This document provides an overview of digital marketing strategies and analytics for Blackstone Legal Costing. It discusses adjusting from vendor-push to customer-pull marketing, mapping customer journeys, and using data to improve messaging and sales processes. Metrics on search behaviors, social media followers, and content marketing strategies are examined to optimize digital presence and drive more appointments.
“Empowering Consumers with Experiences That Drive Profits” Jeff Molander at L...Jeff Molander
Just when marketers thought it was safe to employ mainstream digital strategies an increasing number of hyper-connected customers are changing the game with social media – bypassing strategies like search and email marketing altogether! They’re choosing non-traditional paths to discover products and services. This presentation gives a hype-free look at what’s driving today’s ’social’ shift and understanding how to adapt existing marketing and business models to drive results. Here, I discuss why customers are hungry for experiences– not just products/services and how successful marketers are converting into publishers. I show you how to build a business case for or against social marketing investments.
A presentation on how to use the lean canvas tool developed by @ash Maurya to test assumption on a new business idea
Disclaimer: this content is taken from Ash Maurya presentation. I do not claim any right on this and used it primarily to demonstrate how the tool works.
I highly recommend you check out Ash's slideshare:
http://www.slideshare.net/ashmaurya
About us: we are a digital agency based in Manly, Sydney's iconic surf spot. We are out of the closets geeks, love the startup world and we built our company to scratch our own itch as we could not find a decent agency doing SEO and CRO, so we built it ourselves.
If you are interested to know what we do, here some more info:
http://www.inmarketingwetrust.com.au/services/
Don't Leak Leads is all about educating SMBs on the importance of identifying where they are missing opportunities to reach new clients and get new business. These stats provide a few insights into how consumers find local businesses online, what they expect from business websites, and how businesses follow up and nurture leads. To learn more about the Don't Leak Leads movement, visit www.dontleakleads.com.
“Empowering Consumers with Experiences That Drive Profits” Jeff Molander at L...Jeff Molander
Just when marketers thought it was safe to employ mainstream digital strategies an increasing number of hyper-connected customers are changing the game with social media – bypassing strategies like search and email marketing altogether! They’re choosing non-traditional paths to discover products and services. This presentation gives a hype-free look at what’s driving today’s ’social’ shift and understanding how to adapt existing marketing and business models to drive results. Here, I discuss why customers are hungry for experiences– not just products/services and how successful marketers are converting into publishers. I show you how to build a business case for or against social marketing investments.
A presentation on how to use the lean canvas tool developed by @ash Maurya to test assumption on a new business idea
Disclaimer: this content is taken from Ash Maurya presentation. I do not claim any right on this and used it primarily to demonstrate how the tool works.
I highly recommend you check out Ash's slideshare:
http://www.slideshare.net/ashmaurya
About us: we are a digital agency based in Manly, Sydney's iconic surf spot. We are out of the closets geeks, love the startup world and we built our company to scratch our own itch as we could not find a decent agency doing SEO and CRO, so we built it ourselves.
If you are interested to know what we do, here some more info:
http://www.inmarketingwetrust.com.au/services/
Don't Leak Leads is all about educating SMBs on the importance of identifying where they are missing opportunities to reach new clients and get new business. These stats provide a few insights into how consumers find local businesses online, what they expect from business websites, and how businesses follow up and nurture leads. To learn more about the Don't Leak Leads movement, visit www.dontleakleads.com.
The LincSphere mobile app is a toolset that helps you grow and leverage your network to get more sales, access, influence or whatever you want to achieve.
How RingCentral Optimized Account-Based Insights and Buyer Intelligence To Ra...G3 Communications
Access the full webcast here: https://dg-r.co/2L5QdrM
Data fuels every marketer’s strategy, but not all data is created equal. To be successful today, marketers need to be able to effectively analyze, optimize and maintain data accuracy as the first steps to gaining true insight. This is particularly true for account-based programs, where visibility into key decision makers is imperative. As the saying goes, “Garbage in, garbage out.” If the data going into your CRM is incomplete, incorrect or simply not the right data, any programs that rely on that data will deliver disappointing results.
During this webinar, David Cowings, Chief Marketing Data Scientist at RingCentral, and Chris Lynde, CEO of SaleScout Data Solutions, will share the steps needed to optimize buyer contact data and sales intelligence, with real-life insights from RingCentral’s demand gen data optimization process.
Engaging With Relevance At Scale: How Fluke Used AI To Transform Their Sales ...G3 Communications
Access the full webcast here: https://dg-r.co/2uiS82A
Fluke used AI-based insights to identify the right target accounts and engage them with hyper-personalized nurture and outbound using a combination of Lattice, Conversica and Eloqua – resulting in 48% higher engagement and greater opportunity creation in their target accounts.
Join our distinguished speakers to learn how Fluke used AI and data to improve segmentation and engage across different channels with hyper-personalized messaging.
Lessons From The State Of B2B Content Consumption & Demand Report And Real-Wo...G3 Communications
Access the full webcast here: https://dg-r.co/2LhxSVI
In this session, David Fortino, SVP of Audience and Product at NetLine, will discuss his observations on content consumption and demand based on findings from the company’s 2018 State of B2B Content Consumption and Demand Report. Fortino will dissect some of the stand-out data, such as consumption gap trends with C-level professionals and the significance of appealing to the larger active audience comprised of Individual Contributors.
The webcast will also feature Valerie Riley, Director of Marketing for ITProTV, who will share her experience and perspective on the efficacy of content syndication. Specifically, she will discuss:
* The challenges she faced to pilot a new, successful lead generation program prior to launching campaigns; and
* The winning strategy that led to over 1,500% ROI that can help other B2B marketers discover or expand their lead gen tactics.
Getting Your First 100 Customers On The Cheap - Startup Scaling Up SeriesIn Marketing We Trust
Part of Manly Entrepreneurs Meetup Scaling up Series
Freddy Chanut presented, MD at In Marketing We Trust presented a few fundamental elements on how to target and acquire your core target users.
We cover:
* Customer segmentation and problem definition,
* Messaging
* Tips and tricks to reach out your core user group
Wisdom by Noah Kagan, Seth Godin, Ash Maurya, Copyhackers
Hacks & Ideas from : Tim Ferris, Noah Kagan, Atlassian boys, Hiten Shah and Freddy Chanut
Now, go! Do something amazing
E-commerce Best Practices: Growing Your Email ListTim Peter
Email remains one of the most important tools for effective e-commerce and digital marketing professionals. But, if you don't have a strong list, you have no one to market to. This presentation, offered as part of a recent Internet marketing and e-commerce training session, looked at best practices for growing your email list to drive increased sales and revenues.
2017 SMB Cloud Summit: Investment Climate for Small Business SaaS – Temperatu...Localogy
This presentation was delivered at the first ever Local Search Association SMB Cloud Summit in San Francisco 12.7.17. For more visit: http://bit.ly/2nGhO8s
Creating an Interactive Content Strategy that Works with Technologyion interactive
Scott Brinker's presentation from 2016 ContentTech Virtual Event:
Designing Interactive Content to Power Your Marketing Data Strategy
Interactive content—things such as quizzes, assessments, calculators, and configurators—is qualitatively different than the passive content that audiences simply read, watch, or listen to. Interactive content experiences are essentially miniature software programs, or web apps, which have logic and user experience wrapped into their design and operation. Most importantly, they give marketers the ability to collect and leverage a rich set of data that is explicitly volunteered by participants.
Marketers can design interactive content with this data in mind to develop a broader marketing data strategy. This presentation covers frameworks for both the user-facing options that marketers
can apply, to solicit the right kind of data from prospects at different stages of the buyer's journey, and the back-office management of this data through different marketing automation platforms (MAP) and CRM systems.
Topics include:
- Managing explicit "digital dialogue" data vs. implicit "digital body language"
- Applying advanced progressive profiling tactics in interactive content
- Pipelining richer data profiles from marketing to sales through your marketing stack
- Understanding scenarios for programmatic data vs. human-consumable data
David Mihm, Founder at Tidings | @davidmihm
In 2017, links are still the overwhelming markers for authority in local search results (and results of all kinds). In this session, you’ll learn why David and Aaron believe that links will make way for entity authority as the overarching ranking factor in local search, and some of the signals Google is using even today that contribute to this concept.
To succeed in the Engagement Economy, marketers will need to recalibrate to deliver value, not volume, for their customers - listening, learning and leveraging customer insights to drive personalized experiences at scale.
Join guest Forrester Research Senior Analyst, Allison Snow, and Marketo’s Director of Product Marketing, Adrienne Whitten, to learn how to:
- Leverage analytics to determine the right mix of campaigns
- Turn marketing insights into engagement
- Learn best practices to deliver the most valuable marketing campaigns
The Science of Social Selling: Measuring Adoption and Results With LinkedInLinkedIn Sales Solutions
The social selling movement finally has its defining metric, the Social Selling Index (SSI). See real world examples of how sales teams are embracing SSI to promote strong social selling behaviors, and learn how companies are quantifying and proving the impact to their results.
Social Media: Podcasting, Blogging and Social NetworkingDawn Yankeelov
This is an overview talk regarding the state of social media on Aug. 19, 2009 by Aspectx, delivered to guests of One Southern Indiana, and Indiana Small Business Development Centers.
How to Implement Social Selling Strategies into your Sales Department - Assoc...Dent
How to Implement Social Selling Strategies into your Sales Department.
LinkedIn and social media have evolved the game of sales. The buyer behaviour has shifted and requires new ways of connecting and engaging with your clients and prospects...
Welcome to the world of Social Selling!
The LincSphere mobile app is a toolset that helps you grow and leverage your network to get more sales, access, influence or whatever you want to achieve.
How RingCentral Optimized Account-Based Insights and Buyer Intelligence To Ra...G3 Communications
Access the full webcast here: https://dg-r.co/2L5QdrM
Data fuels every marketer’s strategy, but not all data is created equal. To be successful today, marketers need to be able to effectively analyze, optimize and maintain data accuracy as the first steps to gaining true insight. This is particularly true for account-based programs, where visibility into key decision makers is imperative. As the saying goes, “Garbage in, garbage out.” If the data going into your CRM is incomplete, incorrect or simply not the right data, any programs that rely on that data will deliver disappointing results.
During this webinar, David Cowings, Chief Marketing Data Scientist at RingCentral, and Chris Lynde, CEO of SaleScout Data Solutions, will share the steps needed to optimize buyer contact data and sales intelligence, with real-life insights from RingCentral’s demand gen data optimization process.
Engaging With Relevance At Scale: How Fluke Used AI To Transform Their Sales ...G3 Communications
Access the full webcast here: https://dg-r.co/2uiS82A
Fluke used AI-based insights to identify the right target accounts and engage them with hyper-personalized nurture and outbound using a combination of Lattice, Conversica and Eloqua – resulting in 48% higher engagement and greater opportunity creation in their target accounts.
Join our distinguished speakers to learn how Fluke used AI and data to improve segmentation and engage across different channels with hyper-personalized messaging.
Lessons From The State Of B2B Content Consumption & Demand Report And Real-Wo...G3 Communications
Access the full webcast here: https://dg-r.co/2LhxSVI
In this session, David Fortino, SVP of Audience and Product at NetLine, will discuss his observations on content consumption and demand based on findings from the company’s 2018 State of B2B Content Consumption and Demand Report. Fortino will dissect some of the stand-out data, such as consumption gap trends with C-level professionals and the significance of appealing to the larger active audience comprised of Individual Contributors.
The webcast will also feature Valerie Riley, Director of Marketing for ITProTV, who will share her experience and perspective on the efficacy of content syndication. Specifically, she will discuss:
* The challenges she faced to pilot a new, successful lead generation program prior to launching campaigns; and
* The winning strategy that led to over 1,500% ROI that can help other B2B marketers discover or expand their lead gen tactics.
Getting Your First 100 Customers On The Cheap - Startup Scaling Up SeriesIn Marketing We Trust
Part of Manly Entrepreneurs Meetup Scaling up Series
Freddy Chanut presented, MD at In Marketing We Trust presented a few fundamental elements on how to target and acquire your core target users.
We cover:
* Customer segmentation and problem definition,
* Messaging
* Tips and tricks to reach out your core user group
Wisdom by Noah Kagan, Seth Godin, Ash Maurya, Copyhackers
Hacks & Ideas from : Tim Ferris, Noah Kagan, Atlassian boys, Hiten Shah and Freddy Chanut
Now, go! Do something amazing
E-commerce Best Practices: Growing Your Email ListTim Peter
Email remains one of the most important tools for effective e-commerce and digital marketing professionals. But, if you don't have a strong list, you have no one to market to. This presentation, offered as part of a recent Internet marketing and e-commerce training session, looked at best practices for growing your email list to drive increased sales and revenues.
2017 SMB Cloud Summit: Investment Climate for Small Business SaaS – Temperatu...Localogy
This presentation was delivered at the first ever Local Search Association SMB Cloud Summit in San Francisco 12.7.17. For more visit: http://bit.ly/2nGhO8s
Creating an Interactive Content Strategy that Works with Technologyion interactive
Scott Brinker's presentation from 2016 ContentTech Virtual Event:
Designing Interactive Content to Power Your Marketing Data Strategy
Interactive content—things such as quizzes, assessments, calculators, and configurators—is qualitatively different than the passive content that audiences simply read, watch, or listen to. Interactive content experiences are essentially miniature software programs, or web apps, which have logic and user experience wrapped into their design and operation. Most importantly, they give marketers the ability to collect and leverage a rich set of data that is explicitly volunteered by participants.
Marketers can design interactive content with this data in mind to develop a broader marketing data strategy. This presentation covers frameworks for both the user-facing options that marketers
can apply, to solicit the right kind of data from prospects at different stages of the buyer's journey, and the back-office management of this data through different marketing automation platforms (MAP) and CRM systems.
Topics include:
- Managing explicit "digital dialogue" data vs. implicit "digital body language"
- Applying advanced progressive profiling tactics in interactive content
- Pipelining richer data profiles from marketing to sales through your marketing stack
- Understanding scenarios for programmatic data vs. human-consumable data
David Mihm, Founder at Tidings | @davidmihm
In 2017, links are still the overwhelming markers for authority in local search results (and results of all kinds). In this session, you’ll learn why David and Aaron believe that links will make way for entity authority as the overarching ranking factor in local search, and some of the signals Google is using even today that contribute to this concept.
To succeed in the Engagement Economy, marketers will need to recalibrate to deliver value, not volume, for their customers - listening, learning and leveraging customer insights to drive personalized experiences at scale.
Join guest Forrester Research Senior Analyst, Allison Snow, and Marketo’s Director of Product Marketing, Adrienne Whitten, to learn how to:
- Leverage analytics to determine the right mix of campaigns
- Turn marketing insights into engagement
- Learn best practices to deliver the most valuable marketing campaigns
The Science of Social Selling: Measuring Adoption and Results With LinkedInLinkedIn Sales Solutions
The social selling movement finally has its defining metric, the Social Selling Index (SSI). See real world examples of how sales teams are embracing SSI to promote strong social selling behaviors, and learn how companies are quantifying and proving the impact to their results.
Social Media: Podcasting, Blogging and Social NetworkingDawn Yankeelov
This is an overview talk regarding the state of social media on Aug. 19, 2009 by Aspectx, delivered to guests of One Southern Indiana, and Indiana Small Business Development Centers.
How to Implement Social Selling Strategies into your Sales Department - Assoc...Dent
How to Implement Social Selling Strategies into your Sales Department.
LinkedIn and social media have evolved the game of sales. The buyer behaviour has shifted and requires new ways of connecting and engaging with your clients and prospects...
Welcome to the world of Social Selling!
Daniel Richards – Insight Marketing
- Using marketing to grow your client base, with practical examples
- Online marketing tools – Websites, email and social media
- Referrals and lead generation – Two steps every firm can take to produce new results
Engage 2020 keynote: Digital Transformation in 2021Milestone Inc
Why digitization is so important? Benu Aggarwal, Co-Founder & President, Milestone Inc, talks about how digital transformation has opened up new opportunities for every business. Watch the full video to know about digital transformation in 2021: https://bit.ly/3plfTl7
Presentation given by Courtland Consulting and 834 Design & Marketing for use with MI Connect to expand opportunities with technology and business development in Osceola County.
B2B buyers have changed and so should your marketing.
This is the sales deck we use when we're out pitching Gripped, a B2B SaaS Inbound Marketing agency. Hopefully, most of the slides are self-explanatory regarding the education around Inbound Marketing.
The bits towards the end demonstrate our approach to helping build your growth machine. They are better used as a backdrop to some narrative and a discussion, so please feel free to connect with us if you'd like to arrange a call.
5 smart ways to build a thriving online community of young professionalsArthur Gopak
Arthur Gopak (CEO of AlphaGamma) presents content marketing tips and strategies to create a thriving online community of young professionals.
The seminar was held at the AlphaGamma office in Amsterdam, the Netherlands on March 19, 2019.
To access the recording, follow this link:
https://youtu.be/iJx8A5aEkRw
A look ahead at why cookie-based advertising is flawed and how the current digital advertising marketplace needs to approach to addressable audience targeting without the use of cookies.
7 Easy Steps to Turbocharge Your Online BrandElad Hogen
Know-how and tools that you’ll need to build and maintain a powerful and rewarding personal or business brand on the Internet:
- What is Online Brand Management?
- How to get super targeted traffic?
- What web properties you need to have online?
- Automate content creation like a pro.
- All you need to know about SEO for local branding.
THE DATAFICATION OF TALENT MANAGEMENT: HOW PEOPLE ANALYTICS LEADS TO STRATEGI...Human Capital Media
According to Bersin by Deloitte’s HR Technology Disruptions for 2018 report: people analytics is now “a must-have domain within HR.”
The global economic recovery, compounded by demographic shifts, has moved power from employers to employees, turning talent into a seller’s market. As a result, the workforce is increasingly a core strategic consideration and top concern of the C-suite. Yet the most commonly monitored talent metrics do very little to deliver true insight into the workforce and its impact on the business–and Talent Management’s readiness to report more than basic metrics remains a serious issue.
Talent Management needs to graduate from metrics to people analytics–from information that only guides tactics to insights that drive strategy–and discover the important connections and patterns in their data that enable better workforce decisions. Join expert Dave Weisbeck as he discusses how Talent Management can use people analytics to achieve strategic excellence and play a more critical role in driving business performance than ever before.
In this informative webinar, Dave will show you how to transform your Talent Management, ramping up from basic operational reporting to strategic people analytics and workforce planning.
Topics will include:
Global and technological trends shaping the Datafication of Talent Management
How Talent Management can move up the people analytics maturity curve
What impact the advent of the people strategy platform plays in analytics maturity
Practical examples of how to graduate from metrics to people analytics in:
Recruiting Effectiveness
Performance Management
Talent Retention
Comp & Benefits
Workforce Costs
Common pitfalls to avoid with people analytics
Register for this engaging webinar to learn the ins and outs of the datafication of Talent Management and what impact it has your organization.
In 2020, the Ministry of Home Affairs established a committee led by Prof. (Dr.) Ranbir Singh, former Vice Chancellor of National Law University (NLU), Delhi. This committee was tasked with reviewing the three codes of criminal law. The primary objective of the committee was to propose comprehensive reforms to the country’s criminal laws in a manner that is both principled and effective.
The committee’s focus was on ensuring the safety and security of individuals, communities, and the nation as a whole. Throughout its deliberations, the committee aimed to uphold constitutional values such as justice, dignity, and the intrinsic value of each individual. Their goal was to recommend amendments to the criminal laws that align with these values and priorities.
Subsequently, in February, the committee successfully submitted its recommendations regarding amendments to the criminal law. These recommendations are intended to serve as a foundation for enhancing the current legal framework, promoting safety and security, and upholding the constitutional principles of justice, dignity, and the inherent worth of every individual.
Car Accident Injury Do I Have a Case....Knowyourright
Every year, thousands of Minnesotans are injured in car accidents. These injuries can be severe – even life-changing. Under Minnesota law, you can pursue compensation through a personal injury lawsuit.
WINDING UP of COMPANY, Modes of DissolutionKHURRAMWALI
Winding up, also known as liquidation, refers to the legal and financial process of dissolving a company. It involves ceasing operations, selling assets, settling debts, and ultimately removing the company from the official business registry.
Here's a breakdown of the key aspects of winding up:
Reasons for Winding Up:
Insolvency: This is the most common reason, where the company cannot pay its debts. Creditors may initiate a compulsory winding up to recover their dues.
Voluntary Closure: The owners may decide to close the company due to reasons like reaching business goals, facing losses, or merging with another company.
Deadlock: If shareholders or directors cannot agree on how to run the company, a court may order a winding up.
Types of Winding Up:
Voluntary Winding Up: This is initiated by the company's shareholders through a resolution passed by a majority vote. There are two main types:
Members' Voluntary Winding Up: The company is solvent (has enough assets to pay off its debts) and shareholders will receive any remaining assets after debts are settled.
Creditors' Voluntary Winding Up: The company is insolvent and creditors will be prioritized in receiving payment from the sale of assets.
Compulsory Winding Up: This is initiated by a court order, typically at the request of creditors, government agencies, or even by the company itself if it's insolvent.
Process of Winding Up:
Appointment of Liquidator: A qualified professional is appointed to oversee the winding-up process. They are responsible for selling assets, paying off debts, and distributing any remaining funds.
Cease Trading: The company stops its regular business operations.
Notification of Creditors: Creditors are informed about the winding up and invited to submit their claims.
Sale of Assets: The company's assets are sold to generate cash to pay off creditors.
Payment of Debts: Creditors are paid according to a set order of priority, with secured creditors receiving payment before unsecured creditors.
Distribution to Shareholders: If there are any remaining funds after all debts are settled, they are distributed to shareholders according to their ownership stake.
Dissolution: Once all claims are settled and distributions made, the company is officially dissolved and removed from the business register.
Impact of Winding Up:
Employees: Employees will likely lose their jobs during the winding-up process.
Creditors: Creditors may not recover their debts in full, especially if the company is insolvent.
Shareholders: Shareholders may not receive any payout if the company's debts exceed its assets.
Winding up is a complex legal and financial process that can have significant consequences for all parties involved. It's important to seek professional legal and financial advice when considering winding up a company.
A "File Trademark" is a legal term referring to the registration of a unique symbol, logo, or name used to identify and distinguish products or services. This process provides legal protection, granting exclusive rights to the trademark owner, and helps prevent unauthorized use by competitors.
Visit Now: https://www.tumblr.com/trademark-quick/751620857551634432/ensure-legal-protection-file-your-trademark-with?source=share
5. 5
Massive Transformative Purpose
EXPONENTIAL ORGANISATIONS
Staff on Demand
Leveraged Assets
Interfaces
Autonomy
Community & Crowd
Algorithms
Engagement
Dashboards
Experimentation
SocialLeft Brain
• Order
• Control
• Stability
Right Brain
• Creativity
• Growth
• Uncertainty
I
D
E
A
S
S
C
A
L
E
6. 6
The Change in how we now attract Customers
From Vendor-Push to Customer-Pull
Vendor-Push Customer-Pull
Information
Asymmetry
Information
Parity
Output
Time
7. 7
Buyers complete 57% of the decision making before even contacting a vendor
QUALIFY THE BUYER JOURNEY STAGE
Awareness
Analyst reports
eBooks
White-papers
Editorial content
Educational content
Consideration
Webinars / Webcasts
Solution comparisons
Expert Guides
Podcasts
Decision
Vendor/ Product comparison
Case studies
Trial downloads
Product literature
Live demo
Partnerships
Take your IDEAL customer through an automated, yet intuitively customised Buying Journey
8. 8
Adjusting to the attraction marketing & customer pull method
BUYER ALIGNED SALES PROCESS
Buyer
Journey
Mapping
Buying Stage
Appropriate
Messaging
Qualifying &
Pipeline Efficiency
9. 9
Prove & Improve through continuous data capture
DATA DRIVEN DECISIONS
Intuitive Buyer Aligned
Sales, Marketing &
Service Hubs
Tools, Systems &
Processes to manage
ROI live
16. 16
52% of searches are from mobile
Blackstone Mobile
Write your Title
But what plays the mischief with this
masterly code is the
Write your Title
But what plays the mischief with this
masterly code is the
Write your Title
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masterly code is the
Write your Title
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20. 20
Content
MarketingSales
How to drive more appointments.
CONTENT + MARKETING
Email
Desktop emails are opened the most.
Conversations
Through chat or ability to communicate thoughts online.
Transact
FAQ’s to help them make a decision.
24. 24
Over 150,000 connections
Entire Blackstone network.
Over 4000 search results
Legal Costing Australia
Over 500 companies
Search for legal costs
25. 25
Using metrics of previous data.
Where do Blackstone position ads for Sep, Oct and Nov - 2018?
Google Adwords
Organic keyword searches
LinkedIn
Legal firm specific
Referral Websites by supplying content
Lawyers Alliance
