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Going cloud first at the FT 
John O’Donovan 
CTO, Financial Times 
@jodbod
Why cloud… 
Going to talk about our approach 
Finding our key project – The data Warehouse 
Going cloud first
Finding balance… 
For us getting to this point has been about finding balance…
Some FT Perspective
A disruption problem… 
450,000 
400,000 
350,000 
300,000 
250,000 
200,000 
150,000 
100,000 
50,000 
0 
Q3 
2010 
Q4 
2010 
Q1 
2011 
Q2 
2011 
Q3 
2011 
Q4 
2011 
Q1 
2012 
Q2 
2012 
Q3 
2012 
Q4 
2012 
Q1 
2013 
Q2 
2013 
Q3 
2013 
Print circ
A disruption problem… 
450,000 
400,000 
350,000 
300,000 
250,000 
200,000 
150,000 
100,000 
50,000 
0 
200+k more 
digital subs 
than print 
Print circ 
Digital subs
A disruption problem… 
450,000 
400,000 
350,000 
300,000 
250,000 
200,000 
150,000 
100,000 
50,000 
0 
200+k more 
digital subs 
than print 
Total circulation grew 11% year-on-year to 677,000 
(Deloitte assured, Q1 2014). 
Online subscribers increasing 32% year-on-year to 435,000. 
Digital readers represent two-thirds of total audience. 
Mobile readership continues to increase, driving majority of 
Print circ 
Digital subs 
subscriber consumption and 50% of total traffic
How people use content is changing…
How we measure content changes…
And platforms keep changing…
And platforms keep changing…
Some Redshift Points
Understand data from the top… 
We quickly came to realise that actually, the real 
power of the subscription relationship …comes 
from the data 
John Ridding, CEO, Financial Times 
Mature + successful 
data driven CRM 
programme 
Measure cross-platform 
effectiveness 
Optimisation embedded 
across digital business 
Shapes our strategy 
Powers on and off-site marketing 
Provides insight into customer 
content preferences
Our outcomes… 
Delivered on time 
To budget 
Decrease in costs by 80% 
Pay as you go with no upfront commitment 
Flexibility to scale 
Real-time data instead of reports 
Not a black box Data Warehouse
Analyst quote… 
“As an analyst I generate a usage trend for specific 
content over 4 months. This meant I had to create 4 
individual data sets, one for each month. 
In the current system it took me 25-30 minutes to run 
the query for generating a data set for a single month. 
When I migrated to Redshift I was able to run the 
query for all four months in about 2.5 minutes! 
This is a big win both for the business and the 
analytics team. 98% reduction in processing time or 
40 times faster!”
This is our outcome… 
“blah blah blah blah blah blah blah blah blah blah 
blah blah blah blah blah blah blah blah blah blah blah 
blah blah blah blah blah blah blah blah blah blah blah 
blah blah blah blah blah blah blah blah blah blah blah 
blah blah blah blah blah blah blah blah blah blah blah 
blah blah blah blah blah blah blah blah blah blah blah 
blah blah blah blah blah blah blah blah blah blah blah 
98% reduction in processing 
time or 40 times faster!”
This is our outcome… 
“This is Fantastic, guys!”
Securing the cloud… 
Data security at network and application layers 
Everything is encrypted and transported over https or ssh 
Redshift runs mandatory SSL on client connections 
Roles and privileges work in a controlled environment
Making it easier to stay in the “system”… 
“Today the Data Science team had a problem 
that would take 300 hours to solve on their local 
laptops so we created a Windows box in AWS 
that they could log on to, install R and crunch 
through their problem overnight.”
Automation again… 
Use Puppet to deploy from Stash 
So it's not possible to merge an invalid job 
Or deploy random “data munging” scripts 
Confidence that what's in Stash is what’s in Prod 
Tidy up! Data Debt is one of the worst kinds of Technical Debt
Automation… 
Destroy and create environments easily 
Don’t need a Test environment all the time, for eg. 
With Puppet we could recreate the Linux environment 
FT Platform installs monitoring & Splunk logging
Some General Points
FT Platform… 
Our environment is complex 
So it’s not a free for all 
FT Platform is our interface
FT Platform…
FT Platform… 
DevOps 
FT Platform
FT Platform…
FT Platform…
FT Platform…all these things…
FT Platform…to all these places…
Remove the FEAR!!!!!
Controlling your environments… 
Seamless AD integration 
Make it easier to use than not to use 
Using Roles & Least Privilege Principle 
Simple security scales
Chaos Snail…coming to get you eventually… 
All Hail the Chaos Snail 
Based on Chaos Monkey but it’s more chilled 
Slows things down and attacks IO 
Written in shell… 
- Bash to be precise… 
- Seemed like a good idea at the time…
Reboot, reboot, reboot… 
No one should be proud of this anymore… 
We reboot at least monthly 
Breeds confidence, changes are easier 
HeartBlead & ShellShock patching was easy
Automation… 
Tidy up all the time 
Build confidence you can reinstate 
It’s cheaper than duplication…
Meet Tagbot… 
Tagging environments and the Tagbot 
AWS provides lots of services to help monitor 
Work out how to control your spend 
Don’t need all the sweets in the sweet shop…
Getting away from managing all the complexity… 
Who knows how many disks 
they will need next year?
What's going into the cloud? 
Nearly everything… 
But managing for Armageddon…
In summary… 
Trying to keep it simple 
Automation is key 
Take the savings 
Focus on business value
John O’Donovan 
@jodbod 
www.ft.com
AWS Enterprise Summit 
@AWS_UKI 
#AWSSummit

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Going Cloud First at the FT

  • 1. Going cloud first at the FT John O’Donovan CTO, Financial Times @jodbod
  • 2. Why cloud… Going to talk about our approach Finding our key project – The data Warehouse Going cloud first
  • 3. Finding balance… For us getting to this point has been about finding balance…
  • 5. A disruption problem… 450,000 400,000 350,000 300,000 250,000 200,000 150,000 100,000 50,000 0 Q3 2010 Q4 2010 Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013 Q2 2013 Q3 2013 Print circ
  • 6. A disruption problem… 450,000 400,000 350,000 300,000 250,000 200,000 150,000 100,000 50,000 0 200+k more digital subs than print Print circ Digital subs
  • 7. A disruption problem… 450,000 400,000 350,000 300,000 250,000 200,000 150,000 100,000 50,000 0 200+k more digital subs than print Total circulation grew 11% year-on-year to 677,000 (Deloitte assured, Q1 2014). Online subscribers increasing 32% year-on-year to 435,000. Digital readers represent two-thirds of total audience. Mobile readership continues to increase, driving majority of Print circ Digital subs subscriber consumption and 50% of total traffic
  • 8. How people use content is changing…
  • 9. How we measure content changes…
  • 10. And platforms keep changing…
  • 11. And platforms keep changing…
  • 13. Understand data from the top… We quickly came to realise that actually, the real power of the subscription relationship …comes from the data John Ridding, CEO, Financial Times Mature + successful data driven CRM programme Measure cross-platform effectiveness Optimisation embedded across digital business Shapes our strategy Powers on and off-site marketing Provides insight into customer content preferences
  • 14. Our outcomes… Delivered on time To budget Decrease in costs by 80% Pay as you go with no upfront commitment Flexibility to scale Real-time data instead of reports Not a black box Data Warehouse
  • 15. Analyst quote… “As an analyst I generate a usage trend for specific content over 4 months. This meant I had to create 4 individual data sets, one for each month. In the current system it took me 25-30 minutes to run the query for generating a data set for a single month. When I migrated to Redshift I was able to run the query for all four months in about 2.5 minutes! This is a big win both for the business and the analytics team. 98% reduction in processing time or 40 times faster!”
  • 16. This is our outcome… “blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah 98% reduction in processing time or 40 times faster!”
  • 17. This is our outcome… “This is Fantastic, guys!”
  • 18. Securing the cloud… Data security at network and application layers Everything is encrypted and transported over https or ssh Redshift runs mandatory SSL on client connections Roles and privileges work in a controlled environment
  • 19. Making it easier to stay in the “system”… “Today the Data Science team had a problem that would take 300 hours to solve on their local laptops so we created a Windows box in AWS that they could log on to, install R and crunch through their problem overnight.”
  • 20. Automation again… Use Puppet to deploy from Stash So it's not possible to merge an invalid job Or deploy random “data munging” scripts Confidence that what's in Stash is what’s in Prod Tidy up! Data Debt is one of the worst kinds of Technical Debt
  • 21. Automation… Destroy and create environments easily Don’t need a Test environment all the time, for eg. With Puppet we could recreate the Linux environment FT Platform installs monitoring & Splunk logging
  • 23. FT Platform… Our environment is complex So it’s not a free for all FT Platform is our interface
  • 25. FT Platform… DevOps FT Platform
  • 29. FT Platform…to all these places…
  • 31. Controlling your environments… Seamless AD integration Make it easier to use than not to use Using Roles & Least Privilege Principle Simple security scales
  • 32. Chaos Snail…coming to get you eventually… All Hail the Chaos Snail Based on Chaos Monkey but it’s more chilled Slows things down and attacks IO Written in shell… - Bash to be precise… - Seemed like a good idea at the time…
  • 33. Reboot, reboot, reboot… No one should be proud of this anymore… We reboot at least monthly Breeds confidence, changes are easier HeartBlead & ShellShock patching was easy
  • 34. Automation… Tidy up all the time Build confidence you can reinstate It’s cheaper than duplication…
  • 35. Meet Tagbot… Tagging environments and the Tagbot AWS provides lots of services to help monitor Work out how to control your spend Don’t need all the sweets in the sweet shop…
  • 36. Getting away from managing all the complexity… Who knows how many disks they will need next year?
  • 37. What's going into the cloud? Nearly everything… But managing for Armageddon…
  • 38. In summary… Trying to keep it simple Automation is key Take the savings Focus on business value
  • 40. AWS Enterprise Summit @AWS_UKI #AWSSummit