This document discusses QR codes, which are scannable codes that can link to various digital content when scanned by a smartphone. The summary is: QR codes can be scanned by smartphone cameras and provide quick access to websites, contact information, maps, videos, and other online content. The type of QR code used should match the desired user interaction - website QR codes for information, contact QR codes to share contact details, and calendar QR codes to add events. QR codes can be customized and embedded in many situations to creatively engage users.

1. What is this?
Why should I care?

2. It’s a QR Code!
• Scanned with a smartphone or tablet
• Takes only one or two taps to complete
• Stands for “Quick Response”
• Same Technology as bar codes

3. Scanning a QR code can…
• Go to a website • Display a map
• Create a contact • Show a YouTube Video
• Log on to and remember • Get an app
a WiFi network • Bookmark a website
• Display a message • Create a calendar event
• Dial a phone number • Send a Tweet
• Send a Text • …and much more
• Send an eMail
Free scanning apps at
www.QRkky.com/scanner

4. What Makes QR Special?
• It’s easy
• One tap
• Blazingly fast (QR stands for “Quick Response”)
• Completely portable
• Creates interaction
• Something “happens” in real time
• Highly personal
• QR Codes scans get more interaction than
Twitter #hashtags (28% vs. 19%)
• Begins a relationship
• 62% of site scans result in further clicking
• Plan your follow up to continue the relationship
• “Cool” Factor
• And not just kids: 75% are 25 and older

5. They’re Everywhere!

6. Varied Types of QRs to Engage
Users
• Website QR
• Takes user to specific web page
• Contact QRs – Two Directions
• You to User:
• Uploads vCard (Contact Info) to user’s device
• User to You – Three Flavors
• Email: Prepares an email from user addressed to you
• Text: Prepares a text message from user addressed to you
• Phone: Dials your number from user’s phone
• Calendar QR
• Uploads Appointment to user’s device
Choose Based on CONTEXT or Scenario…

7. When User is Seeking Info:
Use a Website QR
• Broad or Brand Information • Specific or Product Information
• Destination: Home Page • Destination: “Product” Page
• Broad Info • Product Info
• Search • Sales Pitch
• Use on biz cards, “image” • Use on product ads, product itself, real
ads, professional services estate signage

8. When User Wants to Contact You:
Use a Contact QR
• Uploads YOUR contact card to THEIR device!
• They can save it right into their contact app
• Provide as much or as little info as you want
• Huge competitive advantage, being at their fingertips
• Can be side-by-side with website QR, covering two bases.
• Use on biz cards, website, professional services promo material

9. When User Wants to be Contacted:
Use an email, text or phone QR
• A. Creates new email or text message for user to send
to you
• Pre-addressed
• User can edit the subject & message
• Not supported by all scanning software
• Use when complex or diverse info is needed
• B. Automatically dials your phone number
• Hint: Make sure it’s a number that gets answered by a real
person!

10. When User Likes an Event
Use a Calendar QR
• Prepares an Appointment for user’s calendar app
• Combine with eMail QR code for easy RSVP
• Put on posters, flyers, mailings, tickets

11. Be Creative!
• Restaurant Menu
• Guided Tour
• Real-Time Coupon
• Scavenger Hunt
• Luggage Tag
• Marking Valuables
• Love Notes (Really!)
• Show a Video
• Take a poll / survey