Diapositivas presentadas por Edison Cortes, Gerente de eCommerce Oeschle, en el eCommerce Day Lima 2016

1. Los desafíos de conducir en la
Omnicanalidad y los Nuevos Canales del
Retail e-Commerce
Edison Cortés

2. Definition
Omni-channel is a multichannel approach to sales that seeks to
provide the customer with a seamless shopping experience
whether the customer is shopping online from a desktop or mobile
device, by telephone or in a bricks and mortar store.
Source: Wikipedia

3. Source: ichimnetz.de

4. Source: Unic AG

5. Source: mediamath inc.

6. Source: rakuten marketing

7. Source: customerthink.com

8. Source: crossretail.de

9. Source: veinteractive.com

10. Source: ichimnetz.de

11. Source: SAP HANA LinkedIn

12. Source: Andreas Weigend/ socialdatalab
Value of Data
=
Impact on Decisions

13. Source: marketingtechblog

14. Source: Forrester The State Of Retailing Online, Silverpop / IBM Email Marketing Metrics Benchmark Study, WSL Strategic Retail:
Moving On

15. Source: blog.buyapowa.com

16. Source: oechsle.pe

17. Source: buyapowa.com

18. 
Objetivo Común en la Compañía/ Pilar Estratégico

Integrar lo Físico con lo Digital/ Roadmap (6-18 meses)

Centrarse en el Cliente/ Flexibilidad, Agilidad, estar Alineado

Consumidor Hiper-Conectado/ Social Commerce

Big Data / CTO es clave en la Transformación Digital

Millennials Shoppers/ Son muchos para no tomarlos en cuenta
Take aways