In our opening keynote, Sarah Fay, Managing Director, Glasswing Ventures, will walk us through the opportunities and challenges artificial intelligence presents for marketers. AI will soon change all marketing processes and practices - Sarah will note some ways to get started and point to future experiences where brands will need to reinvent new ways to engage consumers.
Voice-activated virtual assistants are posing a unique challenge to marketers, adding another wrinkle to the already complex path to purchase. The use of multiple devices like tablets and cell phones already made it difficult to trace the origin of a consumers intent to purchase, but virtual assistants create a whole new dimension for marketers to consider. In this research presentation, Janice Caston will present new, original survey data from Toluna that highlights consumer behavior changes following virtual assistant adoption, and how marketers can tap into everything this technology has to offer.
Matt Kulig is co-founder of Aisle 411, where they're growing a business around letting consumers find exactly where products are within stores. The data they build to do this has interesting implications as they begin to offer marketers the ability to communicate with consumers about finding the products they want in the stores nearest to them. Matt will help us see the un-tapped value for consumers, entrepreneurs, marketers and investors in location-based solutions.
How to develop a customer-centric SEO strategy in 2018 | StickyeyesLisa Wisniowski
Putting your customer at the heart of your SEO and content strategy has never made more sense. In this Slideshare (to accompany a recent SmartInsights/BrightTalk webinar which you can listen to on demand here - https://summits.brighttalk.com/webinar/how-to-develop-a-customer-centric-seo-strategy-in-2018/) we'll explain how you can leverage Google’s changing algorithm to deliver organic search gains by examining:
- How to use search data to map your strategy to intent
- User experience and shifting ranking signals
- Conversational search and the rise of voice
- The importance of data mark-up to enhance the search experience
We also take a look at the hot trends for 2018 and beyond and show you how to improve your strategy and implement best practice organic search practices through:
- Technical SEO
- Maximising opportunities from product and category content
- Competitor intelligence to benchmark and drive organic gains.
To get email updates of our latest video blogs, insights and intelligence, sign up to our email updates: http://www.stickyeyes.com/newsletter/ or visit https://www.stickyeyes.com/intelligence/
In our opening keynote, Sarah Fay, Managing Director, Glasswing Ventures, will walk us through the opportunities and challenges artificial intelligence presents for marketers. AI will soon change all marketing processes and practices - Sarah will note some ways to get started and point to future experiences where brands will need to reinvent new ways to engage consumers.
Voice-activated virtual assistants are posing a unique challenge to marketers, adding another wrinkle to the already complex path to purchase. The use of multiple devices like tablets and cell phones already made it difficult to trace the origin of a consumers intent to purchase, but virtual assistants create a whole new dimension for marketers to consider. In this research presentation, Janice Caston will present new, original survey data from Toluna that highlights consumer behavior changes following virtual assistant adoption, and how marketers can tap into everything this technology has to offer.
Matt Kulig is co-founder of Aisle 411, where they're growing a business around letting consumers find exactly where products are within stores. The data they build to do this has interesting implications as they begin to offer marketers the ability to communicate with consumers about finding the products they want in the stores nearest to them. Matt will help us see the un-tapped value for consumers, entrepreneurs, marketers and investors in location-based solutions.
How to develop a customer-centric SEO strategy in 2018 | StickyeyesLisa Wisniowski
Putting your customer at the heart of your SEO and content strategy has never made more sense. In this Slideshare (to accompany a recent SmartInsights/BrightTalk webinar which you can listen to on demand here - https://summits.brighttalk.com/webinar/how-to-develop-a-customer-centric-seo-strategy-in-2018/) we'll explain how you can leverage Google’s changing algorithm to deliver organic search gains by examining:
- How to use search data to map your strategy to intent
- User experience and shifting ranking signals
- Conversational search and the rise of voice
- The importance of data mark-up to enhance the search experience
We also take a look at the hot trends for 2018 and beyond and show you how to improve your strategy and implement best practice organic search practices through:
- Technical SEO
- Maximising opportunities from product and category content
- Competitor intelligence to benchmark and drive organic gains.
To get email updates of our latest video blogs, insights and intelligence, sign up to our email updates: http://www.stickyeyes.com/newsletter/ or visit https://www.stickyeyes.com/intelligence/
83 social selling statistics you need to knowReply
Are you still thinking that Facebook is the best option for your B2B sales? Wondering how much traffic does LinkedIn convert into leads? Want to know more about the top 3 most effective content types for B2B?
We’ve scoured the web to put together the definitive list of statistics illustrating how important social selling has become. All presented with an eye towards helping direct your efforts, so you can enjoy the most benefits.
https://reply.io/83-social-selling-stats
Explore how organisations are leveraging Social Media Analytics to take a leap ahead then their peers. Social Sentiment Analysis is a complex thing to comprehend is a vital part of any Business.
A presentation given at the University of Leeds, February 2016.
What is Big Data, how can we use it, and what are the pitfalls? Taking a Customer Centric approach is the best way forward.
See the vision, infrastructure, hiccups and automation of enabling Shutterfly’s first AI-driven marketing stack. Based on a corporate strategy of increasing the relevancy of marketing communication, Shutterfly began a 3-year project last year of improving the marketing it is delivering to its customers. This process kicked off with a move to saleforce.com for email and campaign management with an eye towards coordinated multi-channel messaging. Since then, the team has been hard at work developing predictive data models forming the basis of AI messaging and targeting. The assembly of these AI-driven communications requires critical components including a marketing asset management solution. Learn about the requirements for the MAM, how it will tie into the AI infrastructure and the publishing solution for deployment of highly relevant content.
The cost of a product or service plays a vital role in determining and influencing consumer purchase behaviors.
This is where web scraping services help to acquire and monitor pricing data from different sources that will allow you to stay one-step ahead of your competition.
This is where web scraping services help to acquire and monitor pricing data from different sources that will allow you to stay one-step ahead of your competition.
This is where web scraping services help to acquire and monitor pricing data from different sources that will allow you to stay one-step ahead of your competition.
Here are some applications of web scraping for price monitoring
Marketing That Changes Lifes - Jeremy Waite, SalesforceOnline Influence
Jeremy Waite from Salesforce Marketing Cloud, speaker deck from Oi West. All the speaker decks from the conference can be found on our SlideShare account.
Mobile DMP: It's time to end mobile blindness across marketingJim Nichols
Provides a vision and a set of products for using mobile and mobile app data as the foundation for an omni-channel data management platform and approach.
We all know that consumer behavior has changed dramatically. How consumers engage with companies, do research and even purchase leaves a deluge of data that companies have never had. Those companies that can parse that data drive business results like never before. This session presentation at Dog Food Con 2016 helps you to learn how Big Data technology can drive business outcomes from data ingestion to cloud and talks about one company’s journey to Customer 360 and their decision process when moving to the cloud.
Join your retail customer’s journey and see critical touchpoints that impact revenue. These stats prove superb customer experiences move business forward.
eMarketer Webinar: Artificial Intelligence—Finding Value Beyond the HypeeMarketer
The advent of new algorithms, faster processing and cloud-based data is making it possible for many companies to experiment with artificial intelligence (AI). While marketing and sales are particularly ripe for innovation, there is still a lot of confusion in the marketplace. This presentation will help marketers see past the mysticism and get started with AI in 2018.
Nick Dujnic (Speaker) VP Marketing, LiveIntent
Description
There has been much hoopla raised around the impending Cookie Apocalypse, which promises to leave the digital advertising ecosystem in a Mad Max, “Welcome to the Thunderdome-esque” struggle for survival. Google is cracking down on third-party cookies, Apple’s making anti-tracking updates, and Facebook is letting users clear their histories, sending marketers scurrying to figure out how to move forward with less data available for advertising. But as with many things that scare us - like ghosts, death, and Nicolas Cage - the source of the fear comes from a lack of understanding. New digital channels and regulations are added all of the time, but the one thing that does not change is the importance of knowing your audience. Contextual audience profiling, where marketers can smartly and quickly identify the key marketing-personas in their audience will drive meaningful and relevant content creation, and content that is also GDPR-safe for targeting. Once marketers create audience-specific content, then they can use the channel and format du jour using the most relevant platform available to them. Nick Dujnic will share what marketers can do to prepare for a world without cookies, and why the email address is likely to emerge as the most consistent, important channel in the digital marketing mix.
Keynote: 6 Steps to Big Data Success for Digital MarketingSameer Khan
Learn how you can apply data science and big data analytics methodologies to digital marketing to improve marketing performance, predict campaign success, customer churn, and content popularity.
High performance is a combination of customer experience, business outcomes, IT performance, and analytics. SOASTA CMO Ann Ruckstuhl presents on how to own your digital performance management so that you and your customers can win at eTail West 2016.
83 social selling statistics you need to knowReply
Are you still thinking that Facebook is the best option for your B2B sales? Wondering how much traffic does LinkedIn convert into leads? Want to know more about the top 3 most effective content types for B2B?
We’ve scoured the web to put together the definitive list of statistics illustrating how important social selling has become. All presented with an eye towards helping direct your efforts, so you can enjoy the most benefits.
https://reply.io/83-social-selling-stats
Explore how organisations are leveraging Social Media Analytics to take a leap ahead then their peers. Social Sentiment Analysis is a complex thing to comprehend is a vital part of any Business.
A presentation given at the University of Leeds, February 2016.
What is Big Data, how can we use it, and what are the pitfalls? Taking a Customer Centric approach is the best way forward.
See the vision, infrastructure, hiccups and automation of enabling Shutterfly’s first AI-driven marketing stack. Based on a corporate strategy of increasing the relevancy of marketing communication, Shutterfly began a 3-year project last year of improving the marketing it is delivering to its customers. This process kicked off with a move to saleforce.com for email and campaign management with an eye towards coordinated multi-channel messaging. Since then, the team has been hard at work developing predictive data models forming the basis of AI messaging and targeting. The assembly of these AI-driven communications requires critical components including a marketing asset management solution. Learn about the requirements for the MAM, how it will tie into the AI infrastructure and the publishing solution for deployment of highly relevant content.
The cost of a product or service plays a vital role in determining and influencing consumer purchase behaviors.
This is where web scraping services help to acquire and monitor pricing data from different sources that will allow you to stay one-step ahead of your competition.
This is where web scraping services help to acquire and monitor pricing data from different sources that will allow you to stay one-step ahead of your competition.
This is where web scraping services help to acquire and monitor pricing data from different sources that will allow you to stay one-step ahead of your competition.
Here are some applications of web scraping for price monitoring
Marketing That Changes Lifes - Jeremy Waite, SalesforceOnline Influence
Jeremy Waite from Salesforce Marketing Cloud, speaker deck from Oi West. All the speaker decks from the conference can be found on our SlideShare account.
Mobile DMP: It's time to end mobile blindness across marketingJim Nichols
Provides a vision and a set of products for using mobile and mobile app data as the foundation for an omni-channel data management platform and approach.
We all know that consumer behavior has changed dramatically. How consumers engage with companies, do research and even purchase leaves a deluge of data that companies have never had. Those companies that can parse that data drive business results like never before. This session presentation at Dog Food Con 2016 helps you to learn how Big Data technology can drive business outcomes from data ingestion to cloud and talks about one company’s journey to Customer 360 and their decision process when moving to the cloud.
Join your retail customer’s journey and see critical touchpoints that impact revenue. These stats prove superb customer experiences move business forward.
eMarketer Webinar: Artificial Intelligence—Finding Value Beyond the HypeeMarketer
The advent of new algorithms, faster processing and cloud-based data is making it possible for many companies to experiment with artificial intelligence (AI). While marketing and sales are particularly ripe for innovation, there is still a lot of confusion in the marketplace. This presentation will help marketers see past the mysticism and get started with AI in 2018.
Nick Dujnic (Speaker) VP Marketing, LiveIntent
Description
There has been much hoopla raised around the impending Cookie Apocalypse, which promises to leave the digital advertising ecosystem in a Mad Max, “Welcome to the Thunderdome-esque” struggle for survival. Google is cracking down on third-party cookies, Apple’s making anti-tracking updates, and Facebook is letting users clear their histories, sending marketers scurrying to figure out how to move forward with less data available for advertising. But as with many things that scare us - like ghosts, death, and Nicolas Cage - the source of the fear comes from a lack of understanding. New digital channels and regulations are added all of the time, but the one thing that does not change is the importance of knowing your audience. Contextual audience profiling, where marketers can smartly and quickly identify the key marketing-personas in their audience will drive meaningful and relevant content creation, and content that is also GDPR-safe for targeting. Once marketers create audience-specific content, then they can use the channel and format du jour using the most relevant platform available to them. Nick Dujnic will share what marketers can do to prepare for a world without cookies, and why the email address is likely to emerge as the most consistent, important channel in the digital marketing mix.
Keynote: 6 Steps to Big Data Success for Digital MarketingSameer Khan
Learn how you can apply data science and big data analytics methodologies to digital marketing to improve marketing performance, predict campaign success, customer churn, and content popularity.
High performance is a combination of customer experience, business outcomes, IT performance, and analytics. SOASTA CMO Ann Ruckstuhl presents on how to own your digital performance management so that you and your customers can win at eTail West 2016.
Fox Cities Chamber Cultivate: Mobile MarketingThomas Clifford
Mobile marketing is all people can talk about these days. By 2014, there will be more mobile internet users than desktop internet users. There are so many options vying for your marketing budget these days. What do you do and where do you spend your time and energy? This presentation will shed light on mobile marketing, QR codes and analytics. This will allow you be better educated and do whats best for you and your customers.
How Wireless Technology is Changing RetailMarcoMuzzi
We recently spoke at the 5th Annual Canadian Wireless Trade Show in Toronto. In our presentation, titled “How Wireless Technology is Changing Retail”, we identified consumer trends that are creating an environment for wireless technologies to change how advertisers reach consumers. We also explained which technologies are having the biggest impact and how to use each one, as well as outlined their pros and cons. Check out the slides for actionable insights and strategies that will help you take your marketing to the next level.
LSA Bootcamp Portland: Mobile Marketing - What You Need to KnowLocalogy
This presentation was given to an audience of local businesses at the LSA Bootcamp, a one day digital marketing intensive in Portland 11/1/15. For more about the event and for a look at future events visit www.LSABootcamp.com.
Rethink Retail: Connecting with Today's Mobile ConsumeriQmetrixCorp
The convergence between mobile shopping technology and the wireless retail store is of course of great interest to our client base. Smartphones (the ones you’ve sold your customers) have changed the way people shop and also their expectations of the in-store experience. In this session, we’ll look at trends related to what today’s mobile consumer wants (in-store pickup, mobile POS, etc.), real-world examples of how retailers are trying to meet those demands, and in-store mobile solutions iQmetrix offers help you deliver that desired shopping experience.
Kevin Benedict, Senior Analyst for Digital Transformation and Mobility at Cognizant, and Susan Miller, Chief Strategy Officer at AnyPresence, explore the ways companies can achieve an information advantage through digital and organizational transformation.
Calls + Clicks: Why Offline Calls are Critical for Online MarketersInvoca
Customers are in front of a screen for 12 hours every day, and 83% of US consumers use their phone to research products while in-store. Marketers, are you effectively reaching your mobile audiences.
The future of mobile in 2016, DBD media agency and Google, LISTEX Summer Sess...listex_uk
DBD Media and Google, share thoughts on the future is mobile in 2016. Case studies, statistics, trends, industry comparisons. For LISTEX Summer Session, May 2016, a snowsports trade networking event.
LSA Bootcamp Austin: Mobile Marketing - What You Need to KnowLocalogy
This presentation was given to an audience of small businesses at LSA Bootcamp, a one day digital marketing intensive in Austin 1/24/16. For more about the event and for a look at future events visit: http://bit.ly/LSABootcamp16
Similar to eTail East 2015 - Ann Ruckstuhl Presentation (20)
How Digital Performance Management helps increase conversion rates, lower bounce rates, manage third party performance and conversion impact, user experience, and overall web performance.
Optimizing your marketing promotions to mazimize your revenueSOASTA
Ecommerce businesses that aren’t optimizing the speed and performance of their online promotions are leaving large sums of money on the table. Analyzing the billions of collected customer experience data from top internet retailers tells us this is not the exception – it’s the norm. So how can your company maximize returns from your marketing campaigns?
Join Mat Ball and SOASTA Chairman and Founder, Ken Gardner to see how top internet retailers – such as Gap, Neiman Marcus, and Lowe's – maximize revenue and conversion outcomes for their promotional campaigns.
We'll cover:
A “how-to” process for optimizing your marketing promotions through your user data
Proof of Revenue - visual proof that better site performance (speed/availability) significantly impacts campaign performance (conversions and revenue generation)
Beginning and end snapshots of success stories of SOASTA customers using data science
Speakers
Ken Gardner - SOASTA Founder and Chairman
Mat Ball - Marketing Manager, SOASTA DataScience
Using JMeter in CloudTest for Continuous TestingSOASTA
JMeter is popular with developers for creating tests that can be run easily during development. With the SOASTA CloudTest Spring release, it's easy to run JMeter tests in CloudTest from low-levels during development all the way to full scale load in production, with all of the great CloudTest features. Come learn how easy it is to shift-left and shift-right and make testing continuous.
With end of year just around the corner, many companies are entering their peak season, whether it's back-to-school, holiday shopping, end-of-year and next year planning.
If you don't know what to test, you might miss key paths through your site and customers might experience poor performance on your web and mobile site and apps. Save yourself multiple headaches and join us to learn not only what to test but how to test your web and mobile performance before your peak demand.
Velocity Booth Session - Better Together: RUM & SyntheticSOASTA
RUM and Synthetic monitoring are like peanut butter and jelly, better together! Learn how these two approaches compliment each other and how you can correlate them for the best insights into your performance and user experiences in SOASTA mPulse.
Velocity Booth Presentation - Which 3rd Party Resources Are Eating Your Profits?SOASTA
Do you know which third party resources are costing you performance, and therefore revenue? Do you even know how many third party resources are used on your site, and where? Come see how 3rd Party Analytics can give you the visibility and understanding needed to properly manage third party resource usage--improving performance and increasing revenue.
Velocity 2016 Speaking Session - Using Machine Learning to Determine Drivers ...SOASTA
Recently, Google partnered with SOASTA to train a machine-learning model on a large sample of real-world performance, conversion, and bounce data. In this talk at Velocity Santa Clara, Pat Meenan of Google and Tammy Everts of SOASTA offer an overview of the resulting model—able to predict the impact of performance work and other site metrics on conversion and bounce rates.
Velocity 15 Minute Booth Session - Building a Performance Team - Dave MurphySOASTA
Skills without commitment does not create a performance culture. A strong performance culture crosses organizational boundaries. Ideally, everyone owns performance.
Join Norm Morrison, Senior Director of Performance Management at Radial, for this tips-filled webinar. Norm will share how his team identified the right tools, metrics, and best practices to give Radial, formerly eBay Enterprise, total end-to-end visibility into the hundreds of millions of user experiences the site delivers every day.
IRCE 2016 Speaking Session – The Small Things That Add Up: How to Find What D...SOASTA
In this session at IRCE 2016, Joseph Paulling from Fanatics.com and Senior Researcher at SOASTA, Tammy Everts, talked about how Fanatics made their median page load 2 seconds faster and almost doubled mobile conversions.
Webinar: New Features in CloudTest & TouchTestSOASTA
- Improved Continuous Testing as part of your CI (Continuous Integration) process so poor performing code never makes it into production
- Faster time to testing with easier test recording in Chrome
Reuse of existing UI Automation tests in your TouchTest Android mobile tests
- New flexible licensing, supporting unlimited number of devices
5 Keys to Your Best Automated Testing StrategySOASTA
Recent Microsoft studies have demonstrated not everyone gets automated testing right; many enterprises still lack the know-how to achieve optimum results. Join our upcoming webinar on 5 Keys to your best Automated Testing Strategy.
In this webinar, we will cover:
Avoiding the Automation ‘Gotchas’
Visualizing end-to-end performance
Predicting and solving performance issues
…along with a live demo of SOASTA’s Mobile Functional Test with integrated device performance metrics.
The success of Amazon’s recent Prime Day event is evidence, if any was needed, that Flash sales are a growing and important part of a retailer’s online armoury. The success or failure of these events however often rests on a few critical factors.
Join SOASTA on 23rd September and discover the essential building blocks to creating a successful online Flash sale. In the first of this two-part webinar, SOASTA’s Kristian Sköld will share practical insights about:
- The Single Point of Failure
- How best to Optimise your site
- Success factors behind better conversions
Final tips holiday readiness 2015 for slide shareSOASTA
Join us for this fast-paced webinar as two web and mobile performance experts share five tactics you can deploy immediately do squeeze the most out of the applications and infrastructure you already have.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
8. “CRISIS”
• Impatient consumers
• Spiky demand
• Mobile & IoT
• Dependency on 3rd parties
• Complex technology
• Lack insights & control
9. 9
Harris Interactive “Mother’s Day Online Shopping Survey”
Sponsored by SOASTA, April 2015, N=2051
Will go to a competitor’s site
Will never return to the site
Will share their problems
12. 12
Google, SeeWhy
90%
People who move between devices to accomplish a goal
2.6
Average number of devices used by a shopper during a
single transaction
6.2
Number of visit an average shopper makes before buying
97%
Mobile transactions abandoned
27. 27
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Editor's Notes
Amazon is based on $68B of annual sales in 2013.
Staples saved 1 second off their median load time and increased by conversion by 10%
According to an Aberdeen Survey of 160 organizations found out, on the average, a 1-second delay in page load time equals 11% fewer pages views, a 16% decrease in customer satisfaction, and a 7% loss in conversion. That means, if your site earns $100K a day, this year you could lose $2.5M in sales.
Leading up to the 2012 US election, the Obama campaign made its fundraising platform 60% faster which resulted in a 14% increase in donation conversion
47% of consumers expect web pages to load in 2 seconds or less (Akamai Survey)
What’s the secret to optimize performance and conversion?
Monitor (measure & correlate)
Test
Optimize
Crisis in Chinese means “Danger + Opportunity”
Weiji
In 2014, 1/3 of ecommerce orders were came from a mobile device other than a computer. That up from 23% in 2013 and 12% in 2012. (Source: Shopify)
In May of 2015, Google officially confirmed that there are more searches now on mobile than desktop
A whopping 97% of mobile transactions are abandoned
64% of smartphone users expect the page to load in less than 4 seconds before they abandon the page
60% of tablet users expect the page to load in less than 3 seconds before they abandon the page
Some of the JavaScript increase discussed already can be attributed to the rise in popularity of custom fonts. Today, 45% of pages served to mobile devices use custom fonts — up from 4% three years ago. While custom fonts are great for controlling design and branding elements, they can also incur major performance penalties. Some fonts require massive amounts of CSS code, while others use super-heavy JS. Either way, load times suffer.
Your best bet? Disable custom fonts for mobile devices. If that’s not an option, then use them only where absolutely necessary, i.e., headers and key typographical elements.
According to HTTP Archive, an average web page today makes over 18 3rd party calls. In 2012, it was 12.
Complex modern app with composite front-end (Presentation Layer consisting of HTML, JavaScript, CSS, Flash and server-side codes like ASP.NET, PHP …etc.), middleware (plumbing part of the system, JAVA, C++, glue between UI and Data) and back-end (Persistent Layer consisting of database, elastic cloud computing resources … etc.).
Front end is what you see, Backend is how it works.
What are your users’ environments?
Shows which Android browsers suffer from sub-par performance with a specific website
With over 18,000 different Android devices, optimizing for all of them is virtually impossible
A graph like this lets you quickly home in on the problematic browsers and make strategic decision – based on other variables such as traffic and conversion – as to whether or not to optimize for that particular browser