Our 2014 presentation to the students of the “New Social Technologies and Social Media Approaches for Health”
Location: At the JHU Bloomberg School of Public Health in Baltimore, Maryland
Social Media Research and Practice in the Health Domain - Tutorial, Part IIIngmar Weber
Second part of tutorial given at Weill Cornell Medicine Qatar on February 18, 2017 (https://qatar-weill.cornell.edu/bchp/socialMediaResearchPracticeHealthDomain.html). First part given by Luis Luque (see https://www.slideshare.net/luis.luque/social-media-research-in-the-health-domain-tutorial).
Director Lee Rainie presented to physicians, administrators, and staff at Providence St. Joseph Medical Center in Burbank, California on January 12 on understanding social networking and online health information seeking.
In this talk to medical librarians (conference website: https://3bythesea.pbworks.com/Program), Lee Rainie covered how e-patients and their caregivers have become a force in the medical world. In addition, he looked at the many ways that e-patients are using the internet to research and respond to their health needs and to share their stories using social networking sites, blogs, Twitter, and other social media.
Lee also discussed how medical librarians can exploit Pew Internet’s tech-user typology to find new ways for engaging e-patients and their families.
Social Media Research and Practice in the Health Domain - Tutorial, Part IIIngmar Weber
Second part of tutorial given at Weill Cornell Medicine Qatar on February 18, 2017 (https://qatar-weill.cornell.edu/bchp/socialMediaResearchPracticeHealthDomain.html). First part given by Luis Luque (see https://www.slideshare.net/luis.luque/social-media-research-in-the-health-domain-tutorial).
Director Lee Rainie presented to physicians, administrators, and staff at Providence St. Joseph Medical Center in Burbank, California on January 12 on understanding social networking and online health information seeking.
In this talk to medical librarians (conference website: https://3bythesea.pbworks.com/Program), Lee Rainie covered how e-patients and their caregivers have become a force in the medical world. In addition, he looked at the many ways that e-patients are using the internet to research and respond to their health needs and to share their stories using social networking sites, blogs, Twitter, and other social media.
Lee also discussed how medical librarians can exploit Pew Internet’s tech-user typology to find new ways for engaging e-patients and their families.
22 Reasons Why Social Media is the Future of Patient RelationshipsNicole Stagg
The fact is, health care professionals cannot ignore social media any longer. Existing patients expect them to be on social media, and prospective patients use social media to learn more about a provider. Here, 22 more reasons why social media needs to be a made a priority for health and wellness providers.
Social media research in the health domain (tutorial) - [part 1]Luis Fernandez Luque
Tutorial about the use of social media in the health domain. The tutorial is designed for healthcare professionals interested in eHealth. It was done for Weill Cornell Medicine - Qatar.
See the part II of the tutorial here: https://www.slideshare.net/IngmarWeber/social-media-research-and-practice-in-the-health-domain-tutorial-part-ii
Learn more about social media for health here https://www.futurelearn.com/courses/social-media-in-healthcare
Learn more about the social media ecosystem surrounding healthcare, with perspectives on companies, physicians, employees and patients. This presentation was given to a graduate class in the University of St. Thomas Health Care Communications Masters Program, June 2016.
Presentation to first Phillipine health care social media (#hcsmph) conference on future of social media - Feb. 21, 2014
(Please note date on cover slide is wrong - I'm not that much of a futurist!!)
Access to oral health care services around the world is limited by a lack of universal coverage. The internet and social media can be an important source for patients to access supplementary oral health related information
Doctors in social media: the story so far, with Creation Pinpoint (slides)CREATION
Today we are seeing an explosion in doctors using public social media channels to talk with each other about clinical and practice matters. In this webcast, Daniel Ghinn presents some milestones in doctors' use of social media from recent years and reveals first-time insights from millions of analysed conversations between doctors online using Creation Pinpoint.
Also available as video webcast here: http://www.slideshare.net/CreationHealthcare/doctors-in-social-media-the-story-so-far
22 Reasons Why Social Media is the Future of Patient RelationshipsNicole Stagg
The fact is, health care professionals cannot ignore social media any longer. Existing patients expect them to be on social media, and prospective patients use social media to learn more about a provider. Here, 22 more reasons why social media needs to be a made a priority for health and wellness providers.
Social media research in the health domain (tutorial) - [part 1]Luis Fernandez Luque
Tutorial about the use of social media in the health domain. The tutorial is designed for healthcare professionals interested in eHealth. It was done for Weill Cornell Medicine - Qatar.
See the part II of the tutorial here: https://www.slideshare.net/IngmarWeber/social-media-research-and-practice-in-the-health-domain-tutorial-part-ii
Learn more about social media for health here https://www.futurelearn.com/courses/social-media-in-healthcare
Learn more about the social media ecosystem surrounding healthcare, with perspectives on companies, physicians, employees and patients. This presentation was given to a graduate class in the University of St. Thomas Health Care Communications Masters Program, June 2016.
Presentation to first Phillipine health care social media (#hcsmph) conference on future of social media - Feb. 21, 2014
(Please note date on cover slide is wrong - I'm not that much of a futurist!!)
Access to oral health care services around the world is limited by a lack of universal coverage. The internet and social media can be an important source for patients to access supplementary oral health related information
Doctors in social media: the story so far, with Creation Pinpoint (slides)CREATION
Today we are seeing an explosion in doctors using public social media channels to talk with each other about clinical and practice matters. In this webcast, Daniel Ghinn presents some milestones in doctors' use of social media from recent years and reveals first-time insights from millions of analysed conversations between doctors online using Creation Pinpoint.
Also available as video webcast here: http://www.slideshare.net/CreationHealthcare/doctors-in-social-media-the-story-so-far
Generations at Work PowerPoint PPT Content Modern SampleAndrew Schwartz
165 slides include: the advantages of generational diversity at work, the impact of generational differences, details on the 4 generations in today’s workplace detailing: Social, Political, and Economic Influences, Familial Structure and Influence, Education, Values, Work Ethic, Preferred Leadership Approach, Communication Style, Motivational Buttons, How They Interact with Others, Preferred Approach to Feedback, View toward the Company, Work Vs. Personal Life, Desired Rewards, Financial Behaviors, Relationship with Technology, and Expectations. In addition future trends and statistics for the four generations; implication for recruiting and supervising (Millennials). Plus the pros and cons of each generation with 6 important tips on how to communicate more effectively with each generation and much more.
Friends, Follows and Retweets: The Impact of Social Media on Patients and Pro...Michelle Catalano
Over 70% of online adults use at least one social networking site, such as Facebook, Twitter, YouTube, LinkedIn or Pinterest. While many organizations are slow to adopt these new technologies, social networking will play an important role in health and wellness in the future. How can social media be used to improve healthcare? This presentation will examine a variety of social media platforms and describe how they are currently used by health departments, individual providers and patients themselves. Additionally, information on the importance of developing and implementing a social media policy will be provided.
New Media Institute for experienced users at the U.S. Conference on AIDS in San Francisco on October 29, 2009. Facilitated by Jennie Anderson and Josie Halpern-Finnerty.
This slides wer presented at the Medicine 2.0 conference at Stanford University on 09.17.11 and include data that was collected as part of a research collaboration b/w Bob Miller (Hopkins), Bryan Vartabedian (Baylor), Molly Wasko (UAB), and the team at CE Outcomes. This research was funded in part by the Medical Education Group at Pfizer, Inc.
Social Media The realities of an online presence for R.docxmckellarhastings
Social Media:
The realities of an online presence for RN’s
Student name
NURS 402-04 Psychosocial/Inter-professional Communication for RN’s
Minnesota State University, Mankato
Instructor Name
Date
Image from Microsoft PowerPoint 365
Social Media Policies
AH, a large, multi-city school district serving several suburbs: Social media policies apply to all employees including the 97 nurses on staff.
Employees should observe the following rules for personal use of Social Media
Consider your role as a school employee before posting any content that would show “obscene, profane, vulgar, harassing, threatening, bullying, libelous, or defamatory or that discusses or encourages any illegal activity, use of illegal drugs, inappropriate alcohol use, sexual behavior or sexual harassment.” (Anoka Hennepin School District #11, 2015, 5.1)
Image from Microsoft PowerPoint 365
Social Media Policies (Contintued)
Views expressed are the employees and do not reflect the district
No disclosure of private, proprietary or confidential information
Employees may not use or post graphic/logo without permission
Employees have responsibility to maintain appropriate student-employee relationships at all times
If an employee chooses to engage with a student group or public group, they do so as an employee
(Anoka Hennepin School District #11, 2015)
Image from Microsoft PowerPoint 365
Social Media Benefits to Nurses
Four domains that are positively impacted by social media
Academics:
fostering mentors, enhance education in rural settings
Support through transition periods
Reduce geographical separation and stress
Clinical Practice:
Connect and advocate for their profession and patients
(Jackson et al., 2014)
Image from Microsoft PowerPoint 365
Social Media Benefits to Nurses
Research:
Broadcast research findings
Monitor health and facility collection
Administration:
Connect and exchange information
Reduces recruitment barriers for surveys
(Jackson et al., 2014)
(Bethel et al., 2020)
Image from Microsoft PowerPoint 365
Social Media Risks for Nurses
Crossing professional and personal lines
Misinformation spread
Breach of patient and staff privacy
Loss of public’s trust over use of social media
Third-Party use agreements and data breaches
(Geraghty et al., 2021)
Image from Microsoft PowerPoint 365
Social Media Risks for Nurses
Loss of in-person interaction can lead to:
Loss of non-verbal and verbal skills
Loss of communication skills
Loss of ability to empathize
Loss of active-listening skills
Disruptions in clinical environment
Loss of situational awareness
Loss of critical thinking
Decreased patient outcome
(Geraghty et al., 2021)
Image from Microsoft PowerPoint 365
Moral Practice Issues of Social Media
Social Media posts that breach confidentiality and Privacy:
violations decrease patient trust
18 different patient identifiers including geographical subdivisions smaller than the state (UC Be.
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Donate to charity during this holiday seasonSERUDS INDIA
For people who have money and are philanthropic, there are infinite opportunities to gift a needy person or child a Merry Christmas. Even if you are living on a shoestring budget, you will be surprised at how much you can do.
Donate Us
https://serudsindia.org/how-to-donate-to-charity-during-this-holiday-season/
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Using Social Technologies for Public Health, 2014
1. 10/8/2014
1
NIH Library | http://nihlibrary.nih.gov
Doug Joubert – MLIS, MS
Alicia Livinski – MPH, MA
Using Social Technologies for Public
Health
JHU Bloomberg School of Public Health
June 2014
Disclaimer
The views expressed in this
presentation are those of the speakers
and do not reflect the official policy or
position of the National Institutes of
Health or the Department of Health and
Human Services.
2. 10/8/2014
2
Our roadmap
The state of social media
Case study
Social media and public health
Examples from the field
http://www.go-gulf.com/blog/60-seconds/
The state of social media
3. 10/8/2014
3
What is social media?
Kaplan Andreas M., Haenlein Michael, (2010).
A shift from one-way conversations to multi-way conversations in which users
participate as both creators and consumers of web content.
Interactive User-generated Multi-directional
Turnbull A et al., (2009)
Activity % of internet users who
participate
Tool appeals primarily
to
Use any social networking
site
67% Adults 18-29, women
Use Facebook 67% Adults ages 18-29, women
Use Twitter 16% Adults, 19-29, African-
Americans, urban residents
Use Pinterest 15% Adults under 50, women
Whites, those with some
college education
Use Instagram 13% Adults ages 19-29, African-
Americans, Latinos,
women, urban residents
Use Tumblr 06% Adults ages 18-29
Social media usage in U.S.
Source: Pew Internet & American Life Project, 2012
4. 10/8/2014
4
South
America
Asia-Pacific Europe Middle East
& Africa
North
America
Facebook 67% 60% 47% 45% 36%
Twitter 28% 33% 45% 32% 24%
Linked-in 2% 1% 2% 11% 5%
Google + 2% 2% 4% 2% 3%
Pinterest 1% - - 4% 3%
Mixi - 4% - - -
VKontakte - - 2% - -
Other - - - 6% 3%
World-wide social network shares
Source: emarketer.com (Gigya), 2013
Broadcasting platform for traditional media sources
Social media and public health
Schein, Rebecca et al. (2011)
Collaborating & co-creating to reach target audiences
Building relationships
Improving trust
Heightened authenticity
5. 10/8/2014
5
• Disseminate health and
safety information.
• Increase the potential
effect of health
messages.
• Leverage your network
of users to share your
content.
• Engage with your
audience.
Public health: general uses
CDC, (2012)
• Create different
messages to reach
diverse audiences.
• Personalize health
messages and target
them to a particular
audience.
• Empower people to
make safer and
healthier decisions.
Public health: specific uses
CDC, (2012)
6. 10/8/2014
6
Social media planning
Social media planning
Adapted from Samplin-Salgado, M., and A Moore. , 2011
8. 10/8/2014
8
Facebook Insights
• Organic: The number of
unique people, who saw
this post in their News
Feed, Ticker, or on your
Page.
• Viral: The number of unique
people who saw this post
from a story published by a
friend.
10. 10/8/2014
10
Google: social flow report
http://www.socialmediashop.co.uk/wp-content/uploads/2013/03/sm-monitoring.png
Twitter: Social Bro app
11. 10/8/2014
11
Some interesting stats….
http://www.mediabistro.com/alltwitter/files/2012/02/t
witter-2012-statistics.jpg
Important considerations
for crafting messages and
campaigns using Twitter?
Examples from the field
12. 10/8/2014
12
Facebook
Photo-sharing
Adapted from Ross Simmons “Ultimate Guide to Instagram Marketing, 2014
13. 10/8/2014
13
Photo-sharing
Adapted from Ross Simmons “Ultimate Guide to Instagram Marketing, 2014
Photo-sharing
Adapted from Ross Simmons “Ultimate Guide to Instagram Marketing, 2014
15. 10/8/2014
15
Challenges…
• Potential for
misinformation or bias
• Privacy
• Security
• A lot of noise
• Blocked by many
agencies and
hospitals
• Paucity of peer-reviewed
testing for
communication
interventions
• Lag between
research cycle and
changes in social
media
…overall
Eysenback G.. (2010).
Schein, Rebecca et al. (2011)
16. 10/8/2014
16
• Getting the attention of your
target group amongst all the
online “chatter.”
• Understanding what drives
user traffic.
• Limited online access and
poor literacy skills.
• Optimizing the SEO so that
your message appears
where you want it, when you
want it.
…with messages
Users tend to focus on the first 10 hits from Google, Bing, and
Yahoo.
Schein, Rebecca et al. (2011)
• Government agencies are risk-averse and slow to adapt
to change.
• By the time the campaign is approved, users have
moved on to the next platform.
• Convoluted communication channels and who can say
what, and when.
• Consumers now expect answers in hours or days, not
weeks or months.
…for government agencies
Schein, Rebecca et al. (2011)
17. 10/8/2014
17
Why Adopt Social Media?
“We need to take public health interventions to
where the people are, or establish a presence in
new media before people get there.”
~Erik Auguston, NCI (2010)~
Social life of information
• Two forces are driving online health
conversations:
• the availability of social media
tools and
• the increased desire and activity,
especially among people living
with chronic conditions, to
connect with each other (Fox).
Fox, S. (2011). The Social Life of Health Information, 2011
18. 10/8/2014
18
• The effective use of communication tools to “inform and
influence health behaviors” is a cross-cutting ASPH
competency.
Engagement and communication
Parvanta et al. (2011)
Health Informatics
Health
Marketing
Health
Communication
• Traditional marketers are using social media, so we
need to play in this space.
• It is more important than ever to engage customers
wherever they are.
• Encourages public engagement and builds relationships
between agencies and the public.
• Expectations in terms of openness, transparency, and
responsiveness.
Adoption
Schein, Rebecca et al. (2011)
19. 10/8/2014
19
Case Study
NIH Library | http://nihlibrary.nih.gov
Doug Joubert
douglas.joubert@nih.gov
Alicia Livinski
alicia.livinski@nih.gov
20. 10/8/2014
20
• Calhoun, J. G., Ramiah, K., Weist, E. M., & Shortell, S.
M. (2008). Development of a core competency model for
the master of public health degree. American Journal of
Public Health, 98(9), 1598-1607.
• Centers for Disease Control and Prevention. (2012).
CDC’s Guide to writing for social media: CDC Electronic
Media Branch.
• Duggan, M., & Brenner, J. (2013). The demographics of
social media users - 2012: Pew Internet & American Life
Project.
References and resources
• Eysenbach, G. (2011). Can tweets predict citations?
Metrics of social impact based on Twitter and correlation
with traditional metrics of scientific impact. J Med
Internet Res, 13(4).
• Eysenbach, G., & Group, C.-E. (2011). CONSORT-EHEALTH:
improving and standardizing evaluation
reports of Web-based and mobile health interventions. J
Med Internet Res, 13(4).
• Facebook. (2013). Best practices guide: Marketing on
Facebook.
References and resources
21. 10/8/2014
21
• Fordis, M., Street, R. L., Volk, R. J., & Smith, Q. (2011).
The prospects for web 2.0 technologies for engagement,
communication, and dissemination in the era of patient-centered
outcomes research. Eisenberg Conference
Series 2010 Meeting. Journal of Health Communication,
16(SUPPL. 1), 3-9.
• Fox, S. (2012). The social life of health information. Pew
Research Center's Internet & American Life Project.
Retrieved from
http://www.pewinternet.org/Reports/2009/8-The-Social-
Life-of-Health-Information.aspx
References and resources
• Gibbons, M. C., Fleisher, L., Slamon, R. E., Bass, S.,
Kandadai, V., & Beck, J. R. (2011). Exploring the
Potential of Web 2.0 to Address Health Disparities.
Journal of Health Communication, 16(sup1), 77-89.
• Google. (2013). Social media measurement with google
analytics. 2012, Retrieved from
http://www.google.com/analytics/features/social.html
• Hesse, B. W., O'Connell, M., Augustson, E. M., Chou,
W.-Y. S., Shaikh, A. R., & Finney Rutten, L. J. (2011).
Realizing the promise of Web 2.0: engaging community
intelligence. Journal of Health Communication, 16(sup1),
10-31.
References and resources
22. 10/8/2014
22
• Kanter, B. (2012a). How to create a terrific Facebook
cover image if you don’t have resources to hire a
designer. Retrieved from http://www.bethkanter.org/fb-cover-
images/
• Kanter, B. (2012b). Integrated content strategy. Paper
presented at the New Media for the Networked NGO.
• Kaplan, A. M., & Haenlein, M. (2010). Users of the world,
unite! The challenges and opportunities of Social Media.
Business Horizons, 53(1), 59-68.
References and resources
• Parvanta, C. F. (2011). Essentials of public health
communication. Sudbury, Mass.: Jones & Bartlett
Learning.
• Samplin-Salgado, M., & Moore, A. (2011). Doing more
with less: Efficiently and effectively using new media.
HHS New Media. AIDS.gov.
• Schein, R., Wilson, K., & Keelan, J. (2010). Literature
review on effectiveness of the use of social media: Peel
Public Health.
References and resources
23. 10/8/2014
23
• The Centers for Disease Control and Prevention. (2011).
The health communicator’s social media toolkit.
• Turnbull, A. P., Summers, J. A., Gotto, G., Stowe, M.,
Beauchamp, D., Klein, S., . . . Zuna, N. (2009). Fostering
wisdom-based action through Web 2.0 communities of
practice: An example of the early childhood family
support community of practice. Infants and young
children, 22(1), 54-62.
References and resources