A look at various digital advertisements from websites across the US.

1. Digital Ad Templates
Creative Review for Local Retailers
By Brandy Luscalzo-Stemen

2. Retail focused ad units
• Let’s take a look at some creative digital ad
samples for local retailers that could be build
into easy creative templates.
• Several different types of marketing pushes:
– Price and Item Marketing
– Branding/Awareness Marketing

3. Price and Item Ads
• Most local retailers have price and item offerings so templates
are needed to reflect this type of marketing.(Medium rectangle and Leaderboard sizes)

4. Price and Item Ads Continued

5. Price and Item Ads Continued
• Using the new rising star unit-300x600 Filmstrip

6. Building Awareness/Branding
• Many local businesses use brand awareness campaigns to create
awareness of their product, service or event. (Medium rectangle and Leaderboard sizes)

7. Building Awareness/Branding Continued

8. Nicely done branding medical ads

9. Brand Awareness Continued
• Using the new rising star unit-300x600 Filmstrip

10. Brand Awareness Continued
• Using the new rising star unit-300x600 Filmstrip

11. Branding/Awareness

12. Branding/Awareness
• Expanding Pencil

13. Branding/Awareness
• Expanding Pencil

14. Branding/Awareness
• Expanding Pencil

15. Branding/Awareness
• Expanding Pencil

16. Branding/Awareness
• Expanding Pencil

17. Branding/Awareness
• Expanding Pencil

18. Branding/Awareness
• Using Expanding Cube

19. What to be careful of:
Overuse of text(filmstrip
units) and lack of
branding(leaderboard unit)

20. Only in Wisconsin….