Scan It!
QR CODES
      Incorporating

 into



 Stephanie True Moss
About Me
Stephanie True Moss
 @truemc
 @QRmedia
 Co-host #QRchat

           True Moss Communications
            TrueMoss.com
            QRmedia.us
            QRmediaGuide.com
QR Codes: they’re everywhere


                  By now
                  you have
                  probably
                  scanned
                  QR Codes.
Source: http://en.wikipedia.org/wiki/QR_code
About QR codes
   2D Barcodes
   QR = Quick Response
   Learn how they work
   What they are capable of doing
   Created for Auto industry
   Multiple Ways to use QR Codes

QR codes are capable of using the smart
phone’s camera, GPS, phone, SMS, internet
connection and more.
How much information?

  1D Barcode – Code 39   2D Barcode – PDF417
                                               QR Code
What Can QR Codes Do?
    Browse to a website




    Bookmark a website
    Make a phone call
    Send an email
                       &
    Send a SMS / Text Msg
                               
                               
                               
                               
                                   Android Market Search
                                   Foursquare Check-in
                                   YouTube, Vimeo - Play Video
                                   Play MP3
   Create a vCard                Tweet on Twitter
   Create a meCard               WiFi Networks - Android
   Create a vCalendar Event      Plain Text
   Google Maps                   LinkedIn Profile
   Bing Maps                     Image, Photo
   Geographical Coordinates      Facebook Likes
   iTunes Store                  Paypal payments/donations
   iTunes App URL                & More
Where Can QR Codes Go?
   Business Cards      Building Permits
   Magazines           Labels
   Newspapers          Scoreboards
   Direct Mail         Nametags
   Signs               Television
   Buildings           Websites
   T-Shirts            Billboards
   Jewelry             & More
QR Code Scanning
20.1 million mobile phone owners in the U.S. used
their phones to scan a QR code in the 3-month
average period ending October 2011.

   59.4% from home
   44% from a retail store
   26.6% from a grocery store.
   21.4% while at work
   11.2% while outside or on public transportation
   10% while in a restaurant.
QR Code Scanning




    US QR Code creation increase from Q1-Q4: 264%
    US QR Code scanning increase from Q1-Q4 : 902%
    Georgia QR Code creation increase 2010-11: 1049%
    City QR Code creation increase 2010-11: Atlanta 619%
                        2011 QR Code Creation & Data Usage Trends Report, QRstuff.com
Think Mobile
 Resist the urge to put
  a QR code on your
  website that leads to:
Think Mobile
 Resist the urge to put
  a QR code on your
  website that leads to:
    the very same
   full-size website!
… You will certainly lose
the impact and disappoint
your audience.
Think Mobile
 Where will your
  QR Code take the
  scanner?
 A hard to read
  traditional website.
Think Mobile
 Where will your
  QR Code take the
  scanner?
 A mobile landing page
  that is easy to read on
  a smart phone.
Give Something Extra
               Think Creatively
                and Consumer
                Focused.
Give Something Extra
               Think Creatively
                and Consumer
                Focused.
               Offer Video
                Instructions or
                Care &
                Maintenance
                Information.
               Or something
                Fun!
Offer, Call to Action
QR Codes & WordPress
  Shortcodes
  Quick Tags
  Plugins
  Widgets
  & more
Add QR Codes - Plugins
 ShortCodes / Quick Tags
QR Tag
 [qrcodetag]content[/qrcodetag]
5 Second QR Codes
 [qrcode]content[/qrcode]
WCS QR Code Generator
 [wcs_qr_code]   (permalink)
 Plugins



QR Code Redirect
     custom post type
 Plugins




[qr_code id=xx size=xx]
Add QR Codes - Widgets
 Widgets
 WolframAlpha.com
      Embed Code (shortcode plugin)
 [wolframalphawidget id=“xxx”
  theme=“orange”]
Add QR Codes - Widgets
 Widgets
 WolframAlpha.com
Add QR Codes - Widgets
 Widgets
 Mobile-Barcodes.com
     Embed Code <iframe>
Add QR Codes - Widgets
 Widgets
Add QR Codes
 Google Chart API
 Add the code to single.php file
 Place extended URL in browser,
  save resulting QR Code
More
   Add QR Codes with Google Chart API           Magn QR Code for WP « WP Plugins
   QR Code Redirect – WP Plugin                 QR Code Tag « WordPress Plugins
   QR Code Tag – WP Plugin                      QR Code Widget « WordPress Plugins
   5 Second QR Codes – WP Plugin                QR Encoder « WordPress Plugins
   Generate Social Network Profile QR Code      QR Print « WordPress Plugins
    – WP Plugin                                  Qurify - WP Plugin
   Create QR Codes – WP Plugin                  Simple QR Code Creator Widget «
   WCS QR Code Generator – WP Plugin             WordPress Plugins
   Simple QR Code Creator Widget – WP           Super Cool QR Code - WP plugin
    Plugin                                       Twitter QR Code Signatures Widget «
   WidgetBox QR Code Widget – WP Plugin          WordPress Plugins
                                                 WCS QR Code Generator
   5sec QR Codes - CodeCanyon                   Wolfram Alpha Code Generator
   Create QR Code « WordPress Plugin            QR Redirect | NLB Creations - WP Plugin
   EasyQR « WordPress Plugin                    Yeblon QR Code Generator « WP Plugins
   Generate Social Network Profile QR Code      ZonaW QR Codes « WordPress Plugins
    - WordPress Plugin
QR Code Services
QR Code Services
QR Code Services
QR Code


      Best
    Practices
QR Codes/Shortener URLs
                   http://qrmedia.us/the-atl-welcomes-travelers-with-qr-codes-discounts-deals/
bit.ly or goo.gl




                             Long URL           Shortened URL


                                        http://bit.ly/fUJxTH
Include & Explain
 Include instructions on how to scan QR
  Codes. Remember that not everyone knows
  what QR Codes are or that they can have fun
  scanning them. Perhaps list a few QR Code
  scanners that work on multiple platforms.

    Open QR Code scanner application on your
    smart phone. Point the phone’s camera at
    the code, scanner will do the rest.
Explain QR Code Destination
Include Instructions
                                 QR Codes extend
                                 the possibilities!
                                     StopAfib.org, a non-profit
                                            organization, shares
                                     information via QR codes.
                                     They also give instructions
                                      for scanning and even for
                                          downloading QR code
                                          scanning applications.


                                     StopAfib.org



                Source: Qrmedia.us
Include Instructions




                       Source: Qrmedia.us


See them, Scan them
Test, Test, and Test Again!
               Test your QR code to make
                sure that it resolves to the
                correct mobile optimized
                URL or content.

                           Be sure to test
                            using different
                            smart phone
                            and QR code
                            scanner/
                            reader apps.
Business Cards
QR Codes for Good!
QR Codes for Good!
QR Codes for Good!
Billboards




http://mashable.com
Creative QR Codes
Edible QR Codes
Creative QR Codes
Creative QR Codes
http://mashable.com
Comprehensive QR Code Lists!
    Generators
    Tracking
    Dynamic
    Creative
    Scanners
    WP Plugins
    & more



 All lists are available at QRmedia.us
Thank You!




All lists are available at QRmedia.us   ©Copyright 2012 QRmedia.us

QR Codes & WordPress plugins #wcatl-slides

  • 1.
    Scan It! QR CODES Incorporating into Stephanie True Moss
  • 2.
    About Me Stephanie TrueMoss  @truemc  @QRmedia  Co-host #QRchat True Moss Communications  TrueMoss.com  QRmedia.us  QRmediaGuide.com
  • 3.
    QR Codes: they’reeverywhere By now you have probably scanned QR Codes.
  • 5.
  • 6.
    About QR codes  2D Barcodes  QR = Quick Response  Learn how they work  What they are capable of doing  Created for Auto industry  Multiple Ways to use QR Codes QR codes are capable of using the smart phone’s camera, GPS, phone, SMS, internet connection and more.
  • 7.
    How much information? 1D Barcode – Code 39 2D Barcode – PDF417 QR Code
  • 8.
    What Can QRCodes Do? Browse to a website     Bookmark a website Make a phone call Send an email & Send a SMS / Text Msg     Android Market Search Foursquare Check-in YouTube, Vimeo - Play Video Play MP3  Create a vCard  Tweet on Twitter  Create a meCard  WiFi Networks - Android  Create a vCalendar Event  Plain Text  Google Maps  LinkedIn Profile  Bing Maps  Image, Photo  Geographical Coordinates  Facebook Likes  iTunes Store  Paypal payments/donations  iTunes App URL  & More
  • 9.
    Where Can QRCodes Go?  Business Cards  Building Permits  Magazines  Labels  Newspapers  Scoreboards  Direct Mail  Nametags  Signs  Television  Buildings  Websites  T-Shirts  Billboards  Jewelry  & More
  • 10.
    QR Code Scanning 20.1million mobile phone owners in the U.S. used their phones to scan a QR code in the 3-month average period ending October 2011.  59.4% from home  44% from a retail store  26.6% from a grocery store.  21.4% while at work  11.2% while outside or on public transportation  10% while in a restaurant.
  • 11.
    QR Code Scanning  US QR Code creation increase from Q1-Q4: 264%  US QR Code scanning increase from Q1-Q4 : 902%  Georgia QR Code creation increase 2010-11: 1049%  City QR Code creation increase 2010-11: Atlanta 619% 2011 QR Code Creation & Data Usage Trends Report, QRstuff.com
  • 12.
    Think Mobile  Resistthe urge to put a QR code on your website that leads to:
  • 13.
    Think Mobile  Resistthe urge to put a QR code on your website that leads to: the very same full-size website! … You will certainly lose the impact and disappoint your audience.
  • 14.
    Think Mobile  Wherewill your QR Code take the scanner?  A hard to read traditional website.
  • 15.
    Think Mobile  Wherewill your QR Code take the scanner?  A mobile landing page that is easy to read on a smart phone.
  • 16.
    Give Something Extra  Think Creatively and Consumer Focused.
  • 17.
    Give Something Extra  Think Creatively and Consumer Focused.  Offer Video Instructions or Care & Maintenance Information.  Or something Fun!
  • 18.
  • 19.
    QR Codes &WordPress  Shortcodes  Quick Tags  Plugins  Widgets  & more
  • 20.
    Add QR Codes- Plugins  ShortCodes / Quick Tags QR Tag [qrcodetag]content[/qrcodetag] 5 Second QR Codes [qrcode]content[/qrcode] WCS QR Code Generator [wcs_qr_code] (permalink)
  • 21.
     Plugins QR CodeRedirect custom post type
  • 22.
  • 23.
    Add QR Codes- Widgets  Widgets WolframAlpha.com Embed Code (shortcode plugin) [wolframalphawidget id=“xxx” theme=“orange”]
  • 24.
    Add QR Codes- Widgets  Widgets WolframAlpha.com
  • 25.
    Add QR Codes- Widgets  Widgets Mobile-Barcodes.com Embed Code <iframe>
  • 26.
    Add QR Codes- Widgets  Widgets
  • 27.
    Add QR Codes Google Chart API Add the code to single.php file Place extended URL in browser, save resulting QR Code
  • 28.
    More  Add QR Codes with Google Chart API  Magn QR Code for WP « WP Plugins  QR Code Redirect – WP Plugin  QR Code Tag « WordPress Plugins  QR Code Tag – WP Plugin  QR Code Widget « WordPress Plugins  5 Second QR Codes – WP Plugin  QR Encoder « WordPress Plugins  Generate Social Network Profile QR Code  QR Print « WordPress Plugins – WP Plugin  Qurify - WP Plugin  Create QR Codes – WP Plugin  Simple QR Code Creator Widget «  WCS QR Code Generator – WP Plugin WordPress Plugins  Simple QR Code Creator Widget – WP  Super Cool QR Code - WP plugin Plugin  Twitter QR Code Signatures Widget «  WidgetBox QR Code Widget – WP Plugin WordPress Plugins  WCS QR Code Generator  5sec QR Codes - CodeCanyon  Wolfram Alpha Code Generator  Create QR Code « WordPress Plugin  QR Redirect | NLB Creations - WP Plugin  EasyQR « WordPress Plugin  Yeblon QR Code Generator « WP Plugins  Generate Social Network Profile QR Code  ZonaW QR Codes « WordPress Plugins - WordPress Plugin
  • 29.
  • 30.
  • 31.
  • 32.
    QR Code Best Practices
  • 33.
    QR Codes/Shortener URLs http://qrmedia.us/the-atl-welcomes-travelers-with-qr-codes-discounts-deals/ bit.ly or goo.gl Long URL Shortened URL http://bit.ly/fUJxTH
  • 34.
    Include & Explain Include instructions on how to scan QR Codes. Remember that not everyone knows what QR Codes are or that they can have fun scanning them. Perhaps list a few QR Code scanners that work on multiple platforms. Open QR Code scanner application on your smart phone. Point the phone’s camera at the code, scanner will do the rest.
  • 35.
    Explain QR CodeDestination
  • 36.
    Include Instructions QR Codes extend the possibilities! StopAfib.org, a non-profit organization, shares information via QR codes. They also give instructions for scanning and even for downloading QR code scanning applications. StopAfib.org Source: Qrmedia.us
  • 37.
    Include Instructions Source: Qrmedia.us See them, Scan them
  • 38.
    Test, Test, andTest Again!  Test your QR code to make sure that it resolves to the correct mobile optimized URL or content.  Be sure to test using different smart phone and QR code scanner/ reader apps.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 48.
  • 49.
  • 56.
    Comprehensive QR CodeLists!  Generators  Tracking  Dynamic  Creative  Scanners  WP Plugins  & more  All lists are available at QRmedia.us
  • 57.
    Thank You! All listsare available at QRmedia.us ©Copyright 2012 QRmedia.us