80% of respondents to the Pew survey reported going online for answers to their health questions.
94% of patients say brand reputations is crucial in selecting a facility; however only 26% of hospitals connect with patients via social media
96% of nearly 23,000 respondents used Facebook to gather information about healthcare, with 28% using YouTube and 22% using Twitter
45% of patients said information found via social media would affect their decisions to seek a second opinion. More than 40% of respondents reported that information found via social media would affect the way they coped with a chronic condition or their approach to diet and exercise
There are also a few good case studies as well, specifically the Mayo Clinic and the Cleveland Clinic Health Hub.
Big Data vs. Big Regulation in the Quest for Consumer Loyalty - Experiences w...Dr. William J. Ward
Andrew Hetzel, VP of Corporate Communications for Blue Cross Blue Shield of Michigan, speaking at S.I. Newhouse School of Public Communications Global Leaders In Digital & Social Media Speaker Series #NewhouseGLDSM at Syracuse University.
Speaking on "Big Data vs. Big Regulation in the Quest for Consumer Loyalty - How digital and social media can achieve health and marketing outcomes in a highly regulated environment."
- How the Affordable Care Act is forcing health insurers to get more personal, despite the regulatory limits of HIPAA.
- Why the largest health insurer in Michigan for 74 years sees social and digital media as vital to its future.
- Experiences with digital health tools and e-prescribing in Michigan.
A strategy is needed to effectively deploy financial, staff and time resources towards building a healthcare brand's social media presence. An optimum approach will engage your audience and effectively position your brand in the marketplace!
www.healthcaremedicalpharmaceuticaldirectory.com
https://www.linkedin.com/in/johngbaresky
John Baresky Healthcare Marketing Leader, Pharmaceutical Marketing, Digital Marketing Strategy, Content Marketing Strategy, Market Access Strategy, Healthcare RPA Software Marketing Strategy
Over the past decade, the rise of social media has caused a huge shift in the way businesses interact with customers. Pharma, often thought of as a guarded industry when it comes to social, is upping its game and using social to reach a wide audience including patients and healthcare professionals.
Launching a brand or seeking strategic options to promote an established brand? These guidelines will enable you to develop assertively effective healthcare digital marketing initiatives with infographs...Infographs have powerful attributes making them strategic assets to improve healthcare digital marketing performance, social sharing, brand awareness and ROI.
They can be strategically deployed across digital / social / mobile venues to engage clinicians (doctors, nurses, pharmacists), consumers / patients, managed care / payers, employers, employee benefit consultants and other stakeholders. These guidelines will enable you to develop assertively effective healthcare digital marketing initiatives with infographs.
HMPD, AbelsonTaylor, Hospira, Takeda / Abbott (TAP), Walgreens and Pfizer. My experience spans advanced medical specialties and healthcare industry sectors. I am the interconnection of brand marketing, digital marketing, managed care marketing and sales...
My healthcare website:
www.healthcaremedicalpharmaceuticaldirectory.com
LinkedIn profile:
www.linkedin.com/in/johngbaresky/
Twitter:
@johngbaresky
Feel free to connect with me on LinkedIn and follow me on Twitter...
John Baresky Healthcare Marketing Leader, Pharmaceutical Marketing, Digital Marketing Strategy, Content Marketing Strategy, Market Access Strategy, Healthcare RPA Software Marketing Strategy
Join our #CMWorld twitter chats! Every Tuesday at noon Eastern, culminating at our big event, Content Marketing World, in Cleveland, Ohio. Still time to register - September 9-12, 2013. www.contentmarketingworld.com. This week's chat was with Chris Seper from MedCity News, discussing healthcare content marketing.
In today's digital environment, it's important that we take a new approach the engaging patients and healthcare professionals. Learn three important ways to ensure a more focused and successful approach multi-channel pharmaceutical marketing.
Online Conversations: From Understanding to Action and SuccessW2O Group
Article by Dana M Lewis illustrating the MDigitalLife Integrated Healthcare Approach developed exclusively for clients of the W2O Group. Article originally appeared in Healthcare Strategy Alert! Issue 1 2016, published by the Forum for Healthcare Strategists.
Big Data vs. Big Regulation in the Quest for Consumer Loyalty - Experiences w...Dr. William J. Ward
Andrew Hetzel, VP of Corporate Communications for Blue Cross Blue Shield of Michigan, speaking at S.I. Newhouse School of Public Communications Global Leaders In Digital & Social Media Speaker Series #NewhouseGLDSM at Syracuse University.
Speaking on "Big Data vs. Big Regulation in the Quest for Consumer Loyalty - How digital and social media can achieve health and marketing outcomes in a highly regulated environment."
- How the Affordable Care Act is forcing health insurers to get more personal, despite the regulatory limits of HIPAA.
- Why the largest health insurer in Michigan for 74 years sees social and digital media as vital to its future.
- Experiences with digital health tools and e-prescribing in Michigan.
A strategy is needed to effectively deploy financial, staff and time resources towards building a healthcare brand's social media presence. An optimum approach will engage your audience and effectively position your brand in the marketplace!
www.healthcaremedicalpharmaceuticaldirectory.com
https://www.linkedin.com/in/johngbaresky
John Baresky Healthcare Marketing Leader, Pharmaceutical Marketing, Digital Marketing Strategy, Content Marketing Strategy, Market Access Strategy, Healthcare RPA Software Marketing Strategy
Over the past decade, the rise of social media has caused a huge shift in the way businesses interact with customers. Pharma, often thought of as a guarded industry when it comes to social, is upping its game and using social to reach a wide audience including patients and healthcare professionals.
Launching a brand or seeking strategic options to promote an established brand? These guidelines will enable you to develop assertively effective healthcare digital marketing initiatives with infographs...Infographs have powerful attributes making them strategic assets to improve healthcare digital marketing performance, social sharing, brand awareness and ROI.
They can be strategically deployed across digital / social / mobile venues to engage clinicians (doctors, nurses, pharmacists), consumers / patients, managed care / payers, employers, employee benefit consultants and other stakeholders. These guidelines will enable you to develop assertively effective healthcare digital marketing initiatives with infographs.
HMPD, AbelsonTaylor, Hospira, Takeda / Abbott (TAP), Walgreens and Pfizer. My experience spans advanced medical specialties and healthcare industry sectors. I am the interconnection of brand marketing, digital marketing, managed care marketing and sales...
My healthcare website:
www.healthcaremedicalpharmaceuticaldirectory.com
LinkedIn profile:
www.linkedin.com/in/johngbaresky/
Twitter:
@johngbaresky
Feel free to connect with me on LinkedIn and follow me on Twitter...
John Baresky Healthcare Marketing Leader, Pharmaceutical Marketing, Digital Marketing Strategy, Content Marketing Strategy, Market Access Strategy, Healthcare RPA Software Marketing Strategy
Join our #CMWorld twitter chats! Every Tuesday at noon Eastern, culminating at our big event, Content Marketing World, in Cleveland, Ohio. Still time to register - September 9-12, 2013. www.contentmarketingworld.com. This week's chat was with Chris Seper from MedCity News, discussing healthcare content marketing.
In today's digital environment, it's important that we take a new approach the engaging patients and healthcare professionals. Learn three important ways to ensure a more focused and successful approach multi-channel pharmaceutical marketing.
Online Conversations: From Understanding to Action and SuccessW2O Group
Article by Dana M Lewis illustrating the MDigitalLife Integrated Healthcare Approach developed exclusively for clients of the W2O Group. Article originally appeared in Healthcare Strategy Alert! Issue 1 2016, published by the Forum for Healthcare Strategists.
The Ultimate Guide to using Social Media Media AnalyticsSocialmetrix
How to get insights from quantitative data to improve your
social media performance.
-How do you measure social media?
-How to use quantitative data to improve your Audience.
-How to use your social analytics to create a Content MKT Strategy for social media.
-How to use quantitative data to improve your engagement.
-How to get valuable insights from your Competitors Analytics.
-How to get valuable insights from your Campaign Analytics.
These guidelines will enable you to develop assertively effective healthcare digital marketing initiatives with infographs. Launching a brand or seeking strategic options to promote an established brand?...Infographs have powerful attributes making them strategic assets to improve healthcare digital marketing performance, social sharing, brand awareness and ROI.
They can be strategically deployed across digital / social / mobile venues to engage clinicians (doctors, nurses, pharmacists), consumers / patients, managed care / payers, employers, employee benefit consultants and other stakeholders.
HMPD, AbelsonTaylor, Hospira, Takeda / Abbott (TAP), Walgreens and Pfizer. My experience spans advanced medical specialties and healthcare industry sectors. I am the interconnection of brand marketing, digital marketing, managed care marketing and sales...
My healthcare website:
www.healthcaremedicalpharmaceuticaldirectory.com
LinkedIn profile:
www.linkedin.com/in/johngbaresky/
Twitter:
@johngbaresky
Feel free to connect with me on LinkedIn and follow me on Twitter...
... Healthcare Marketing Leader: Pharmaceutical, Medical Device, RPA, SaaS, Digital Marketing Strategy, Managed Care, Market Access - John G. Baresky
Now that social media is becoming a mainstream marketing and PR component we need move beyond experimenting and testing. It's time to figure out how to get social media right. Learn about using Facebook, Twitter and YouTube.
A recent study found that over 90% of 18-24 year olds said they would trust health information they found on social media.
Let’s face the facts: we live in a digitally connected society where social apps replace traditional communication. Actively engaging on social media tells your patients you care, that you’re listening, and that you want to be involved in their health.
Here are six ways you can use social media tools to engage your patients.
This is the PowerPoint presentation that accompanies Dan Dunlop's social media webinar conducted on October 20, 2009. For more information, visit Dan's blog at http://thehealthcaremarketer.wordpress.com or http://healthcaremarketing.ning.com. For information about Dan's company, Jennings, visit http://www.jenningsco.com.
A look at how organizations can use social listening and analysis as input into their social media and business strategies. Shares case studies, use cases, and processes.
Your residents and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information.
Renters are talking about your communities, sharing options and making referrals via new media platforms such as Facebook, Twitter, YouTube and Foursquare.
Maintaining an on-going positive relationship with consumers is critical to any brands long term success. Today companies must be a part of the consumer dialogue. Learn how to build a customer engagement strategy.
Engaging with Patients Online: The do’s and don’t’s, and what’s to gainKatja Reuter, PhD
These slides were presented at the the Annual Meeting of the American College of Rheumatology (ACR) and Association of Rheumatology Health Professionals (ARHP) on Nov 15, 2016 in Washington DC. The presentation highlights ways in which physician-scientists may reach and engage patients online for different purposes such as health promotion, study recruitment, attracting patients, and reputation building. The presentation also touches upon tracking online activities for performance reviews and responding to negative reviews.
Social Media is no longer something relevant just for the area of Marketing. ...Socialmetrix
Social Media Analytics making marketers and digital agencies lives easier.
- The first challenge is information to be consumed and also to be presented in a simple and tidy way.
- Keep the audience engaged with your fan page or twitter account requires a good content.
- Know the Engagement and commitment of the audience.
Start to perceive the relevance of Social Media to build your revenue and to encourage you to begin to measure it.
- Use each piece you have at your disposal, involve different areas and make sure you can keep up!
Presented for Montreal Girl Geeks, January 2013
http://montrealgirlgeeks.com
Red Bull, McDonald’s, Starbucks. These are just a few brands that fully take advantage of social media as part of their overall business strategy. In an age where voicing opinions and connecting online are second nature, social media has now become more essential than ever as a way to research, create relationships and shape brand perception.
However, what does it take to employ social media beyond a local business level, when there are dozens of markets, thousands of employees and millions of conversations to manage worldwide? What does it take to do it well? And even though all the other kids are doing it – is social media really worth investing in?
Together we’ll discuss what enterprises need to consider before embarking on a social media journey, how that journey requires Social Media to become an integral part of a multinational’s business and marketing plans, what it means to create a truly global strategy, and some tools and guidelines to get there.
The Ultimate Guide to using Social Media Media AnalyticsSocialmetrix
How to get insights from quantitative data to improve your
social media performance.
-How do you measure social media?
-How to use quantitative data to improve your Audience.
-How to use your social analytics to create a Content MKT Strategy for social media.
-How to use quantitative data to improve your engagement.
-How to get valuable insights from your Competitors Analytics.
-How to get valuable insights from your Campaign Analytics.
These guidelines will enable you to develop assertively effective healthcare digital marketing initiatives with infographs. Launching a brand or seeking strategic options to promote an established brand?...Infographs have powerful attributes making them strategic assets to improve healthcare digital marketing performance, social sharing, brand awareness and ROI.
They can be strategically deployed across digital / social / mobile venues to engage clinicians (doctors, nurses, pharmacists), consumers / patients, managed care / payers, employers, employee benefit consultants and other stakeholders.
HMPD, AbelsonTaylor, Hospira, Takeda / Abbott (TAP), Walgreens and Pfizer. My experience spans advanced medical specialties and healthcare industry sectors. I am the interconnection of brand marketing, digital marketing, managed care marketing and sales...
My healthcare website:
www.healthcaremedicalpharmaceuticaldirectory.com
LinkedIn profile:
www.linkedin.com/in/johngbaresky/
Twitter:
@johngbaresky
Feel free to connect with me on LinkedIn and follow me on Twitter...
... Healthcare Marketing Leader: Pharmaceutical, Medical Device, RPA, SaaS, Digital Marketing Strategy, Managed Care, Market Access - John G. Baresky
Now that social media is becoming a mainstream marketing and PR component we need move beyond experimenting and testing. It's time to figure out how to get social media right. Learn about using Facebook, Twitter and YouTube.
A recent study found that over 90% of 18-24 year olds said they would trust health information they found on social media.
Let’s face the facts: we live in a digitally connected society where social apps replace traditional communication. Actively engaging on social media tells your patients you care, that you’re listening, and that you want to be involved in their health.
Here are six ways you can use social media tools to engage your patients.
This is the PowerPoint presentation that accompanies Dan Dunlop's social media webinar conducted on October 20, 2009. For more information, visit Dan's blog at http://thehealthcaremarketer.wordpress.com or http://healthcaremarketing.ning.com. For information about Dan's company, Jennings, visit http://www.jenningsco.com.
A look at how organizations can use social listening and analysis as input into their social media and business strategies. Shares case studies, use cases, and processes.
Your residents and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information.
Renters are talking about your communities, sharing options and making referrals via new media platforms such as Facebook, Twitter, YouTube and Foursquare.
Maintaining an on-going positive relationship with consumers is critical to any brands long term success. Today companies must be a part of the consumer dialogue. Learn how to build a customer engagement strategy.
Engaging with Patients Online: The do’s and don’t’s, and what’s to gainKatja Reuter, PhD
These slides were presented at the the Annual Meeting of the American College of Rheumatology (ACR) and Association of Rheumatology Health Professionals (ARHP) on Nov 15, 2016 in Washington DC. The presentation highlights ways in which physician-scientists may reach and engage patients online for different purposes such as health promotion, study recruitment, attracting patients, and reputation building. The presentation also touches upon tracking online activities for performance reviews and responding to negative reviews.
Social Media is no longer something relevant just for the area of Marketing. ...Socialmetrix
Social Media Analytics making marketers and digital agencies lives easier.
- The first challenge is information to be consumed and also to be presented in a simple and tidy way.
- Keep the audience engaged with your fan page or twitter account requires a good content.
- Know the Engagement and commitment of the audience.
Start to perceive the relevance of Social Media to build your revenue and to encourage you to begin to measure it.
- Use each piece you have at your disposal, involve different areas and make sure you can keep up!
Presented for Montreal Girl Geeks, January 2013
http://montrealgirlgeeks.com
Red Bull, McDonald’s, Starbucks. These are just a few brands that fully take advantage of social media as part of their overall business strategy. In an age where voicing opinions and connecting online are second nature, social media has now become more essential than ever as a way to research, create relationships and shape brand perception.
However, what does it take to employ social media beyond a local business level, when there are dozens of markets, thousands of employees and millions of conversations to manage worldwide? What does it take to do it well? And even though all the other kids are doing it – is social media really worth investing in?
Together we’ll discuss what enterprises need to consider before embarking on a social media journey, how that journey requires Social Media to become an integral part of a multinational’s business and marketing plans, what it means to create a truly global strategy, and some tools and guidelines to get there.
What Do You Need To Know For Marketing To Digital, Mobile And Social Teens?Dr. William J. Ward
What Do You Need To Know For Marketing To Digital, Mobile And Social Teens?
- The digital landscape from a teen's perspective
- Social media facts and figures related to teen media usage
- Five tips to sparking valuable conversations through engaging content
Material from the Digital Marketing Seminar conducted by Catherine Quiambao, Marketing Strategist.
Crafting a Digital Marketing Plan is a short intensive class that will walk you through the elements of an online marketing strategy. Our end goal is to equip you with practical knowledge to be able to plan, implement and measure effective campaigns.
This presentation provides an overview of the One Page Strategic Planning process and why you should consider this framework for planning in your mid-sized firm. Growing businesses must ensure that 4 key decisions are correct in order to grow - People, Strategy, Execution and Cash as outlined in Verne Harnish's books Mastering the Rockefeller Habits and The New Rockefeller Habits.
http://au.linkedin.com/in/bradleygiles/
http://www.evolutionpartners.com.au/
How Anesthesiologists Can Use Social MediaBrianne Aiken
As the Department of Anesthesiology's digital communications manager, I spend a lot of time integrating social media into our promotion and outreach strategy.
7 Big Physician and Patient Engagement Trends You Can’t Miss for Brand PlanningDRG Digital
Pharma's customers, media, technology, and the healthcare landscape have evolved tremendously over the past year – with new opportunities and threats that will impact every healthcare marketers’ brand planning.
Which opportunities and threats are most significant? How can you best position your brand for success in today’s new marketing reality?
DRG Digital Senior VP Meredith Ressi distills a year’s worth of research and news into a concise webinar that will help strengthen your brand planning:
- Seven big physician and patient engagement trends you can’t miss for 2017 brand planning
- Key data sources you need to be better informed about your patients and physicians
- Practical framework for determining the right channels, media and content for your audience
- Resources and tips you can share with your organization
Presentation at the 2017 joint annual convention of the Philippine Society of Hypertension & Philippine Lipid & Atherosclerosis Society 25 Feb 2017, Crowne Plaza Galleria Manila.
Presentation at the 19th anniversary conference of the National Institutes of Health (UP Manila). 2 March 2017 Bayanihan Center, Pasig City. It discusses this paper http://actamedicaphilippina.com.ph/content/content-analysis-tweets-pregnant-women-diabetes.
Social Media The Evolving Patient Physician Connection FinalStephanie Cannon
Getting physicians to recognize, and embrace, the shift to social media may not be easy. Examine proven examples of how social media can be used to strengthen patient and physician interactions, the value of different outlets, and tactics for obtaining buy-in from physicians and other staff.
Stephanie Cannon
Director, Web Communications & eBusiness
Nationwide Children’s Hospital (Columbus, OH)
Elizabeth Scott
President & Principal Consultant
Raven New Media & Marketing, LLC
Patients Rising: How to Reach Empowered, Digital Health Consumerse-Patient Connections
Kru Research's white paper discussing how to reach out to empowered, digital, health consumers or e-Patients. Discussion of participatory medicine, digital health consumers, e-Patients, web 2.0, the power of social media, ROI of social media, regulatory concerns, HIPAA, FDA, adverse event reporting, and the future of social media in health marketing.
Perficient Perspectives: The Evolution of Social Media in HealthcarePerficient, Inc.
Healthcare organizations continue to navigate the transforming healthcare industry and identify new avenues to engage with consumers outside of the facility walls. In a fast-paced, information-dominated world, successfully interacting with consumers may seem like a daunting task. The key is to connect with consumers where they are and provide them with actionable health and wellness information they need to live a healthier life.
When you think of social media in healthcare you might think it is a tool for marketing, but it goes much farther than that. Sure, social media can be used to attract and retain consumers, but social media can also be a powerful tool to reduce healthcare costs and help with chronic disease and population health management.
Healthcare organizations are in varying stages of becoming social enterprises, from social innovators like Mayo Clinic to those beginning the journey to developing a comprehensive social media strategy.
In this perspective, we take a look at the evolution of social media in healthcare and discuss what social media in healthcare will look like in the future.
A Case for Healthcare Content MarketingMike Ranalli
Healthcare audiences trust content from online resources as a primary source of learning new information in the educational journey, all the way through their decision to take action with a prescription or medical device. This is true of patients and HCPs alike. This whitepaper makes the case for content marketing by providing actionable strategies and valuable statistics that brands can use to integrate their message into the content journey, drive action, and create trust with their respective audiences.
Do you think social media and healthcare can go hand in hand? Pankhuri Anand from our social media team is an expert in managing social presence of Healthcare Organizations. Through this presentation, she focuses on the regulatory framework that governs most healthcare organizations and tells us the steps that one must take to carve out a social media strategy for niche domain like healthcare.
A must see presentation if you are looking for best practices in marketing in the healthcare sector.
After introduction of online health resources, there have emerged many group websites offering reliable health information. But do you think these sites can be trusted? Learn more!
Life science companies need to ensure their business initiatives take advantage of social media analytics. Read about the challenge of maximizing the opportunity and generating value from real world patient insights.
Healthcare and Social Media: An overview of how leading healthcare brands are using social media.
Marketers in regulated industries are finding it challenging to leverage the full power of social media and are awaiting guidance on Internet and social media from the FDA. This report is an overview to demonstrate how leading healthcare brands are using social media marketing today.
Webinar materials prepared for Association for Community-Affilitated Plans (ACAP). Healthcare consumerism is coming - are you prepared? As industry changes, so consumers adapt, and today's consumers have a world of information and engagement tools at their fingertips. In this webinar, learn how health insurance organizations and other healthcare companies can increase and improve their consumer experience through meaningful engagement, through social media.
22 Reasons Why Social Media is the Future of Patient RelationshipsNicole Stagg
The fact is, health care professionals cannot ignore social media any longer. Existing patients expect them to be on social media, and prospective patients use social media to learn more about a provider. Here, 22 more reasons why social media needs to be a made a priority for health and wellness providers.
Similar to What Is The State Of Healthcare Content Marketing? (20)
Social Media Strategy Paper - Example - COM 627 Social Media for CommunicatorsDr. William J. Ward
COM 627 Social Media for Communicators -
Here is the PDF for the Final Strategy Paper example that is the Gold Standard example for what you should follow for your final paper format. This will also help make sure your PowerPoint presentation flows easily/readily from your paper.
Why Are Amazon, Apple, Facebook and Google The Gang Of 4? Who Are Their Victi...Dr. William J. Ward
Why Are Amazon, Apple, Facebook and Google The Gang Of 4? Who Are Their Victims And What Strategies Will Lead Them To A Trillion Dollar Market Cap? Scott Galloway, who is a professor of Marketing and Brand Strategy at the NYU Stern School of Business, speaking at the DLDConference, January 18, 2016, discusses “The Gang of Four” (Google, Facebook, Apple, and Amazon), their victims, and the strategies that led them onto a path to a trillion dollar market cap. Watch the DLDConference video here: https://www.youtube.com/watch?v=jfjg0kGQFBY
Scott is a great speaker, has tons of great information and talks super fast. He has over 90+ slides in his 16 minute talk at the DLDConference. I created a slideshow of his talk because there is too much information to take in as he speeds through his wonderful analysis and shares his great insights.
What Are 7 Steps Every Social Strategist Must Take To Help Their Organization...Dr. William J. Ward
Whitepaper from Spreadfast here: The 7 Whiteboard Sessions Every Social Strategist Needs To Have
- Understanding your social customer
- Adopting social companywide
- Developing workflows and processes
- Maximizing content
- Creating meaningful engagement
- Integrating social with other channels
- Proving social ROI
What Are 8 Steps To A Successful Social Campaign Plan And Checklist? #slideshowDr. William J. Ward
What Are 8 Steps To A Successful Social Campaign Plan And Checklist? #slideshow
Great resource from Spredfast. https://www.spredfast.com/
You can download the PDF from Spredfast here: What Are 8 Steps To A Successful Social Campaign Plan And Checklist? https://www.spredfast.com/social-media-strategies/social-campaign-planning-checklist
2014 The Global Social CEO Survey - Leaders will emerge through social learni...Dr. William J. Ward
2014 The Global Social CEO Survey - Leaders will emerge through social learning and education.
- 83 percent of those surveyed said CEOs active in social media are better at building relationships with customers, employees and investors.
- 75 felt that executive social engagement fosters better overall leadership.
- 82 percent agreed that CEO engagement produces industry leadership, and 77 percent agreed that leadership enhances credibility among both internal and external stakeholders.
Wearable Technology and the Future of Digital and Social MediaDr. William J. Ward
Wearable Technology and the Future of Digital and Social Media ~ DR4WARD Social Media Professor Newhouse School of Public Communications, Syracuse University
COM 600 Social Media Theory & Practice is the graduate social media class that DR4WARD teaches at the S.I. Newhouse School of Public Communications.
Class Hashtag #NewhouseSM6
COM 600 Social Media Theory and Practice #NewhouseSM6 Syllabus Fall 2013Dr. William J. Ward
COM 600 Social Media Theory And Practice #NewhouseSM6 Syllabus Fall 2013.
Graduate Social Media class in the S.I. Newhouse School of Public Communications at Syracuse University taught by DR4WARD.
My Social Media Breakfast Syracuse presentation
BRIDGING THE DIGITAL SOCIAL SKILLS GAP
SOCIAL MEDIA IN THE ENTERPRISE
Digital literacy and social media etiquette are becoming critical skill sets for individuals and organizations. According to a Harvard Business Review Report, 79% of companies are either using or planning to use social media channels, but only 12% believe they are using them effectively. At the same time, 90% of professional communicators in another study reported that they have to figure things out on their own and receive no training.
Join Dr. William J. Ward (a.k.a. DR4WARD), social media professor at Syracuse University’s S.I. Newhouse School of Public Communications, as he explores several strategies for how you can help yourself and your organizations to bridge the digital social skills gap and improve your internal/external communication and collaboration.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
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One of my first memories of the internet was researching health symptoms that would
convince my mom to let me take off school; though I’d had strep throat before, I couldn’t
quite remember how to fake it. Luckily, there was AOL Health, whose answers gave me
a blissful 48 hours of playing video games and sucking on ice pops until the results from
the doctor came back negative.
Eighteen years later, researching health questions remains one of the most popular activ-ities
on the web. As Herbert Lui explains in this eBook, it’s even more popular than social
media. For healthcare organizations, creating content for the web is a high-stakes game;
it’s a sensitive, highly-regulated endeavor, but when done well, the benefits can be huge.
Read on to discover the trends driving the evolution of healthcare content marketing, the
secrets of organizations that are breaking through, and what lies ahead in the next few
years. Enjoy.
— Joe Lazauskas
Contently Editor in Chief
Editor’s Note
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I. Introduction 4
II. Trends 6
III. Best-in-Class Examples 14
IV. Expert Advice 18
V. What’s Next 19
VI. Conclusion 22
Table of Contents
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What do people do online?
The most popular activity is checking email. The second is using a search engine. And the
third? Looking for answers to health questions, according to a Pew Internet survey. Indeed,
the appetite for healthcare content on the Web is huge;
A whopping 80 percent of respondents to
the Pew survey reported going online for
answers to their health questions.
And the available information is clearly something people value. According to a study con-ducted
by Philips, 1 of every 10 people said if it weren’t for Web-based health information,
they’d be dead or severely incapacitated.
For the healthcare industry, content has great power, but—to paraphrase Spiderman’s Uncle
Ben—it also comes with great responsibility. After all, if you’re a healthcare provider, the rami-fications
of misleading content are much greater than if you’re a software company. People’s
lives are in your hands.
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The potential benefits of content marketing are huge
for the healthcare industry. A recent study conducted
by Google shows that brand reputation plays a crucial
role in selecting a facility for 94 percent of patients. One
hospital’s media coverage increased ninefold through
their brand publishing efforts. As we’ll cover later, content
marketing has delivered tangible benefits for healthcare
organizations such as the Cleveland Clinic, Johns Hopkins
Medicine, and the Mayo Clinic.
Still, despite the potential upside, healthcare organiza-tions
seem to move slower than other companies when
it comes to content marketing. The Content Marketing
Institute discovered that the health industry seems to be
lagging up to two years behind other industries. Similarly,
according to this infographic from SparkReport, only 26
percent of hospitals connect with readers via social media.
Whether a brand is looking to start a marketing initiative
or vying to improve existing efforts, understanding the lay
of the land can mean the difference between success and
failure.
Here is a primer on how content marketing is evolving in
the healthcare space, starting with seven emerging trends.
94% 26%
SAY BRAND REP IS CRUCIAL IN
SELECTING A FACILITY
CONNECT WITH READERS VIA
SOCIAL MEDIA
OF PATIENTS OF HOSPITALS
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Trends: The Age of Promiscuous Media
A survey conducted by National Research found that 96
percent of nearly 23,000 respondents used Facebook
to gather information about healthcare, with 28 percent
using YouTube and 22 percent using Twitter. That’s not
just in healthcare, either; journalist Felix Salmon points out
that we’re entering an age of what he calls “promiscuous
media,” where a monogamous relationship with a single
publishing platform simply makes no sense.
“Now we have a multiplicity of options, and it’s silly not to
take advantage of them,” Salmon writes. “Media organiza-tions
have generally embraced their journalists publishing
ultra-short pieces on Twitter; the future, I think, is going to
be ever further in that direction.”
FACEBOOK 96%
YOUTUBE 28%
TWITTER 22%
Healthcare usage per social media platform
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While social media can be engaging for many verticals, it is particularly entwined with
healthcare. As a study by PwC points out, “45 [percent] of consumers said information
found via social media would affect their decisions to seek a second opinion. More than
40 [percent] of respondents reported that information found via social media would affect
the way they coped with a chronic condition or their approach to diet and exercise.”
Some healthcare organizations have begun to take advantage of this trend. For example,
the Down Syndrome Program at Boston Children’s Hospital has been extremely active in
engaging its community on Facebook, garnering over 5,000 likes.
What consumers are saying about information gathered via social media
45% Yes, i t would 40% Yes, i t would
WOULD IT AFFECT YOUR DECISION TO
SEEK A SECOND OPINION?
WOULD IT AFFECT HOW YOU COPE WITH
CHRONIC CONDITION OR DIET & EXERCISE?
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Strategic Partnerships
A few healthcare organizations have smartly combined their resources to expand each
of their content marketing networks. For example, the University of Cincinnati, The Ohio
State University, and Case Western Reserve University partnered to create NetWellness, a
Q&A site similar to Quora—albeit with a much more retro design.
Strategic partnerships have also been used to create brand affiliations, whereby health-care
provider companies can combine efforts to showcase more credible work. For
example, St. Vincent’s Medical Center became a member of MD Anderson Cancer Net-work.
Lastly, healthcare organizations may also invest in their own startups and collaborate with
them to better connect content with consumers. This is exactly what the Mayo Clinic did
with their mobile startup Better.
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A Focus on Contagious Content
Historically, healthcare content has conjured images of brochures, white papers, and
dense reports. However, the best of today’s healthcare content is much more shareable.
Companies now leverage the data they’ve collected to become more transparent and tell
patients what procedures actually cost. They then format the information as infographics,
SlideShares, and newsworthy studies.
The Mayo Clinic has earned a reputation as the most-trusted resource for medical infor-mation,
and that helps brand advocates spread the word. A study found that 95 percent
of Mayo Clinic patients stated that they actively promote the Mayo Clinic brand to others.
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The LinkedIn Social CEO
No longer will physicians be the only public representa-tives
of hospitals. Much like how thought leadership is
important to B2B organizations, it will be important for
healthcare CEOs to be thought leaders in their respective
fields.
Leaders such as Scripps Health CEO Chris Van Gorder,
University Hospitals Case Medical Center Chief Medical
Officer Michael R. Anderson, and Mayo Clinic CEO Wyatt
Decker are all active on Twitter—and you can find a list
that includes 47 more here.
Prominent figures like David L. Katz, director of the Yale
University Prevention Research Center, and Steven J.
Thompson, CEO of Johns Hopkins Medicine International
and senior vice president of Johns Hopkins Medicine,
have taken advantage of LinkedIn’s Influencer program
to amass a large audience for their thought leadership.
Katz has written hundreds of posts (the most recent of
which are about health and wellness) and amassed over
350,000 followers on the platform, and Thompson has
amassed over 13,000 followers with 23 posts at the time
this e-book was drafted.
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The Pew Research Center’s Internet Project conducted a
study that found that 47 percent of Internet users share
photos or videos they found elsewhere. Video has always
been an engaging channel for content marketers, and this
is no exception in the healthcare industry.
Children’s Healthcare of Atlanta has over a thousand
subscribers on their channel, which serves both as a way
to engage customers using different forms of media and
a method to draw visitors back to their owned media
properties. West Michigan nonprofit Spectrum Health also
uploads a new video to YouTube almost every week. The
Arnold Palmer Hospital for Children has attributed over
$100,000 in fundraising to their video campaigns.
Fast-growing digital media companies also see social
video as the future. As the Nieman Journalism Lab
reported, BuzzFeed’s strategy now makes their videos
more shareable by leveraging a viewer’s identity, com-pelling
them emotionally, or interesting them in sharing
information. These tactics work well for healthcare orga-nizations.
When the Cleveland Clinic produced a video
to encourage its staff to be more empathetic, they also
brought it to a couple of conferences, where viewers felt
compelled enough to share it via social media. After notic-ing
the response at the conferences, the Cleveland Clinic
decided to upload this video to their YouTube channel,
and it quickly amassed over one million views.
A Healthy Diagnosis for Video
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Contributing to Medical Journals
Contributing to medical journals has always been an
important content marketing task for healthcare practi-tioners.
Unfortunately, given their lack of time, the activity
is often delegated to ghostwriters, who may be better
with words but not necessarily as qualified to write about
medicine.
The challenge presents a conflict of interest: Hospitals
want their healthcare providers to help attract more
patients to their facilities, but in order to preserve credi-bility,
these providers must enforce objectivity as a core
value and not submit articles that are entirely self-serv-ing.
In the long run, objectivity will pay off much more
handsomely than the short-term revenue from an article
embellishing a hospital’s capabilities or treatments.
Although contributions by doctors to medical journals
have helped boost companies’ bottom lines in the past,
they have also led to some severe health problems for
individuals and huge backlashes as a result. For exam-ple,
as reported in The New York Times, pharmaceutical
company Wyeth is being sued over some of the drugs and
therapies that have been covered in journals by ghostwrit-ers.
Many of these medical journals fail to note when arti-cles
are ghostwritten. Given the sensitive nature of this
information and the serious implications it could have
on people’s lives, healthcare providers submitting work
to publications and journals need to disclose relevant
information and bylines more transparently. The first orga-nizations
to do this will be able to set a better trend for the
industry and have an opportunity to establish themselves
as thought leaders because of their objectivity.
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The Mobile Movement
The whole world is going mobile, and doctors are follow-ing
suit. Studies estimate there will be 500 million users
of mobile health applications by 2015, and 50 percent
of the 3.4 billion smartphone and tablet users will have
downloaded mobile health applications by 2018. Accord-ing
to Becker’s Hospital Review, the mobile health market
reached $718 million in the U.S. in 2011.
Healthcare institutions see the value of mobile: the Mayo
Clinic’s investment in Better, Phoenix Children’s Hospital’s
mobile apps, and Eli Lilly and Company’s mobile solutions
are all indications that healthcare content marketing will
continue to go mobile.
Moving forward, mobile apps and experiences will be the
key for healthcare organizations to obtain customer infor-mation
and tailor content experiences towards each user.
500 mill
50% of devices
MOBILE HEALTHCARE USERS BY 2015
WILL HAVE A HEATLH APPLICATION BY 2018
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Best-in-Class Examples: Mayo Clinic Goes Micro
It would be impossible to examine healthcare content
marketing without bringing up the Mayo Clinic, one of the
organizations that has gained immense recognition and
credibility in recent years. While their entire content mar-keting
strategy is worth looking at, one particular aspect to
note is their use of micro-properties.
They run a blog dedicated to sharing uplifting and inspi-rational
stories, authored by both Mayo Clinic employees
and patients. They also have an online magazine titled Dis-covery’s
Edge, which is dedicated to sharing information
about recent developments in medical science research.
Another popular media property is their collection of blogs
that details how to live with various types of health chal-lenges
(such as diabetes or cancer).
The controversy with ghostwriting and sponsored editorial
has led traditional health publications to lose the credi-bility
they once had. That leaves the field clear for other
influencers to chime in, and companies such as the Mayo
Clinic have done so with much success.
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Cleveland Clinic Health Hub
One of the Cleveland Clinic’s major digital initiatives is known as Health Hub. It features
health and wellness content from 40 of their leading healthcare providers, which not only
helps establish the credibility of each provide’s credibility, but also bolsters the Cleve-land
Clinic’s own reputation. The Cleveland Clinic also develops their content for specific
types of readers.
According to Ragan, the site receives over a million visitors each month. They create
extremely high-quality, credible content while considering the shareability of each article.
Their process for fine-tuning what their readers want is best exemplified by the site’s
newsletter, which has 50,000 subscribers and an impressive click-through rate of almost
60 percent.
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Johns Hopkins Medical Podcasts
Johns Hopkins Medicine has been running their podcast, PodMed, for nearly a decade.
Although podcasts seem like dated media, they’re bouncing back because of the wider
availability of hardware and distribution channels. While RSS used to be the main source
of distributing a podcast, platforms like SoundCloud, iTunes, and Swell enable people to
get their content to audience’s podcasts much easier.
As Swell mobile product manager Semil Shah writes, “What makes podcasts exciting right
now, in 2014, is that while the battle for consumer attention and eyeballs is fierce on the
Web and on mobile, the fight for our ears is more manageable.”
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Phoenix Children’s Hospital Apps
Phoenix Children’s Hospital connects with young parents
through the Car Seat Helper App for iPhone, iPad and
Android. The mobile app is extremely content-heavy but is
presented in a medium suited for the evolving landscape.
Harvard professor Sunil Gupta wrote in the Harvard Busi-ness
Review, “People simply don’t like ads on their mobile
devices. ... [F]or the time being, apps are the best ways to
win the hearts and minds of mobile consumers.”
Mobile devices are extremely effective in healthcare. A
Google Think study showed 44 percent of patients who
research hospitals on their mobile devices scheduled an
appointment.
44% of patients
WHO RESEARCH HOSPITALS ON MOBILE DEVICES
SCHEDULED AN APPOINTMENT
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Expert Advice
ADAPTIVE JOUNRALISM LOOK OUTSIDE THE INDUSTRY
MOBILE, MOBILE, MOBILE
Straight from the front line, here are observations from
experts about where healthcare content marketing is
headed:
“Technology is changing so fast, we need to be able to
move content from print to Internet to mobile to video in
a seamless way.” —Paul Matsen, Cleveland Clinic CMO, in
an interview with Healthgrades
“Every content strategist should constantly be roaming the
Web for new ideas, especially outside our own industry.”
—Ron Shaull, director of writing and content services at
The Ohio State University Medical Center, in an interview
with Contently
“Mobile must be your priority number one.” —Bart Foster,
chief strategy officer and founder of SoloHealth, in a
column on MediaPost
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What’s Next
According to The Drum, 78 percent of CMOs think custom
content is the future of marketing. This is exceptionally
relevant to the field of healthcare. As Shaull said, “More
hospitals and hospital systems are looking beyond the
role of their websites as one-way catalogs of information
to see them as interactive channels focused on the needs
of the user.”
A growing portion of healthcare content marketing will
focus on tailoring the information specifically to the individ-ual
user. For example, Better is a service dedicated to
connecting information with the user, sometimes through
live chats with expert doctors and nurses.
Custom content will be the
prescription for healthcare
companies.
Wearable technology will
become the new utility
content.
The Quantified Self movement is dedicated to better
understanding one’s body through metrics and regular
data tracking. Inspired by this idea, Eli Lilly and Company
created a mobile app named Talking Progress, which has
a feature “Mood Diary” that helps users track their emo-tions
through metrics: “On a scale of 1–10, how are you
feeling?”
With wearable technology, like Jawbone Up, which tracks
sleep patterns and heart rates, the opportunities for
leveraging Quantified Self are growing. The data collected
through wearable technology could be another way to
help brands tailor their content to users.
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Healthcare will get their
curation on
The overwhelming amount of content available on social
media and on various healthcare publications opens
up opportunities for experts to curate and share the
high-quality material with their audiences.
As former SVP and editor-at-large of WedMD Clare
Martorana highlights in an interview with Wisdom Works,
an effective health professional’s role is shifting from one
of creation to curation. The Mayo Clinic has created a
platform for aggregating interesting posts via social media
and their own experts.
Everyone will look to own,
not rent
Although paid marketing has been a reliable method for
getting content more exposure, its pricing fluctuations
could make it a less sustainable option in the future. For
example, Google’s PPC click-through rates hit new highs
only a few months ago.
This lack of control means other channels should be used
primarily to grow owned media channels. One could look
to increase the circulation of email newsletters to grow the
audience of a website or blog. While it may not be cheap,
the cost of owned media remains constant, and it will be
an asset that pays off in the long run.
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The wellness wave will swell
As MedCity Media founder Chris Seper highlighted in a Twitter Q&A, wellness is a crucial
part of healthcare content marketing. While addressing specific types of illnesses or con-ditions
will always be important, reaching and engaging the masses means shifting the
discussion from treatment and recovery to prevention and maintenance.
Advocate Health Care’s brand journalism site, health enews, has been featured on Fox
News and supported by celebrities like Christina Applegate. In addition to discussing
health issues, the site also features content such as “Moving shouldn’t be a pain in the
back!,” “3 tips to curb cancer cost concerns,” and “5 reasons to add peaches to your diet.”
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Content is a vital part of any healthcare organization. Not only does it help inform and
engage a huge portion of the human population, it also rewards brand publishers with
additional public coverage, enhanced credibility, and increased earnings.
The landscape of healthcare content marketing is evolving rapidly, which provides oppor-tunities
for newcomers and established organizations alike to engage readers in more
meaningful ways. While it can be challenging, the fruits of this labor pay dividends and
could usher in a healthier world—not to mention a healthier bottom line.
Conclusion
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