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Using What You Know about Social Media: How to Conduct a Twitter Chat

The document offers a comprehensive guide on how to conduct a successful Twitter chat, detailing objectives like content development and engagement strategies. It covers essential pre-planning steps such as topic selection, hashtag creation, guest selection, and script development, as well as post-chat follow-up and evaluation techniques. Best practices are emphasized, including cross-channel promotion, keeping tweets concise, and utilizing analytical tools to measure success.

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How to Conduct a Successful Twitter Chat Carlos Chapman II, Partnerships & Outreach Coordinator CDC NPIN Wednesday, January 29, 2014
Objectives • How to research & develop content for a Twitter chat • What to include in a Twitter chat guide • How to measure the success of a Twitter chat • Best practices for Twitter chat engagement
Twitter Basics
Twitter Basics
Hosting a Twitter Chat
What is a Twitter Chat? • Public scheduled meeting where people gather around a certain topic and create an online discussion on Twitter by using one unique hashtag
Benefits for Hosting a Twitter Chat • Promote awareness of and participation in your organization’s activities • Increase conversations about certain topics, available resources and tools on Twitter • Expand depth of organizational conversations in your network and develop new relationships • Build your own organization reach and reputation on Twitter
Pre – Planning Steps
Topic Selection • Focus on needs of your followers • Listen! • Area of expertise/ social media goals
Creating the Hashtag Hashtags should be • Short • Unique and creative • Easy to type • Focused around the topic • Memorable • Avoid double letters and symbols Hashtag search Web sites • www.twubs.com • www.hashtags.org • www.tagdef.com • www.Twitter.com
Scheduling the Twitter Chat • Select best day & time • Avoid conflicts with other pre - scheduled chats • Have a set schedule • Include the time zone
Guest Selection • Not mandatory • Subject Matter Experts • Provide questions in advance • Offer Twitter tutorials
Script Development • Roles/Staff • Promotional Tweets  Scheduling tweets • Topic Questions • Tweet character limit is 140 (120 is ideal) • Protocol guidelines (T1. A1. ) • Resource links • Include hashtag in all tweets • Script approval
Day of Chat • Final script • Meeting space prepared  TV Monitor  Conference phone line • Suggested tools to run chat  www.tweetchat.com  www.twubs.com  www.hootsuite.com  www.twitter.com
After the Chat • Follow-up on outstanding questions • Identify influencers, potential guests for other chats • Archive the chat • Storify and other tools • Evaluate and measure • Announce the next chat
Measuring Success of a Twitter Chat
Why Evaluate? Evaluating enables you to: • Understand what’s working and what’s not • Adjust and improve your chat topics • Demonstrate the value of Twitter outreach via the Twitter chat • Understand your audience and influencers
Twitter Analytical Tools • • • • • • • • • TwitterAnalyzer TweetStats Hashtracking Tweetreach TwitterCounter Tweriod PeopleBrowsr Socialbro Radian 6
Twitter Chat Measurements • • • • • • Metrics table Trending graph Top contributing participants Top contributing participants w/ most followers Geographic distribution River of News
Best Practices • • • • • • • Prepare topic questions and content early Cross channel promotion Share questions with guests in advance Establish protocols at start of chat Greet participants Acknowledge mentions Keep tweets under 140 characters
Best Practices • Shorten links (www.bitly.com) o Test all your links before sending • Include pictures/videos to increase engagement • Include hashtags to help people follow the conversation • Stay open to new formats • Consider multimedia • Take the chat beyond Twitter
#UWYKchat Let’s practice! Sample Tweets: T1. Have you hosted/participated in a chat before? #UWYKchat A1. Yes #UWYKchat T2. Are you planning to host a chat next year? #UWYKchat A2. Yes, we are planning to host a chat next week. #UWYKchat
Questions