Inbound Marketing Summit - Karl Wirth

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This document discusses how a website can be its own best salesperson through providing a warm and relevant welcome to visitors, helping people to take another look at the site to prevent bouncing, building trust over time, generating interest, striking while the iron is hot with timely messages, and using in-context upsells. It highlights examples from companies that saw increased revenue, cart rates, time on site, leads generated, and signups for upsells through personalized experiences enabled by Evergage technology.

Marketing Business News & Politics

YOUR CUSTOMER

U

G

@kaixerart

fb.com/kaixerstudio

YOUR WEBSITE

YOUR WEBSITE CAN BE
YOUR BEST SALESPERSON

#convcon

@evergage

GIVE A WARM AND RELEVANT WELCOME

#convcon

@evergage

B

RELEVANT
WELCOME
3x increase in revenue
from the Pinterest
channel.

RELEVANT
WELCOME

Car-ng
rate
has

increased
162%

since
launching

this
modal.

HELP PEOPLE TAKE ANOTHER LOOK

#convcon

@evergage

B

BOUNCE
PREVENTION
10x increase in time on
the site over the control
group

BUILD TRUST OVER TIME

#convcon

@evergage

GENERATE
INTEREST
…
increased
leads

generated
by
7%.

STRIKE WHILE THE IRON IS HOT!

#convcon

@evergage

IN-CONTEXT UPSELL

3% of people shown this
message signed up as
leads for the upsell.

“This is a game-changer for
the hosting business” - EIG

Evergage enables marketers to
understand and respond to what
each visitor, user, or account is
doing—in real time…without IT.

THANKS FOR
YOUR REALTIME RESPONSE
#convcon

@evergage

Deze presentatie is op donderdag 16 maart 2017 gegeven als tweede presentatie in een reeks van vier webinars. In de webinar introduceerden wij enkele trends en technologische ontwikkelingen relevant voor e-commerce: mobile only, nieuwe interfaces (zoals spraakassistenten en augmented reality), artificial intelligence in klantenservice en nieuwe bezorgmogelijkheden. Bezoek www.emakers.be en ontdek toekomstige webinars en andere evenementen.

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From the CEO to the CMO to the IT Department, it’s not just about marketing anymore. How do companies survive and thrive in a world where the old ways of marketing aren’t getting it done? Brand marketing didn’t change much for fifty years. We built an entire global marketing and advertising industry on a tried and true set of beliefs and practices. We created an entire class of “experts” — people who could reliably develop and implement programs designed to get attention, increase awareness, change minds, build brand personality, create preference, and in the end, persuade people to believe in our brands. In short– to create customers. Clark outlines the challenges faced by the industry, presents some inspirational and successful case histories, and most importantly, presents a roadmap for succeeding in an ever-shifting media and consumer landscape. This session is a must-see for anyone who is seeking to understand where we have been, where we are now, and where we need to go in the future.

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