Imperialism and colonialism involved the conquest and rule of other lands and peoples. From 1870 onward, European powers aggressively expanded their colonial empires, driven by economic, political, and ideological motives. They sought raw materials, markets, and national prestige. By the late 19th century, most of Africa and Asia was under European control as a result of the "scramble for Africa" and colonial expansion in Asia. The consequences of imperialism were mixed, providing some benefits but also economic exploitation and loss of culture for colonized peoples. Colonial expansion also increased tensions between European powers.