One of the great things about HipChat is its ability to support add-ons that pull useful information from other systems into team chat rooms. Many teams use add-ons to do things like notify them about incidents, track marketing metrics, or organize team projects. But, getting teams to use the right add-ons in the right way can be a challenge. While many provide a lot of value to the team, others don't get much adoption. Learn what makes for a successful HipChat add-on from HipChat Ecosystem team manager, Anatoli Kazatchkov, who has studied the essential traits of popular add-ons. You will learn how to avoid making your add-ons too noisy, how to make the functionality discoverable, and how to provide the right information in the right context. Products covered: HipChat