Direct Response Marketing PowerPoint presentation of Internet marketing services offered by www.pinkhamedia.ch in the Geneva region of Switzerland.

1. Direct Response Marketing
Dominating Business at the Push of a
Button

2. 3 Ways to Grow A Business
1. Get More Customers
2. Increase Profits/Reduce Costs
3. Increase Customer Frequency
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3. Sweet spot
User base management
Increase Customer Frequency
Highest Return On Investment
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4. Facts About Follow-Up
48% of sales people never follow up with a prospect
25% of sales people make a second contact and stop
12% of sales people make more than three contacts
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5. Facts About Follow-Up
2% of sales are made on the first contact
3% of sales are made on the second contact
5% of sales are made on the third contact
10% of sales are made on the fourth contact
80% of sales are made on the fifth
to twelfth contact
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6. Why Businesses Lose Customers
• 1% Die
• 3% Move away
• 5% Form other relationships
• 9% Leave for competitive reasons
• 14% Due to product dissatisfaction
• 68% Stop buying the product or service
because of an attitude or feeling of
indifference
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7. What is Direct Response Marketing
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8. What is Direct Response Marketing
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9. What is Direct Response Marketing
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10. What is Direct Response Marketing
Social Media
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11. From large screen laptop and desktop
computers…
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12. To portable devices
like mobile phones and tablets
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13. Mobile Direct Response
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14. Impromptu Survey…
How many people can
access the Internet
RIGHT NOW with a
device that’s within
arm’s reach?
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15. Are we talking about a small elite
group of techno-savvy people?
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16. 7.3 Billion in 1974
More than the
world’s population.
There are 6.8 Billion mobile
subscriptions.
(The International Telecommunications Union – May 2013)
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17. Over 1 Billion
smartphones.
(Wireless Smartphone strategies Q3 2012)
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18. How can this be?
It’s because some people
own more than one
mobile phone.
Russia 1.8, Brazil 1.2
more mobile subscriptions than
there are people
(Source: Mobile Marketing Association)
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19. There are 5 times more cellphones
in the world than PC’s (Impiger Mobile)
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20. Okay, so this is a global technological
phenomenon of vast proportions.
But is it affecting
people’s behavior &
everyday lives?
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21. There are 6.8 billion people on
the planet.
5.1 billion of them own a
cell phone…
Yet only 4.2 billion own a toothbrush.
(Source: American Academy of Cosmetic Dentistry & Mobile Marketing Association Asia)
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22. It takes 26 hours for the
average person to report
a lost wallet…
It takes 68 minutes for them to
report a lost phone. (Source: Unisys)
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23. On average, Europeans spend 2.7
hours per day socializing on their
mobile device.
That’s over twice the amount of
time they spend eating…
and over 1/3 of the time they
spend sleeping each day.
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24. Alright, so now we see that
technology is everywhere, it’s
shaping our everyday life…
but how does it affect your
business’ bottom line?
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25. 9 of 10 mobile searches lead to
action, over half lead to purchase.
(Source: Google)
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26. 70% of MOBILE searches lead to
action within one hour…
70% of general
online searches lead
to action within one
month.
(Source: Ogilvy)
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27. Mobile coupons receive 10x higher
redemption rates than print
coupons.
(Source: Borrell Associates)
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28. That means smart business’
are using smart phones
for the smart edge…
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29. Is Your Site
Mobile?
Gartner predicts mobile will be the
number one Internet access device
as early as 2014.

30. If Not…
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31. How Customers Benefit
• User friendly – Loads fast
• Easy to see – Easy to read
• Easy to take action
• Easy to find your location
• Special offers and coupons
• Drives targeted traffic that wants to buy
• Online retailers - a mobile site can
increase consumer engagement by 85%
• Website visitors are 51% more likely to
do business with an online retailer with a
mobile site.
Non Mobile Website Mobile Website
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32. Meet the QR Code
• A 2D Barcode
• Created by a Japanese
corporation (Denso-Wave) in
1994
• QR stands for “Quick
Response”
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33. What does it do?
• QR Codes help make print interactive.
• View websites, videos, & more on your mobile phone.
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34. Why scan a QR Code?
• To learn
• To discover
• To watch
• To get
discounts
• Curiosity
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35. QR Code directs to landing page
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36. Discounts
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37. Promote a Video
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38. Event Tickets
• Provide the option: mobile
or print
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39. Is Direct Response Marketing For You?
Let’s Take A Closer Look…
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40. If your business can benefit
from…
It’s customers
knowing it’s closest
locations
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41. If your business can benefit
from…
Being able to
contact
customers at
the touch of a
button
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42. If your business can benefit
from…
Sending coupons to
their customers at
will
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43. If your business can benefit
from…
Massive
engagement
through loyalty
programs
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44. If your business can benefit
from…
An ever-growing
mailing list of
contacts
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45. If your business can benefit
from…
One-touch reservation
and push and play
purchase options
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46. If your business can benefit
from…
Non-stop viral
marketing
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47. Direct Response Marketing
may be for you…
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48. Find out
what a Direct Response Campaign would look
like for you…
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call pink HA media on:
+ 33 606 55 55 26
or
+41 767 09 10 00
for businesses around
Geneva, Lausanne, Fribourg…
or email jeff@pinkhamedia.com