This document discusses how to survive and thrive in a world of fast-moving consumers. It notes that the challenges for marketing and CMOs include executing fast changes while delivering profitable results. Several experts offer strategies for companies to deal with disruption, including becoming a disruptor themselves through reinventing business models, adapting quickly, or focusing on narrative engagement over conversion. The document emphasizes that the key is building relationships through engaging content and experiences rather than just optimizing transactions, and that this must be done gradually through focused efforts.
15 Powerful Team Building Quotes to Inspire Successful TeamworkWeekdone.com
Read more: https://blog.weekdone.com/team-building-quotes-inspire-teamwork/
No matter what situation you are currently in, your success as a leader depends on your ability to build and inspire a team. Here are 15 keys to successful teamwork and 15 great team building quotes to inspire it.
Don't underestimate the power of team building quotes. They are a great source of inspiration. Furthermore, team building quotes are a great way to start or end a team meeting.
Read further: https://blog.weekdone.com/team-building-quotes-inspire-teamwork/
31 Quotes To Celebrate Teamwork and CollaborationHubSpot
When true team work happens, everything changes. You're working faster, finding mistakes easier, and innovating better. To inspire your team to band together and celebrate collaboration, we've gathered some of our favorite quotes on the power of teamwork.
Here's collection of 50 Teamwork quotes to inspire yours to work better as a team. "Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishments toward organizational objectives. It is the fuel that allows common people to attain uncommon results." Andrew Carnegie
Content Marketing World Sydney - Top Tweets (Day One 2014)King Content
Top Tweets from day one of Content Marketing World Sydney 2014.
Day one wasn’t just about the speakers, the attendees we’re tweeting up a storm!
In fact, we managed to get #cmworld trending in Sydney. Check out how the conversation around Content Marketing World Sydney spilled onto social media in our collection of top tweets from day one of the event.
15 Powerful Team Building Quotes to Inspire Successful TeamworkWeekdone.com
Read more: https://blog.weekdone.com/team-building-quotes-inspire-teamwork/
No matter what situation you are currently in, your success as a leader depends on your ability to build and inspire a team. Here are 15 keys to successful teamwork and 15 great team building quotes to inspire it.
Don't underestimate the power of team building quotes. They are a great source of inspiration. Furthermore, team building quotes are a great way to start or end a team meeting.
Read further: https://blog.weekdone.com/team-building-quotes-inspire-teamwork/
31 Quotes To Celebrate Teamwork and CollaborationHubSpot
When true team work happens, everything changes. You're working faster, finding mistakes easier, and innovating better. To inspire your team to band together and celebrate collaboration, we've gathered some of our favorite quotes on the power of teamwork.
Here's collection of 50 Teamwork quotes to inspire yours to work better as a team. "Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishments toward organizational objectives. It is the fuel that allows common people to attain uncommon results." Andrew Carnegie
Content Marketing World Sydney - Top Tweets (Day One 2014)King Content
Top Tweets from day one of Content Marketing World Sydney 2014.
Day one wasn’t just about the speakers, the attendees we’re tweeting up a storm!
In fact, we managed to get #cmworld trending in Sydney. Check out how the conversation around Content Marketing World Sydney spilled onto social media in our collection of top tweets from day one of the event.
Inbound Marketing Summit - Email Marketing: How to Get the Most Out of It - B...thepulsenetwork
The first step is to identify your goals, but what’s next? Find out about perfect content, segmenting your lists, how to test emails, how to measure the ROI of your email campaigns and so much more!
Inbound Marketing Summit - Content Marketing Gets Social - Tom Geracethepulsenetwork
Skyword’s recent study with Unisphere Research, “Content Marketing Gets Social”, uncovers many valuable insights on the content and social marketing strategies of brands just like yours. This session will discuss the five most revealing facts found in the research and what strategies brand leaders are adopting.
Clark kokich - why ceos are terrified of new digital technology and what to d...thepulsenetwork
From the CEO to the CMO to the IT Department, it’s not just about marketing anymore. How do companies survive and thrive in a world where the old ways of marketing aren’t getting it done? Brand marketing didn’t change much for fifty years. We built an entire global marketing and advertising industry on a tried and true set of beliefs and practices. We created an entire class of “experts” — people who could reliably develop and implement programs designed to get attention, increase awareness, change minds, build brand personality, create preference, and in the end, persuade people to believe in our brands. In short– to create customers.
Clark outlines the challenges faced by the industry, presents some inspirational and successful case histories, and most importantly, presents a roadmap for succeeding in an ever-shifting media and consumer landscape. This session is a must-see for anyone who is seeking to understand where we have been, where we are now, and where we need to go in the future.
Inbound Marketing Summit - How to Make Content Leads, Sales Leads - Patrick C...thepulsenetwork
Creating great content is all about listening to your customers, talking about your products, and writing about industry-related trends and developments.
This program is designed for insurance producers, insurance agency principals and managers, insurance company managers & staff, and anyone else who needs to understand how the insurance industry can attract the future generations as both clients and employees. This presentation explains the different buying and communication expectations of each of the generations with special attention on younger adults. Specific examples are provided to illustrate how any size and type of agency can leverage technology to attract and retain these new customers.
Creative director LBI Digital
As Chief Creative Officer at DigitasLBi International, Chris Clarke is responsible for the creative output of the network and its creative staff. Chris loves to stay close to the work, developing creative ideas with teams across the network for clients including Coca Cola, Sony Xperia and Etihad. Believability is his creative religion: he is permanently on a mission to bridge the gap between promise and proof for DigitasLBi’s clients, helping them to be true to the principles they espouse.
Like most people who’ve been doing this for a while, Chris stumbled into the digital industry in the late 90s. As a copywriter, he made it his mission to bring the craft of ideas to digital marketing, an ambition realised at pioneering Swedish digital advertising agency Abel & Baker and later at Wheel where he became Executive Creative Director. He was subsequently European Executive Creative Director at Modem Media, President and Executive Creative Director of Digitas UK and Chief Creative Officer of LBi.
Over the years, Chris has become a regular on the speaking circuit and has picked up awards at Cannes, D&AD, LIA, Campaign Digital, Campaign Direct, Revolution, BIMA and the Webbys.
Talk:
For years the internet has been touted as an almost universal force for good. We hear of the “democratising” nature of a platform dedicated to openness and transparency. We have come to see the web as a place where ‘The Consumer is in Control”, and where information wants to be free. In this session, Chris will explore the darker side of the digital revolution, looking at the “winner takes all” business models, and downward pressure on quality caused by ad funded content. By understanding the dark side of the digital revolution, you will be better prepared to help your organisation stay relevant and fit for the digital future.
Product design - Service design - Revolut Case Study + ShareshopTadej Mursic
Revolut Case Study through the eyes of a product / service designer & Shareshop. Revolut User Experience & Product Design Best practices that generate enormous user value.
Inbound Marketing Summit - Email Marketing: How to Get the Most Out of It - B...thepulsenetwork
The first step is to identify your goals, but what’s next? Find out about perfect content, segmenting your lists, how to test emails, how to measure the ROI of your email campaigns and so much more!
Inbound Marketing Summit - Content Marketing Gets Social - Tom Geracethepulsenetwork
Skyword’s recent study with Unisphere Research, “Content Marketing Gets Social”, uncovers many valuable insights on the content and social marketing strategies of brands just like yours. This session will discuss the five most revealing facts found in the research and what strategies brand leaders are adopting.
Clark kokich - why ceos are terrified of new digital technology and what to d...thepulsenetwork
From the CEO to the CMO to the IT Department, it’s not just about marketing anymore. How do companies survive and thrive in a world where the old ways of marketing aren’t getting it done? Brand marketing didn’t change much for fifty years. We built an entire global marketing and advertising industry on a tried and true set of beliefs and practices. We created an entire class of “experts” — people who could reliably develop and implement programs designed to get attention, increase awareness, change minds, build brand personality, create preference, and in the end, persuade people to believe in our brands. In short– to create customers.
Clark outlines the challenges faced by the industry, presents some inspirational and successful case histories, and most importantly, presents a roadmap for succeeding in an ever-shifting media and consumer landscape. This session is a must-see for anyone who is seeking to understand where we have been, where we are now, and where we need to go in the future.
Inbound Marketing Summit - How to Make Content Leads, Sales Leads - Patrick C...thepulsenetwork
Creating great content is all about listening to your customers, talking about your products, and writing about industry-related trends and developments.
This program is designed for insurance producers, insurance agency principals and managers, insurance company managers & staff, and anyone else who needs to understand how the insurance industry can attract the future generations as both clients and employees. This presentation explains the different buying and communication expectations of each of the generations with special attention on younger adults. Specific examples are provided to illustrate how any size and type of agency can leverage technology to attract and retain these new customers.
Creative director LBI Digital
As Chief Creative Officer at DigitasLBi International, Chris Clarke is responsible for the creative output of the network and its creative staff. Chris loves to stay close to the work, developing creative ideas with teams across the network for clients including Coca Cola, Sony Xperia and Etihad. Believability is his creative religion: he is permanently on a mission to bridge the gap between promise and proof for DigitasLBi’s clients, helping them to be true to the principles they espouse.
Like most people who’ve been doing this for a while, Chris stumbled into the digital industry in the late 90s. As a copywriter, he made it his mission to bring the craft of ideas to digital marketing, an ambition realised at pioneering Swedish digital advertising agency Abel & Baker and later at Wheel where he became Executive Creative Director. He was subsequently European Executive Creative Director at Modem Media, President and Executive Creative Director of Digitas UK and Chief Creative Officer of LBi.
Over the years, Chris has become a regular on the speaking circuit and has picked up awards at Cannes, D&AD, LIA, Campaign Digital, Campaign Direct, Revolution, BIMA and the Webbys.
Talk:
For years the internet has been touted as an almost universal force for good. We hear of the “democratising” nature of a platform dedicated to openness and transparency. We have come to see the web as a place where ‘The Consumer is in Control”, and where information wants to be free. In this session, Chris will explore the darker side of the digital revolution, looking at the “winner takes all” business models, and downward pressure on quality caused by ad funded content. By understanding the dark side of the digital revolution, you will be better prepared to help your organisation stay relevant and fit for the digital future.
Product design - Service design - Revolut Case Study + ShareshopTadej Mursic
Revolut Case Study through the eyes of a product / service designer & Shareshop. Revolut User Experience & Product Design Best practices that generate enormous user value.
E como agregar valor neste novo processo de compra? Equipes de vendas inovadoras sabem que têm de fornecer insights verdadeiros durante todo o processo de compra se quiserem ser consideradas como um futuro parceiro.
In today’s world of social connectivity, top salespeople are using social media on the job to listen to prospects, gather intelligence, build and grow relationships and more, and it’s giving them an edge over the competition.
To keep things in perspective, sales and social business quotes can be inspirational. Social media quotes are a great source of content, and collectively they provide invaluable insight. Here’s a collection of the 50 most inspiring business quotes from the top social power influencers.
Disruption Master: How Scrum Masters Can Facilitate and Build Disruptive TeamsScrum Australia Pty Ltd
by James Brett
Disruption is a word that has embedded itself in common leadership parlance. If your organisation’s agile teams are not creating disruption, then they are being disrupted and have to respond to the change created by others. Some would argue that if a team isn’t creating disruption, then that team isn’t a “real” agile team.
So why is it that some teams are more disruptive than others even when they follow the same agile principles and practices?
In this talk, we will dive into what makes a team disruptive, how to maximise disruption and how the ScrumMaster can facilitate and guide teams to higher levels of disruption. One of the key attributes of a leader is to lead by example: I will give you some of the basic areas of focus to build your capacity for future disruption .
If you are a ScrumMaster, Product Owner, Digital Leader or agile team member and want to evolve to higher levels of disruption, then this talk is for you.
Welcome to the consume(r)evolution, the choice is ours. Implications for bran...Marco Monfils
The mass will soon understand the current situation is not only unsustainable but unacceptable...
This is the 1st in a 3 part series on strategic CSR for the benefit of Consumer and Business in society, primarily dealing with the why (should we bother?)
Part 2 will explore specific directions and examples for companies to consider, converting cost to benefit, and possibly various other topics, depends on the material in my reach and time.
Part 3 i will present a strategic overview for the CSR landscape, and how consumers will drive the revolution, hopefully aided by business, supported by Government.
May the next revolution be led by paying not raging consumers. It is not impossible.
"Those who make peaceful revolution impossible will make violent revolution inevitable." by J.F.Kennedy
You are welcome to use, modify or build on my work, ideas and thinking presented here for your own purposes, commercial or non commercial, creative or otherwise. As you like. You can give me credit if it feels appropriate.
Ideas are never static and thinking does not work in milestones. So i may produce an update at any time subject to new learnings, experiences, as well as exposures to different views. Please contribute also!
We are the 100%.
:-)
Marco Monfils
http://www.linkedin.com/in/marcomonfils
How can you build up long-lasting relationships with dialogue partners and use social media to attract and engage quality customers? By Jaydip Chowdhury
How can you build up long-lasting relationships with dialogue partners and use social media to attract and engage quality customers? By Jaydip Chowdhury
There’s a revolution afoot…don’t be left behind. Business has changed profoundly – fueled by aggressively advancing technology and a volatile global economy. So why has most business culture remained unchanged? Most organisations are closed, secretive, siloed, slow to change and deeply hierarchical. It’s time to shock these cultures. Let’s burn up the old and start something new.
The wonderfully inspiring Will McInnes is here to make a change – he wants us all to work in places that are supportive, open, conducive to creativity, motivating and fun. In this book he maps out brilliant ways to create an uplifting, productive, innovative business culture.
Inbound Marketing Summit - Driving Digital Loyalty - Donna Pahelthepulsenetwork
Whether we like it or not, customers and prospects hold the power to make or break your brand. The real challenge for marketers today is driving loyalty through superior online experiences, across the digital marketing ecosystem.
Inbound Marketing Summit - The New Road to Social Media - Dave Dabbahthepulsenetwork
Everybody’s doing social media, but who is doing it right? Learn important tips, tactics and strategies for effectively executing a social media campaign for your brand.
Content Marketing 360: Empowering Your Community through Contentthepulsenetwork
In this Content Marketing 360 webcast, John McEvoy, owner of CrossFit Craic, joins The Pulse Network's Nick Saber and Tyler Pyburn to discuss community-driven content.
Allen Bonde's IMS NYC 2013 Keynote - Selling at the Top of the Funnel with Ta...thepulsenetwork
Targeted rich media content can help to reach, inform and engage prospects…and keep customers coming back! This talk outlines 3 key trends, what they mean, and how marketers can tap the full potential of rich media, storytelling and social channels.
Dharmesh Shah - Insider tips on inbound marketing - IMS Boston 2012thepulsenetwork
As co-founder of HubSpot, Dharmesh has front-row seats to see the world’s best marketers practice their craft. In this session, Dharmesh will highlight some the important recent developments that every marketer should know. Topics will include SEO, social media and conversions.
Thom Robbins - enterprise websites - connecting with the new channels - IMS B...thepulsenetwork
Today's customers engage with your organization through a growing variety of channels. Your website is just one of them -don't forget social media, mobile and e-mail. Understanding the customer journey across these channels is essential to the success of any marketing organization. In this session we will look at key recommendations you need to consider as you get started in multichannel engagement.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
43. The true challenge is the pressure of executing fast and
chaotic change while simultaneously delivering
increasingly profitable, data-driven results.
54. Fortune 500 Insurance Company
WEB
Website
Content
SEO
Traffic
SEO
Leads
SOCIAL
CRM
Facebook Twitter
CRM
Twitter
Community
LI
Likes
Followers
Not
BRAND
TV
RADIO
Strategy
????
EMKTG
PR
Blog
Email
Content
Press
Newsroom
We’re
working
on
it
Earned
Media
55. Re-aligned content engagement as centralizing force
New roles across each team
Centralized content strategy
Measurement aligned for content, not teams.
56. WORLD WAR
How to Survive and Thrive in a World of Fast Moving Consumers
How To Survive The Attack!
61. Clayton Christensen: Reinvent
Autonomous business unit
– “Free . . . from reliance on the parent organization .
. . Must not report to the business being disrupted.”
Separate resource allocation process
– Funding “regardless of the fortunes of the core
business.”
Independent sales channel
– “Does not defer or report to the existing sales
organization.”
61
63. Larry Downes: Run
See it coming
Slow the disruption long enough to better it
Get close to the exits and be ready for a
fast escape
Try a new kind of diversification
63
72. Emile Simpson – Narrate
“You use both military means and non-military
means, working with our civilian
counterparts, to deliver a narrative, or a
political story, if you like – just like a politician
might deliver a narrative during an election.
You give each constituency what it wants
while going on the offensive against the
opposition’s narrative.”
72
73. Surviving and thriving with VUCA
Flexible, decentralized, empowered
networks
Learning through “experimence”
Acceptance of uncertainty and chaos
Contextualized sense-making rather than
problem solving
“Winning” means narrative engagement
rather than conversion
73
74. WORLD WAR
How to Survive and Thrive in a World of Fast Moving Consumers
Marketing shot to the head…
75. data in hand is used to optimize
transactions - not create relationships
It’s the engagement that’s important,
systems can come with time.
78. Build your content and experience power
grid, one house, one street at a time.
79. Build your content and experience power
grid, one house, one street at a time.
80. “We delegate what’s
uncomfortable. Process
makes us
comfortable, organized and
scalable. But do we need to pit
it against creativity?
We require mental and
physical space for ideas to be
shaped, shared, iterated, stom
ped to smithereens and
reiterated.”
- Beth Comstock
CMO, GE
84. WORLD WAR
How to Survive and Thrive in a World of Fast Moving Consumers
Thanks…
@Robert_Rose
@Tim_Walters
Editor's Notes
We used to shuffling, lurching zombies, as in the aptly named Walking Dead.
This is the way itNight of the Living Dead (1968)
Shaun of the Dead (2004)
26 Days Later (2002)
Dawn of the Dead 2 (2004)
Zombieland (2009)
Mark Zuckerberg
World War Z (2013)
As analysts, we look at these data points and we feel an irresistible urge to create a Figure. (Build)
Title is build.
MPH as base. Each number/comma appears from right to left on each click.
However, I think it’s even more impressive to look how far we’ve already come. About five and a half years ago there was no iPhone, no tablet computers, no apps (in that sense).
With characteristic modesty, Brad Pitt has said that the rapid Z’s reflected only the producers desire to “do something different.”
It’s the exponential that counts.
It’s the exponential that counts.
It’s the exponential that counts.
It’s the exponential that counts.
It’s the exponential that counts.
It’s the exponential that counts.
It’s the exponential that counts.
It’s the exponential that counts.
It’s the exponential that counts.
It’s the exponential that counts.
It’s the exponential that counts.
It’s the exponential that counts.
It’s the exponential that counts.
What does this mean, practically? xample: Music, from metal drums to records to hi-fi to 45s turntables to tapes, to 8 tracks to cassets to walkman to mp3 to ipod to iphone (and ipod mini) to spotify. Example: Banking: from stand in line to stay in car (next to teller, later remote) to "automated teller machine" to www to phone to app to Siri/voice command to eyewear.
