In this Content Marketing 360 webcast, John McEvoy, owner of CrossFit Craic, joins The Pulse Network's Nick Saber and Tyler Pyburn to discuss community-driven content.

1. Empowering Your Community Through Content
A Production of The Pulse Network
1

2. AGENDA
 Introduction
 Latest Content Marketing Trends
 About John McEvoy and CrossFit Craic
 5 Tips in 10 Minutes
 How-To Implement
 Takeaways and Q&A
2

3. MEET YOUR CO-HOSTS
TYLER PYBURN NICK SABER
@TYPYBURN @NICKSABER
3 3

4. JOIN THE CONVERSATION
4 4

5. TREND: QUALITY vs. QUANTITY
SOURCE: VentureBeat
5 5

6. TREND: TO BRAND OR TO SPONSOR
SOURCE: AdAge
6 6

7. TREND: MEASURING RESULTS
SOURCE: Curata
7 7

8. FEATURED GUEST
8 8

9. 5 TIPS IN 10 MINUTES
9 9

10. #1: UTILIZE RICH MEDIA
 Photos, Videos, Written Content
 Written Posts daily on the site as
well as on other sites
 Video Montages
 Photos used daily on the site as well as
on Facebook
 Content should be relevant to your
members
10 10

11. #2: MAKE YOUR COMMUNITY THE STAR
 Feature their accomplishments
 Both in and outside of your walls
 Take special care to highlight their
achievements with you
11 11

12. #3: ENCOURAGE USER-GENERATED CONTENT
 Posting scores and updates to your
blog or social channels
 Sharing their own stories
 Posting videos of themselves
 Interacting with other members of the
community
12 12

13. #4: BE INVOLVED IN YOUR OWN COMMUNITY
 Create/Curate content relevant to your
community
 Interact with your community across
channels
 Keep your blog active
13 13

14. #5: CREATE A “MEMBERS ONLY” SECTION
 Gives your members a place to
interact with each other
 Allows members to share content with
each other
 Creates an exclusivity
14 14

15. LEARN MORE
CrossFitCraic.com
15 15

16. QUESTIONS AND TAKEAWAYS
16 16

17. CONTACT
TYLER PYBURN NICK SABER JOHN McEVOY
@TYPYBURN @NICKSABER @JOHN_MC_EVOY
TPYBURN@THEPULSENETWORK.COM NSABER@THEPULSENETWORK.COM JOHN@CROSSFITCRAIC.COM
17 17

18. THANK YOU
VISIT www.ThePulseNetwork.com FOR MORE
18 18