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CDC NPIN In the Know: Gaming & Mobile for Public Health Webcast Presentation

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CDC NPIN
CDC NPIN

This is the third of six interactive webcasts in the series, In the Know: Social Media for Public Health. Each webcast focuses on a different social media channel and provides basic information, tips, success stories, and discussion on how best to use social media to promote public health and expand outreach initiatives.

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1 Gaming and MobileErin Edgerton Norvell, Harsha Vemulapalli & Ben Sawyer #SM4PH
www.gamesforhealth.org Ben  Sawyer Digitalmill,  Inc. bsawyer@dmill.com @bensawyer Games  for  Health
About Me... • 10+ years in games • Serious games 2002 • Games for Health 2004 • 24+ game projects • Build a community and field • Practice what we preach The Game for Health Project is funded by...
John HopkinsHospitalpatientenjoyingactivevideogam e play June 26-28, 2013 - Boston, MA
Games for Health: The Promise Identify, and make available comparative advantages all of videogames offer... Build accessible tools to model & play with health...Build accessible tools to model & play with health...Build accessible tools to model & play with health... Public Core engagement for active & healthy lifestyle developmentCore engagement for active & healthy lifestyle developmentCore engagement for active & healthy lifestyle development Engage & Motivate Change & Support Scale & Sustain News forms of active communication w/better resultsNews forms of active communication w/better resultsNews forms of active communication w/better results Help People Make Better ChoicesHelp People Make Better ChoicesHelp People Make Better Choices
Videogame Health... Engage & Motivate Change & Support Scale & Sustain Compelling opportunities you desire to engage... Interface as symbiotic aid to help you achieve success. Game systems create sustained engagement Challenge Story Competition Process of Play Character Guidance Multiplayer Cohesion Score Story Progression Decision Immersion Why I Start Why I Enjoy Playing Why I Keep Playing
Personal Professional Practice Research / Academia Public Health Preventative Health Assets: PERMA, Exergaming, Stress, Nutrition Patient Communication Data Collection Public Health Policy & Social Awareness Campaigns Therapeutic PT/OT Sensorimotor Rehabitainment Disease Management Pain Distraction CyberPsychology Disease Management Virtual Humans First Responders Assessment Self-Ranking Measurement Inducement Interface/Visualization Education & Training First Aid, Patient Education Health Literacy Skills / Training Recruitment Management Sims Informatics Personal Health Record (PHR) Electronic Medical Record (EMR) Visualization Epidemiology Production Personal Data Collection Quantified Self Biotech Manufacturing & Design Biotech Manufacturing & Design Large-scale Data Collection & Monitoring Games for Health Taxonomy
CDC NPIN In the Know: Gaming & Mobile for Public Health Webcast Presentation
CDC NPIN In the Know: Gaming & Mobile for Public Health Webcast Presentation
Areas of Interest Messaging & Awareness Behavior Change Public Health Training Research Examples Vaccines Exercise & Nutrition Disaster Preparedness Analytics Examples Public Health...
Success Stories
www.gamesforhealth.org Ben  Sawyer Digitalmill,  Inc. bsawyer@dmill.com @bensawyer Games  for  Health
Transition
www.gamesforhealth.org Ben  Sawyer Digitalmill,  Inc. bsawyer@dmill.com @bensawyer Games  for  Health
Health Games for Everyone!
Large Sales Low Health Impact High Health Impact Narrow Target Audience Bad Games Bad Targets
Solve Delta between sales and health impact Move Beyond disease state based games Better Games Better Targets
Health is a state of complete physical, mental, and social well-being and not merely the absence of disease or infirmity. WHO
Positive Health “Positive health describes a state beyond the mere absence of disease and is definable and measurable.” - Dr. Martin Seligman Can we instigate “super health” or positive “health assets” that create improved future health outcomes? Biological Markers Psychological Markers Functional Markers • Less frequent and briefer ailments • Rapid wound healing • Enhanced recuperative ability • Greater physiological reserves Hypothesis:
Sensors Connected Health Quantified Health Positive Health Sensors Connected Health Quantified Health
What this means... Get to you earlier +Self efficacy about healthiness build health assets 10-40 engaged! change model of self-health biometric games
What Should EVERYONE Play?
Not disease based Consumer biz/dist models multiple health issues ideally global be healthier immediately... offers population effects address new health model & health literacy needsaddress new health model & health literacy needs
First Aid Positive Psychology & PERMA Exergaming Nutrition RiskyMe Healthy Me Probability Anti-Drug, Smoking, STD, Alcohol Cognitive Health Hygiene/ Infectious Health Stress Health Finances &Consumption Vaccines Crowdsourcing Self Diagnostics Emotional Health
G G G G G G G G G G G G G G G G G SEO XBox Live Facebook iPad PSN Twitter Android iPhone Wii HTML5 STEAM Origin Ephemeral Kongregate Windows 8 Mac App Store Nutrition First Aid Self Diagnostic Crowdsourcing PERMA First Aid Self Diagnostic Vaccines Viral HealthyMe RiskyMe First Aid Anti-STD HealthyMe Probability Vaccines
CDC NPIN In the Know: Gaming & Mobile for Public Health Webcast Presentation
Disclosure: Digitalmill is a paid design & production consultant to this project.
www.gamesforhealth.org Ben  Sawyer Digitalmill,  Inc. bsawyer@dmill.com @bensawyer Games  for  Health
Mobile
• Mobile Devices • Mobile Sites and Apps • The Mobile User • The Mobile Experience 4 Mobile Overview #SM4PH In this session we are going to focus on a few aspects of mobile:
• Mobile in Public Health • Benefits of Mobile • Effective Mobile • Best Practices • Cool Tools 5 Mobile Overview #SM4PH Also,
6 Mobile Devices #SM4PH
7 Devices #SM4PH • Mobile devices are generally considered phones (smart and non- smart), tablets and laptops. • By the end of 2013, the number of mobile-connected devices will exceed the number of people on earth. (source)
8 Devices #SM4PH Take-Aways • There are different types of mobile devices • Devices vary greatly in aspects such as operating systems, screen sizes, resolution • Devices are being released constantly
9 Site & Apps #SM4PH app site
Site & Apps Mobile Site Similar to any other website but are designed for the smaller displays and touch-screen interfaces Mobile App Actual applications which are downloaded and installed, rather than browsed to within a browser 10#SM4PH
Site & Apps Mobile Sites Pros: • Cheaper to create • Easier to maintain • Device agnostic Cons: • Limited access to device features • Dependent on connectivity 11#SM4PH
Site & Apps Mobile Apps Pros: • Perform faster • Higher success rates • No connection required Cons: • Higher costs for development & maintenance • Additional efforts for each supported platform 12
The Mobile User Gender: virtually even between men and women Age: highest among 18-49 year olds Geographic: highest among urban and suburban users Who Owns Them Ethnicity: almost even among groups Income: highest among people earning over 75k but still significant below that income bracket 14#SM4PH
The Mobile Experience 15#SM4PH Differences in the mobile experience: • Not always seated • Not always in an expected environment • Keyboards and mice can’t always be expected • Smaller screens • Difficult to multi-task
Benefits of Mobile 16#SM4PH • Improved user experience • Increased engagement • Increased reach • In the moment access
Effective Mobile • Be Responsive • Avoid Flash • Minimize inputs needed • Size graphics/images appropriately 17#SM4PH
Best Practices • Have a Multi-Device Strategy • Redirect appropriately • Insure the message is appropriately focused • Insure links/buttons are big enough to touch • Insure forms are optimized • Insure accessibility • Take advantage of mobile’s unique attributes 18#SM4PH
Mobile in Public Health 19#SM4PH National HIV & STD Testing Resources
• Developed by: – American Red Cross • Features: – Step-by-step instructions guide users through everyday first aid scenarios. – Integrated with 9-1-1 to call EMS from the app at any time. – Videos and animations make learning easier – Safety tips – Interactive quizzes • Download: – iPhone link – Android link Mobile in Public Health
• Developed by: – Dept. Veterans Affairs • Features: – Learn about PTSD – Self-Assessment – Manage Symptoms – Find Support • Download: – iPhone link – Android link Mobile in Public Health
Cool Tools • Responsive Design Frameworks (Bootstrap) • Responsive Design Testing • Adobe Edge Inspect • MediaQueri.es • Google Plus 22#SM4PH
Want More In the Know? Join us from 2-3 p.m. EST for… •Facebook & Image-Sharing – April 23 • Google Plus & YouTube – May 14 • Measurement & Evaluation – June 4 23 Tweet “I’m in the know” with your tips and success stories @CDCNPIN and be featured in our next #SM4PH webcast! #SM4PH
Acknowledgements Presenters Erin Edgerton Norvell & Harsha Vemulapalli Special Guest Ben Sawyer, Games for Health Executive Producers Harry Young & Melissa Beaupierre Technical Producer/Director James Bethea Social Media Coordinator Carlos Chapman Health Communications Support Team Katie Mooney, Tiffany Spencer & Tessa Revolinski25
26 #SM4PH Thank You! www.cdcnpin.org @CDCNPIN

More Related Content

CDC NPIN In the Know: Gaming & Mobile for Public Health Webcast Presentation

  • 1. 1 Gaming and MobileErin Edgerton Norvell, Harsha Vemulapalli & Ben Sawyer #SM4PH
  • 3. About Me... • 10+ years in games • Serious games 2002 • Games for Health 2004 • 24+ game projects • Build a community and field • Practice what we preach The Game for Health Project is funded by...
  • 5. Games for Health: The Promise Identify, and make available comparative advantages all of videogames offer... Build accessible tools to model & play with health...Build accessible tools to model & play with health...Build accessible tools to model & play with health... Public Core engagement for active & healthy lifestyle developmentCore engagement for active & healthy lifestyle developmentCore engagement for active & healthy lifestyle development Engage & Motivate Change & Support Scale & Sustain News forms of active communication w/better resultsNews forms of active communication w/better resultsNews forms of active communication w/better results Help People Make Better ChoicesHelp People Make Better ChoicesHelp People Make Better Choices
  • 6. Videogame Health... Engage & Motivate Change & Support Scale & Sustain Compelling opportunities you desire to engage... Interface as symbiotic aid to help you achieve success. Game systems create sustained engagement Challenge Story Competition Process of Play Character Guidance Multiplayer Cohesion Score Story Progression Decision Immersion Why I Start Why I Enjoy Playing Why I Keep Playing
  • 7. Personal Professional Practice Research / Academia Public Health Preventative Health Assets: PERMA, Exergaming, Stress, Nutrition Patient Communication Data Collection Public Health Policy & Social Awareness Campaigns Therapeutic PT/OT Sensorimotor Rehabitainment Disease Management Pain Distraction CyberPsychology Disease Management Virtual Humans First Responders Assessment Self-Ranking Measurement Inducement Interface/Visualization Education & Training First Aid, Patient Education Health Literacy Skills / Training Recruitment Management Sims Informatics Personal Health Record (PHR) Electronic Medical Record (EMR) Visualization Epidemiology Production Personal Data Collection Quantified Self Biotech Manufacturing & Design Biotech Manufacturing & Design Large-scale Data Collection & Monitoring Games for Health Taxonomy
  • 10. Areas of Interest Messaging & Awareness Behavior Change Public Health Training Research Examples Vaccines Exercise & Nutrition Disaster Preparedness Analytics Examples Public Health...
  • 16. Large Sales Low Health Impact High Health Impact Narrow Target Audience Bad Games Bad Targets
  • 17. Solve Delta between sales and health impact Move Beyond disease state based games Better Games Better Targets
  • 18. Health is a state of complete physical, mental, and social well-being and not merely the absence of disease or infirmity. WHO
  • 19. Positive Health “Positive health describes a state beyond the mere absence of disease and is definable and measurable.” - Dr. Martin Seligman Can we instigate “super health” or positive “health assets” that create improved future health outcomes? Biological Markers Psychological Markers Functional Markers • Less frequent and briefer ailments • Rapid wound healing • Enhanced recuperative ability • Greater physiological reserves Hypothesis:
  • 20. Sensors Connected Health Quantified Health Positive Health Sensors Connected Health Quantified Health
  • 21. What this means... Get to you earlier +Self efficacy about healthiness build health assets 10-40 engaged! change model of self-health biometric games
  • 23. Not disease based Consumer biz/dist models multiple health issues ideally global be healthier immediately... offers population effects address new health model & health literacy needsaddress new health model & health literacy needs
  • 24. First Aid Positive Psychology & PERMA Exergaming Nutrition RiskyMe Healthy Me Probability Anti-Drug, Smoking, STD, Alcohol Cognitive Health Hygiene/ Infectious Health Stress Health Finances &Consumption Vaccines Crowdsourcing Self Diagnostics Emotional Health
  • 25. G G G G G G G G G G G G G G G G G SEO XBox Live Facebook iPad PSN Twitter Android iPhone Wii HTML5 STEAM Origin Ephemeral Kongregate Windows 8 Mac App Store Nutrition First Aid Self Diagnostic Crowdsourcing PERMA First Aid Self Diagnostic Vaccines Viral HealthyMe RiskyMe First Aid Anti-STD HealthyMe Probability Vaccines
  • 27. Disclosure: Digitalmill is a paid design & production consultant to this project.
  • 30. • Mobile Devices • Mobile Sites and Apps • The Mobile User • The Mobile Experience 4 Mobile Overview #SM4PH In this session we are going to focus on a few aspects of mobile:
  • 31. • Mobile in Public Health • Benefits of Mobile • Effective Mobile • Best Practices • Cool Tools 5 Mobile Overview #SM4PH Also,
  • 33. 7 Devices #SM4PH • Mobile devices are generally considered phones (smart and non- smart), tablets and laptops. • By the end of 2013, the number of mobile-connected devices will exceed the number of people on earth. (source)
  • 34. 8 Devices #SM4PH Take-Aways • There are different types of mobile devices • Devices vary greatly in aspects such as operating systems, screen sizes, resolution • Devices are being released constantly
  • 36. Site & Apps Mobile Site Similar to any other website but are designed for the smaller displays and touch-screen interfaces Mobile App Actual applications which are downloaded and installed, rather than browsed to within a browser 10#SM4PH
  • 37. Site & Apps Mobile Sites Pros: • Cheaper to create • Easier to maintain • Device agnostic Cons: • Limited access to device features • Dependent on connectivity 11#SM4PH
  • 38. Site & Apps Mobile Apps Pros: • Perform faster • Higher success rates • No connection required Cons: • Higher costs for development & maintenance • Additional efforts for each supported platform 12
  • 39. The Mobile User Gender: virtually even between men and women Age: highest among 18-49 year olds Geographic: highest among urban and suburban users Who Owns Them Ethnicity: almost even among groups Income: highest among people earning over 75k but still significant below that income bracket 14#SM4PH
  • 40. The Mobile Experience 15#SM4PH Differences in the mobile experience: • Not always seated • Not always in an expected environment • Keyboards and mice can’t always be expected • Smaller screens • Difficult to multi-task
  • 41. Benefits of Mobile 16#SM4PH • Improved user experience • Increased engagement • Increased reach • In the moment access
  • 42. Effective Mobile • Be Responsive • Avoid Flash • Minimize inputs needed • Size graphics/images appropriately 17#SM4PH
  • 43. Best Practices • Have a Multi-Device Strategy • Redirect appropriately • Insure the message is appropriately focused • Insure links/buttons are big enough to touch • Insure forms are optimized • Insure accessibility • Take advantage of mobile’s unique attributes 18#SM4PH
  • 44. Mobile in Public Health 19#SM4PH National HIV & STD Testing Resources
  • 45. • Developed by: – American Red Cross • Features: – Step-by-step instructions guide users through everyday first aid scenarios. – Integrated with 9-1-1 to call EMS from the app at any time. – Videos and animations make learning easier – Safety tips – Interactive quizzes • Download: – iPhone link – Android link Mobile in Public Health
  • 46. • Developed by: – Dept. Veterans Affairs • Features: – Learn about PTSD – Self-Assessment – Manage Symptoms – Find Support • Download: – iPhone link – Android link Mobile in Public Health
  • 47. Cool Tools • Responsive Design Frameworks (Bootstrap) • Responsive Design Testing • Adobe Edge Inspect • MediaQueri.es • Google Plus 22#SM4PH
  • 48. Want More In the Know? Join us from 2-3 p.m. EST for… •Facebook & Image-Sharing – April 23 • Google Plus & YouTube – May 14 • Measurement & Evaluation – June 4 23 Tweet “I’m in the know” with your tips and success stories @CDCNPIN and be featured in our next #SM4PH webcast! #SM4PH
  • 49. Acknowledgements Presenters Erin Edgerton Norvell & Harsha Vemulapalli Special Guest Ben Sawyer, Games for Health Executive Producers Harry Young & Melissa Beaupierre Technical Producer/Director James Bethea Social Media Coordinator Carlos Chapman Health Communications Support Team Katie Mooney, Tiffany Spencer & Tessa Revolinski25