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The Art of Building a Roadmap
The document outlines the principles of building an effective product roadmap, emphasizing the importance of understanding inputs such as company goals, product vision, and feedback channels. It discusses various roadmapping strategies including agile roadmaps that focus on problems and personas, while highlighting metrics as goals and the value of balancing data, empathy, and intuition in product design. Additionally, it provides insights on making informed decisions driven by user needs and refining success metrics.
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The Art of Building a Roadmap
- 1. iPhone app Social sign-up G+Integration Value Cost Q3 FY17 ROADMAP Referral program 7 6 4 5 1 8 8 2
- 2. Q3 FY17 ROADMAP VALUE COST iPhoneapp Social sign-up G+ Integration Referral program
- 3. SHERIF MANSOUR •PRODUCT GUY • @SHERIFMANSOUR The art of building a roadmap
- 4. Understand your inputs Roadmapping— three ways The art of building a roadmap
- 6. Roadmap = setof decisions
- 7. Good decisions aremade by first knowing your inputs
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- 9. FEEDBACK CHANNELS PRODUCT VISION BUSINESS MODEL VISION THEMES FOCUS AREAS MEASURES Behindthe Cloud salesforce.com/behindthecloud Company goals
- 10. FEEDBACK CHANNELS PRODUCT VISION BUSINESS MODEL Company Products Roadmaps OKRS VISIONTHEMESFOCUS AREASMEASURES OKRSOKRS OKRS V T F M Company goals
- 11. FEEDBACK CHANNELS Product vision BUSINESS MODEL Company goals What thefuture looks like and what impact you’ll have when you get there
- 12. FEEDBACK CHANNELS Product vision BUSINESS MODEL Test “customersatisfaction” requests against your vision Company goals VISION FEATURE REQUESTS
- 13. FEEDBACK CHANNELS BUSINESS MODEL Building onthe Shoulders of Giants: the Story of Bitbucket Pipelines James Bryant (Now!, Check it out on YouTube) Company goals Product vision Lightning talk: Tips for painting a vision Sherif Mansour (1:50pm, tomorrow)
- 14. FEEDBACK CHANNELS Business Model FEATURE A VS FEATUREB wanted by lots of small customers a big, high-profile customer wants this Company goals Product vision
- 15. Feedback channels Company goals Product vision Business Model For eachchannel: Source Qual/quant Useful for… Watch out for… Cost (time) Weighting
- 16. The test: newbieproduct manager Company goals Product vision Business Model Feedback channels
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- 20. Metrics as goals:A good metric Lean Analytics leananalyticsbook.com Understandable1 2 Comparative 3 Ratio / rate 4 Behaviour changing
- 21. Metrics as goals:Beware Lack of counter-metrics“Trial-and-error” approach
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- 23. Create … Blank pages Templates,and all the fancy stuff
- 24. # PAGES /USER EDITOR FEATURES TEMPLATES
- 25. Be data informed,not data driven… Good product design comes from striking the right balance between data, empathy and intuition. “ Alastair Simpson, Atlassian bit.ly/data-informed
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- 27. Problems Over Metrics Problemsas goals
- 28. Teams that fallin love with a problem have more successful outcomes than teams that fall in love with particular solutions. “ …knowing that a problem is worth solving continues to be motivating even when a team doesn’t come across the right solution… Julie Zhuo, Facebook bit.ly/buildingproduct
- 29. Frictionless page creation for advanced users* Create …
- 30. shortcuts adaptive design “frequently used” … preferences Frictionlesspage creation for advanced users*
- 31. Is there sucha thing as an agile roadmap?
- 32. Is there sucha thing as an agile roadmap? Yes, when you… Focus on problems
- 33. Is there sucha thing as an agile roadmap? Yes, when you… Group problems into themes Focus on problems
- 34. Plan for “now”,“next” & “someday” Is there such a thing as an agile roadmap? Yes, when you… Group problems into themes Focus on problems
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- 36. Build roadmaps aroundproblems Goal driven roadmaps Data informed, not data driven Roadmap agility: problems and themes, not features
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- 49. “The accountant” “The designwall”“The cheap layout” “The basic”
- 50. Better decisions1 Improved understanding2 Refinedsuccess metrics3 Anticipate feedback4 Personify (allthethings): Why?
- 51. Persona or roledriven roadmaps focus on the user Persona driven roadmaps Personas drive roadmap decisions Personify features, not just users
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- 54. You only evaluatea product once. “ Said me Atlassian Summit 2016
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- 58. Lay tent pegs:Example
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- 60. Lay tent pegsat the expense of table stakes
- 61. Build-a-box Vision driven roadmaps Lay yourtent pegs Tradeoff table stakes for tent pegs
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- 63. The art ofbuilding a roadmap INPUTS ROADMAPPING Your roadmap is a set of decisions Goals, vision, business model and feedback channels Goal driven (solutions, metrics, problems) Persona driven (by persona, by role, personify features) Vision driven (lay tent pegs, paint visions and boxes) Thanks! @sherifmansour