The document discusses Google Marketing Platform and its various tools for advertisers. It covers mobile video ads, performance on YouTube, small business ads, getting products online, analytics and reporting, local campaigns, optimization of landing pages, and features of search ads like machine learning and smart bidding.

1. Google Marketing Platform
Greg Doig

2. Google Marketing Platform (1/2)
• Mobile Video Ads
– True View for Reach
– True View for Actions - CTA
– Maximize Lift Bidding
• Performance on Youtube
– 1.9B users a month
– 1B hours watched a day
– 70% of ads drive instore sales
• Small Business Ads
– Smart Campaigns
• 1/2 of small business owners don't have a webpage
• Getting Your Products Online
– Automated Feeds
– Build Campaigns - Smart Shopping Campaigns
• On and Offline Goals
– eCommerce Integrations
• Analytics 360 - Search Ads 360 new - Display and Video 360
– Display 360 Ads Dashboard - Custom Creatives
• Instant Reporting
• Google Measurement Partners
2

3. Google Marketing Platform (2/2)
• New Integration Center
• Local Campaigns
– Google MyBusiness
• Grow With Google
– Google My Business
• Measurement Tools
– Cross Device reporting and remarketing
• Optimize Landing Pages
– Mobile Landing Page Speed Scores
– AMP Accelerated Mobile Pages
• Search Ads
– Machine Learning
– Smart Bidding
– Responsive Search Ads
– 90 percent more text
– provide 15 headlines and Machine Learning creates ads
3

4. Mobile Video Ads
• True View for Reach
• True View for Actions - CTA
• Maximize Lift Bidding
4

5. True View for Reach
5

6. True View for Actions - CTA
6

7. Maximize Lift Bidding
7

8. Performance on Youtube
• 1.9B users a month
• 1B hours watched a day
• 70% of ads drive instore sales
8

9. 1.9B users a month
9

10. 1B hours watched a day
10

11. 70% of ads drive instore sales
11

12. Small Business Ads
• Smart Campaigns
– 1/2 of small business owners don't have a
webpage
12

13. Smart Campaigns
• 1/2 of small business owners don't have a
webpage
13

14. 1/2 of small business owners don't have a
webpage
14

15. Getting Your Products Online
• Automated Feeds
• Build Campaigns - Smart Shopping Campaigns
– On and Offline Goals
• eCommerce Integrations
15

16. Automated Feeds
16

17. Build Campaigns - Smart Shopping Campaigns
• On and Offline Goals
17

18. On and Offline Goals
18

19. eCommerce Integrations
19

20. Analytics 360 - Search Ads 360 new - Display and
Video 360
• Display 360 Ads Dashboard - Custom Creatives
– Instant Reporting
20

21. Display 360 Ads Dashboard - Custom Creatives
• Instant Reporting
21

22. Instant Reporting
22

23. Google Measurement Partners
23

24. New Integration Center
24

25. Local Campaigns
• Google MyBusiness
25

26. Google MyBusiness
26

27. Grow With Google
• Google My Business
27

28. Google My Business
28

29. Measurement Tools
• Cross Device reporting and remarketing
29

30. Cross Device reporting and
remarketing
30

31. Optimize Landing Pages
• Mobile Landing Page Speed Scores
• AMP Accelerated Mobile Pages
31

32. Mobile Landing Page Speed Scores
32

33. AMP Accelerated Mobile Pages
33

34. Search Ads
• Machine Learning
• Smart Bidding
• Responsive Search Ads
• 90 percent more text
• provide 15 headlines and Machine Learning
creates ads
34

35. Machine Learning
35

36. Smart Bidding
36

37. Responsive Search Ads
37

38. 90 percent more text
38

39. provide 15 headlines and Machine Learning
creates ads
39