Here's the deck from my Performance Marketing Session at Upgrad Exchange in Bangalore. Please leave your queries /feedback below.
(Link to plan in deck seems expired, here is the link - https://docs.google.com/spreadsheets/d/10c3ITcbOEWOUbFOyTuHlK1M5wJlMQBdZ2QfP3Fss1RU/edit#gid=752459564)
Well, Performance Marketing is quite a buzz word today. But for many marketers or entrepreneurs, it's easy to get lost in jargons and not catch the real essence. My goal was to simplify the concepts in performance marketing with examples everyone can relate to.
The deck also covers a performance mindset, and a spend management strategy that can help brands optimize their spends towards metrics that matter.
To deck covers
- The Marketing funnel & How most marketing teams are structured today.
- Performance marketing with a case-study, where I have detailed a spend strategy with channels & metrics
- Wrapping up, the deck talks about growth engines & growth hacks - with some inspiring examples.
How to measure the success of offline marketing onlineIdeas 2 Propel U
As a start-up business, the ability to measure the effectiveness of your marketing efforts is crucial. By understanding which marketing channels are providing a return on your investment,
In her presentation at SMX West 2020, Milestone Inc. President Benu Aggarwal explained why it's critical to align customer vision, goals, buyers' journeys, marketing strategies in RACE format, and expected KPI impact.
This presentation will help you determine what KPIs you need to measure across the customer journey. and teach you how to create reports showcasing critical KPIs and a combination of various channels to show full customer journey maps.
Programmatic Advertising from a Data Scientist’s PerspectiveWebrepublic
Gergely Kalmár, Senior Consultant Digital Analytics, spotlights programmatic advertising from the point of view of a data analyst.
The talk was given at the Online Marketing Konferenz on August 17th, 2017.
Here's the deck from my Performance Marketing Session at Upgrad Exchange in Bangalore. Please leave your queries /feedback below.
(Link to plan in deck seems expired, here is the link - https://docs.google.com/spreadsheets/d/10c3ITcbOEWOUbFOyTuHlK1M5wJlMQBdZ2QfP3Fss1RU/edit#gid=752459564)
Well, Performance Marketing is quite a buzz word today. But for many marketers or entrepreneurs, it's easy to get lost in jargons and not catch the real essence. My goal was to simplify the concepts in performance marketing with examples everyone can relate to.
The deck also covers a performance mindset, and a spend management strategy that can help brands optimize their spends towards metrics that matter.
To deck covers
- The Marketing funnel & How most marketing teams are structured today.
- Performance marketing with a case-study, where I have detailed a spend strategy with channels & metrics
- Wrapping up, the deck talks about growth engines & growth hacks - with some inspiring examples.
How to measure the success of offline marketing onlineIdeas 2 Propel U
As a start-up business, the ability to measure the effectiveness of your marketing efforts is crucial. By understanding which marketing channels are providing a return on your investment,
In her presentation at SMX West 2020, Milestone Inc. President Benu Aggarwal explained why it's critical to align customer vision, goals, buyers' journeys, marketing strategies in RACE format, and expected KPI impact.
This presentation will help you determine what KPIs you need to measure across the customer journey. and teach you how to create reports showcasing critical KPIs and a combination of various channels to show full customer journey maps.
Programmatic Advertising from a Data Scientist’s PerspectiveWebrepublic
Gergely Kalmár, Senior Consultant Digital Analytics, spotlights programmatic advertising from the point of view of a data analyst.
The talk was given at the Online Marketing Konferenz on August 17th, 2017.
What is Programmatic Advertising? How is it going to affect your business? Find out in this detailed guide to Programmatic Advertising - how to use Programmatic and future trends to look out for.
Last Click is Outdated: Learn to Use Google Analytics’ New Attribution BetaHanapin Marketing
Join Briana Ogle from Hanapin Marketing and Dmitry Golovanov from Supermetrics as they walk through getting the new tool set up and show you how to use the model comparison tool for the new beta – as well as best practices for attribution and ways you can begin measuring it with tools you already have.
Livestream shopping: A trend that started in the East and is growing in the W...KaranParikh25
This concept started in China and grew exponentially in a short duration, Chinese manufacturers realized that one-third of their country's internet users were active on Livestream and thus they used this channel to sell products to consumers. These sales were not restricted to just low-value beauty products but also extended to high-end jewelry that became a popular item for Livestream sales. I believe this trend has tremendous growth opportunities in the West with the rise of TikTok, Amazon Live, and Google Stream.
My notes were done in a mindmap and then exported here as a slideshow. Learn more about today's keynote at https://www.blog.google/products/ads/live-stream-2018/
Powering Field Marketing and Activations with AnyRoad LiveAnyRoad
In this webinar, we introduce AnyRoad Live, our latest product designed for use by marketers and brand ambassadors in the field. AnyRoad Live captures meaningful customer data and feedback in real-time with a user-friendly iOS interface and contactless web portal accessible by QR code.
From pop-up activations to in-store events, brands like Nestlé, Anheuser Busch, Diageo, and Tabasco count on AnyRoad to measure the impact of their experiences, both in-person and online.
The sheer amount of consumer data available has made manual campaign optimization strategies costly and inefficient. Predictive
marketing and programmatic campaigns are quickly becoming the industry standard, with programmatic ads estimated to make up 50% of all digital ad sales by 2018. But what is programmatic advertising, and what can it do for your business? Programmatic advertising uses artificial intelligence (AI) technologies with advanced algorithms that analyze consumer data and process it in real time.
"Retro-programmatic": A Look at Programmatic Marketing Yesterday, Today and T...Rubicon Project
Big data isn't new to marketers. Knowing a brand's audience has stood as a fundamental marketing principle since long before the web and in an era of sophisticated targeting tools and technology has even more relevance. Leveraging a wider variety of datasets (demographic, psychographic, transactional, intent) and strategies (behavioral, retargeting, dynamic messaging) in real-time, marketers can now personalize their value proposition to niche audiences and shorten that path to purchase. And with the right programmatic mindset, marketers will soon be able to deliver that message natively, in outdoors and connected TV.
First things first - some unique aspect of ad extensions, that even though they are fairly easy to set up and manage, their quality and relevance can make or break a text ad. The good, the bad and the ugly - some examples for ad extensions, best practices from my account manager days. Also a brief view into the future. There cant be a talk without mentioning AI these days. Understand your data - focus on ad extension reporting for detailed insights, and what to draw from that. It takes longer than 10 minutes? Automate it! I will show you an AdWords script that automatically creates product-specific sitelinks for any given AdWords text ad campaign.
In this session you will learn:
- Actionable best practice tips for ad extensions – why a love for detail matters, what has worked and what hasn’t in various industries
- Reporting tips – how to get detailed insights into your ad extensions and what to draw from them
- A script for automatically adding product-specific sitelinks to text ad campaigns
This is for our CMO who is trying to get his people and marketing stack together. From infrastructure, backbone platforms, middleware, and all other marketing experiences, here’s a primer on the best of the best technology in marketing out there which we are widely using across multiple engagements. This is by no means a complete list but just a yardstick to figure out the way forward.
Life is made up of moments. In today’s connected world, moments happen in many different places and spaces. They shape customer impressions and notions of what a brand represents. But if you think marketing is just about creating moments, you're wrong. Successful brands that manage multi-channel experiences need to meet customers in the moment and create avenues out of the moment for them to share their experience. This presentation explores how to create context, conversations, community and captivating experiences that drive customer preference and behavior.
Be sure to click on the Speaker Notes tab for more details on slide content.
Understanding the Ins and Outs of Programmatic for PPCHanapin Marketing
In this presentation, Founder and CEO of MightyHive Pete Kim will join Hanapin Account Manager Bryan Gaynor to tell you all about the importance of implementing programmatic advertising into your PPC strategy. From day-to-day operations to explaining its importance to your CMO, we’ll give you expert insights on the world of programmatic.
What is Programmatic Advertising? How is it going to affect your business? Find out in this detailed guide to Programmatic Advertising - how to use Programmatic and future trends to look out for.
Last Click is Outdated: Learn to Use Google Analytics’ New Attribution BetaHanapin Marketing
Join Briana Ogle from Hanapin Marketing and Dmitry Golovanov from Supermetrics as they walk through getting the new tool set up and show you how to use the model comparison tool for the new beta – as well as best practices for attribution and ways you can begin measuring it with tools you already have.
Livestream shopping: A trend that started in the East and is growing in the W...KaranParikh25
This concept started in China and grew exponentially in a short duration, Chinese manufacturers realized that one-third of their country's internet users were active on Livestream and thus they used this channel to sell products to consumers. These sales were not restricted to just low-value beauty products but also extended to high-end jewelry that became a popular item for Livestream sales. I believe this trend has tremendous growth opportunities in the West with the rise of TikTok, Amazon Live, and Google Stream.
My notes were done in a mindmap and then exported here as a slideshow. Learn more about today's keynote at https://www.blog.google/products/ads/live-stream-2018/
Powering Field Marketing and Activations with AnyRoad LiveAnyRoad
In this webinar, we introduce AnyRoad Live, our latest product designed for use by marketers and brand ambassadors in the field. AnyRoad Live captures meaningful customer data and feedback in real-time with a user-friendly iOS interface and contactless web portal accessible by QR code.
From pop-up activations to in-store events, brands like Nestlé, Anheuser Busch, Diageo, and Tabasco count on AnyRoad to measure the impact of their experiences, both in-person and online.
The sheer amount of consumer data available has made manual campaign optimization strategies costly and inefficient. Predictive
marketing and programmatic campaigns are quickly becoming the industry standard, with programmatic ads estimated to make up 50% of all digital ad sales by 2018. But what is programmatic advertising, and what can it do for your business? Programmatic advertising uses artificial intelligence (AI) technologies with advanced algorithms that analyze consumer data and process it in real time.
"Retro-programmatic": A Look at Programmatic Marketing Yesterday, Today and T...Rubicon Project
Big data isn't new to marketers. Knowing a brand's audience has stood as a fundamental marketing principle since long before the web and in an era of sophisticated targeting tools and technology has even more relevance. Leveraging a wider variety of datasets (demographic, psychographic, transactional, intent) and strategies (behavioral, retargeting, dynamic messaging) in real-time, marketers can now personalize their value proposition to niche audiences and shorten that path to purchase. And with the right programmatic mindset, marketers will soon be able to deliver that message natively, in outdoors and connected TV.
First things first - some unique aspect of ad extensions, that even though they are fairly easy to set up and manage, their quality and relevance can make or break a text ad. The good, the bad and the ugly - some examples for ad extensions, best practices from my account manager days. Also a brief view into the future. There cant be a talk without mentioning AI these days. Understand your data - focus on ad extension reporting for detailed insights, and what to draw from that. It takes longer than 10 minutes? Automate it! I will show you an AdWords script that automatically creates product-specific sitelinks for any given AdWords text ad campaign.
In this session you will learn:
- Actionable best practice tips for ad extensions – why a love for detail matters, what has worked and what hasn’t in various industries
- Reporting tips – how to get detailed insights into your ad extensions and what to draw from them
- A script for automatically adding product-specific sitelinks to text ad campaigns
This is for our CMO who is trying to get his people and marketing stack together. From infrastructure, backbone platforms, middleware, and all other marketing experiences, here’s a primer on the best of the best technology in marketing out there which we are widely using across multiple engagements. This is by no means a complete list but just a yardstick to figure out the way forward.
Life is made up of moments. In today’s connected world, moments happen in many different places and spaces. They shape customer impressions and notions of what a brand represents. But if you think marketing is just about creating moments, you're wrong. Successful brands that manage multi-channel experiences need to meet customers in the moment and create avenues out of the moment for them to share their experience. This presentation explores how to create context, conversations, community and captivating experiences that drive customer preference and behavior.
Be sure to click on the Speaker Notes tab for more details on slide content.
Understanding the Ins and Outs of Programmatic for PPCHanapin Marketing
In this presentation, Founder and CEO of MightyHive Pete Kim will join Hanapin Account Manager Bryan Gaynor to tell you all about the importance of implementing programmatic advertising into your PPC strategy. From day-to-day operations to explaining its importance to your CMO, we’ll give you expert insights on the world of programmatic.
Datacenter ao Alcance de Todos com Cloud Computing
Agenda: conceitos, comparativos, usos, benefícios, fabricantes, como estudar e se trabalhar com cloud.
Advantages Of Personalised Embroidered QR Code Patches For Your BusinessCre8iveskill
Embroidered QR code patches offer businesses a creative and cost-effective way to promote their brand. personalized QR code patch helps to Increase brand visibility & product information, also customers can easily access information about your business
QR Codes - The Basics, plus recommendations for how to use themBusinessOnline
This is a presentation that was orginaly produced to share with our Agency. However, it came out so well, we thought we would share on slideshare. This is a good overview of QR codes, Microsoft tags and how to use them in support of your online marketing efforts.
How many QR Codes are there? More than you think
#how_many_qr_codes_are_there
How many QR Codes are there? You'll be surprised at the answer. Each plays a vital role in different fields. Learn more detail in this post to get the suitable one.
Read more | https://barcodelive.org/how-many-qr-codes-are-there
In this article, we will uncover the history, current state, and emerging trends in QR Code marketing. You will also explore the latest innovations that promise to transform how we use QR Codes.
QR Codes are the next big thing in advertising and it makes great business sense to cash in on this new trend in the beginning stages to reap profits in the near future. We invite you to visit QR Code Home Today at http://qrcodehome.net
HOW DO QR CODES WORK? 8 STEPS TO CREATE YOUR CODES [GUIDE]Barcode Live
How Do QR Codes Work? 5 Best Practices [UPDATED]
#how_do_qr_codes_work
QR codes are popular in various applications of daily life. How do QR codes work? How to generate them easily? Get QR code explained in this post!
Read more | https://barcodelive.org/how-do-qr-codes-work
Best Practices for Immediate Response TechniquesGSW
An intermediate level perspective on best practices for using immediate response tools like QR codes and near field communication and a sneak peek into what's next.
The Ultimate QR Success Guide for Marketing AgenciesQRCodeChimp
This guide explains the applications and benefits of QR codes for marketing agencies, and how you can use them to produce better results for your clients.
Similar to Immerse, Engage, Involve: Implementing a QR strategy (20)
An introductory description of Social Media Strategy and how Social Media can inform, engage and influence audiences.
Hungry Wolf Marketing provides Social Media Strategies for Independent Filmmakers. www.hungrywolfmarketing.com
I can't believe it's been 6 months since I started life coaching with Giovanni Cavalieri! I have learned so many great things!
For those of you more structured individuals out there who are self reliant (as I once was), this post is for you.....I had a client tell me, "Sometimes you need a team to make things happen" I really pondered her words, and as I wasn't getting the results I wanted, I took her advice and am happy to say that Gio is a part of my personal team, and the results are beyond description!
Here are a few things that I've learned.....
Looking for a way to fund your project or cause? Try these crowd sourcing platforms.
www.Indiegogo.com
www.kickstarter.com
www.causes.com
www.networkforgood.org
www.razoo.com
www.justgive.org
www.startsomegood.com
www.fundly.com
www.gogetfunding.com
www.giveforward.com
www.youcaring.com
www.payitsquare.com
www.firstgiving.com
www.givezooks.com
www.sparked.com
www.gofundme.com
www.crowdrise.com
On January 18, 2012 many websites participated in a censorship awareness campaign to stop SOPA and PIPA from becoming the law. This presentation is a compilation of the websites and their call to action to contact your congressmen to voice your concern against internet censorship. Call your congressmen today!
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
UiPath Test Automation using UiPath Test Suite series, part 5
Immerse, Engage, Involve: Implementing a QR strategy
1. Immerse, Involve, Engage How a QR strategy can add revenue, value, and enrichment to your print products Scan the tag to import me into your mobile contacts Get the App at http://gettag.mobi Brandy Stemen Emerging Media Product Manager | San Diego Union Tribune Brandy.Stemen@uniontrib.com @papr8tzi 619-293-1463
2. Defining QR QR codes enable a “Quick Response” from image to mobile device by using the camera to scan the image and issue a command based on what the QR code was programmed to do QR codes can command the phone to deliver a web page, dial a phone number, upload a contact into the address book, or download an app
5. What QR Means to Print What if… your print advertisements had the potential to link consumers to the digital world, where immediate needs could be gratified by instant information, purchases, specials and access right in the palm of their hands? print advertising had the capability to link to real time information, such as Items that are on sale right now, or events happening at your advertisers tomorrow? consumers could easily purchase products, enter contests, answer poll questionnaires or join your social networks using their mobile device right from the newspaper?
6. Examples Of QR- Contests QR Codes: Connecting the Physical World to the digital one Promote Contests, Deals & special offers
7. Examples Of QR- Real Estate Promote Real Estate Tours and Videos
25. Examples Of Printed QR T-shirts, Stickers, & Tattoos- if you can print it: QR delivers
26. Adding Value with QR Codes SHOW Them The Money Drive product sales for your clients via their mobile ordering systems Secure reservations and event participation Develop loyalty programs with discount offers or mobile coupons
27. Adding Value with QR Codes Everyone Wants a Piece of the Pie Or at least to know: who made the pie, where it came from, how many ate it, where they ate it….. Track specific statistics of a campaign Gather data on client base of users Geographic Behavioral Technological
28. Adding Value with QR Codes Be the Expert How-to videos optimized for mobile screens (near limitless potential!!!!) Links to FAQs, user groups, or instructional videos on technical documentation
29. Adding Value with QR Codes Promote the Brand Companies to share their green message, history, certification, initiatives Employees share why the company is the best place to work
30. Adding Value with QR Codes Calling for Action Static Marketing Pieces become interactive marketing pieces with QR codes QR codes provide a method of instantaneous, impulsive response
31. Recommended Vendor Microsoft Tags www.tag.microsoft.com Tag benefits over standard “QR Code” Provides ENTIRE System-Code generator, reader and Reporting- FREE Ability to redirect tag at any time- no need to generate another tag, just point it to a new url Size of tag .78” versus QR standard 1.38” Reporting- Heat Map, scanning stats, daily, monthly by category Black/white , Color & Custom capability
32. How to Implement a QR Strategy How can you make your print material interactive? It’s Easy…. 1. Develop Workflow Processes 2. Implement Staff Training 3. Market Yourself (share your new capabilities with potential customers)
33. Don’t make these mistakes Too small to scan/Or skewed QR image! Doesn’t point to a mobile website! Not tracking if people are scanning! No compelling offer or incentive to scan! No clear instructions!
34. Questions? Scan the tag to import me into your mobile contacts Get the App at http://gettag.mobi Brandy Stemen Emerging Media Product Manager | San Diego Union Tribune Brandy.Stemen@uniontrib.com @papr8tzi 619-293-1463
Editor's Notes
In February 2011, comScore reported that US smartphone usage had grown by 60% in the previous 12 months, as the total number of Americans using smartphones rose to 63.2 million in 4Q 2010. The International Data Corporation says that the worldwide smartphone market is expected to grow by 49.2% in 2011Exact Target May 2011 survey: 89% of US online consumers age 15+ own a cell phone 41% own a smartphone (with email capabilities, web access, and other advanced functionality) 48% own a feature phone (typically limited to calling and text messaging) Just 11% don't own a cell phone
Prosper Mobile Insights, some 52.9% of smartphone owners say they use all the functions of their smartphone, saying that "It's my life." Another 30.4% say they use all the basic functions of their device, plus a few apps. And just 16.7% use their smartphones exclusively for calling, text messaging, and email. People actually use their smartphones to make phone calls. In fact, calling is actually the most common smartphone use. 31% of consumers say they use their smartphones to make calls "constantly throughout the day," while 69% are making several phone calls each day. In total, 87% report making at least one call per day Women 18-24 are actually the least likely to use their smartphones for calling, only 56% say they make calls at least several times per day Texting Texting seems to be something of an "all or nothing" proposition, people who text tend to do so quite frequently, says the report.38% of consumers surveyed use their smartphone to text "constantly throughout the day," and 67% say they text at least several times per day. A total of 78% report texting at least once per dayOnly 6% report texting less than once a monthEmail is the third most common among smartphone activities.More than half of consumers (53%) use their smartphone to check email at least several times per day. 29% report they check email "constantly throughout the day," and a total of 66% check email at least once per day.Although teens are the least likely to check email on their smartphones, a majority still do so regularly. 20% of smartphone-owning teens report checking email throughout the day, 41% check email at least several times per day, and 65% check email at least once per day.Web browsing on-the-go is also a common activity among smartphone owners.18% of smartphone owners use their smartphones to browse the Internet "constantly throughout the day," and 58% do so at least once per day.Interestingly, web surfing is more common among 18-24 year olds than among their younger counterparts. This is likely due to the limitations placed on teens during the school day-it's much easier to sneak a text or check an email than browse your favorite website.Although ot as popular as the smartphone functions mentioned previously, Facebook is the only social media outlet used by a majority of smartphone owners on a daily basis.17% of those surveyed use their smartphones to check Facebook "constantly throughout the day," and 35% check Facebook at least several times a day. In total, 50% check Facebook at least daily.Both men and women check Facebook frequently-approximately two thirds of smartphone-owning men and women age 34 and under use their smartphones to check Facebook at least once per day.
QR bridges the gap between the real world and the digital world. This is your opportunity to take users beyond the print limitations and immerse them into the world of engagement, interaction and Involvement.
From Advertising Coupons, to Wild Vacation Giveaways, if you can dream it, it can be achieved. QR Codes are a fabulous way to extend the life and reach of static print messaging. I’m going to walk you through some examples of how QR codes can make your print material interactive and then share with you 3 simple steps to making your print material interactive.Here you can see that each of these samples create a new style of contest play allowingpeople to interact more closely with the brand, inspiring repeat traffic and brand loyalty instantaneously. Hold a contest. Deliver clues to a sweepstakes prize. Sponsor a giveaway with new entries every day to keep folks coming back.People love to win stuff, and mobile phones make entering contests and giveaways easier than ever. Think about adding a QR Code to your content or advertising that, when scanned, takes readers to a mobile website where they can enter a contest. Allure and Self magazines experienced record responses to their annual “free stuff” giveaways when they made Microsoft Tag the primary entry point; Allure’s contest received more than 400,000 scans, a 38 percent increase in entries over previous years.
Make your brand more modern and compelling to consumers by linking to rich digital content such as videos, reviews, enhanced product details, recipes…you name it. With a QR Code, you can tell your life story to the customer through their smartphone and make the sale while they’re standing in the aisle., or sitting at home on their sofa.Here you can see that RedPlum promoted their deals with a Microsoft tag allowing consumersto take advantage of the offers instantly. Macy’s used Jagtag to deliver special Christmas videos to consumers promoting their new holiday merchandise.
Make your brand more modern and compelling to consumers by linking to rich digital content such as videos, reviews, enhanced product details, recipes…you name it. With a QR Code, you can tell your life story to the customer through their smartphone and make the sale while they’re standing in the aisle., or sitting at home on their sofa.Here you can see that RedPlum promoted their deals with a Microsoft tag allowing consumersto take advantage of the offers instantly. Macy’s used Jagtag to deliver special Christmas videos to consumers promoting their new holiday merchandise.
Buying a car's a pretty big deal, but QR Codes can help reassure potential customers and move them toward a purchase by giving them info on their mobile phones – like detailed features, technical specs, color options, accessories, reviews, competitive analyses, “experience” videos, even Kelley Blue Book values. Even if your salespeople are busy, customers won’t walk away clueless, since they can access all the details on their own.Here are examples of using a QR Code on a auto to get specific information and an interactive Ford “showroom” that allows print readers to deepen the experience with the vehicle.
QR Codes can add depth to your content and brand your image as a forward-thinking company at the same time. Use QR Codes in features and news articles to lead to in-depth details, photo galleries, how-to videos, or post-publication updates. Because you can update the content at any time without changing the Tag, you can always offer the latest info. The San Diego Union Tribune used Microsoft Tag to create a deal of the week, and we kept the same print collateral and just redirected the tag each week to the new Service Deal.Here is a sample where Vans Warped Tour drove the sales cycle by linking product pieces to online details and purchase options where you could buy the digital song compilation by simply scanning the code. I’m sure they also gathered data that enabled them to recommend accessories and drive tickets sales for the next event.Some other things you can do with QR Codes: Link financial reports to real-time stock quotes, travel articles to destination videos and travel deals, and sports reports to player and team stats. Help customers find store locations with a Tag that takes them to an interactive map.Provide bios of company executives that detail their endeavors.Offer serial content to mobile readers. For example, a QR CODE in an article on golf tips could show videos of progressively challenging golf lessons. Each time the reader scans the QR Code, the device ID is recognized and opens a new lesson.
You’ve been Twittered, but have you been tagged? Here are examples of how we used Microsoft Tag to tap into social media such as Facebook, Twitter, and Linked in, expanding our audience and providing new opportunities to offer promotions, get feedback, and communicate directly with potential customers.This helps people find your social networks much easier, because as you know if you’ve tried to search for a page on Facebook, it’s not that easy without a direct URL or a QR code to help you navigate. We created a series of print ads and run them periodically throughout our paper, to promote what we’re doing in the social media space.Some other ways you could use QR codes socially: Run a non-profit/have charity events? Use QR Codes to make it easy for folks to make online donations and encourage friends to match them. Giving a presentation? Provide a Tag that links to a feedback page as well as your social sites. Have a restaurant or bar? Post a Tag on your storefront or inside and use it in conjunction with Foursquare or Groupon to drive customer traffic. Customers could share their location with friends to earn points and other rewards – for instance, you could offer a discount if customers bring in a certain number of friends during happy hour.
Printed materials are quickly outdated in the Internet age – unless they’re infused with a QR Code that connects to digital content that you can change anytime, so it never goes stale – keeping your subject matter current and compelling.During elections The San Diego Union Tribune used Microsoft Tags to keep readers up to date with the election results as they were coming in via our mobile site, where the reader could see the current poll standings and results, and link to related stories as well.The San Diego Union Tribune also developed interactive coupons that allowed consumers to scan a Microsoft Tag and receive the coupon & promotion code right on their handheld device, making it easy to go to the retailer without having to actually clip the physical coupon (although many redemptions were clipped as well as scanned)
A reader thumbs through a magazine or newspaper. Page after page of flat, static ads/content stare back. Except for one: yours. That’s because your ad/content has a QR Code– a stylish gateway to rich digital content. So while other companies focus on the same old, same old, you focus on sights, sounds, and a truly interactive experience that makes people remember your brand, revisit your content, and tell their friends.Here are samples where The San Diego Union Tribune pointed to interactive coupons and gave print readers the option to find Classified ads on their mobile device by scanning.USA Today featured photos of the day on your smartphone.
There's something about those musty yellow pages. Most people still prefer the look (and smell) of old-fashioned paper, despite the rise of e-readers. With QR Codes, you can provide robust content far beyond what a book can hold, adding deeper meaning to each chapter. QR Codes can link to audio, video, tutorials, podcasts, presentations and PDF files, online discussions, tips and techniques, and more.Computer and career books, not to mention textbooks, can quickly become obsolete. Not to worry with QR Codes – you can update the content behind it whenever you want, so the book is always up to date.Author bios are no longer relegated to the dust jacket – you can give them all the attention they deserve, linking to their websites or a mobile store where readers can buy their other works.You could even incorporate QR Codes linking to digital advertising as an additional revenue source.A book with QR Codes inside and out? Now that's a page-turner.
Great example of how promoting your product but taking it to the next level by giving you more than just a good product, but the ability and know how to use it.
These are just great simple advertisements with a call to action and simple messaging. I love how yum yum customized their Microsoft Tag.
These are just samples of how you can use QR codes on large scales, whether it be billboards or bus stop signage. Please do not scan a QR Code while driving!
Here is an example of how Forbes but a QR Code on their invoice allowing for instant mobile payments.
You can really get creative with samples, Use them in events, Edible business cards, decorate cupcakes at your next event, use them in printed signage etc.
I have heard rumor that someone has actually gotten a QR Code Tattoo….and although I wouldn’t recommend that, I would recommend using them in promotion matierials, T-Shirts, Name Tags, etc.
Anyone interested in the success of QR Codes must start thinking in terms of utility, giving the consumer something of value.I think one of the most obvious points of using QR codes is to drive incremental sales or give instantaneous access to the product or service being offered, a few examples might be directing the end customer to a mobile ordering system that allows mobile purchasing or perhaps leads the consumer to a discount coupon to be used at the time of check out whether that’s an in store or online purchase.
Everyone in the publishing business loves statistics, don’t’ we? I spend hours a week analyzing reports, reviewing data, and what I learn leads me to create better products, target markets, understand consumer behavior, uncover hidden opportunities……in many scenarios the one with the most statistical knowledge wins, and QR codes give you the ability to capture data behind the scenes-putting you on top….You can tell which offers/Deals are working the best, the location where the scan occurred….. For example some of the tags that the San Diego Union Tribune have run were monitored on Microsoft Tags Heat map showing where the location of the scan occurred, this gave us information to cross reference with consumer data from that area and put together a better profile of what type of San Diegan was interested in the product we were offering, and scanning the tags. We then went back to our target advertising list and made sure that the target clients matched the target consumers.
QR codes allow your clients to be the expert……They can create how to videos, informational guides, answer questions, create documentaries.For example- Real Estate Agents could create a video tour on their geographic area or specialty and by simply including a QR code in their print material linking to the video, add value by engaging, interacting and showcasing their knowledge and expertise with their subject.
Every company has a mission statement and goal, what better way for your clients to bring their brand to life but to…. Create employees in videos describing what they do and why they love their job? Feature a video of their CEO cleaning up the highway or beaches, promoting the brand as eco friendly? Showcase safety initiatives video, after all everyone wants to work in a safe, friendly environment All these branding videos can be accessible via a printed QR code.
Just like I mentioned in the beginning of my presentation about defining value- using a verb because Publishers are action takers….I’ll end with just one more thing. QR codes turn a static marketing piece into an interactive marketing piece with an appealing call to action. Consumers can quickly scan the barcode on any printed piece and be immediately taken to online content without having to type in a Web address. The codes are a great call-to-action that take advantage of the growth in consumersmartphone usage. It allows consumers to do something that people without smartphones can’t do which makes it even more appealing. Combining printand QR codes save time and money. Rather than having wait for a reply, consumers can take direct action to respond online in real time. This empowers the customers in how they can participate which makes them more likely to respond positively. Everyone likes having choices. The QR code provides a method of instantaneous, impulsive response taking a static marketing piece and making it interactive.
Microsoft Tag has some distinct advantages over QR Code (content paraphrased from multiplesources) -MS Tag can handle long URLs and allow for content to be dynamically changed. The creator of the Tag can control to which web page a Tag can be directed to. Tags can be one quarter the size of other two dimensional barcodes thus preserving precious real-estate on printed materialsSeamlessly works in Color or Black & White. Businesses can use their color logo.Designed to work with the limited capabilities of a typical camera phone.Enhanced Reed-Solomon error correction means Tags can still be read even if partially damaged.Optimized for both print and video display.On many phones can decode using a direct real-time camera video stream, you don’t even have to “click” to read the code.Tags are saved for later viewing and can be forwarded to someone else (no need to scan it again).MS Tag provides Analytics to publishers. The reporting data can help publishers tweak their campaign if required.
So how can you do this? I’ve broken it down into three simple steps. Develop a Workflow Process… Determine who will be creating the Tags, how the information about the scans will be delivered to the creator where the graphics will need to be delivered for printing.Training: Ensure that your users and creators understand the processes and the importance of using QR Codes to extend the reach of print and engage readers. Explain what the QR Codes are and where the customer can go to get the best experienceMarketing: Determine how this new product will be shared both internally and externally.