Join Briana Ogle from Hanapin Marketing and Dmitry Golovanov from Supermetrics as they walk through getting the new tool set up and show you how to use the model comparison tool for the new beta – as well as best practices for attribution and ways you can begin measuring it with tools you already have.

1. Last Click is Outdated: Learn
to Use Google Analytics’ New
Attribution Beta

2. We make our clients the
heroes of their organization.
We’re a digital marketing agency with deep
expertise in a narrow-range of high-growth
digital marketing solutions including
paid search, paid social, programmatic
and conversion rate optimization.
We help complex businesses that have multiple
brands, products, locations and/or services
grow and expand their business.

3. Supermetrics in brief
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4. AGENDA
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5. What is it and when to use it?

6. Attribution Models: Why Compare Them?
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● Google Analytics attribution - between different digital
channels and activities (paid & non-paid)
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Different Levels of Attribution

8. GA MCF Attribution {Beta}: What is it?
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9. GA MCF Attribution {Beta}: When to use it?
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10. Reports

11. Reports: Conversion Path Lengths
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12. Reports: Conversion Path Lengths

13. Reports: Advanced Conversion Path Length
Report using a spreadsheet tool

14. Reports: Conversion Paths
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15. Reports: Conversion Paths

16. Reports: Conversion Paths

17. Reports: Advanced Conversion Path Report in
a Spreadsheet Tool

18. Reports: Advanced Conversion Path Report in
a Spreadsheet Tool

19. Reports: Conversion Lag
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20. Reports: Conversion Lag

21. Reports: Conversion Lag

22. Reports: Advanced Conversion Lag Report in a
Spreadsheet Tool

23. Model Comparison Tool

24. Model Comparison Tool: The Models
Last Click
First Click

25. Time Decay
Model Comparison Tool: The Models
Linear

26. Model Comparison Tool: The Models
Position Based
Data-Driven

27. Model Comparison Tool: The Models
Data-Driven
Data-Driven Requirements & Eligibility
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28. Model Comparison Tool: Dimension Settings

29. Model Comparison Tool: Report Settings

30. Model Comparison Tool: eComm & Revenue

31. Model Comparison Tool: Lead Gen

32. Model Comparison Tool: Google Campaigns

33. Model Comparison Tool: Results

34. Model Comparison Tool: The Results
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35. Model Comparison Tool: Cautions
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36. Hero Conf Austin 2020: Analytics Workshop

37. Appendix

38. Configuration

39. Configuration: Views

40. Configuration: Conversion Types

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Configuration: Settings After Set Up

42. Configuration: Properties
Project SettingsLeft Side Menu Configure