This document summarizes an April 1, 2011 workshop on understanding digital trends and changes in media consumption. The workshop covered how the internet and technology have revolutionized how people access and consume media. It discussed trends like increased smartphone and tablet adoption, social media usage, and online video consumption. It provided data on technology adoption rates and online behaviors of local consumers. The workshop aimed to help businesses understand digital opportunities and leverage free online tools to improve marketing effectiveness.
Benjamin Kirby and Eddie Burch of the JWB Communications Department presented a workshop titled "Media Toolbox for Non-Profits". The workshop covered creating a media kit with essential items like press releases and logos, being proactive in telling an organization's story through facts and existing resources, understanding today's constant news cycle and new media landscape, and preparing to appear on television. The presentation provided tips and examples for non-profits to effectively engage with media.
The report shows the current state of rapidly expanded digital media practices in Russian families. What do they use and when? How parents view the digital media impact on the child’s development? What role does media play for shared parent-child activity? And how all of this vary with different incomes and city sizes?
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The article discusses the Solicitor's Legal Information Centre (SLIC) winning the 2011 British and Irish Association of Law Librarians (BIALL) Halsbury's Award for the Best Legal Information Service operating in the non commercial sector for Britain and Ireland. SLIC provides legal information services to the Scottish Government Legal Directorate and was nominated for the award by the Directorate's Head of Profession. The award recognizes the hard work and dedication of the SLIC team in delivering high quality services to meet the information needs of the Directorate.
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This document summarizes an April 1, 2011 workshop on understanding digital trends and changes in media consumption. The workshop covered how the internet and technology have revolutionized how people access and consume media. It discussed trends like increased smartphone and tablet adoption, social media usage, and online video consumption. It provided data on technology adoption rates and online behaviors of local consumers. The workshop aimed to help businesses understand digital opportunities and leverage free online tools to improve marketing effectiveness.
Benjamin Kirby and Eddie Burch of the JWB Communications Department presented a workshop titled "Media Toolbox for Non-Profits". The workshop covered creating a media kit with essential items like press releases and logos, being proactive in telling an organization's story through facts and existing resources, understanding today's constant news cycle and new media landscape, and preparing to appear on television. The presentation provided tips and examples for non-profits to effectively engage with media.
The report shows the current state of rapidly expanded digital media practices in Russian families. What do they use and when? How parents view the digital media impact on the child’s development? What role does media play for shared parent-child activity? And how all of this vary with different incomes and city sizes?
The document discusses the transition from closed systems to open data and information. It outlines Finland's history with open systems beginning in 1989 and movement toward open data in recent years. The author's vision for 2020 is a world where open data and information provide solutions to information asymmetry through innovations like mashups and wisdom enabled by open data, metadata standards, and data catalogs.
The article discusses the Solicitor's Legal Information Centre (SLIC) winning the 2011 British and Irish Association of Law Librarians (BIALL) Halsbury's Award for the Best Legal Information Service operating in the non commercial sector for Britain and Ireland. SLIC provides legal information services to the Scottish Government Legal Directorate and was nominated for the award by the Directorate's Head of Profession. The award recognizes the hard work and dedication of the SLIC team in delivering high quality services to meet the information needs of the Directorate.
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1. Run SEM campaigns promoting mobile content related to acne prevention/treatment tips. Example keywords could be "acne tips", "clear skin", etc. Landing pages offer free ringtones, wallpapers or screensavers with acne prevention messages downloadable to mobile phones.
2. Run SMS campaigns asking people to text a keyword to a shortcode to receive free acne tips and product offers via SMS on their mobile phones.
3. Integrate the SMS and mobile content campaigns with the website so people can access further resources and potentially make donations online. Track mobile campaign performance and direct mobile responders to the website
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Digital engagement in light of “la réforme du médicament” in France & What does this mean for “customer facing” players?
What is driving the urgency in (big) Pharma?
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Summary:
The rule of the game have changed forever
Smarter engagement through coordinated coherent and congruent use of multi-channel communication, encompassing different internal departments
Projects will be much more complex than before
Start with baby steps to learn how to run
Use common sense, ROI calculations are probably impossible to prove and will distract us from focusing on what matters
Absolute clarity on objectives and how to measure results per channel
During the COVID-19 Global Pandemic, there were multiple lessons provided to the world. In this talk, I set the stage for the discussion, highlight the issues we faced (and still face), I speak to an effort that contributed to help address one of those issues, then speak to future challenges and our responsibilities going forward.
This presentation highlights how today’s changing information ecology, specifically the increasing use of social media and mobile technologies, has altered the way consumers access and interact with news and information.
Digital/Social Media For Your UHNW/HNW Advisory Practice - CFA Institute Weal...April Rudin
Why it's risky for UHNW/HNW Advisory firms NOT to have a digital/social strategy? Some of the topics addressed include: Why is digital/social media such a big deal, and why is it considered risky not to have a digital/social media strategy? Where and how should a busy charterholder leverage resources in an effective social/digital marketing plan? What are best practices for using LinkedIn, Twitter, Facebook, and blogs to create visibility among prospective clients and create community among clients?
1. A study found that media professionals who make advertising spending decisions have significantly different media consumption habits than the general population. They watch less TV and read fewer newspapers.
2. Two UK studies found that those working in advertising overestimate how much time the general public spends consuming media digitally and on multiple devices. For example, they estimated half of TV viewing involves additional screen use, when the actual number is close to 2%.
3. The document suggests that due to having different behaviors and perspectives than most people, those in the advertising industry may misjudge the general public's media consumption and incorrectly base major spending decisions around their own atypical behaviors.
1. The healthcare digital landscape is rapidly changing, with growth in new media channels and a fragmentation of how content is produced and consumed.
2. Key trends include a rise in short-form content, user-generated content, and a decline in traditional channel dominance as consumers control their media experiences more.
3. Pharmaceutical companies now have more digital options to consider, including using digital to support traditional activities, replace some traditional activities, and extend their reach to new audiences.
This presentation discusses overcoming the digital divide and its relationship to health disparities. The digital divide prevents disadvantaged communities from achieving equal access to technology and information. Factors like geography, language, income, age, race, education and disability contribute to the digital divide. Bridging the digital divide is essential for improving health outcomes as social and economic barriers are intertwined. Future partnerships between technology and health companies will be important. Leadership, relevant content, community involvement and long term commitment are needed to overcome disparities.
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The document discusses how Canadians are highly connected online through social media and mobile usage. It then outlines trends in various industries being disrupted by digital technologies and provides examples of how pharmaceutical companies can engage through social media channels like crowdsourcing, content creation, and gamification. The final sections provide best practices for an effective social media presence through frequent, visual content and being authentic, helpful and responsive.
For hospitals, social media is really a good thing - particularly in a crisis. @chrisboyer LLC
The presentation was given on Oct 7, 2011 at the VSHMPR conference in Richmond, VA. Focusing on crisis communication and social media, I wanted to show risk-adverse hospital PR and communication professionals that social media is actually a good thing. Outlining the key positive characteristics of social media, including trust, credibility and transparency, I sought to convey that social media is a natural extension of communications and highlights a much needed change in healthcare.
Leveraging the power of social media in healthcare researchInSites on Stage
Leveraging the power of social media in healthcare research, presented by Robert Dossin at the MRS Healthcare Congress in London (UK) on Thursday March 6, 2013.
What is social media all about? How can caregivers get involved in the latest web 2.0 trend?
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Mobile Health for Reducing Disparities: Does it Work and How Will we Know? Ida Sim
This document discusses the potential for mobile health (mHealth) technologies to help reduce health disparities. It notes that while cell phone ownership is now very high among all groups, questions remain about whether mHealth can effectively promote behavior change and improve health outcomes. The digital divide still exists in how technology is used, as language barriers and health literacy can influence mHealth adoption. More data is needed on sustained mHealth usage and how online health information actually affects users' health decisions and approaches.
The media world is changing. If we want to understand it, we need consumer centirc research, to find out, who people use and perceive media. Examples from UM's study "Media in Mind" demonstrate, how people allocate their attention to media and how the 2-step-flow works today in a "network of experts". The presentation "Navigating the Media World with Consumer Centric Research" was held at the SEMPL 11 conference in Portorož , November 28th 2008.
Did Covid-19 change who are and how we work?Renu Gundala
Impact of remote working on workplace behaviours, trends, organisational culture, and personality.
Have the impacts of covid-19 changed who we are? We’ll share our research global research exploring the impacts of remote working on workplace behaviours, the shifts in personality and emotional wellbeing, how the changes are reshaping organisations and ultimately what employers can do to create an effective organisational culture moving forward.
Webinar: Bridging the gap - Presentation slidesILC- UK
This webinar explored how businesses and charities across the country are responding to the coronavirus crisis to help the most vulnerable in society continue to access the goods and services they need.
Here is a proposed new media strategy combining mobile mobilization and SEM for www.acne:
1. Run SEM campaigns promoting mobile content related to acne prevention/treatment tips. Example keywords could be "acne tips", "clear skin", etc. Landing pages offer free ringtones, wallpapers or screensavers with acne prevention messages downloadable to mobile phones.
2. Run SMS campaigns asking people to text a keyword to a shortcode to receive free acne tips and product offers via SMS on their mobile phones.
3. Integrate the SMS and mobile content campaigns with the website so people can access further resources and potentially make donations online. Track mobile campaign performance and direct mobile responders to the website
Max Educational Opportunities Thru SEM: A Pharma Marketers Perspective July...AdvanceMarketWoRx LLC
This document discusses optimizing search engine marketing to maximize education opportunities for patients. It identifies eight common blunders in search marketing, such as thinking like a marketer rather than a patient, believing the patient journey is linear, and providing limited value. The document advocates adopting the patient's perspective, continually reinventing relevance, aligning expectations, engaging in two-way communication, and innovating search strategies. It also outlines how search fits into the evolving healthcare search landscape with innovations from Google and Bing.
Digital engagement in light of la reforme du medicament in france eyeforpharm...Sven Awege
Digital engagement in light of “la réforme du médicament” in France & What does this mean for “customer facing” players?
What is driving the urgency in (big) Pharma?
… and then there is France!
Summary:
The rule of the game have changed forever
Smarter engagement through coordinated coherent and congruent use of multi-channel communication, encompassing different internal departments
Projects will be much more complex than before
Start with baby steps to learn how to run
Use common sense, ROI calculations are probably impossible to prove and will distract us from focusing on what matters
Absolute clarity on objectives and how to measure results per channel
During the COVID-19 Global Pandemic, there were multiple lessons provided to the world. In this talk, I set the stage for the discussion, highlight the issues we faced (and still face), I speak to an effort that contributed to help address one of those issues, then speak to future challenges and our responsibilities going forward.
This presentation highlights how today’s changing information ecology, specifically the increasing use of social media and mobile technologies, has altered the way consumers access and interact with news and information.
Digital/Social Media For Your UHNW/HNW Advisory Practice - CFA Institute Weal...April Rudin
Why it's risky for UHNW/HNW Advisory firms NOT to have a digital/social strategy? Some of the topics addressed include: Why is digital/social media such a big deal, and why is it considered risky not to have a digital/social media strategy? Where and how should a busy charterholder leverage resources in an effective social/digital marketing plan? What are best practices for using LinkedIn, Twitter, Facebook, and blogs to create visibility among prospective clients and create community among clients?
1. A study found that media professionals who make advertising spending decisions have significantly different media consumption habits than the general population. They watch less TV and read fewer newspapers.
2. Two UK studies found that those working in advertising overestimate how much time the general public spends consuming media digitally and on multiple devices. For example, they estimated half of TV viewing involves additional screen use, when the actual number is close to 2%.
3. The document suggests that due to having different behaviors and perspectives than most people, those in the advertising industry may misjudge the general public's media consumption and incorrectly base major spending decisions around their own atypical behaviors.
1. The healthcare digital landscape is rapidly changing, with growth in new media channels and a fragmentation of how content is produced and consumed.
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3. Pharmaceutical companies now have more digital options to consider, including using digital to support traditional activities, replace some traditional activities, and extend their reach to new audiences.
This presentation discusses overcoming the digital divide and its relationship to health disparities. The digital divide prevents disadvantaged communities from achieving equal access to technology and information. Factors like geography, language, income, age, race, education and disability contribute to the digital divide. Bridging the digital divide is essential for improving health outcomes as social and economic barriers are intertwined. Future partnerships between technology and health companies will be important. Leadership, relevant content, community involvement and long term commitment are needed to overcome disparities.
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Patient independence through social media jan 2013 shared
1. Pa#ent
Independence
Social
Media
in
the
Pharmaceu#cal
Industry
Smi
Conference
-‐
London
24/01/2013
Speaker:
Sven
Awege
@svennieco
2. Why
listen
to
me?
• Over
20
years
working
across
different
industries
• Digital
«
pioneer
»
since
the
90’s
helping
blue-‐chip’s
embrace
eBiz
over
a
decade
ago
• Last
10
years
in
Pharma
– Sales
– Marke#ng
(mul#-‐channel)
– Finance
– Consul#ng
– European
scope
• Last
2
years
in
Pharma
– Subject
ma7er
expert
on
social
media
&
mobile
2
Stop
reading
this
and
listen
to
me,
it’s
in
light
grey
so
it
can’t
be
important!
3. My
personal
mission
in
35
minutes
• Bring
the
pa#ent
back
into
the
big
picture
• Understand
the
drivers,
concerns
for
Pharma
• Change
how
you
feel
about
the
“pa#ent”
so
that
you
can
create
beer
healthcare
outcomes
And
all
that
for
a
pluri-‐disciplinary
audience!
3
4. To
make
this
happen:
• Listen
up
and
live
the
moment!
• Share
your
thoughts
• Engage
in
the
journey
together
4
5. Scope
• Pa#ent
access
to
informa#on
• Implica#ons
of
mis-‐informa#on
• Increased
involvement
of
pa#ents
• Advantages
and
issues
of
pa#ent
independence
• What
about
Pharma?
5
7. How
do
you
feel
about
being
a
paAent?
Our
6
basic
emo#ons:
– Anger
– Discust
– Fear
– Happiness
– Sadness
– Surprise
(all
others
are
said
to
derive
from
these)
7
8. …
has
it
changed?
Remember
when
the
Doctor
was
the
most
trusted
member
of
society,
and
healthcare
budgets
were
posi#ve…
who
did
pa#ents
trust?
8
9. …
what
about
the
future?
Drivers
of
change:
• Governments
are
broke
• Demographics
are
dooming
(we’re
living
longer,
but
not
healthier*,
and
with
fewer
HCP)
• Ubiquitous
informa#on
&
lobbying
(journalists,
associa#ons,
pa#ents
&
caregivers)
• Transparency
&
Liability
controlling
progressive
approach
from
stakeholders
(big
fines
&
jail
sentences)
• Technology
is
again
enabling
change
(mobile,
cloud,
social
media,
big
data)
Pa#ents
(all
of
us)
will
have
to
be
empowered
and
take
more
responsibility
Macro
trend
will
be
to
move
from
being
ill
to
staying
healthy!
9
*
hp://www.thelancet.com/themed/global-‐burden-‐of-‐disease
10. Yes:
• We
all
have
access
to
the
internet
• We
nearly
all
use
the
internet
to
look
up
health
related
informa#on
• The
one-‐way
monologue
with
our
doctors
is
something
of
the
past
10
11. Pa#ents
and
caregivers
are
connected
>70%
of
Western
European
and
>75%
of
US
consumers
are
online
85%
of
online
Europeans
turn
52%
of
online
to
the
internet
or
European
adults
use
other
technologies
social
media
for
for
health
and
drug
health
advice
informa#on
Wikipedia
was
the
top
online
health
resource
for
consumers
in
all
countries
Health
2.0
consumers...
ü Twice
as
likely
as
the
average
health
consumer
to
request
a
prescrip#on
ü Twice
as
likely
to
report
that
others
rely
on
them
to
make
health
decisions:
they
are
influencers
ü More
than
half
discuss
informa#on
they
found
online
with
their
physician
Manha7an
Research
“CyberCiAzen“
2010
(EU)
12. • …
the
top
online
resource
in
every
country
…
and
Pharma
won’t
touch
it…yet!
12
13.
Background
and
Sta#s#cs
• Launched
in
2001
• Online,
free
to
access,
encyclopedia
• Available
in
more
than
285
different
languages
• 77k
ac#ve
contributors
• 19
M
ar#cles
No
hiding
the
elephant
in
the
room.
It’s
BIG!
• 470
M
visitors
per
month
(out
of
2,4B
internet
users)
• English
version
(as
of
8th
January
2013)
– 4,139,360
content
ar#cles
– 29,150,404
pages
in
total
470
million
of
2,4
billion
is
roughly
20%
hp://en.wikipedia.org/wiki/Wikipedia:About
13
14. What
Wikipedia
is
Not
Dic#onary
Censored
Random
Original
News-‐
Thought
paper
Adver#se
Crystal
Ball
Mirror
Blog
Directory
Manual
hp://en.wikipedia.org/wiki/Wikipedia:What_Wikipedia_is_not
14
hp://www.wikipedia.org/
15. Did
you
know?
WikiProject
for
Medicine
• Good
prac#ce
procedure
being
established
by
a
mul#-‐stakeholder
group,
including
Pharma!
hp://en.wikipedia.org/wiki/Wikipedia:WikiProject_Medicine/Good_Prac#ce_Procedure_task_force
15
16.
is
just
the
#p
of
the
iceburg
Long-‐tail
of
other
online
resources
with
varying
degrees
of
reliability
Professional
&
associa#on
driven:
• Pa#ent
communi#es
• Blogs
• Forums
• Newsleers
• Online
video
• …
• …
and
now
mobile
apps
16
17. …
in
a
complex
digital
landscape
Reach
/
size
General
Health
Health
content
on
Info
«portals»
Big
S.Media
platorms
Product
Insurance
&
Pharmacovigilence
Pa#ent
Reimbursement
Communi#es
eCommerce
Medical
Advice
Transac#onal
Pa#ent
Emo#onal
Engagement
Associa#on
Comparator
sites
(HCP
&
Est.)
Personal
EHR
Treatment
Therapeu#c
Disease
Adherence
Communi#es
17
24. Genera#ng
very
real
«
big
data
»
Symplur:
dynamics
of
a
Twier
pa#ent
community
25. This
is
really
happening!
• Physicians
and
other
HCP
are
already
confrunted,
and
are
oven
taking
up
the
challenge
….
but
what
about
Pharma?
26. Where
do
ques#ons
arise
for
Pharma?
‘Solicited’
vs
‘unsolicited’
informa#on
‘Promo#on’
vs
‘informa#on’,
eg
pa#ents
in
Europe
In
a
UGC
environment,
what
content
is
the
company
responsible
for?
What
about
online
adverse-‐event
repor#ng?
Should
Pharma
update
public
resources
like
Wikipedia?
26
27. What
about
mis-‐informa#on?
Pharma
company
study
of
its
own
products
on
Wikipedia
(based
on
US
package
insert
info*):
• 10%
of
its
products
not
men#oned
• 95%
of
informa#on
on
products
was
correct
(5%
incorrect)
• 20%
of
basic
informa#on
was
missing
*
Huge
headache
issue
-‐
health
authori#es
are
local,
whereas
ePa#ents
are
oven
global
–
so
what
is
mis-‐informa#on?
28. Responsibility?
• If
you
know
that
informa#on
on
your
product
is
incorrect,
or
important
informa#on
is
missing
don’t
you
have
an
ethical
&
social
responsibility
to
take
correc#ve
measures?
• Forget
you’re
Pharma,
remember
you’re
a
pa#ent
too
–
how
does
that
influence
your
thoughts?
28
29. Learning
examples
• Dele#ng
comments
• Using
social
media
channels
to
promote
• Social
media
«
sharing
»
widgets
• Privacy
&
data
protec#on
• Solicited
vs
unsolicited
See
work
aide
for
addi#onal
informa#on
and
full
examples
31. Dele#ng
comments
–
don’t
panic!
Pfizer
ChapS#ck
Facebook
campaign
incident
• Photo
of
lady
looking
for
her
ChapS#ck
• Blogger
disgusted
and
blogs
+
comments
on
Fb
page
• Pfizer
deletes
comments
and
it
all
spirals
out
of
control
over
a
few
days
• Global
corp
comms
director
has
to
appologise
Ø Social
media
is
about
engaging
with
the
customers
Ø Dele#ng
their
comments
is
against
this
principal
and
offends
them
(us!)
Ø The
Internet
and
specifically
social
media
provide
enough
simple
tools
for
the
customer
to
strike
back
31
32. As
a
pa#ent
or
care-‐giver
(you
as
an
individual),
what
would
you
want
Pharma
to
do
on
Wikipedia?
33. Pa#ent
independence
ain’t
going
away:
We
need
to
step
up
our
game
and
be
socially
responsible
Advantages
Challenges
• More
equitable
and
• Digital
divide
empathe#c
healthcare
• Re-‐integra#ng
the
human
• Increased
focus
on
personal
involvement
and
responsibility
nature
involvement
• Drives
pa#ent-‐centric
(sustainable
engagement)
healthcare
• Defining
Pharma’s
ligi#mate
• Builds
founda#ons
for
beer
role(s)
R&D
• Building
and
maintaining
social
• Reduce
healthcare
costs
media,
mobile
&
“big-‐data”
• Offers
opportunity
to
reach
out
and
re-‐build
lost
trust
capabili#es
as
core
vs
just
a
between
stakeholders
campaign
stunt
33
34. Remember,
you
are
the
pa#ent
and
caregiver
!
Thank
you
for
your
#me
J
Social
Media
in
the
Pharmaceu#cal
Industry
Smi
Conference
–
London
2013
Sven
Awege
@svennieco
+33
6
43
05
82
29
pharmastrategic.com
34