The document discusses QR codes, their functionality, and various applications in everyday life. It highlights the growth in QR code usage and creation, particularly among mobile phone users, and emphasizes the importance of creating mobile-optimized content for QR codes. Additionally, it offers tips on best practices, creatively leveraging QR codes, and providing user instructions for scanning.

1. Scan It!
QR CODES
Incorporating
into
Stephanie True Moss

2. About Me
Stephanie True Moss
 @truemc
 @QRmedia
 Co-host #QRchat
True Moss Communications
 TrueMoss.com
 QRmedia.us
 QRmediaGuide.com

3. QR Codes: they’re everywhere
By now
you have
probably
scanned
QR Codes.

5. Source: http://en.wikipedia.org/wiki/QR_code

6. About QR codes
 2D Barcodes
 QR = Quick Response
 Learn how they work
 What they are capable of doing
 Created for Auto industry
 Multiple Ways to use QR Codes
QR codes are capable of using the smart
phone’s camera, GPS, phone, SMS, internet
connection and more.

7. How much information?
1D Barcode – Code 39 2D Barcode – PDF417
QR Code

8. What Can QR Codes Do?
Browse to a website




Bookmark a website
Make a phone call
Send an email
&
Send a SMS / Text Msg




Android Market Search
Foursquare Check-in
YouTube, Vimeo - Play Video
Play MP3
 Create a vCard  Tweet on Twitter
 Create a meCard  WiFi Networks - Android
 Create a vCalendar Event  Plain Text
 Google Maps  LinkedIn Profile
 Bing Maps  Image, Photo
 Geographical Coordinates  Facebook Likes
 iTunes Store  Paypal payments/donations
 iTunes App URL  & More

9. Where Can QR Codes Go?
 Business Cards  Building Permits
 Magazines  Labels
 Newspapers  Scoreboards
 Direct Mail  Nametags
 Signs  Television
 Buildings  Websites
 T-Shirts  Billboards
 Jewelry  & More

10. QR Code Scanning
20.1 million mobile phone owners in the U.S. used
their phones to scan a QR code in the 3-month
average period ending October 2011.
 59.4% from home
 44% from a retail store
 26.6% from a grocery store.
 21.4% while at work
 11.2% while outside or on public transportation
 10% while in a restaurant.

11. QR Code Scanning
 US QR Code creation increase from Q1-Q4: 264%
 US QR Code scanning increase from Q1-Q4 : 902%
 Georgia QR Code creation increase 2010-11: 1049%
 City QR Code creation increase 2010-11: Atlanta 619%
2011 QR Code Creation & Data Usage Trends Report, QRstuff.com

12. Think Mobile
 Resist the urge to put
a QR code on your
website that leads to:

13. Think Mobile
 Resist the urge to put
a QR code on your
website that leads to:
the very same
full-size website!
… You will certainly lose
the impact and disappoint
your audience.

14. Think Mobile
 Where will your
QR Code take the
scanner?
 A hard to read
traditional website.

15. Think Mobile
 Where will your
QR Code take the
scanner?
 A mobile landing page
that is easy to read on
a smart phone.

16. Give Something Extra
 Think Creatively
and Consumer
Focused.

17. Give Something Extra
 Think Creatively
and Consumer
Focused.
 Offer Video
Instructions or
Care &
Maintenance
Information.
 Or something
Fun!

18. Offer, Call to Action

19. QR Codes & WordPress
 Shortcodes
 Quick Tags
 Plugins
 Widgets
 & more

20. Add QR Codes - Plugins
 ShortCodes / Quick Tags
QR Tag
[qrcodetag]content[/qrcodetag]
5 Second QR Codes
[qrcode]content[/qrcode]
WCS QR Code Generator
[wcs_qr_code] (permalink)

21.  Plugins
QR Code Redirect
custom post type

22.  Plugins
[qr_code id=xx size=xx]

23. Add QR Codes - Widgets
 Widgets
WolframAlpha.com
Embed Code (shortcode plugin)
[wolframalphawidget id=“xxx”
theme=“orange”]

24. Add QR Codes - Widgets
 Widgets
WolframAlpha.com

25. Add QR Codes - Widgets
 Widgets
Mobile-Barcodes.com
Embed Code <iframe>

26. Add QR Codes - Widgets
 Widgets

27. Add QR Codes
 Google Chart API
Add the code to single.php file
Place extended URL in browser,
save resulting QR Code

28. More
 Add QR Codes with Google Chart API  Magn QR Code for WP « WP Plugins
 QR Code Redirect – WP Plugin  QR Code Tag « WordPress Plugins
 QR Code Tag – WP Plugin  QR Code Widget « WordPress Plugins
 5 Second QR Codes – WP Plugin  QR Encoder « WordPress Plugins
 Generate Social Network Profile QR Code  QR Print « WordPress Plugins
– WP Plugin  Qurify - WP Plugin
 Create QR Codes – WP Plugin  Simple QR Code Creator Widget «
 WCS QR Code Generator – WP Plugin WordPress Plugins
 Simple QR Code Creator Widget – WP  Super Cool QR Code - WP plugin
Plugin  Twitter QR Code Signatures Widget «
 WidgetBox QR Code Widget – WP Plugin WordPress Plugins
 WCS QR Code Generator
 5sec QR Codes - CodeCanyon  Wolfram Alpha Code Generator
 Create QR Code « WordPress Plugin  QR Redirect | NLB Creations - WP Plugin
 EasyQR « WordPress Plugin  Yeblon QR Code Generator « WP Plugins
 Generate Social Network Profile QR Code  ZonaW QR Codes « WordPress Plugins
- WordPress Plugin

29. QR Code Services

30. QR Code Services

31. QR Code Services

32. QR Code
Best
Practices

33. QR Codes/Shortener URLs
http://qrmedia.us/the-atl-welcomes-travelers-with-qr-codes-discounts-deals/
bit.ly or goo.gl
Long URL Shortened URL
http://bit.ly/fUJxTH

34. Include & Explain
 Include instructions on how to scan QR
Codes. Remember that not everyone knows
what QR Codes are or that they can have fun
scanning them. Perhaps list a few QR Code
scanners that work on multiple platforms.
Open QR Code scanner application on your
smart phone. Point the phone’s camera at
the code, scanner will do the rest.

35. Explain QR Code Destination

36. Include Instructions
QR Codes extend
the possibilities!
StopAfib.org, a non-profit
organization, shares
information via QR codes.
They also give instructions
for scanning and even for
downloading QR code
scanning applications.
StopAfib.org
Source: Qrmedia.us

37. Include Instructions
Source: Qrmedia.us
See them, Scan them

38. Test, Test, and Test Again!
 Test your QR code to make
sure that it resolves to the
correct mobile optimized
URL or content.
 Be sure to test
using different
smart phone
and QR code
scanner/
reader apps.

39. Business Cards

40. QR Codes for Good!

41. QR Codes for Good!

42. QR Codes for Good!

43. Billboards
http://mashable.com

44. Creative QR Codes

45. Edible QR Codes

46. Creative QR Codes

48. Creative QR Codes

49. http://mashable.com

56. Comprehensive QR Code Lists!
 Generators
 Tracking
 Dynamic
 Creative
 Scanners
 WP Plugins
 & more
 All lists are available at QRmedia.us

57. Thank You!
All lists are available at QRmedia.us ©Copyright 2012 QRmedia.us