The advertisement targets young women as its audience. It promotes a luxurious celebrity lifestyle by depicting an attractive woman in an expensive outfit and accessories near a swimming pool. The typography uses a bold, black font to draw attention to the Jimmy Choo brand name. Bright colors, especially the yellow shoes, are used to attract attention. The composition centers on the shoes without including faces, focusing attention on the product. The setting by a pool reinforces the luxurious lifestyle messaging.

1. Target Audience
Target audience
would be young
women. This is
because young
women would
aspire to look like
this and also would
buy these shoes.
Promoting a lifestyle
The lifestyle it promotes is a
celebrity type lifestyle. This
is because is shows a girl
with nice legs around a pool
with expensive shoes and
en expensive bag and also
a male jumping in the pool.
This gives the impression
that if you have these
Jimmy Choo shoes you will
receive a lifestyle like this.
Typography
The font used in this advert
is blain black and very
visible. Black is a very
powerful colour when
creating adverts, this is why
it has been used. It its very
eye catching and will draw
people into the advert by
using the words ;Jimmy
Choo.
Colours
The adverts in this advert
are fairly bright. The pool
is a very bright blue and
the shoes are also very
bright yellow. The bright
colours bring attention to
the shoes and make you
want them more.
Composition
The composition of the photo is that the
shoes are in the centre of the advert. It
doesn’t include any faces because the
shoes speak for themselves. Its shows
that anyone can wear them and it is
focused on the shoes.
Setting
the advert is set by a
swimming pool. The female
model is on a bench near the
edge but doesn’t want to get in
because the shoes are too
precious.

2. Target Audience
Target audience would be
young women. This is
because young women would
aspire to look like this and
also would buy these shoes.
Promoting a lifestyle
The lifestyle it promotes is a
celebrity type lifestyle. This
is because is shows a girl
with nice legs and
expensive shoe. This gives
the impression that if you
have these UGG sandals
you will receive a lifestyle
like this and will be as pretty
as this.
Typography
The font used in this advert
is blain white and very
visible. White is a very
powerful colour when
creating adverts, this is why
it has been used. It its very
eye catching and will draw
people into the advert by
using the word UGG in big
bold writing.
Setting
The setting of this advert is on rocks. She
has the shoes in the front so they stick out
and make you look at them. They are white
and very powerful.
Colours
The adverts in this advert are fairly light apart
from the dark coloured rocks. The shoes are a
light colour on a dark background. This will bring
a lot of attention to the shoes and the model.
The composition of the advert is the shoes are
in the bottom centre of the image with the
model on the left and the logo on the top right.
The shoes are in front of the model so all the
attention is on the shoes and not the model.

3. The composition of the advert is the shoes are in the
centre of the image with the model on the shoe heel and
the logo on the top right. The shoes are the main priority
on this advert and the model is a man in a suit going
through the heel. It shoes the shoes are in charge.
Colours
The adverts in this advert are fairly black, white and
red. The shoes are black with a dark background but a
faded white outline around the shoes to bring attention
it them. The red is used for blood to bring attention to
the man through the heel as it doesn’t catch your eye
without the blood.
Setting
The setting of this advert is fake. The shoe is just in
front of a black background, there is no real or outside
scenes involved.
Typography
The font used in this advert is silvery colour to match
the heel colour. silver is a very powerful colour when
creating adverts, this is why it has been used. It is not
very eye catching as it is not very bold and the writing
is slightly unclear.
Promoting a lifestyle
The lifestyle it promotes is a celebrity type lifestyle. This
is because celebrities are powerful and the heel is giving
the impression it is powerful as it has ‘killed’ the man
(Killer Heels). It is suggesting if you have these heels you
will feel powerful.
Target Audience
Target audience would be women.
This is because women would
aspire to be powerful and
dominant and would be hoping to
attract men.

4. title
image
Slogan
Image
of shoe
Brand Name

5. My Shoe
My advert will be aimed at
woman aged 16-25. My
shoes are aimed at people
who go out partying and
clubbing a lot and love the
colour pink! My brand will
use celebrity Pixie Lott as
she has a celebrity lifestyle
as this is what we are
promoting. She will give off
the party/young/celebrity
lifestyle that all young girls
want.

6. My Shoe
My advert will be aimed at
woman aged 16-25. My
shoes are aimed at people
who go out partying and
clubbing a lot and love the
colour pink! My brand will
use celebrity Pixie Lott as
she has a celebrity lifestyle
as this is what we are
promoting. She will give off
the party/young/celebrity
lifestyle that all young girls
want.