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SHIHAB HAMID • PRINCIPAL PRODUCT MANAGER • ATLASSIAN
Building Smarts
Smarter
collaboration
products
Machine Learning Talking Point
Data Science Product
Detailed algorithms
Tweaking parameters
Machine Learning Talking Point
Data Science Product
What is a
‘smart’ feature?
Dear so and so,
….
12 Oct 2016
What’s the
problem we’re
trying to solve?
Smart is a solution,
not a customer problem
Talking Point Talking Point
What can we do
with the data?
What problem
are we solving?
Talking Point Talking Point
What can we do
with the data?
What problem
are we solving?
Talking Point Talking Point
What can we do
with the data?
What problem
are we solving?
SIMPLE SMARTS
DEEP DIVE DATA EXPLORATIONS
SMARTS OUTSIDE PRODUCT
Agenda
SIMPLE SMARTS
DEEP DIVE DATA EXPLORATIONS
SMARTS OUTSIDE PRODUCT
Agenda
Agenda
SIMPLE SMARTS
DEEP DIVE DATA EXPLORATIONS
SMARTS OUTSIDE PRODUCT
20,000+ teams
Service Team
IT, Support
Customers
Employees, Clients
Request Types
20% Time
Accelerate U
Advocates
Afterhours Sales Support
Analytics & Integration
Atlassian Allstars
Build Engineering
C4L Hiring
Channel Programs
Chat Service
Cloud Engineering (AWS)
Cloud Support
Community
Content Marketing
Corporate Events
Customer Contact Research
Customer Marketing
Customer Science
Customer Support Tech
Data Engineering
Data Sciences
Enablement
EPA Requests
Executive Briefing Center
Experience
Feature Flag Service
Field Marketing
Finance & People Systems
Risk and Compliance
Incident Mgmt Feedback
Infrastructure Services
Japan Office Service Desk
JIRA Support Sydney
KPI Tracking
Kudos
Voice of the Customer
Localisation
Marketing Technology
Mergers & Acquisitions
Network Engineering
Open Source Requests
Operations Engineering
Platform Engineering
Premier Support Internal
Product Advocates
Public Relations
Pulse Core Billing
Purchasing SRE
Purchasing Systems
Repository Compliance
Salesforce Help
SalesOps Express
Security Intelligence
Service Desk Marketing
Stock Administration
Strategy & Analytics
Swag
Tax Desk
Videos
Website A/B
I need help!
But I don’t know
where to go :(
Problem
worth solving
Stop Words
Stemming
TF-IDF
Hardware Request
If you need additional hardware, like
a monitor or a printer, raise a request
using this form.
Stop Words
Stemming
TF-IDF
Hardware Request
If you need additional hardware, like
a monitor or a printer, raise a request
using this form.
Stop Words
Stemming
TF-IDF
Hardware Request
If you need additional hardware, like
a monitor or a printer, raise a request
using this form.
Stop Words
Stemming
TF-IDF
Hardware Request
If you need additional hardware, like
a monitor or a printer, raise a request
using this form.
Eat your own
dogfood
TIP
That search is so broken!
It never finds what I need :(
I spilt coffee all over my keyboard,
I just need ‘new keyboard’
Welcome to the Help Center
new hardware
Hardware Request
If you need additional hardware, like a monitor or a printer, raise a request using this form.
Welcome to the Help Center
second monitor
Hardware Request
If you need additional hardware, like a monitor or a printer, raise a request using this form.
Report Incident
You can report an incident here. Note that monitoring tools automatically report outages.
Welcome to the Help Center
keyboard
No request forms were found for ‘keyboard’. Try something else.
hardware
monitor
printer
keyboard
mouse
computer
power
Hardware Request
If you need additional hardware, like
a monitor or a printer, raise a request
using this form.
laptop
desktop
trackpad
ipad
hdmi
projector
scanner
copier
software
microsoft
office
adobe
word
excel
powerpoint
outlook
photoshop
illustrator
windows
sketch
keynote
intellij
omnigraffle
textmate
Software Request
We can provide licenses to software
like Microsoft Office, Adobe Creative
Suite, etc.
I need help!
But I don’t know
where to go :(
PROBLEM
I need help!
But I don’t know
where to go :(
I know the specific
thing I want,
but I don’t know the
category
SUB-PROBLEMPROBLEM
Learn what
ML can do
TIP
I know the specific
thing I want,
but I don’t know the
category
SUB-PROBLEM
Curated Labels
Search Classification
Issue Classification
Hardware Request
If you need additional hardware, like
a monitor or a printer, raise a request
using this form.
KEYBOARD
LAPTOP
DESKTOP
MOUSE
COMPUTER
TRACKPAD
Curated Labels
Search Classification
Issue Classification
Hardware Request
If you need additional hardware, like
a monitor or a printer, raise a request
using this form.
KEYBOARD
LAPTOP
DESKTOP
MOUSE
COMPUTER
TRACKPAD
Curated Labels
Search Classification
Issue Classification
Hardware Request
If you need additional hardware, like
a monitor or a printer, raise a request
using this form.
new keyboard
laptop upgrade
broken mouse
keyboard
Curated Labels
Search Classification
Issue Classification
Hardware Request
If you need additional hardware, like
a monitor or a printer, raise a request
using this form.
new keyboard
laptop upgrade
broken mouse
keyboard
Curated Labels
Search Classification
Issue Classification
Hardware Request
If you need additional hardware, like
a monitor or a printer, raise a request
using this form.
new keyboard
I need an ergonomic keyboard
My keyboard broke
Curated Labels
Search Classification
Issue Classification
Hardware Request
If you need additional hardware, like
a monitor or a printer, raise a request
using this form.
new keyboard
I need an ergonomic keyboard
My keyboard broke
Welcome to the Help Center
work from home
No request forms were found for ‘work from home’. Try something else.
Welcome to the Help Center
help
General IT help
If you have any general IT inquiries ask us and we’ll get back to you shortly
I need to work from home
General IT help
General IT help
Welcome to the Help Center
work from home
General IT help
If you have any general IT inquiries ask us and we’ll get back to you shortly
I need to work from home
General IT helpVPN
VPN Access
Welcome to the Help Center
work from home
VPN Access
Request access for a virtual private network key and associated software.
Curated Labels
Search Classification
Issue Classification
Hardware Request
If you need additional hardware, like
a monitor or a printer, raise a request
using this form.
new keyboard
I need an ergonomic keyboard
My keyboard broke
Collect lots
of data
TIP
Search text
Final request type
10 min
Time Query Request Type Service Desk
13:49 computer ? ?
Time Query Request Type Service Desk
13:49 computer ? ?
13:49 hardware Hardware Request IT
Time Query Request Type Service Desk
13:49 computer Hardware Request IT
13:49 hardware Hardware Request IT
Iterating algorithms
Search
Algorithm
new keyboard New Account
New Furniture
Hardware Request
Desktop Support
Musical Instruments
Keywords
Iterating algorithms
31%
Stop Words
Stemming
TF-IDF
Keywords
Iterating algorithms
31% 42%
Issue History
Classification
Iterating algorithms
58%
Stop Words
Stemming
TF-IDF
Keywords
31% 42%
HybridIssue History
Classification
Iterating algorithms
58% 67%
Stop Words
Stemming
TF-IDF
Keywords
31% 42%
mouse
new employee
pizza
In the wild
30-33%
48-52%
S
≤ 200 req/month
M-L
> 200 req/month
In the wild
30-33%
48-52% 100%
0
I need help!
But I don’t know
where to go :(
Problem
worth solving
Focus on the
problem
TIP
Agenda
SIMPLE SMARTS
DEEP DIVE DATA EXPLORATIONS
SMARTS OUTSIDE PRODUCT
Agenda
SIMPLE SMARTS
DEEP DIVE DATA EXPLORATIONS
SMARTS OUTSIDE PRODUCT
Agenda
SIMPLE SMARTS
DATA EXPLORATIONS
SMARTS OUTSIDE PRODUCT
DEEP DIVE
@mentions
Hey @ronald do you know if the router on level 3 is still playing up?
Section title 1
Section title 1
Hard to @mention
who I want
adoption
users
PROBLEM
@ron
@david
@dave
@shihab
jira.atlassian.com
@david wilson
jira.atlassian.com
Problem
worth solving
Hard to @mention
who I want
when they are…
SUB-PROBLEM 1
not involved in the
issue
Hard to @mention
who I want
PROBLEM
when they are…
SUB-PROBLEM 1
not involved in the
issue
Hard to @mention
who I want
already involved in
the issue
SUB-PROBLEM 2
PROBLEM
when they are…
Hard to @mention
who I want
already involved in
the issue
SUB-PROBLEM 2
PROBLEM
Heuristics
Prioritise
Commenter
Reporter
Assignee
Watcher
Voter
@ron
already involved in
the issue
Hard to @mention
who I want
when they are
Issue Assignment
Who’s the best
person to work on
a ticket?
tickets
timeassigning
PROBLEM
Project Lead
Component Lead
Automation Rule
Project Lead
Component Lead
Automation Rule
Project Lead
Component Lead
Automation Rule
WHEN
Issue created

Issue commented

Issue transitioned

SLA about to breach
IF
Issue matches JQL

Comment is public/private

Comment contains text

User is agent/customer
THEN
Transition issue

Edit issue

Assign issue

Alert user
Project Lead
Component Lead
Automation Rule
“ab-guru”
..blah A/B blah..
Project Lead
Component Lead
Automation Rule
“team-lead”
Who’s the best
person to work on
a ticket?
Problem
worth solving
Agenda
SIMPLE SMARTS
DATA EXPLORATIONS
SMARTS OUTSIDE PRODUCT
DEEP DIVE
Agenda
SIMPLE SMARTS
DATA EXPLORATIONS
SMARTS OUTSIDE PRODUCT
DEEP DIVE
Experimental
Who’s the best
person to work on
a ticket?
Problem
worth solving
Section title 1
Section title 1
Section title 1
Section title 1
Section title 128%Predict Assignee
Section title 128%Predict Assignee
58%
Predict 3
Potential Assignees
Talking Point Talking Point
What else can we
do with the data?
Machine Learning Talking Point
Exploring Solving
pieces of content
24
What should I be
reading?
users
content
PROBLEM
Exploring
Section title 1
PM
PM
PM
PMPM
ENG
ENGENG
ENG
ENG
ENG
PM
PM
PM
PMPM
ENG
ENGENG
ENG
ENG
ENG
Agenda
SIMPLE SMARTS
DATA EXPLORATIONS
SMARTS OUTSIDE PRODUCT
DEEP DIVE
What do our
customers think
about our products?
customers
feedback
PROBLEM
Customer feedback channels
Issue Tracker
Customer feedback channels
SupportIssue Tracker
Customer feedback channels
SupportIssue Tracker Customer Interviews
Customer feedback channels
SurveysSupportIssue Tracker Customer Interviews
Customer feedback channels
NPS Question
In-product feedback
Overview of what
they think
NPS Question
In-product feedback
Overview of what
they think
NPS Question
In-product feedback
Overview of what
they think
Feedback
Free text allows for
specific feedback
In-product feedback
responses per month
50,000+
comments per month
15,000+
What do our
customers think
about our products?
Problem
worth solving
SUB-PROBLEM
How can we
summarise
customer feedback?
What do our
customers think
about our products?
PROBLEM
FunctionalityUsabilityReliability
Experience
Learning Curve
Visual Interaction
R U F
Bugs
Performance
Outages
New Features
Improvements
Missing Capabilities
R U F
R U F
slow
broken
error
complex
can’t find
setup
like to
i wish
customize
RUF
Classifier
R
RUF
Classifier
RF
90%
What do our
customers think
about our products?
Problem
worth solving
R U F
R U F
R U F
R U F
U
Ease to learn & use
Creating content
Finding content
Aesthetics & design
Integrations
What do our
customers think
about our products?
Problem
worth solving
How your insights are affecting change
in 2017
Sean Cramer
Head of Voice of the Customer, Atlassian
Thursday 2:30pm
Who can answer my
question?
employees
information
PROBLEM
JIRA
Projects
JIRA
Dogfooding
Confluence
Dogfooding
Confluence
Intranet
Confluence
Questions
JSD
IT/Facilities
JSD
Finance
JSD
Ops
JSD
HR
People
Directory
I'm locked out of my account
I'm having wifi problems
Can I get a new computer / mouse / keyboard?
I can't sign into X system
Where can I raise a ticket with X team?
Where is X meeting room?
Charlie
I can’t connect to the printer
Gerry Tan 1:57 PM.
Yeah, thanks!
Gerry Tan 2:00 PM.
I have found a couple of articles that might help:
1. Setting up printers in Sydney
2. How to connect to the wifi
The Charlie Bot 1:57 PM.
Did Setting up printers in Sydney help solve your problem?
The Charlie Bot 1:59 PM.
Awesome! Glad I could help
The Charlie Bot 2:00 PM.
How do I get a new laptop?
Gerry Tan 2:15 PM.
Yeah, thanks!
Gerry Tan 2:22 PM.
I have found a couple of articles that might help:
1. Policy for employee laptop updgrades
2. Choosing between Mac and Windows
I have also found a few requests you can make:
1. Desktop / Laptop Support
2. Hardware Request
The Charlie Bot 2:15 PM.
It looks like you have created a Hardware Request. Was that what you were looking for?
The Charlie Bot 2:20 PM.
Awesome! Glad I could help
The Charlie Bot 2:22 PM.
How do I get a new laptop?
Gerry Tan 2:30 PM.
You can create a request on service desk: Hardware Request
The Charlie Bot 2:31 PM.
It looks like you have created a Hardware Request. Was that what you were looking for?
The Charlie Bot 2:20 PM.
How do I get a new swipe card for the building?
Gerry Tan 2:35 PM.
Nah
Gerry Tan 2:38 PM.
I have found a couple of articles that might help:
1. Swipe cards for new employees
2. After hours building access
The Charlie Bot 2:35 PM.
Did any of these help you?
The Charlie Bot 2:38 PM.
Charlie
Confluence
Questions
HipChat
ok
Gerry Tan 2:55 PM.
Go to reception on Level 6 - they have spare cards available
Gerry Tan 2:55 PM.
Sorry to hear that! If you do find a solution, let me know and I’ll remember it for next time.
The Charlie Bot 2:39 PM.
When someone says “How do I get a new swipe card for the building?” what should I say?
The Charlie Bot 2:55 PM.
Got it! Thanks Gerry
The Charlie Bot 2:55 PM.
who is Vincent?
Gerry Tan 4:01 PM.
Vincent Wong
Gerry Tan 4:01 PM.
where does he sit?
Gerry Tan 4:02 PM.
Which Vincent did you mean?
1. Vincent Choy
2. Vincent Kok
3. Vincent Wong
The Charlie Bot 4:01 PM.
Vincent Wong is a Product Manager on the JIRA Service Desk team
The Charlie Bot 4:01 PM.
Vincent Wong is on Level 4 on 155 Clarence Street, Sydney
The Charlie Bot 4:02 PM.
Talking Point
Explore
Request Type
Search
@mentions Issue Assignment
Content
Recommendations
Feedback
Summarisation
Conversational
Chat Bot
Talking Point
What can we do
with the data?
Talking Point
What problem
are we solving?
Talking Point
What can we do
with the data?
Thank you!
SHIHAB HAMID • PRINCIPAL PRODUCT MANAGER • ATLASSIAN
Image Credits
• http://resources.workable.com/wp-content/uploads/2015/09/machine_learning.jpg
• http://static1.squarespace.com/static/52810071e4b0f8aebbcac9a5/t/53e04bede4b0a545d9af6b86/1407208477715/Arrows+in+Target+Gator+Cup.JPG?format=1500w
• https://www.google.com/selfdrivingcar/images/home-where.jpg
• http://i.cbc.ca/1.3489012.1457821866!/fileImage/httpImage/image.jpg_gen/derivatives/original_620/south-korea-game-human-vs-computer.jpg
• https://tvkinoradio.ru/upload/ckeditor/article/images/b21516d7.jpg
• https://www.crowdanalytix.com/api/assets/download?path=blogs/15/file.jpg
• http://littlebinsforlittlehands.com/wp-content/uploads/2015/02/Lego-Rainbow-Challenge-Building-Rainbows-Activity.jpg
• http://i2.kym-cdn.com/photos/images/facebook/000/024/029/Clippy-letter20110724-22047-qcxdai.PNG
• https://campbowwowscs.files.wordpress.com/2014/09/dog-food.jpg
• http://ep.yimg.com/ay/yhst-14016457918231/plan-toys-50-unit-blocks-9.jpg
• http://www.payreel.com/wp-content/uploads/2013/02/RockInJar.jpg
• http://static1.squarespace.com/static/52810071e4b0f8aebbcac9a5/t/53e04bede4b0a545d9af6b86/1407208477715/Arrows+in+Target+Gator+Cup.JPG?format=1500w

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