The document discusses the use of marketing automation software in both B2B and B2C businesses, highlighting its accessibility for small and mid-sized enterprises. It details a multi-step marketing process that includes emailing, follow-ups, and notifications to sales teams, exemplifying the effectiveness of such automation. Additionally, it introduces Salesmanago, a comprehensive cloud-based marketing platform offering various features like email marketing, real-time tracking, and CRM integration.

1. Dr. VINOSH PETER K.V.

2. software is used in modern marketing processes, for businesses of all types
—including B2B and B2C organizations.

3. Marketing automation isn’t just for big companies. In fact, for Small
and Mid-Sized Businesses (SMBs)

4. Features include email marketing, campaign management, engagement marketing,
customer lifecycle management, CRM integration, social marketing capabilities, mobile
marketing capabilities and marketing analytics.

5. Marketing Automation Process
Ex.
• Step 1: You send an email invitation to download your latest
ebook to a targeted list of contacts
• Step 2: You send a thank you note to all the people that
downloaded the offer
• Step 3: A few days later, you send a follow up email to the
list of people who downloaded the ebook, offering them a
case study relating to that topic
• Step 4: Finally, when someone downloads that case study,
your sales team will get a notification so they can follow up
with them (this person is now much more qualified and is
likely farther down the buying process)

6. SALESmanago

7. SALESmanago is a cloud-based online marketing automation
platform that provides a complete suite of solutions and capabilities for
marketers.

8. SALESmanago Features
• Marketing Automation
• Monitoring of contacts visiting your website
• Video Body Language Monitoring
• Identification of companies visiting your website
• E Mail Marketing & Newsletters
• Personalized Website Content
• Mobile Marketing Automation
• Automatic Sales Chat
• SMS Messages
• Face book Ads Integration
• CRM and 360 Customer View
• Event management
• Web Push Notifications
• Social Media Posting

9. SALESmanago Benefits
• Quickly identify website visitors and instantly build
their behavioural profiles.
• Identify and track companies you visit.
• Track identified and anonymous visitors in real time.
• Next Generation Behavioural Engine – advanced
tracking.

10. THANK YOU