How to Take a Business Team from Waterfall to Agile

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Think agile is just for software shops? Think again. NetApp will show you how they helped a digital marketing department at a Fortune 500 company move from waterfall to agile – with Atlassian tools, of course. The result? The department pulled off a complete overhaul of their website in just seven weeks (a project that was originally forecasted at 3-6 months)! Jim and Samuel will share how they built a case for agile, and how the transition provided a more efficient workflow for the rank n' file while giving management more visibility in to projects.

Software

How to Take a Business Team from
Waterfall to Agile
JIM RABON & SAM WONG • DIGITAL MARKETING • NETAPP

Agenda
About NetApp
Pain Points of Waterfall
Lessons Learned
Success Story
Building the Case for Agile
Communicate Executive Status

What does Digital Marketing do at NetApp?
Launches &
Announcements
Marketing Initiatives Maintain and Update
Digital Properties
Product and Solution
Launches
Overhauling Events and
Customer Reference
Section
Maintenance of
netapp.com for 20
countries

Agile is not just for
engineers and software
development teams.

Digital Marketing is an integrated
planning and execution engine that
enables us to deliver on Marketing
Strategies more efficiently with
superior quality and results.

Start Small
Start with a small team on a pilot
project(s).
Evangelize
Over-Communicate
Sell the beneﬁts with your leadership
team. Use real data.
Re-inforce roles and responsibilities.
Over-communicate the process to
ensure understanding.
Building the
Case for
Agile in
Digital
Marketing

Over-Communicate Agile Terminology
•  Initiative – Collection of Projects
•  Epics – Project
•  Stories – Smaller, more focused
requirements in support of an Epic
(project)
•  Sub-task - Created by the scrum
team, speciﬁc task(s) to execute
against a story

Build familiar and scalable
roles and responsibilities that
can grow with you.

Roles!
Roles & Responsibilities!
© 2014 NetApp, Inc. All rights reserved. NetApp Proprietary – Limited Use Only12

Roles!
Roles & Responsibilities!
© 2014 NetApp, Inc. All rights reserved. NetApp Proprietary – Limited Use Only13

JIRA and Confluence are
your best friends.

Build Confluence
Requirement Blueprint and
Story templates tailored for
your organization.

If a story will take longer than
a sprint to complete, break it
apart before placing it into a
sprint. Stories must be
actionable.

Understand your roadmap
and prioritize your Epics and
Stories accordingly.

“Structure” Plug-in to
communicate Executive
Status

Success
Story
www.netapp.com
From “Rocky”, 1976, United Artists

3x Faster
Rebranded netapp.com globally
* 3-6 Months with Waterfall model

An effective Agile
implementation requires
clear communication to all
levels in your organization.

Embrace a culture that is
open to failure. Make
improvements based on
lessons learned.

Agile is not a project
management methodology.
It is a culture change and
must be embraced by
everyone to succeed.

Thank you!
JIM RABON & SAM WONG • DIGIAL MARKETING • NETAPP

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Race out of the gate with Forge UI: a new way of building UI extensions for Atlassian products. In this session, Forge UI Developer Experience lead Peter Gleeson will demonstrate how build an Editor macro from scratch! Attendees will learn about Forge foundational concepts such as the FaaS dev loop, Forge CLI, and how to construct UIs from Forge UI components. This session provides a great introduction to the Forge platform for any developer looking to get productive with editor apps and Forge UI.

Meet the Forge Runtime

Atlassian

In the words of Jeff Atwood: “JavaScript is the lingua franca of the web”. It’s also the first language we’ve chosen to support in Forge. In this session, Forge engineer Shorya Raj will walk through the Node.js isolate based runtime you’ll be using to write apps for Forge. Attendees will learn about the unique features of the Forge JavaScript Runtime, such as automatic authentication and tenant context management. Shorya will also cover the differences between the Runtime, conventional browser, and Node.js APIs. Developers or attendees with some programming experience will get the most out of this session.

Forge UI: A New Way to Customize the Atlassian User Experience

Atlassian

UI extensibility is an integral part of Atlassian's ecosystem story. In cloud, traditionally this has been accomplished with the humble iframe. In this session you will learn about Forge UI, an additional and innovative way to build visual apps for Atlassian products. Join Product Manager Simon Kubica and Senior Developer Michael Oates from the Forge team in exploring the underlying concepts and technology powering Forge UI, and learn how it will unlock exciting new opportunities in our ecosystem.

Take Action with Forge Triggers

Atlassian

The Forge platform contains some powerful primitives for binding functions to Atlassian events and webhooks emitted by third-party SaaS systems. Join Platform Services Engineer Tomek Sroka as he gets hands-on with Forge Product Triggers and Web Triggers to build a powerful integration with surprisingly little code. Attendees will walk away with a good understanding of the Forge dev loop and some tips and tricks for improving their own team’s workflows.

Observability and Troubleshooting in Forge

Atlassian

Observability is a critical component of any Cloud development platform, and we have some exciting logging, monitoring, and debugging features planned for the Forge toolchain. In this lightning talk, Senior Developer James Hazelwood from Forge infrastructure team will give an overview of Forge logging and tunnelling features, explain how different environment types effect observability, and share some expert tips and tricks for detecting and troubleshooting issues in your Forge apps.

Trusted by Default: The Forge Security & Privacy Model

Atlassian

Security and trust have become increasingly important requirements for our customers in Cloud. We’re working to make it easier for you to build and maintain secure apps for Atlassian products. In this session, Engineering Team Lead Dugald Morrow and Principal Product Manager Joël Kalmanowicz will explain how security and trust have been baked into the Forge framework and the benefits the platform can offer you and your users. Learn how much less work it can be to build trusted apps customers will love on Forge by going deep on the safeguards we’re putting in place. Developers or attendees with some software security experience will get the most out of this session.

Designing Forge UI: A Story of Designing an App UI System

Atlassian

Creating apps with Forge and its UI frontend components is now easier than ever. Join Senior Designer Allard van Helbergen and Product Manager Josephine Lee as they walk through the story of designing Forge UI. What is a declarative UI and why did we choose this paradigm? What are all the considerations that go into defining the set of components to build apps with? And how do you make ‘creating apps’ simple? Walk away understanding the foundations of Forge, how all the different components work together, and where Forge UI is headed in the future.

Forge: Under the Hood

Atlassian

After a day of learning about the exciting features of Forge, get ready for a peek under the hood to discover how it’s all implemented. Join Forge Architect Patrick Streule as he goes deep on topics such as Forge FaaS infrastructure, the internal workings of tenant isolation, and automatic authentication. Attendees will also get a glimpse of some features we’re looking at building into the future of Forge, such as a serverless data store for apps and more!

Access to User Activities - Activity Platform APIs

Atlassian

How do you stay on top of your work when it is scattered across multiple Atlassian products? "If only there was a single place where I could see all my activity..." - sounds familiar? We are going to provide you an insight into what lead to the creation of a new Activity API. Following last year’s Atlas Camp announcement from our CTO Sri Viswanath, Atlassian is moving onto GraphQL - new Activity API is one the first pieces of the GraphQL Atlassian Platform and is the technology behind start.atlassian.com. Join Sergey Meshkov, Senior Developer, who will provide you a sneak peek of the new GraphQL Activity API as it will soon be available to our vendors.

Design Your Next App with the Atlassian Vendor Sketch Plugin

Atlassian

Our designers work  3x quicker  with the Atlassian Vendor Sketch Plugin — and now we’re unleashing these superpowers to the Atlassian Ecosystem. If you mockup screens for code or marketing, we’ll help you drag and drop your way to an Atlaskit design in less than 10 minutes. And if you’re a designer, you’ll want to hear about our pixel-perfect component library and suite of seamless Sketch integrations. Join Atlassian’s resident Sketch aficionado, Huw Evans, to learn about:  Sketch Components: If it’s in Atlaskit, it’s now in Sketch. And introducing the Symbol Palette, the quickest way to find the right component for the job.  Product Templates: Spark inspiration by building your designs inside realistic screens from Jira & Confluence — or craft hero images for your Marketplace listing!  Color and Text Styles: Heard of N75? H400? If those mean nothing to you, we’ll run through how to make your users feel at home by using Atlassian colors & typography, right inside Sketch.  Data Suppliers: Say goodbye to Lorem Ipsum. Learn how to use Sketch Data Suppliers to generate realistic copy using live data from Jira, Confluence and Bitbucket. Bonus: How we used AI to create people who don’t exist! ‍♀️ It's All Open Source: How we made it really easy to customise the Atlassian Vendor Sketch Plugin for your team's needs.

Tear Up Your Roadmap and Get Out of the Building

Atlassian

You’d never knowingly ship something to your customers that didn’t deliver value, would you? Would you still stand your ground if you were under pressure to get a team of developers working on something? You probably know that one of Atlassian’s most well-known values is “Don’t f*** the customer”, so learn what happened when a lean product team decided to tear up the roadmap because they were brave enough to admit they didn’t understand their customers well enough. Join Janel Blattler, as she shares how her team used research to unveil a new plan in just a few weeks. You’ll be able to practice some techniques and walk away with a bucket load of inspiration. Come along if you’d like to run research, but worry that you don’t have enough time or lack the skills to do so – you don’t need to be a researcher on your team. This session is for you if you’re looking for ways to drive customer empathy closer in the team, or you’d like to up your game and discover some new techniques for delivering lean research with actionable insights.

Nailing Measurement: a Framework for Measuring Metrics that Matter

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When it comes to designing apps and new features, we just can't get enough of metrics. In an age where we can collect data from almost anything, how can we cut through the noise and focus on the right metrics to measure the success and failures of the apps that we’re building? Join Atlassian Product Manager Josephine Lee as she delves through what exactly makes a good metric. Throughout the talk, we’ll walk through real Atlassian examples of good and bad metrics. By exploring a framework for measurement, we’ll cover detailed features that showcase how best to measure and choose the right set of success, supportive, and counter metrics. You'll walk away with tips and learnings from Atlassian’s approach to measuring success, and learn how to use data and metrics to inspire action in your apps.

Building Apps With Color Blind Users in Mind

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Color-blind people are using your apps. 1 in 12 men is color blind. And for women, this is 1 in 200. Building apps that work well for color blind people is not difficult. Some simple techniques help us with the design of our interface. And some tools help us see what color blind people see. In this talk, Maarten Arts of Avisi will look at common varieties of color blindness. We will look at apps through the eyes of a color-blind person. And we will discover what color-blind people struggle with. Regardless of whether you're a designer or developer, this talk will equip you with the skills and the tools you need to make sure that your app works for color-blind people.

Creating Inclusive Experiences: Balancing Personality and Accessibility in UX...

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The words we choose have the power to include or alienate our users. The reality is that for many, English is spoken as a second language. And unless you're going to localize your product for those major non-English speaking markets, you'll need to thoughtfully create content that is accessible to a larger audience. But how do we create products that maintain a sense of personality without isolating a wide audience of non-native speakers? Join Atlassian Content Designer, Roana Bilia, as she walks you through why thoughtful, inclusive content, is key to creating well-designed user experiences. You'll walk away with foundational principles for good UX copy when optimizing your product UI, a few quick wins that you as creators and developers can incorporate into your next products, as well as a set of mistakes to avoid that companies—including Atlassian—have made, which prioritized native speakers but isolated non-native speakers.

Beyond Diversity: A Guide to Building Balanced Teams

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We hear it all the time, and we get it. Diversity and inclusion are important! But isn't it an HR problem? HR may be able to help with diversity but inclusion or creating an inclusive environment is everyone's responsibility. So how do we create an inclusive environment that celebrates diversity and engages and supports everyone? Isabel Nyo will be sharing best practices and lessons she has learned along the way. She will also be sharing her experience as a minority, a female technical leader, in the technology industry.

The Road(map) to Las Vegas - The Story of an Emerging Self-Managed Team

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In September 2018, K15t took its mission to go self-managed to the next-level when the entire company worked together to decide on the Next Big Thing™ to build for Atlassian users and present it at Summit in Las Vegas. In this session, Anshuman Dash, an intern turned software engineer, turned product manager, shares his journey of professional self-discovery. In under five months, he joins a freshly assembled, self-managed team in building a new Atlassian Marketplace app. Dash will give a quick intro to what it means for a team to be self-managed. Then, he'll share his observations and experiences on the team, as well as the best-practices, patterns, and processes K15t has discovered along the way. Whether you are a new team with a kick-ass product idea or a big company figuring out ways to scale, this talk will provide you with practical tips and ideas your team can try out!

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Designing for the enterprise comes with a unique set of challenges; ensuring readability and accessibility at scale, meeting the needs of multi-layered organizations, and building a trust when your software - used by dozens of thousands of employees - is considered mission-critical. At Atlassian, we've spent countless hours digging deep into our enterprise customer's needs and we've gathered a vast repository of insights. In this talk, Pawel Wodkowski, a senior designer on Jira Server, will share all that we've learned from our research (while not being shy about busting some of those wild admin myths!). You'll get a crash course in what it means to design for scale the Atlassian way.

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How to Take a Business Team from Waterfall to Agile

1. How to Take a Business Team from Waterfall to Agile JIM RABON & SAM WONG • DIGITAL MARKETING • NETAPP

2. Agenda About NetApp Pain Points of Waterfall Lessons Learned Success Story Building the Case for Agile Communicate Executive Status

3. About NetApp

4. What does Digital Marketing do at NetApp? Launches & Announcements Marketing Initiatives Maintain and Update Digital Properties Product and Solution Launches Overhauling Events and Customer Reference Section Maintenance of netapp.com for 20 countries

7. Agile is not just for engineers and software development teams.

8. Digital Marketing is an integrated planning and execution engine that enables us to deliver on Marketing Strategies more efficiently with superior quality and results.

9. Start Small Start with a small team on a pilot project(s). Evangelize Over-Communicate Sell the beneﬁts with your leadership team. Use real data. Re-inforce roles and responsibilities. Over-communicate the process to ensure understanding. Building the Case for Agile in Digital Marketing

10. Over-Communicate Agile Terminology •  Initiative – Collection of Projects •  Epics – Project •  Stories – Smaller, more focused requirements in support of an Epic (project) •  Sub-task - Created by the scrum team, speciﬁc task(s) to execute against a story

11. Build familiar and scalable roles and responsibilities that can grow with you.

14. JIRA and Confluence are your best friends.

15. Build Confluence Requirement Blueprint and Story templates tailored for your organization.

16.

17.

18. If a story will take longer than a sprint to complete, break it apart before placing it into a sprint. Stories must be actionable.

19. Understand your roadmap and prioritize your Epics and Stories accordingly.

20.

21. “Structure” Plug-in to communicate Executive Status

22.

23.

24. Success Story www.netapp.com From “Rocky”, 1976, United Artists

25.

26.

27.

28. 3x Faster Rebranded netapp.com globally * 3-6 Months with Waterfall model

29. Lessons Learned

30. An effective Agile implementation requires clear communication to all levels in your organization.

31. Embrace a culture that is open to failure. Make improvements based on lessons learned.

32. Agile is not a project management methodology. It is a culture change and must be embraced by everyone to succeed.

33. Thank you! JIM RABON & SAM WONG • DIGIAL MARKETING • NETAPP

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