This document discusses the importance and uses of multimedia. It begins by defining multimedia as any content that combines various media like text, audio, video, etc. It then outlines several key uses of multimedia: in business to promote brands and marketing strategies; in education to provide interactive learning experiences and access to information; and in entertainment for movies, games, and virtual effects. Specific applications are mentioned across various domains like homes, public places, and education.

1. Prepared by Ms.Deepa Arjun
Assistant Professor, St. Mary’s college
For reference only
deepa.chandrasekhran@gmail.com
Importance of Multimedia

2. Objective
I. Introduction
II. Importance of Multimedia
a. Business
b. Education
c. Entertainment
d. Home
e. Public Place
III. Specific uses of Multimedia

3.  Multimedia can be anything and everything which
you watch and listen in a form of text, photograph,
audio, video and much more. In most of the
industries, whether hospitality, aviation, banking,
insurance, science and technology etc, it is being used
in almost every field, either for publishing something
or for some other purpose.
 Another term used for multimedia is ‘rich media’.
Creating such kind of content is a challenge, but with
modern means of technology and the expertise of
software valuable resources can be created. The
multimedia software helps in developing content that
is creative, stimulating and eye-catching.

5. • Using a multimedia marketing strategy is so important because the time the
average human spends consuming media continues to increase each year.
• Multimedia, such as mobile marketing, live casting and podcasting, photo, video
and file sharing, can spread the word about your company and help build brand
awareness in a very unique and powerful way
• Use Multimedia photo sharing For Business Marketing:
1. Sharing Photos ,Online Community.
2. Offer real-time incentives.
3. Join like-minded communities
The Role of Multimedia in Business

6. The Role of Multimedia in Business

7. The Role of Multimedia in Education

8. • The primary source for obtaining information would be the encyclopedia
generally available in the library. With access to interactive multimedia, the
student would collect various textual materials about the camel from sources on
a CD-ROM.
•Work at own pace and control their learning path
• Learn from an infinitely patient tutor
• Actively pursue learning and receive feedback
• Allows for creative work Saves time for more challenging topics
• Replaces ineffective learning activities
• Increases student contact time for discussion
The Role of Multimedia in Education

9. • To develop special effects in movies and animations
• Multimedia games are a popular pastime and are software programs available
either as cd-roms or online
• In special effects multimedia is in vfx and 3d animation.
• Some Video Games also use multimedia features. Multimedia application that
allow users to actively participate.
The Role of Multimedia in Entertainmen

10. • In VFX or visual effects in other words is integration of live action footage
and involve imaginary environments that appear to be realistic but would be
impossible or too expensive and dangerous to capture on film.
• During VFX tools such as graphic design, modeling, and animation are used
at full effect.
• In multimedia 3D animation is used by programmers. These programmers use
shapes, surface textures, lighting, perspective, depth of field and anti-aliasing
to make 3D animation effects as realistic as possible
VFX and 3D
animation

11. • Multimedia home theatre is now available in the market.
• Multimedia play station is used to play games
• Lots of multimedia educational games are also available which may be
helpful to children in learning various educational stuff.
• Computer, laptop, mobile phones, projector, TV, media player etc are
different forms of multimedia and can be used at home and also for
business.
The Role of Multimedia in Home

12. The Role of Multimedia in Public
Place
Use and Applications
• Information Kiosk
• Smart Cards, Security
It is common to find information points in :
Airports
• Self check Kiosks
• Map and information points
Railway station
• Ticket Kiosks
• Train time Information

13. Specific uses of multimedia include:
a. Drill and practice to master basic skills
b. The development of writing skil problem solving
c. Understanding abstract mathematics and science concepts
d. Simulation in science and mathematics
e. Manipulation of data
f. Acquisition of computer skills for general purposes, and for business and
vocational training
g. Access and communication to understand populations and students
h. Access for teachers and students in remote locations
i. Individualized and cooperative learning
j. Management and administration of classroom activities