This webinar discusses how social media can help community health centres achieve their missions and priorities. It provides an overview of common social media tools and recommendations for getting started with social media. The webinar also highlights the experience of London InterCommunity Health Centre, which uses Facebook, Twitter, blogs and its website to engage the community, promote programs and services, and advocate on issues. Analytics show these tools effectively reach many people and drive them to the health centre's online content and resources.
In the Know 2: Whats New in Social Media? CDC NPIN
Presentation from the In the Know 2: Social Media for Public Health webcast held on March 6, 2014 by CDC NPIN staff. The webcast offered public health professionals a look at the latest features, functions, and practices on popular and emerging social media channels.
In the Know 2: Whats New in Social Media? CDC NPIN
Presentation from the In the Know 2: Social Media for Public Health webcast held on March 6, 2014 by CDC NPIN staff. The webcast offered public health professionals a look at the latest features, functions, and practices on popular and emerging social media channels.
I am working with two people from the NHS to help them integrate social media into their work. This is the presentation from the first of a three stage process.
Although they have lots of skills and knowledge this first step is a general introduction, to make sure they have chance to ask questions and share their knowledge with each other. We used it to agree some broad learning goals and specific actions they can take.
Next step is to begin planning specific campaigns as part of their work.
The third step will be to reflect what they've learned and identify new learning goals.
These sessions will be a month or so apart to give them chance to try things out.
In the Know II: What's New In Image & Video Sharing?CDC NPIN
Presentation from the In the Know 2: Social Media for Public Health webcast held on March 19, 2014 by CDC NPIN staff. The webcast offered public health professionals a look at the latest features, functions, and practices on popular and emerging image and video social media channels.
Enhancing CSO National Dialogue and Collaboration via Social Media.
Having Social Media channels and being active on them is not enough to get their message heard, to grab the attention of the media, to get politicians to support them, to collaborate with other CSOs, and to grow their user base.
Using digital communications to help achieve a good deathNHSRobBenson
Presentation on using the web and social media to increase awareness of good end of life care from Hilary Fisher, Sarah Stone and Matt Lloyd from England's Dying Matters coalition as part of the Department of Health's QIPP end of life care workstream seminar series at Healthcare Innovation Expo 2011.
CDC NPIN In the Know: Google Plus & YouTube for Public HealthCDC NPIN
This is the fifth of six interactive webcasts in the series, In the Know: Social Media for Public Health. Each webcast focuses on a different social media channel and provides basic information, tips, success stories, and discussion on how best to use social media to promote public health and expand outreach initiatives.
Digital Engagement in Healthcare - Webinar by Soshal Group, CMA and CHEOSoshal Group
This presentation on digital engagement in healthcare was given as a webinar in October, 2012 and included speakers from CHEO, the Canadian Medical Association, and Soshal Group.
Leveraging Social Media Ambassadors in Service of Your Foundation’s Digital S...KDMC
Leveraging Social Media Ambassadors in Service of Your Foundation’s Digital Strategy by Beth Kanter
Knight Digital Media Center presented a day-long workshop for foundation communications professionals on April 4, 2016 as part of the CommA Days conference in New Orleans. Participants learned about strategies in communication and engagement on digital, mobile and social platforms.
I am working with two people from the NHS to help them integrate social media into their work. This is the presentation from the first of a three stage process.
Although they have lots of skills and knowledge this first step is a general introduction, to make sure they have chance to ask questions and share their knowledge with each other. We used it to agree some broad learning goals and specific actions they can take.
Next step is to begin planning specific campaigns as part of their work.
The third step will be to reflect what they've learned and identify new learning goals.
These sessions will be a month or so apart to give them chance to try things out.
In the Know II: What's New In Image & Video Sharing?CDC NPIN
Presentation from the In the Know 2: Social Media for Public Health webcast held on March 19, 2014 by CDC NPIN staff. The webcast offered public health professionals a look at the latest features, functions, and practices on popular and emerging image and video social media channels.
Enhancing CSO National Dialogue and Collaboration via Social Media.
Having Social Media channels and being active on them is not enough to get their message heard, to grab the attention of the media, to get politicians to support them, to collaborate with other CSOs, and to grow their user base.
Using digital communications to help achieve a good deathNHSRobBenson
Presentation on using the web and social media to increase awareness of good end of life care from Hilary Fisher, Sarah Stone and Matt Lloyd from England's Dying Matters coalition as part of the Department of Health's QIPP end of life care workstream seminar series at Healthcare Innovation Expo 2011.
CDC NPIN In the Know: Google Plus & YouTube for Public HealthCDC NPIN
This is the fifth of six interactive webcasts in the series, In the Know: Social Media for Public Health. Each webcast focuses on a different social media channel and provides basic information, tips, success stories, and discussion on how best to use social media to promote public health and expand outreach initiatives.
Digital Engagement in Healthcare - Webinar by Soshal Group, CMA and CHEOSoshal Group
This presentation on digital engagement in healthcare was given as a webinar in October, 2012 and included speakers from CHEO, the Canadian Medical Association, and Soshal Group.
Leveraging Social Media Ambassadors in Service of Your Foundation’s Digital S...KDMC
Leveraging Social Media Ambassadors in Service of Your Foundation’s Digital Strategy by Beth Kanter
Knight Digital Media Center presented a day-long workshop for foundation communications professionals on April 4, 2016 as part of the CommA Days conference in New Orleans. Participants learned about strategies in communication and engagement on digital, mobile and social platforms.
This social media strategy presentation will:
- Review the fundamental areas of social media
- Help you find out about the core areas of social media strategy - considering audiences, channels and tactics
- Help you learn how to prepare a social media strategy
- Discuss the most common issues and barriers to successful social media adoption
This is an updated version of a previous presentation . Updates include how social media is included in the 2018 NASW Standards of Practice for Technology and Ethical Standards.
These are slides from a master class I taught at the 2013 NC Philanthropy Conference. The introductory slides are very much social media 101. Later in the presentation we deal with integrating social and digital media into fundraising campaigns. http://www.jenningsco.com
Social media – the risk of not investing enough. Making the case for comms wo...CharityComms
Gail Scott-Spicer, director of marketing and communications, The Scout Association
Lynn Roberts, digital communications manager, The Scout Association
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
Session 1: Gary Shochat (PAU) The basics of setting up a web strategy and com...Web2LLP
First session of the Web2LLP online training course on web strategies and maximising the social media presence of Lifelong Learning Projects.
Topic: Setting up a web strategy and communication action plan
Author: Gary Shochat (PAU Education)
Website: http://web2llp.eu/training/online-session-1-web-strategy
Social media tips for financial industry with emphasis on Facebook and LinkedIn. Provides a what, why, when, who and where approach to social media. Great for financial advisors and life insurance agents with little to experience using social media.
Social Media for Non Profits is an exciting arena that many in the field are still in the early stages of exploring due to time and budget restraints. My colleague and I had the opportunity to present this to a large group of Non Profit marketers at the United Way of Houston, to help them better understand how to best utilize the platforms.
2016 is in full swing, and it’s shaping up to be an exciting year here at Sysomos. What do we have planned? Join us in this presentation to find out.
We’ll cover what we have planned for new products added to the Sysomos portfolio (Expion, Gaze, and Scout), and outline ways you can use two new products - Sysomos Influence and Sysomos Optimize - to zero in on key influencers and get more from targeted paid media on Twitter.
This presentation was given by Lisa Thiessen, of the Center for Economic and Business Development, for the Web Design class at the Canadian Valley Vo-Tech.
Navigating the Social Media Landscape: Social media has gone from fun distractions to necessary channels of communication. As a result we are bombarded with lots of content and lots of noise. How do we navigate this fast-paced and dynamic social media environment? How can we leverage social media for our business objectives? How can we be heard above all the noise? How do we avoid social media fails? How do we determine ROI? This master class will help you determine the proper approach, find the right networks with the right audiences, execute successful strategies, and drive both engagement and impact.
Similar to Social Media 101 for Community Health Centres: WEBINAR presentation (20)
Presentation from Board and staff of the Canadian Association of Community Health Centres (CACHC) from the 2019 CACHC AGM in Ottawa, Canada. Including presentation by AGM guest speaker.
Presentation d'ACFA au congres de l'ACCSC sept 2017 et lancement du guide pra...cachc
Presentation d'ACFA au congres de l'ACCSC sept 2017 et lancement du Guide pratique pour l’implantation d’un centre de santé communautaire destiné aux communautés francophones et acadiennes en situation minoritaire.
CRSTF: Multi-sector Response to Homelessness in Calgary - CACHC2017cachc
Presentation by Loretta Dobbelsteyn and Darryn Werth at the 2017 Canadian Association of Community Health Centres conference in Calgary, Alberta. Discusses the establishment of the Calgary Recovery Services Task Force and its recommendations for multi-sector action.
Title: Sense of Smell
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the primary categories of smells and the concept of odor blindness.
Explain the structure and location of the olfactory membrane and mucosa, including the types and roles of cells involved in olfaction.
Describe the pathway and mechanisms of olfactory signal transmission from the olfactory receptors to the brain.
Illustrate the biochemical cascade triggered by odorant binding to olfactory receptors, including the role of G-proteins and second messengers in generating an action potential.
Identify different types of olfactory disorders such as anosmia, hyposmia, hyperosmia, and dysosmia, including their potential causes.
Key Topics:
Olfactory Genes:
3% of the human genome accounts for olfactory genes.
400 genes for odorant receptors.
Olfactory Membrane:
Located in the superior part of the nasal cavity.
Medially: Folds downward along the superior septum.
Laterally: Folds over the superior turbinate and upper surface of the middle turbinate.
Total surface area: 5-10 square centimeters.
Olfactory Mucosa:
Olfactory Cells: Bipolar nerve cells derived from the CNS (100 million), with 4-25 olfactory cilia per cell.
Sustentacular Cells: Produce mucus and maintain ionic and molecular environment.
Basal Cells: Replace worn-out olfactory cells with an average lifespan of 1-2 months.
Bowman’s Gland: Secretes mucus.
Stimulation of Olfactory Cells:
Odorant dissolves in mucus and attaches to receptors on olfactory cilia.
Involves a cascade effect through G-proteins and second messengers, leading to depolarization and action potential generation in the olfactory nerve.
Quality of a Good Odorant:
Small (3-20 Carbon atoms), volatile, water-soluble, and lipid-soluble.
Facilitated by odorant-binding proteins in mucus.
Membrane Potential and Action Potential:
Resting membrane potential: -55mV.
Action potential frequency in the olfactory nerve increases with odorant strength.
Adaptation Towards the Sense of Smell:
Rapid adaptation within the first second, with further slow adaptation.
Psychological adaptation greater than receptor adaptation, involving feedback inhibition from the central nervous system.
Primary Sensations of Smell:
Camphoraceous, Musky, Floral, Pepperminty, Ethereal, Pungent, Putrid.
Odor Detection Threshold:
Examples: Hydrogen sulfide (0.0005 ppm), Methyl-mercaptan (0.002 ppm).
Some toxic substances are odorless at lethal concentrations.
Characteristics of Smell:
Odor blindness for single substances due to lack of appropriate receptor protein.
Behavioral and emotional influences of smell.
Transmission of Olfactory Signals:
From olfactory cells to glomeruli in the olfactory bulb, involving lateral inhibition.
Primitive, less old, and new olfactory systems with different path
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MANAGEMENT OF ATRIOVENTRICULAR CONDUCTION BLOCK.pdfJim Jacob Roy
Cardiac conduction defects can occur due to various causes.
Atrioventricular conduction blocks ( AV blocks ) are classified into 3 types.
This document describes the acute management of AV block.
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These lecture slides, by Dr Sidra Arshad, offer a quick overview of physiological basis of a normal electrocardiogram.
Learning objectives:
1. Define an electrocardiogram (ECG) and electrocardiography
2. Describe how dipoles generated by the heart produce the waveforms of the ECG
3. Describe the components of a normal electrocardiogram of a typical bipolar leads (limb II)
4. Differentiate between intervals and segments
5. Enlist some common indications for obtaining an ECG
Study Resources:
1. Chapter 11, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 9, Human Physiology - From Cells to Systems, Lauralee Sherwood, 9th edition
3. Chapter 29, Ganong’s Review of Medical Physiology, 26th edition
4. Electrocardiogram, StatPearls - https://www.ncbi.nlm.nih.gov/books/NBK549803/
5. ECG in Medical Practice by ABM Abdullah, 4th edition
6. ECG Basics, http://www.nataliescasebook.com/tag/e-c-g-basics
Flu Vaccine Alert in Bangalore Karnatakaaddon Scans
As flu season approaches, health officials in Bangalore, Karnataka, are urging residents to get their flu vaccinations. The seasonal flu, while common, can lead to severe health complications, particularly for vulnerable populations such as young children, the elderly, and those with underlying health conditions.
Dr. Vidisha Kumari, a leading epidemiologist in Bangalore, emphasizes the importance of getting vaccinated. "The flu vaccine is our best defense against the influenza virus. It not only protects individuals but also helps prevent the spread of the virus in our communities," he says.
This year, the flu season is expected to coincide with a potential increase in other respiratory illnesses. The Karnataka Health Department has launched an awareness campaign highlighting the significance of flu vaccinations. They have set up multiple vaccination centers across Bangalore, making it convenient for residents to receive their shots.
To encourage widespread vaccination, the government is also collaborating with local schools, workplaces, and community centers to facilitate vaccination drives. Special attention is being given to ensuring that the vaccine is accessible to all, including marginalized communities who may have limited access to healthcare.
Residents are reminded that the flu vaccine is safe and effective. Common side effects are mild and may include soreness at the injection site, mild fever, or muscle aches. These side effects are generally short-lived and far less severe than the flu itself.
Healthcare providers are also stressing the importance of continuing COVID-19 precautions. Wearing masks, practicing good hand hygiene, and maintaining social distancing are still crucial, especially in crowded places.
Protect yourself and your loved ones by getting vaccinated. Together, we can help keep Bangalore healthy and safe this flu season. For more information on vaccination centers and schedules, residents can visit the Karnataka Health Department’s official website or follow their social media pages.
Stay informed, stay safe, and get your flu shot today!
Pulmonary Thromboembolism - etilogy, types, medical- Surgical and nursing man...VarunMahajani
Disruption of blood supply to lung alveoli due to blockage of one or more pulmonary blood vessels is called as Pulmonary thromboembolism. In this presentation we will discuss its causes, types and its management in depth.
Title: Sense of Taste
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the structure and function of taste buds.
Describe the relationship between the taste threshold and taste index of common substances.
Explain the chemical basis and signal transduction of taste perception for each type of primary taste sensation.
Recognize different abnormalities of taste perception and their causes.
Key Topics:
Significance of Taste Sensation:
Differentiation between pleasant and harmful food
Influence on behavior
Selection of food based on metabolic needs
Receptors of Taste:
Taste buds on the tongue
Influence of sense of smell, texture of food, and pain stimulation (e.g., by pepper)
Primary and Secondary Taste Sensations:
Primary taste sensations: Sweet, Sour, Salty, Bitter, Umami
Chemical basis and signal transduction mechanisms for each taste
Taste Threshold and Index:
Taste threshold values for Sweet (sucrose), Salty (NaCl), Sour (HCl), and Bitter (Quinine)
Taste index relationship: Inversely proportional to taste threshold
Taste Blindness:
Inability to taste certain substances, particularly thiourea compounds
Example: Phenylthiocarbamide
Structure and Function of Taste Buds:
Composition: Epithelial cells, Sustentacular/Supporting cells, Taste cells, Basal cells
Features: Taste pores, Taste hairs/microvilli, and Taste nerve fibers
Location of Taste Buds:
Found in papillae of the tongue (Fungiform, Circumvallate, Foliate)
Also present on the palate, tonsillar pillars, epiglottis, and proximal esophagus
Mechanism of Taste Stimulation:
Interaction of taste substances with receptors on microvilli
Signal transduction pathways for Umami, Sweet, Bitter, Sour, and Salty tastes
Taste Sensitivity and Adaptation:
Decrease in sensitivity with age
Rapid adaptation of taste sensation
Role of Saliva in Taste:
Dissolution of tastants to reach receptors
Washing away the stimulus
Taste Preferences and Aversions:
Mechanisms behind taste preference and aversion
Influence of receptors and neural pathways
Impact of Sensory Nerve Damage:
Degeneration of taste buds if the sensory nerve fiber is cut
Abnormalities of Taste Detection:
Conditions: Ageusia, Hypogeusia, Dysgeusia (parageusia)
Causes: Nerve damage, neurological disorders, infections, poor oral hygiene, adverse drug effects, deficiencies, aging, tobacco use, altered neurotransmitter levels
Neurotransmitters and Taste Threshold:
Effects of serotonin (5-HT) and norepinephrine (NE) on taste sensitivity
Supertasters:
25% of the population with heightened sensitivity to taste, especially bitterness
Increased number of fungiform papillae
Couples presenting to the infertility clinic- Do they really have infertility...Sujoy Dasgupta
Dr Sujoy Dasgupta presented the study on "Couples presenting to the infertility clinic- Do they really have infertility? – The unexplored stories of non-consummation" in the 13th Congress of the Asia Pacific Initiative on Reproduction (ASPIRE 2024) at Manila on 24 May, 2024.
Social Media 101 for Community Health Centres: WEBINAR presentation
1. WEBINAR: Social Media 101 for
Community Health Centres
Updated March 2015
(Originally presented March 2011)
2. Outline
• 45 minute presentation
– Overview of social media and how/why CHCs can
use social media
– An “on the ground” look at social media use,
planning (London InterCommunity CHC)
– Some additional resources, supports and
opportunities for sharing
• Up to 45 minutes for questions and social
media “troubleshooting”
5. Key goals today are to
• De-mystify social media (SM)
– Better understand what they are and see through
some of the ‘noise’
– See how they fit with the vision & mission of CHCs
• Understand how SM can help you better
achieve your CHC’s mission, vision, priorities
• Leave with some tools, examples and resources
to advance SM planning, use at your CHC
7. #1: We need to make the distinction between
medium and content/use
From mental block to building blocks
8. #2: We need to better understand the
virtues of “Web 2.0”
From mental block to building blocks
9. • Blogging: short commentaries expressing your ideas and thoughts
about issues of importance to you. You control the content, the
message and the forum. Invites comments and encourages
dialogue.
• Micro-blogging: Tools like Twitter that allow you to share short
messages (~ 140 characters) instantly informing people of news,
updates and opinions. The short form enables quick and to-the-
point information exchange. A great way to help steer others
toward issues, news, events that matter to you. Power of the
“multiplying effect”.
• Social networking: Using applications like Facebook and Twitter
to establish and build relationships focused around common
interests, causes or events.
A few Web 2.0 basics
10. From mental block to building blocks
#3: Deep connection between social media
and CHC values and vision
11. From mental block to building blocks
• SM = CHC2
The value propositions and organizational methods of
Web 2.0 and social media are similar to those that
are deeply embedded in the CHC model and vision of
health and healthcare
• “Should we?” vs. “How?”
The question is not so much “should we” be using
SM, but how do we do so effectively and
manageably?
12. Yes, there is some work and
organizational change involved
• Where do you begin?
• Which social media tools do you use?
• How do you staff this new approach at your
CHC?
13. SM are not about doing something new. They
are about doing what you already do:
– in new ways
– in new places and spaces
– through new tools
– Not just for your communication leads
• Social media are tools that can and should be
used by health providers, program staff and
others at your CHC
Golden Key
14. A few examples of what you can do
• Engage local youth around health issues on Facebook
• Ask community members for input on local priorities
via Twitter, Facebook, blogs, etc.
• Post advocacy videos on YouTube, made with low-
cost, hand-held cameras
• Develop a following of local MPPs / MLAs, MPs,
Regional Health Authorities, Ministers, partner
agencies and others on Facebook and Twitter: gain
unprecedented access to decision-makers
• Join other CHCs and community partners around
shared advocacy efforts
16. Some recommendations
• Schedule social media conversation(s) at your
CHC
– There needs to be a buy-in process, and ideally this
should be at the management level. Achieving
broad buy-in generally takes time, but it always
starts with a conversation.
– Try to identify one or more “social media
ambassadors” or lead persons on your staff;
individuals who can help other CHC colleagues
move from “mental block to building blocks”
17. Some recommendations
• Identify and work forward from your CHC’s
current program and communications priorities
– It is important to anchor your social media planning
and use around current priorities, and to approach
SM as new tools to achieve your existing
organizational goals
– Among your current priorities, it is often helpful to
start where there is some early buy-in to get started
with SM. This way you can start small, share
successes and model SM use for others at your CHC
18. Some recommendations
• Embrace the collaborative spirit of social media
and recognize this journey as a way to build
bridges and unite staff, volunteers, others
– Reach out and identify who at your centre is already
using SM; invite a broad range of staff members into
the discussion – make this truly participatory!
– This may be an opportunity to build team morale and
collaboration!
– You may not know it, but you could already have SM
pros in your midst!
21. Why?
Many people in the broader community
(London, Ontario) don’t understand the full
depth and breadth of our Community
Health Centre’s programs, services and
mandate.
22. Why?
• More people will encounter us online than in
person. Our website and social media
presence will play an increasingly strong
role in influencing perceptions of our
services and our “brand.”
• (We get about 2500+ unique visitors to our
website each month)
23. Why?
• Participation in online communities can promote
better communication with our colleagues,
partners, funders, the general public, traditional
and non-traditional media and other community
stakeholders.
• If we are truly an adaptive organization that is
externally focused, we must adopt solutions that
help us communicate effectively and efficiently.
24. January 2010: Launched Facebook Page
http://www.facebook.com/LondonInterCommunityHealthCentre
25. Facebook
• Used for posting upcoming events, sharing program news,
recognizing partner agency success, links to ED Michelle
Hurtubise’s blog, posting pictures or “house keeping”
details such as hours of operation.
• 1000 people have “liked” the site as of March 2015
• Built in analytics capability allows us to see site
impressions, feedback rate, etc.
• Have used Facebook ads with limited success
• Facebook is consistently one of the top 10 referrers to our
website (i.e., one of the top 10 sites that people access
before visiting our primary website. “push-tool”)
26. November 3, 2010
London Free Press
• Canada has the heaviest Facebook profile penetration in the world
• Facebook users are making connections with public entities three times
faster than they are with traditional friends.
• Research group Nielsen found that Facebook users are 68% more
likely to remember seeing an advertisement if it’s shared by a friend.
They were 100% more likely to remember the message in the
advertisement and 300% more likely to purchase the product.
• “Facebook is effective word of mouth marketing. And for the very first
time you can do it to scale,”
• Starbucks for instance has roughly 2.7 million hits on its corporate
website per month whereas its corporate Facebook page gets 16.3
million hits per month.
27. May 2010: Launched new website
www.lihc.on.ca
• Complete overhaul of our Community Health
Centre’s website
• Built on a Wordpress platform
• Features latest news items, photo galleries, a blog,
fillable forms, traditional static pages, a survey
feature & more!
• 100% administered by our CommunityHealth
Centre – flexible and adaptive
30. Powered by Values
• Michelle, our Executive Director, writes a weekly
post for her blog called “Powered by Values”
• Subject matter runs from national news items to
very local issues to Health Centre programming
• Attempt to link to other organizations, sources of
information/research and illustrate the photos if
possible
31. Website Analytics
• Built in Google Analytics allows us to track site
usage, where visitors come from, which pages they
view and how long they stay on the site
• In past months, we’ve had 1700+ unique visitors
• Since we launched the site, we’ve had 340 people
join our mailing list, and 150 people complete the
application form to become a volunteer at our
centre
34. Twitter
• As of March 2015 we “follow” 590 Twitter accounts – local
and national news, fellow CHCs, local non-profit
organizations, LHINs, politicians, formal and informal
community animators, journalists, “special interest/advocacy
groups”
• As of March 2015 we are “followed by” 1650 Twitter accounts
– including Ontario Minister of Health Eric Hoskins; our Local
Health Integration Network; Premier Kathleen Wynne; London
Free Press journalists; local city councilors; individuals and
local non-profits
35. Twitter
• We use TweetDeck to create tweets and manage our
Twitter use and Megan (our Communications Manager)
uses a Blackberry for “live” tweeting and photo sharing from
events
• We use Twitter primarily to:
– Recognize partner organizations
– Drive people to new content on our website (events, jobs, blog
posts)
– Comment on local news stories that cover topics relevant to the
communities we serve
– Join provincial advocacy efforts
– Report back, informally, to our funder
36. We Needed a Social Media Policy
• We needed a social media policy that is informative
and provides pragmatic participation guidelines.
• Internal component: guidelines for employees
participating in online communities hosted by our
agencies or other agencies
• External component: guidelines for individuals
posting to our platform
• Basic do’s and don’ts… our code of ethics online
37. Sample Content
• Clear guidelines about what employees may and
may not say
• Branding information
• Rules of engagement
• Transparency
38. Other Social Media in Progress
• Youth Outreach Workers on Facebook and Twitter
• Francophone Community Developer has a
Facebook page en francais
• Grit Uplifted has a blog for publication of the
writings of our clients who are homeless – they also
have a Facebook page to drive people to the blog
• New Facebook page just launched for our new
Ethno-Racial Youth Mentoring Program
40. Online Social Media for CHCs section:
– Social media 101 description
– Various social media tools and examples designed
specifically for CHCs
– Links to external “social media for healthcare” sites and
resources
– Link to the global discussion forum “CHC Chat” – these
include regular discussion of social media use by CHCs
www.cachc.ca
42. Thank you!
Scott A. Wolfe
Executive Director – Canadian Association of Community Health Centres
swolfe@cachc.ca
http://www.twitter.com/CACHC_ACCSC
Megan Cornwell
Communications Manager – London InterCommunity Health Centre
mcornwell@lihc.on.ca
http://www.twitter.com/HealthCentre
Mary MacNutt
Policy and Communications Manager – Association of Ontario Health Centres
marym@aohc.org
http://www.twitter.com/AOHC_ACSO