvolvesHana Abaza
Startups go through different stages of evolution. In this presentation we discuss what your marketing and sales engine might look like with a specific deep dive into demand generation, optimizing your unit economics and focusing on a specific buyer persona.
The Upside to Cross-Selling: How MVMT Watches Boosted RevenueOptimizely
Retailers of all sizes understand that cross-selling is an effective way to increase online sales. What may surprise you is that you don’t need to spend a fortune to start an effective cross-sell program. Check out these slides to learn how MVMT Watches, the # 2 store on Shopify, used testing and optimization to launch a winning cross-sell strategy that increased online revenue.
The how-to tutorial on understanding and utilizing Google Analytics to improve conversion, search optimization, engagement and overall better online marketing.
10 Ways to Make Your Affiliate Program Stand OutAffiliate Summit
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Get ready to take home 10 practical tips to pull ahead of your competitors in marketing to affiliates and through them. Examples-packed presentation. Q&A at the end.
The Conversion Optimization System: 14 Steps for More Conversions and More Sales
Are you struggling with low website conversion rates? Not sure how to increase your online sales? This is the master class for you. The Conversion Optimization System is a 14-steps process to produce repeatable and consistent increases in website conversion rates. The system has been successful used on over 500 projects and conducted more than 7,000 successful A/B tests with it. Discover the process that has been used by some of the top online companies such as eBay, 3M, O'Reilly and many others.
Be prepared to discover the real secret of conducting a successful CRO project including:
1. Conducting heuristic analysis
2. Conducting qualitative and quantitative analysis
3. Creating a conversion roadmap
4. Testing a test hypothesis
5. Conduct A/B test
Webinar: 10 Things Only Successful Online Retailers Are Doing Right NowThe Merchant Lab
Hosted by: Chad Nantais (themerchantlab.com) and Jenn Li (musefind.com)
Website: http://themerchantlab.com/?p=6456
Most emerging brands struggle to grow their online customer base and build consistent, predictable revenue. Unlike large retailers, they lack the data and resources to make it easier for shoppers to find and buy their products. However, some brands have been able to overcome these limitations and have grown themselves into household names. What are they doing differently?
Two experts in online marketing and retailing will explain what these brands are doing to drive exceptionally high rates of growth and customer engagement, and provide you with a simple blueprint for growth, based on strategies from today’s top online retailers.
SBI Magnum Equity Fund: An Equity Mutual Fund - Apr 2016SBI Mutual Fund
SBI Magnum Equity Fund is an open ended Equity Mutual Fund Scheme which seeks to provide maximum growth opportunities from a portfolio of equity and debt instruments of companies having high growth potential. To know more about this product check our website page https://www.sbimf.com/Products/EquitySchemes/Magnum_Equity_Fund.aspx
[Webinar]: eCommerce Insights Generation For a Super Holiday SeasonVWO
Slides from the eCommerce marketing webinar where Johann van Tonder from AWA Digital and Sushant Sharma from VWO talk about eCommerce insight generation for the holiday season and how to form a marketing strategy around the same.
*Key Takeaways From the Talk*
1- Generating eCommerce insights based on user behavior
2- Using generated insights to plan time-boxed campaigns
3- Data backed case studies with proven success rates
How to Create Winning A/B Tests through Stronger ResearchVWO
This is the accompanying presentation to a webinar on doing research for A/B testing. It describes how online marketers can create better A/B tests by investing in rigorous, useful research to create great testing hypotheses.
The topics covered are
- Analytics (digging into analytics with an eye on useful insights)
- Usability Testing
- On-site surveys
- Visual Analysis
- And finally, pulling all of these together
Learn to validate your insights and know more about your customer with each test. That's winning continuously! Snehal Samant's talk from Startup Saturday
Growth for SaaS using conversion optimizationValentin Radu
Why and How to increase conversion rate for Software as a service companies - presentation made by Valentin Radu.
Webinar by GrowthMarketingConference, Business2Community & Omniconvert
Want to increase your conversion rates? Some of the most effective marketing strategies stem from psychology and a deep-seeded understanding of how people think and what makes them tick.
review of Action plan creator by Clint Cora. A comprehensive guide that walks you through your own customized roadmap to become the Life Champion that you deserve to be Containsillustrated examples of cover letters for candidates with differentbackgrounds you could useas a template for your own situation. Questionsthat you should ask interviewers in order to show your genuine interestin the position and that you have done your research. Includesa pharmaceutical drug company listing with websites for both the... ...
Tested conversion optimization tips to increase sales. Hands-on strategies that you can do yourself which include: usability, A/B testing, web analytics and advertising tools, sustained by software vendors’ case studies.
Repusurance is providing its services in online reputation management for past seven years. We deal in different branches of online reputation management. Online review management is the part of our services where we help clients to boost their business with their positive reviews. Repusurance believes that online reviews has the ability to double your growth and helps in marketing.
11 eCommerce CRO Tips to Scale up Your Business Graphsndigitalindia
The competition in eCommerce market is huge and so the conversion. We have compiled a list of 11 techniques to sustain and accrue if implemented correctly.
2019-08 Digital Marketing Tools - August 2019Nick Nicholls
Digital Marketing Tools brings the latest marketing tips, strategies, practical step-by-step guides and how-to blueprints from the best Digital, Social and Content Marketing masters on the planet!
Start learning the step-by-step strategies used by today's best marketers, Content Marketing tools from the masters, Social Media blueprints of the pros, list building tactics, SEO and conversion optimization designs from internationally renowned experts.
This month Digital Marketing Tools you will find:
- The Definitive Guide on Conversion Rate Optimization (CRO)
- Why Three Priorities Should Guide Your Content Marketing - Here’s Why
- 17 Hidden Facebook Marketing Tools That Will Increase Your Engagement by 154%
- How to Build a Content Conversion Funnel
- How to Create and Use Screen Recording Videos in Your Content Marketing
- How to Launch Your Digital Product in 7 Simple Steps
- 7 Great Instagram Scheduling Tools for 2019
- LinkedIn Marketing in 15 Minutes a Day [CHECKLIST]
Get the latest marketing strategies, Content Marketing tools and Social Media blueprints from todays top digital, social and content marketing masters!
Get Digital Marketing Tools, Today!
Getting 2x more conversions from product pagesInvesp
For the majority of e-commerce stores, a product pages should convert the majority of its traffic through proper persuasion, anxiety alleviation, and better usability. However, product pages for many e-commerce websites suffer from a low Product Page Effectiveness Rate (PPER).
To view webinar: https://www.youtube.com/watch?v=VphrNRzwTdQ
During each day, you will be taught a conversion tactic that can help increase your sales. The tactics will vary from tracking specific key performance indicators to running qualitative research studies (and if you don’t know what these things are, don’t worry as I will explain all of that in the guide as well).
http://codecondo.com/
Whether you’re creating a blog post or landing page, the ultimate aim is to convert your website visitors into customers
Now, the big question is: how do you ensure your website visitors take the actions you want them to take?
There are a lot of amazing (and some not-so-amazing) tips out there, but at the end of the day, it’s all about one thing: conversion optimization.
Whether you’re getting great results or poor results, conversion optimization is a must: testing, analyzing and optimizing will ultimately lead to better results – and there’s always room for improvement when it comes to sales and conversions.
To improve your conversions, you have to outline a strategy that will guide your tasks. Rather than throwing everything at the wall and hoping something will stick, using a strategy to guide you along the way can help you get more hits than misses.
This is true of all types of marketing strategies, but it’s especially important when performing conversion optimization tactics; that’s because conversion optimization requires a lot of testing and a lot different steps.
For example, if you want to generate more downloads for an e-book you’re offering on your site, then you’ll want to optimize your e-book landing page. With a clear strategy in place, you can make sure you’re testing and analysing all the different elements from your landing page, from its design to the shape and colour of your call to action button and to your copy.
Whether you’re creating a blog post or landing page, the ultimate aim is to convert your website visitors into customers
Now, the big question is: how do you ensure your website visitors take the actions you want them to take?
There are a lot of amazing (and some not-so-amazing) tips out there, but at the end of the day, it’s all about one thing: conversion optimization.
To improve your conversions, you have to outline a strategy that will guide your tasks. Rather than throwing everything at the wall and hoping something will stick, using a strategy to guide you along the way can help you get more hits than misses.
This is true of all types of marketing strategies, but it’s especially important when performing conversion optimization tactics; that’s because conversion optimization requires a lot of testing and a lot different steps.
For example, if you want to generate more downloads for an e-book you’re offering on your site, then you’ll want to optimize your e-book landing page. With a clear strategy in place, you can make sure you’re testing and analysing all the different elements from your landing page, from its design to the shape and colour of your call to action button and to your copy.
Similar to [Webinar]: eCommerce Insights Generation For a Super Holiday Season (20)
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Erfolgreiche Checkout-Optimierung – wie bekommen ich meine User zum Produktab...VWO
Der Checkout ist die Zielgerade jedes Online-Shops. Doch was, wenn auf diesen letzten Metern plötzlich unerwartete Hindernisse oder Ablenkungen auftauchen? Wenn ein Nutzer jetzt noch abspringt, sind alle vorherigen Investitionen und Anstrengungen umsonst gewesen. Und, was noch viel schlimmer ist, vielleicht kommt der Nutzer nie wieder zurück.
In diesem Webinar gehen wir darauf ein, warum der Checkout-Prozess so unglaublich wichtig ist und mit welchen typischen Herausforderungen sich User konfrontiert sehen, wenn sie versuchen ihren Kauf abzuschließen. Jede Menge praktische Use Cases geben untermalen die Erkenntnisse und lassen sich direkt im eigenen A/B Testing nutzen.
Making small changes to your website's text for A/B tests often disappoints. Moreover, catering to diverse audiences presents its own set of hurdles.
With AI capabilities like GPTs, you can tackle this challenge head-on. However, GPTs come with a blank canvas - it's up to you to define their style.
In this enlightening session, Brian Massey, Managing Partner at Conversion Sciences, will unveil the secrets to crafting precise, testable, and compelling copy that speaks directly to your site's diverse prospects. Learn how to put these strategies to the test on your homepage, landing pages, or eCommerce product pages for maximum impact.
Uncover Insightful User Journey Secrets Using GA4 ReportsVWO
Join Raquel Serrano, Senior Web Analyst & CRO at LYNX, as she uncovers the secrets hidden within GA4 reports like Funnel Exploration, Path Exploration, and User Explorer to uncover bottlenecks and opportunities in user journeys, particularly for non-e-commerce websites.
Discover Where Users Encounter Hurdles:
Learn how to leverage GA4 to pinpoint where users face challenges on your website, such as during sign-ups or form submissions. Gain insights to enhance these areas and streamline the user experience.
Identify Optimal Paths:
Utilize GA4 to analyze user pathways on your site, distinguishing effective routes from less successful ones. Enhance successful paths and optimize or eliminate ineffective ones for improved user engagement.
Fueling A_B experiments with behavioral insights (1).pdfVWO
As per a survey by Zipdo, data-driven A/B testing can boost app engagement by a whopping 72%. It's true, and it's all about finding the right thing to test. But how do you come up with those genius A/B test ideas? That's exactly what our webinar is here for.
We will show you how watching your users' moves (thanks to session replays) and seeing where they tap (hello, heatmaps) can spark those brilliant ideas for your tests. It's not just about guessing; it's about knowing what will make your app stickier. So, if you're all in for making your app more engaging, this is one you will want to take advantage of.
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdfVWO
You can utilize various forms of Generative Research to deepen your understanding of how people interact with your product or service.
Craig has amassed a vast toolkit of research methods, which he has employed to optimize websites and apps for over 500 companies. He'll share which methods yielded the highest return on investment, identified key customer pain points, and generated the best experiment ideas.
By sharing the top inspection methods essential for our work, Craig will provide advice for each technique. Anticipate insights on driving experiment hypotheses from research, a list of essential toolkit components for tomorrow, and additional resources for further reading.
How do you make an important decision as easily as possible?
Livesport goes about it through A/B testing and experimentation. Avoiding general theses, Tomas Voves will present real A/B tests and experiments that influence (and optimize) the product for more than 100 million users worldwide. Come and hear how a global product is developed when you have facts and lots of data, not just impressions and emotions.
Message-Market Fit VWO Workshop by Daphne tidemanVWO
Imagine your communications as the powerhouse driving your business forward. Sure, sales are vital, but beneath the surface lie treasures that money can't buy: reputation, repeat customers, and unwavering loyalty.
In this powerpack session, Daphne Tideman, a seasoned growth leader, will be delving into the artistry of elevating your conversion rates through straightforward copy tests, even if crafting compelling prose isn't your forte. Together, you'll unravel the intricacies of forging deep connections with your audience, testing casual clicks and turning them into loyal customers.
Ever felt that expecting a personalized user experience is a bit like tossing a wish to a genie, uncertain if it'll truly come to life? You're not alone.
Many platforms are in a wrestling match with the intricacies of A/B testing, turning the journey to user engagement into a bit of a head-scratcher.
Join us in this session as we zoom into the specifics of building and implementing an A/B testing ecosystem for personalized meditation recommendations. Our guest, Rohan will dive deep into key metrics, testing strategies, and top-notch practices to roll out personalized recommendations that truly enhance user experience and engagement.
Converting with Comedy: Research Parallels for CROVWO
Great ideas can come from anywhere, and as a CRO, your job is to spot, filter and lead quick execution around them for when they do appear.
Join Viket Benzesin, who is experienced in both research and stand-up comedy, as she delves into the unexpected similarities between these seemingly unrelated areas. This entertaining webinar offers a high-energy exploration of how humour and research intersect, providing a unique perspective on the intricacies of Conversion Rate Optimization (CRO). From punchlines to profit, discover how leveraging humour can upgrade your CRO strategies, making the journey from data to conversions an enjoyable and enlightening experience.
Unifying feature management with experiments - Server Side Webinar (1).pdfVWO
What’s common across companies like Netflix, Airbnb, Amazon, and Google? - Their ability to continuously experiment and roll out enhancements quickly across all aspects of their business. Today, every business is fundamentally a technology business. To stay ahead of the competition, you must iterate quickly with experiments across configurations in search algorithms, navigation, checkout flows, discounts, and security settings without breaking existing experience. That’s precisely what unifying experimentation with feature management enables for you.
Join Thejas Sridhar, Manager of Product Marketing, to explore the power of unifying A/B testing and feature management for continuous development.
How automation, AI, and dashboarding can help scale experimentation programs
If you are running 10+ experiments monthly across multiple teams, you know how important efficiency is. Moreover, available resources may not scale uniformly, making automation increasingly necessary to streamline processes. The challenge intensifies with execution quality when coordinating programs across diverse teams.
While having clear standards and disciplined workflows is beneficial, integrating automation, leveraging AI, and utilizing dashboards significantly enhances any experimentation program. This not only addresses scalability issues but also provides stakeholders with more time to focus on the core aspects of their work.
This webinar will be your script to plan and build automation, leverage AI and effective dashboarding to scale experimentation programs. Sign up now!
Your customers are on a journey when they search for your products online, and your store's landing pages should be the destination they can't miss. But do you know which types of landing pages work best?
Join Raphael Paulin-Daigle, CEO of SplitBase, in this session where he'll reveal five types you should definitely test out. Get to see how to align your landing pages perfectly with your customer's buying journey and ad campaigns for maximum impact.
When it comes to Conversion Rate Optimization (CRO) for eCommerce, personalization is key. Raphael will also share top tips for audience research, empowering you to tailor your landing pages like a pro. Plus, he'll unveil a fail-proof process to test your landing pages and watch your conversions skyrocket.
Diseñando según la regulación actual de cookies para lograr más conversiónVWO
En este webinar hablaremos del marco legal y presentaremos experimentos, test y ejemplos que permiten demostrar con datos cuál es la mejor forma para diseñar la aceptación de cookies incrementando los ratios de aceptación al máximo, y facilitando así nuestro trabajo con herramientas que las emplean.
VWO - Mark de Winter - Run more experiments with fewer resources.pdfVWO
How automation, AI, and dashboarding can help scale experimentation programs
If you are running 10+ experiments monthly across multiple teams, you know how important efficiency is. Moreover, available resources may not scale uniformly, making automation increasingly necessary to streamline processes. The challenge intensifies with execution quality when coordinating programs across diverse teams.
While having clear standards and disciplined workflows is beneficial, integrating automation, leveraging AI, and utilizing dashboards significantly enhances any experimentation program. This not only addresses scalability issues but also provides stakeholders with more time to focus on the core aspects of their work.
This webinar will be your script to plan and build automation, leverage AI and effective dashboarding to scale experimentation programs. Sign up now!
Your website analytics tells you the ‘what’—bounce rates, average time on page, exit rates. Crucial, yet half the story. VWO Insights for Website reveals the ‘why.’ Every click, scroll, and pause tells a story. Discover how Heatmaps, Session Recordings, Form Analytics, and On-page Surveys unravel real-world website challenges in this webinar. Boost conversions, slash form abandonment, and spike content engagement with actionable insights.
Join Arjun Kunnath, Sr. Manager of Product Marketing, for a session on leveraging these insights into results.
Principales obstáculos de la experimentación y cómo abordarlos en StartUps...VWO
Diferenciarse, innovar, reducir el riesgo, destapar nuevas oportunidades y lo más importante… crecer.
La experimentación es la guía del crecimiento de los productos digitales. Es una palanca de innovación que ayuda a tomar mejores decisiones y es mucho más fácil hablar de ella que ejecutarla.
Tras ayudar a crecer a startups y corporates desde la experimentación en sus productos digitales, Product Hackers ha aportado resultados pero, sobre todo, aprendizaje: metodología, cultura y mentalidad.
En este webinar trataremos de identificar los principales retos a los que se enfrentan las Startups, Scaleups y Corporates que adoptan metodologías de experimentación y cómo se pueden superar. 3 ponentes, 3 tipos de negocios y mucho conocimiento.
Understand user struggles. Optimize mobile app UX.VWO
Curious about what separates exceptional mobile apps? It's not just trials and errors, but a substantial dose of data! Join our exploration into behavior analytics and understand how data can reshape the game for your business.
Your website analytics tells you the 'what'—bounce rates, average time on page, exit rates. Crucial, yet half the story. VWO Insights for Website reveals the 'why.' Every click, scroll, and pause tells a story. Discover how Heatmaps, Session Recordings, Form Analytics, and On-page Surveys unravel real-world website challenges in this webinar. Boost conversions, slash form abandonment, and spike content engagement with actionable insights.
Join Arjun Kunnath, Sr. Manager of Product Marketing, for a session on leveraging these insights into results.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
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Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
[Webinar]: eCommerce Insights Generation For a Super Holiday Season
1. 1
eCommerce Insights Generation
For a Super Holiday Season
Presented by Johann Van Tonder, AWA & Sushant Sharma ,VWO
THURSDAY 12 NOVEMBER 2015
2. 2
Johann van Tonder
COO @ AWA Digital
Johann has helped ecommerce businesses around
the world to improve conversion rates and fast-track
online sales.
He is co-author of a CRO handbook for ecommerce
practitioners, to be published by Kogan Page
(London) in 2016.
AWA is a leading CRO agency, specialising in
ecommerce.
3. 3
Sushant Sharma
Channel Marketing @VWO
Sushant is infatuated with CRO and finds gratification
in high conversion rates. Sushant has previously
driven content and email marketing campaigns for
online businesses.
At VWO, he handles co-marketing activities and plans
channel marketing strategies.
7. 7
How safe are their online
payment methods?
Is this company / website
legitimate?
Do they assure safe and
quick delivery?
8. 8
Case Study - Adding Customer Review Widget Increased
Sales by 58%
Variation
Express Watches replaced the
“Why buy from Express
Watches?” section with a Trust
Pilot widget to reduce buyer
anxieties.
The variation beat the original
product page by 58.39%!
9. 9
Trust Badges, Reviews, Testimonials - Get Social Proof
Your visitors want to know ‘who else wants/has this
product’! Reviews and Testimonials serve as social
proof for your product.
Adding security seals imparts credibility to your product
and evokes customer trust.
VWO’s eCommerce Report 2014 found that 54% of
shoppers find reviews a ‘very important’ factor
when making a purchase decision
● Collect reviews through follow-up emails
● Incentivize and gamify reviews through discount
coupons, giveaways and competitions
10. 10
Existence tests – find the value of page elements
Product Recommendation Engines
Product descriptions
Reviews
Messaging
Delivery
Stock status
Value proposition
Guarantees and Returns
Social sharing
11. 11
A/B Test That Social Sharing Widget
Social Sharing buttons: Friend or
foe?
• Social sharing widgets can increase page load time.
A one second page delay can reduce conversions
by 7%
• Low number of social shares can work as negative
social proof
• Occupy expensive real-estate space on product
pages
• If your website visitors don’t frequently share
purchases on social media, remove the widgets
• They’re a distraction when the goal of the page is to
get visitors to buy
• If social doesn’t constitute a major source of your
traffic, consider removing them. Instead, test them
out on thank you pages.
12. 12
Case Study - Removing Social Widgets Increases Sales by
12%
Original Product Page
● Taloon.com wanted to increase
clicks on their product pages’ main
call to action (CTA) button — Add to
Cart.
● You can see that the social sharing
buttons are placed right below the
product photos.
● Taloon.com wanted to see if
removing the buttons will have any
impact on the main call to action
(CTA) button.
13. 13
Variation
● The variation recorded 11.9%
increase in CTA clickthroughs as
compared to the Original.
● “I have to say I didn’t really expect the
results to be this good. Nice surprise!”
Jani Uusi-Pantti of Taloon.
● What Worked Against Social Sharing
Buttons - negative social proof and
distraction from main goal
● Test for yourself - Don’t get influenced
by others’ results
Case Study - Removing Social Widgets Increases Sales by
12%
14. 14
A/B Test CTA Button Text
• This is one of the easiest tests to set up and
can drastically lift your conversions.
• CTA answers the most critical question “Why
should I click this button?”
• Avoid generic call-to-actions and make them
more actionable
• Let visitors know what to expect after clicking
it
• Add urgency to your CTA. The idea is to
make your visitors click on the CTA there and
then.
• Begin with a verb. Adding an action verb to
your CTA will induce visitors to take the
desired action.
15. 15
Case Study - Changing CTA Button Text Increased
Clickthroughs by 33%
Original
The Empire Flippers website has a
sidebar on the right which is used to
collect leads and also take people to
the ‘Create my Account’ section.
The original CTA text said “Join Us”
16. 16
Variation
● The CTA text of the variation said
“Make Money Flipping Websites”.
It increased clickthroughs by
33.1%.
● “Join Us!” didn’t really convey
anything and is thus less
compelling.
● “Make Money Flipping Websites”
is more compelling and answers
the “what’s in it for me?” question
right off the bat.
Case Study - Changing CTA Button Text Increased
Clickthroughs by 33%
21. 21
Key takeaways
Get into the mind of your customer
FUD’s – Fears, Uncertainties, Desires
Counter sales objections methodically
Put a plan in place to acquire reviews and testimonials –
especially ones that speak to key objections
Run exclusion tests in “Quick Learnings” mode to
determine the value of page elements
Remove potential distractions e.g. social sharing
Test CTA button text and style
Learn from negative split tests, iterate
22. 22
Got Questions? Talk to Us!
Sushant Sharma
sushant.sharma@wingify.com
@Sushant6759
Johann van Tonder
johann.vantonder@awa-digital.com
@amaclickclick
Thank You!