Overcoming the challenges of programmatic in southeast asiaBenedict Hayes
My presentation from L.E.A.D Asia 2016. A simplified view of the programmatic landscape, and a deep dive into the barriers to entry of Brands to programmatic. What are the key considerations you need to enter to Programmatic.
SOLOMO has the ability to map and engage visitors in and around a physical location. The technology uses beacons to track how they travel and can reach them when they enter into a 'marked' zone using your apps. SOLOMO is now available to the European and Latin American markets and is very effective as a loyalty-program driver.
After years of striving to launch projects that are the perfect solution and meet every requirement, many retailers are learning that perfection can be the enemy of "getting it done." While there is a time and place for perfection, frequently "good enough" is the right strategy. Learn how ThinkGeek embraces agile thinking to drive real revenue. By using techniques like testing, prototyping and embracing the imperfect solution, you’ll see the appeal and application of agile thinking and how it can return real results. Presentation from Retail's Digital Summit 2016.
Explore the most promising new technologies and organizational structures you should employ in any size organization to encourage constant innovation. This presentation, addresses how and what small- and medium-sized businesses can learn from big innovation labs.
E-commerce leaders Mike Ward of Thrift Books and Oscar Castro, formerly of Big Lots, offer some of the innovation principles that big companies use and how to adapt them to work in your organization. Presentation from Retail's Digital Summit 2016.
If you are a business manager who is longing for an end-to-end tech solution specially created for shopping malls' business purposes, this presentation provides answers to all your questions.
The Leantegra Shopping Mall solutions includes everything you could have only thought of:
- Mobile Application
- Proximity Marketing
- Real-time Location System
- Indoor navigation and mapping
- Loyalty software
- MicroStrategy BI Software
- Content Management System
- Customer Relationship Management System
Want to learn more? Just check out the presentation now!
We are using ibeacons for showing the content at the mobile application depending on users' locations inside a store or mall
We want to merge an offline-shopping with a smartphone in a common behavioral template.
Our mobile app shows content depending on the user's location and such content should be (we suppose) a supplement of shelves (discounts, markdown, stocks, promo, additional assortment) + emotional content (jokes, pictures). Targeting by location adds the game element in the shopping process, and the content provides customer value and emotions.
For example, if user be near the household chemicals at store he/she will have to see info relevant only to the near placed goods - washing powders, detergents, towels, etc. And content will have to change if user change the location, of course
Also our software allows to make zones based on ibeacons inside the malls/shops, manage the content, collect user info and their tracking inside a mall/shop, has integrated loyalty program (we can easy transform it to the online shop) and callbacks support.
Overcoming the challenges of programmatic in southeast asiaBenedict Hayes
My presentation from L.E.A.D Asia 2016. A simplified view of the programmatic landscape, and a deep dive into the barriers to entry of Brands to programmatic. What are the key considerations you need to enter to Programmatic.
SOLOMO has the ability to map and engage visitors in and around a physical location. The technology uses beacons to track how they travel and can reach them when they enter into a 'marked' zone using your apps. SOLOMO is now available to the European and Latin American markets and is very effective as a loyalty-program driver.
After years of striving to launch projects that are the perfect solution and meet every requirement, many retailers are learning that perfection can be the enemy of "getting it done." While there is a time and place for perfection, frequently "good enough" is the right strategy. Learn how ThinkGeek embraces agile thinking to drive real revenue. By using techniques like testing, prototyping and embracing the imperfect solution, you’ll see the appeal and application of agile thinking and how it can return real results. Presentation from Retail's Digital Summit 2016.
Explore the most promising new technologies and organizational structures you should employ in any size organization to encourage constant innovation. This presentation, addresses how and what small- and medium-sized businesses can learn from big innovation labs.
E-commerce leaders Mike Ward of Thrift Books and Oscar Castro, formerly of Big Lots, offer some of the innovation principles that big companies use and how to adapt them to work in your organization. Presentation from Retail's Digital Summit 2016.
If you are a business manager who is longing for an end-to-end tech solution specially created for shopping malls' business purposes, this presentation provides answers to all your questions.
The Leantegra Shopping Mall solutions includes everything you could have only thought of:
- Mobile Application
- Proximity Marketing
- Real-time Location System
- Indoor navigation and mapping
- Loyalty software
- MicroStrategy BI Software
- Content Management System
- Customer Relationship Management System
Want to learn more? Just check out the presentation now!
We are using ibeacons for showing the content at the mobile application depending on users' locations inside a store or mall
We want to merge an offline-shopping with a smartphone in a common behavioral template.
Our mobile app shows content depending on the user's location and such content should be (we suppose) a supplement of shelves (discounts, markdown, stocks, promo, additional assortment) + emotional content (jokes, pictures). Targeting by location adds the game element in the shopping process, and the content provides customer value and emotions.
For example, if user be near the household chemicals at store he/she will have to see info relevant only to the near placed goods - washing powders, detergents, towels, etc. And content will have to change if user change the location, of course
Also our software allows to make zones based on ibeacons inside the malls/shops, manage the content, collect user info and their tracking inside a mall/shop, has integrated loyalty program (we can easy transform it to the online shop) and callbacks support.
Join Mozu for a 30-minute demonstration of the most advanced commerce platform available.
Watch the replay here: http://info.mozu.com/Mozu-Product-Tour.html
A digital experience audit is a place to start, to discover why conversions and retention are low, how to enhance your offering and plot a path by putting customers at the center of your thinking.
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Hvantage is fast and flexible so retailers can easily adapt to the changing landscape of consumer expectations and scale when they grow.
3D Cart is the premier platform for over 18 years in eCommerce and $4 billion in online transactions.
Uplevel your Amazon DSP Strategy with New Placements & FeaturesTinuiti
In this webinar, our Amazon expert discusses how to take advantage of new Amazon DSP features - and ensure that they fit into a larger, full funnel marketing strategy
This slides pack highlights the key selling points of Magic Mirror to retail stores and how it could improve the in-store shopping experiences.
Refer: http://magicmirror.me/Industry/Interactive-Digital-Signage-for-Retail-Stores
Géo-Beacon France
La solution Beacon pour vos commerces, stades ... Le marketing mobile, digital est en marche. Nous utilisons la solution Moca pour : Retail, stades, aéroports, musées ....
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Overview of The Virtual Dressing Room Market - Augmented World ExpoMatthew Szymczyk
This is Zugara's presentation on the Virtual Dressing Room Market at the Augmented World Expo. Presentation covers brief overview on Zugara, 3 Signs that Virtual Dressing Rooms have arrived, and 3 Challenges ahead for Virtual Dressing Rooms.
QR Codes - The Basics, plus recommendations for how to use themBusinessOnline
This is a presentation that was orginaly produced to share with our Agency. However, it came out so well, we thought we would share on slideshare. This is a good overview of QR codes, Microsoft tags and how to use them in support of your online marketing efforts.
Join Mozu for a 30-minute demonstration of the most advanced commerce platform available.
Watch the replay here: http://info.mozu.com/Mozu-Product-Tour.html
A digital experience audit is a place to start, to discover why conversions and retention are low, how to enhance your offering and plot a path by putting customers at the center of your thinking.
★ Customer Experience Guide 2019 - For Small & Medium-sized Enterprises (SMEs)
In this CX Guide 2019 you will learn ➡️
#1 How Customer Experience influences Organic Business Growth
#2 What are the demanding expectations and wants of today's customers
#3 Why businesses lose customers and fail to attract positive referrals
#4 A transformational solution which helps businesses expand the limits of customer convenience!
#entrepreneurship #smallbusiness #smallbusinesstips #businessowners #SMEs #CX #guide
Hvantage is fast and flexible so retailers can easily adapt to the changing landscape of consumer expectations and scale when they grow.
3D Cart is the premier platform for over 18 years in eCommerce and $4 billion in online transactions.
Uplevel your Amazon DSP Strategy with New Placements & FeaturesTinuiti
In this webinar, our Amazon expert discusses how to take advantage of new Amazon DSP features - and ensure that they fit into a larger, full funnel marketing strategy
This slides pack highlights the key selling points of Magic Mirror to retail stores and how it could improve the in-store shopping experiences.
Refer: http://magicmirror.me/Industry/Interactive-Digital-Signage-for-Retail-Stores
Géo-Beacon France
La solution Beacon pour vos commerces, stades ... Le marketing mobile, digital est en marche. Nous utilisons la solution Moca pour : Retail, stades, aéroports, musées ....
(Beacon France, Beacon Paris, Beacon achat)
Overview of The Virtual Dressing Room Market - Augmented World ExpoMatthew Szymczyk
This is Zugara's presentation on the Virtual Dressing Room Market at the Augmented World Expo. Presentation covers brief overview on Zugara, 3 Signs that Virtual Dressing Rooms have arrived, and 3 Challenges ahead for Virtual Dressing Rooms.
QR Codes - The Basics, plus recommendations for how to use themBusinessOnline
This is a presentation that was orginaly produced to share with our Agency. However, it came out so well, we thought we would share on slideshare. This is a good overview of QR codes, Microsoft tags and how to use them in support of your online marketing efforts.
"Discover the power of QR Code Campaign Strategies in this comprehensive guide. Learn how to optimize engagement, avoid common pitfalls, and stay ahead with innovative techniques. Unleash the potential of QR codes for a successful digital journey."
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Your products can be transformed into connected digital assets. Physical objects can be augmented with an engaging new digital layer of content and experiences, accessed with smartphones.
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QR codes are part of the new wave of interactive marketing technology. This article is designed to help marketers develop a basic understanding of the fundamentals involved in a QR codes campaigns.
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An intermediate level perspective on best practices for using immediate response tools like QR codes and near field communication and a sneak peek into what's next.
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Embroidered QR code patches offer businesses a creative and cost-effective way to promote their brand. personalized QR code patch helps to Increase brand visibility & product information, also customers can easily access information about your business
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1. QR CODES AND VIDEO
MARKETING TO A MOBILE CONSUMER
2. Transition between the physical
and digital world.
QR stands for ‘quick response’
Delivr, QuickMark, BeeTagg, I-Nigma or Kaywa.
3. Why QR Codes?
•Tell a story about your brand
•Help supplement information
•Open a different spectrum to the interaction with current
or potential customers
•Passive to interactive
•Create awareness
•Entice consumers to voluntarily engage with your brand
•Collect information on potential customers
4. Define Your Purpose
QR codes can be as much about utility as they are about marketing. The more your QR code enhances or
streamlines the lives of customers, the more engagement you can expect. As such, the most important
step in making your QR campaign a success is to think clearly about the purpose of your code.
• Is the purpose to provide an instructional video, a photo catalog of products,
contact information or product suggestions?
• Do you have a landing page with a strong CTA or offer?
• Are you looking to incentivize mobile purchasing behavior through coupons
and loyalty rewards?
• What are you trying to obtain from the customer – an email address, a
Facebook like, a phone call, a purchase?
• Are you seeking to provide information about a single product or about the
entire brand line?
• What is the target audience you are anticipating to scan these codes?
5.
6. Call On Your Customers
•Craft a customer call to action. Think of your QR code as a doorway, only you
need to explain what’s hidden behind the door.
•The brief text sitting next to your code should be the world’s shortest
elevator pitch.
•“Scan this code for an exclusive gift” or “Scan this code for our lowest price.”
•Be sure to explain any incentive associated with the code truthfully — it will
increase trust, consumer interaction and the overall ROI of your campaign.
7. Encourage Interaction
•Interact with people in a way that's going to be
interesting and fun
•Consumers don't want to be bombarded with more
info or plain advertising
•Provide an incentive:
•Greeted with a recipe, a pairing suggestion,
• A coupon, fashion tips or a video message
• Enter a contest to win, deliver a discount coupon,
download a free eBook, talk to a live agent,
take a virtual tour, demonstrate a product or
service with video, download a free mp3,
get VIP access
•Give consumers information that would enrich
every day life
8. Design and Usability
•Looks matter!
•*Use a designer code rather than a black-and-white checker box. Designer
codes tend to earn higher scan-through rates, look better on your materials, and
even provide an element of security to assure users that this is indeed the brand’s
QR code (and hasn’t been somehow covered over).
•Design of the mobile landing page is critical!
• The cardinal sin in QR code campaigns is directing users to your desktop
website. A desktop site provide little added value over what a user could have
obtained without the code, but usually looks and functions terribly on a mobile
phone.
•Create a mobile site - or at least mobile friendly
10. Measuring Scans
•The most important metric of a QR campaign should not be the number of scans.
•The length of engagement time or the number of clicks on landing page CTA’s are the primary indicators
success.
•The power of a QR code is to transform the user experience from a “quick glance” to a “deep
dive.”
•When users spend a lot of time on your QR landing page, it shows that you have developed something
captivating — a brand worth the interaction.
•Having a low number of scans does not mean it is unsuccessful - although generating zero scans is a
definite red flag.
•If no one is scanning the code, it’s likely that something is wrong its scanability, the placement isn’t
conducive to scanning, or there wasn’t enough allure to the experience.
11. W.T.F QR Codes
Think about where, how, and why your consumer would scan your QR code.
12.
13. Social Metrics
•Look at the points of interaction beyond the QR code experience to judge the
success of a campaign.
•Was your CTA effective - did a business receive more hits to its website, more
followers on Twitter, more likes on Facebook?
•The more creatively you can provide a meaningful customer experience, the
more interaction your QR code campaign will enjoy.
•QR codes provide metrics by tying real-world marketing (outdoor signs,
magazine ads, etc.) to the mobile web.
Be imaginative, purposeful, and experimental with QR campaigns.
15. Video
•Don’t use crappy videos. QUALITY content is king!
•Make sure your branding is consistent on each platform
•Optimize your video for search engines:
-! eywords
K
-! ame video in a descriptive and objective manner
N
•Length of video:
- Length is relative to the value of the information being offered
- Lead with messaging that sounds both interesting and meaningful
- You have 10 to 15 seconds to make your case before customers click away
16.
17. Best Practices
Test your QR codes with multiple readers and devices!
•Use link shorteners to create clean codes (before you convert to QR)
•Avoid using colors that do not provide sufficient contrast
•Make your codes at least 1″ x 1″—larger is better.
•Provide a sufficient “quiet zone“ around the code.
•Avoid using 2D codes on highly reflective surfaces.
•Consider where your codes will be scanned. Ex. probably not in a subway
where there is no Internet connection.
•Use a quality QR code generator that provides metrics
•Create a strong CTA
•Perform A/B testing
18. Best Practices Continued
• Make it relevant
• Keep mobile devices in mind
• content must be able to fit on mobile device screen
• Messages need to be short and to the point (20 seconds)
• perform the blink test
• Change the content without altering the tag
• campaign can turn into a living, evolving experience.
• A strong CTA (call to action)
• Place content above the fold
• Small icon or text instruction in your ad campaign to let people know how to
use with the tag (depends on target market)