Ignition five 22.10.12
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The document provides summaries of 5 marketing campaigns: 1) A NYC restaurant turned its menu into an Instagram feed using the hashtag #comodomenu to promote user-generated content. 2) Coke Zero challenged train passengers in the UK to unlock their "inner 007" within 70 seconds to win tickets to the new James Bond film Skyfall. 3) An agency in France used an interactive 3D cube to "teleport" people in Lyon to Brussels live, promoting travel between the two cities. 4) Red Bull's Stratos jump broadcast live on YouTube gained over 8 million viewers, elevating Red Bull's brand from an energy drink to an innovator in sponsorship and social media.
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This document provides summaries of 5 award-winning marketing campaigns:
1. El Bocón printed a newspaper with no football news to communicate that violence would end football.
2. Go Outside developed a radio signal that deterred mosquitoes during peak biting hours without interfering with programming.
3. Pilsen brought the passion of a soccer championship to life through a high-impact TV commercial and connecting with sports journalists live on TV.
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5. Comedy Central wrote jokes in real-time about people waiting at a bus stop
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Duracell fitted out bus shelters in Canada with heaters that could only be powered when commuters touched both positive and negative symbols, providing warmth on cold days. FP7, an agency in Dubai, avoided headhunter fees by mailing cellphones inside fake industry books personalized for each target, programmed to call the creative director; they hired four people and saved $80,000. Oscar Mayer created a plug-in that emits the smell of bacon as an alarm and a contest for 4,700 to win it, promoting with a video about their bacon.
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This document summarizes several advertising campaigns from the past week:
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This document summarizes several advertising campaigns from the past week:
1) Scharffen Berger's #wonderfullycomplicated campaign allowed people in San Francisco to upload selfies to posters in bus shelters to promote chocolate.
2) Paddy Power's #RainbowLaces campaign, now in its second year, aims to reduce homophobia in football and has partnered with Arsenal FC to promote rainbow-colored shoelaces.
3) KLM's "High Five" installation in New York and Amsterdam let people in different cities try to perform a perfect high five over video to win airline tickets.
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A Moscow subway station installed an exercise ticket machine that only accepted squats or lunges as payment instead of money to promote exercise and the 2014 Olympics. Kmart promoted their Christmas bells line through a cross-promotion with Joe Boxers that received some news coverage. Royal Roads University placed a billboard inviting people to connect with an alumni that did not provide what people expected. Vodafone Spain paid to rebrand Madrid's subway line and held an experiential stunt at one of the stations to showcase the difference between 3G and 4G mobile networks. British Airways launched an interactive billboard campaign in Piccadilly Circus that displayed real-time flight information for planes flying overhead.
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2) A Cadbury Flake commercial featuring a model in a flowing yellow dress to represent the chocolate's folds.
3) A Forever 21 augmented reality billboard in Times Square that puts viewers' photos in a Forever 21 bag.
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5) A Grolsch campaign where consumers could trade warm beer for cold Grolsch delivered by moped.
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This document provides summaries of 5 award-winning marketing campaigns:
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2. Go Outside developed a radio signal that deterred mosquitoes during peak biting hours without interfering with programming.
3. Pilsen brought the passion of a soccer championship to life through a high-impact TV commercial and connecting with sports journalists live on TV.
4. KiwiRail recreated New Zealand's 681km train journey as a continuous photograph across magazines and posters to showcase the beautiful scenery.
5. Comedy Central wrote jokes in real-time about people waiting at a bus stop
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Duracell fitted out bus shelters in Canada with heaters that could only be powered when commuters touched both positive and negative symbols, providing warmth on cold days. FP7, an agency in Dubai, avoided headhunter fees by mailing cellphones inside fake industry books personalized for each target, programmed to call the creative director; they hired four people and saved $80,000. Oscar Mayer created a plug-in that emits the smell of bacon as an alarm and a contest for 4,700 to win it, promoting with a video about their bacon.
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This document summarizes several advertising campaigns from the past week:
1) Scharffen Berger's #wonderfullycomplicated campaign allowed people in San Francisco to upload selfies to posters in bus shelters to promote chocolate.
2) Paddy Power's #RainbowLaces campaign, now in its second year, aims to reduce homophobia in football and has partnered with Arsenal FC to promote rainbow-colored shoelaces.
3) KLM's "High Five" installation in New York and Amsterdam let people in different cities try to perform a perfect high five over video to win airline tickets.
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This document summarizes several advertising campaigns from the past week:
1) Scharffen Berger's #wonderfullycomplicated campaign allowed people in San Francisco to upload selfies to posters in bus shelters to promote chocolate.
2) Paddy Power's #RainbowLaces campaign, now in its second year, aims to reduce homophobia in football and has partnered with Arsenal FC to promote rainbow-colored shoelaces.
3) KLM's "High Five" installation in New York and Amsterdam let people in different cities try to perform a perfect high five over video to win airline tickets.
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Fun Castle is a state-of-the-art amusement park and water park in Ranchi that is popular with locals and tourists. The campaign aims to increase awareness of Fun Castle and promote new schemes to increase customer numbers. The advertising budget is Rs. 131,000, which will be spent on radio, social media, banners, coupons, and cinema hall advertisements on weekends. The advertisement schemes include buy-one-get-one-free tickets on weekends, lucky draws, competitions, and discounts on weekdays and summer camps for children. The campaign will promote through social media, radio, newspapers, coupons, banners, and cinema hall advertisements.
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A Moscow subway station installed an exercise ticket machine that only accepted squats or lunges as payment instead of money to promote exercise and the 2014 Olympics. Kmart promoted their Christmas bells line through a cross-promotion with Joe Boxers that received some news coverage. Royal Roads University placed a billboard inviting people to connect with an alumni that did not provide what people expected. Vodafone Spain paid to rebrand Madrid's subway line and held an experiential stunt at one of the stations to showcase the difference between 3G and 4G mobile networks. British Airways launched an interactive billboard campaign in Piccadilly Circus that displayed real-time flight information for planes flying overhead.
November 2017 Trend Report
This document provides brief descriptions of various marketing and technology news items. Some highlights include Netflix creating original content in Turkey, an Oscar-worthy commercial from Erdem Moralioglu and H&M, Audi reflecting on road safety, Burger King sending a message to a rival, Samsung highlighting memorable movie scenes, and McDonald's running a food-free campaign. It also mentions various companies experimenting with new store formats, loyalty programs, delivery services, and augmented/virtual reality technologies.
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The document discusses several marketing campaigns:
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2) A Cadbury Flake commercial featuring a model in a flowing yellow dress to represent the chocolate's folds.
3) A Forever 21 augmented reality billboard in Times Square that puts viewers' photos in a Forever 21 bag.
4) A Coca-Cola Simpsons commercial where Mr. Burns loses his wealth and finds value in family and friends.
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1. Google has released a new app called Open Spot that allows users to share their parking spaces with others by pinpointing vacant spots on a map and notifying other drivers. Users earn "karma points" for each space shared.
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3. A Canada tourism campaign launched "live twitter murals" in large US cities, displaying aggregated tweets on big touchscreens to spark interest in visiting Canada. Viewers can interact with and enlarge photos from the tweets.
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3) Mercedes Benz covering an emission-free car with LED screens displaying footage from the other side to demonstrate its invisibility to the environment.
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This document provides summaries of 5 advertising campaigns:
1. An Unicef ad features a boy building a transformer suit to help others.
2. An agency leased their office for $1 to promote their 10th anniversary, selecting 3 companies from hundreds of applicants.
3. A Tourism Ireland campaign promotes Ireland as an escape from the London Olympics, depicting a stressful commute in London versus tranquility in Ireland.
4. An Adidas prank surprised Ajax fans in a store with visits from their favorite players.
5. A display in Manhattan uses electromagnetic dots to silhouette passersby in real time, revealing clues about a TV show.
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The document summarizes several recent advertisements and marketing campaigns:
1) Air New Zealand released an in-flight safety video featuring Hobbit characters to promote the new Hobbit movie.
2) Disney updated their Star Tours ride at Disneyland to celebrate acquiring Lucasfilm and feature more Darth Vader.
3) A charity called Whitelion launched an initiative asking past employers to become "Fresh Start Employers" and give opportunities to troubled youth trying to improve themselves.
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Magnum launched an online advergame called "Magnum Pleasure Hunt" that takes players through 20 websites interacting with ads to promote its new Hazelnut ice cream. Iceland tourism used a fast-paced video to promote the country's attractions. Nike commissioned a project to turn runners' GPS paths into abstract paintings printed on shoes and boxes to promote a new collection. Heineken launched an interactive football game "StarPlayer" to predict Champions League matches in real-time and compete against friends. An innovative campaign used interactive digital billboards that played a heartbeat when pressed to promote careers in public health.
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This document describes a special offer from PQR A La Carte for travel and leisure advertising campaigns running from April 7th to May 31st 2014 across print, web, and mobile media. The key details are:
1) Advertisers will receive a double campaign - with an additional 10% off for print/web/mobile campaigns and a further 10% off for cross-media campaigns.
2) Spending over 100k euros net on print entitles advertisers to a post-campaign survey testing impact, attribution, satisfaction and motivation across 4 indicators.
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The document describes several creative advertising campaigns:
1. An anti-smoking campaign placed a page in books warning smokers that statistically their story will end 15% sooner if they smoke.
2. A toothpaste brand placed branded pizza boxes with messages reminding people to use the toothpaste so their morning breath doesn't come from dinner.
3. A casino saw visits increase 60% after an eye-catching airport ad campaign.
4. A supermarket imprinted branded messages on people's thighs when they sat on benches and seats to advertise the store.
5. A TV show promoted its return by hiding a file in a cake served to media, leaving a message when the file was removed.
Ignition five 19.07.10
1. Google has released a new app called Open Spot that allows users to share their parking spaces with others by pinpointing vacant spots on a map and notifying other drivers. Users earn "karma points" for each space shared.
2. A Skoda ad in Poland took advantage of the fact that most Poles watch specific TV channels to screen spots simultaneously on those channels - one with the car boot open, the other closed, allowing viewers to experience the electronically operated boot.
3. A Canada tourism campaign launched "live twitter murals" in large US cities, displaying aggregated tweets on big touchscreens to spark interest in visiting Canada. Viewers can interact with and enlarge photos from the tweets.
Update 2
Ellis made several changes to Athletico Madrid's squad, letting go of stars Arda Turan and Radamel Falcao but bringing in promising replacements like Luis Muriel, Alex Oxlade-Chamberlain, and Christian Tello. His biggest signing was Edinson Cavani for £30m to replace Falcao. The board has set high expectations for the season, expecting Champions League football, a Europa League title, and a quarterfinal appearance in the cup competition. Fans will be watching closely to see if Cavani can live up to the responsibility of replacing Falcao.
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- The second describes an IKEA pop-up floating market on a London canal to showcase their new collection in an authentic night market setting.
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Heineken launched an advertising campaign for its "Occasionally Perfect" slogan featuring a billboard in New York City. At first, the billboard seemed ordinary with just the slogan displayed. However, after a few days a stage was constructed in front of the billboard and the band TV on the Radio performed a surprise concert, revealing it was part of Heineken's marketing strategy.
Infectious // June // July // 2011
This document provides a summary of trends observed at Cannes Lions 2011, including the rise of social TV, digital storytelling using HTML5, collaboration and co-creation, real-time engagement, social business, designing for networks, seamless cross-device integration, socially connected objects, and continued growth of the tablet market. Specific examples are given showcasing brands like Old Spice, Arcade Fire/Google, ASOS, Mercedes-Benz, Heineken, and Blackberry that have successfully adopted these new trends.
Ignition five 21.03.11
This document discusses several advertising campaigns and initiatives:
1. A recruitment campaign by Saatchi & Saatchi in London that gives candidates 30 seconds in a lift to impress others and potentially get a job.
2. A competition by Paddy Power for users to create a TV ad, with a £10,000 prize for the winning entry.
3. An interactive billboard campaign by Nikon in a Seoul subway that made passengers feel like paparazzi subjects, directing them to a store to buy the new D700 camera.
4. A Warburtons bread campaign in the UK that celebrated their one millionth loaf to show they care about every product with their name on it.
Berlin bogotá
The document provides information about Bogotá, Colombia and Berlin, Germany. Bogotá has a larger area of 1587km2 and population of 8.9 million people, while Berlin has an area of 892km2 and population of 3.4 million. Both cities have popular sites to visit, with Bogotá mentioning Monserrate Sanctuary and Berlin mentioning the Jewish Museum.
Cultural Fuel Trend Report November 2011
The document provides a summary of various creative marketing campaigns and trends from November 2011. Some highlights include:
1) National Geographic used augmented reality to immerse mall visitors in interactive dinosaur and astronaut displays.
2) Nokia projected a spectacular 4D light show on a London skyscraper to promote their new smartphone.
3) Domino's created an iPad game that gamified the pizza ordering process.
4) Several campaigns used augmented reality, interactive games, viral videos and immersive experiences to creatively engage audiences.
Susan alex july
The top three videos from June were:
1. A T-Mobile Angry Birds commercial.
2. An E-Trade Super Bowl ad featuring a baby.
3. A PSA from the David Cornfield Melanoma Fund titled "Dear 16-year-old Me".
The document then provides more details on some of the other popular videos from the month, including a controversial Greenpeace ad parodying a Volkswagen commercial, a daring BMW stunt driving video, and a Samsung ad promoting their new phone by showcasing finger tricks. It also mentions an English National Opera video asking "Can I be your friend?".
The rest of the document discusses a Philips marketing campaign
Techology is the new creative
The document provides a summary of various creative projects that utilize digital media and crowdsourcing including music videos created using fan-submitted content, interactive installations, data visualizations, and augmented/virtual reality works. It briefly describes projects such as the Johnny Cash Project music video, interactive light displays, location-based mobile games, and tools for visualizing information and trends on social networks. The document covers a wide range of genres including art, film, music, technology, and their intersections.
The London Mayor’s 2020 Vision
The Mayor’s 2020 Vision presents London as a city that looks outwards to the world and the future with growing confidence. It sets a broad course that communicates our readiness and ambition, and our city’s ability to meet the connected challenges of rapid population growth and economic success.
The Mayor’s ambition is to make London the best place to work, live, play, study, invest, and do business. Key to lengthening London’s lead as the greatest city on earth is creating the conditions for jobs and economic growth.
The Creative Internet
Incredible presentation of the best examples of Creativity in Internet. I would desribe it as Creativity 2.0 – creative and inspirational ideas and web projects from recent times, featuring sections on visualisation. The author is Tom Uglow - a creative director for Google & YouTube in Europe.
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Ignition 5 23 11 15
Actual reality, Lomu tribute ,and Seat view are just some of the highlight's from this week's Ignition 5!
Ignition 5 07 04 15
This document summarizes various marketing campaigns and initiatives from the past week:
1) Netshoes created the world's smallest pop-up store in Sao Paulo, Brazil that functioned as an iPad displaying their full online store selection.
2) Audi launched the new A7 Sportback H-Tron vehicle, which emits only water vapor from its exhaust, using "water vapor billboards" that similarly leave nothing behind.
3) Fast food chain Jack in the Box unveiled an 80 foot by 25 foot coupon to promote their new burger, the largest coupon ever, which had to be carried through Los Angeles.
4) The Canadian Fairtrade Network created clothing labels that tell stories
Ignition 5 08 12 14
Last Call by 13th Street used voice recognition technology in an interactive cinema ad where viewers could communicate via phone calls to help characters escape scenarios. UPS made a wish for a boy to be a UPS driver for a day by delivering packages around his neighborhood in a UPS truck. Netflix launched a series of outdoor advertisements in France featuring GIFs from movies and TV shows. Air Canada surprised Canadians at a London pub with a gift of free trips home for Christmas. WestJet brought a snowy Christmas to a beach in the Dominican Republic by building a special Christmas experience for a community the airline has worked with for several years.
Ignition 5 17 11 14
This document provides summaries of 7 marketing campaigns:
1) Stubhub's #OnlyGoodSurprises campaign uses hidden cameras to prank sports fans and give away prizes to raise awareness of their ticket marketplace.
2) McDonald's Fruit Match game in Sweden synced an app to TV ads to engage viewers by having them pick fruits for a chance to win free smoothies.
3) Carling Black Label's "Be the Coach" campaign in South Africa allows fans to act as virtual coaches for soccer teams through beer packaging.
4) Childline Helpline's "Free Our Voices" campaign uses an online petition with voice recognition technology to raise awareness of unanswered child help calls.
5) Puma
Ignition 5 03 11 14
This document provides summaries of several news stories from this week:
1) ProGlove, a wearable technology item for professional use that helps workers perform tasks more efficiently, is a finalist in Intel's "Make It Wearable" challenge.
2) Mercedes-Benz launched an Instagram filter that allows users to customize and view a new car model, engaging customers in a unique way on social media.
3) An amusement park in Stockholm installed a "haunted poster" that gave passersby a scary surprise with their mobile phones to promote a new attraction.
4) Chrysler overcame misconceptions about American cars with a campaign that tricked people into thinking they were adm
Ignition 5 20 10 14
This document provides summaries of 5 marketing campaigns:
1) VW's campaign for its Side Assist feature that knows what upcoming advertising other brands have planned.
2) Plan International's fake story of a 12-year-old child bride in Norway that raised awareness of the issue of child marriage globally.
3) The Swedish Childhood Cancer Foundation's subway ad that showed a woman's hair blowing to bring attention to childhood cancer.
4) The North Face's pop-up store challenge in Korea that had customers rock climb on the walls to retrieve descending brand items.
5) Singer Prince EA's video questioning if technology like social media has negatively impacted humanity by distracting from real-life experiences.
Ignition 5 13 10 14
This document provides brief summaries of 5 products or campaigns: 1) IKEA's Motivational Mirror that gives personalized compliments, 2) Adobe's marketing campaign for their new social network "Woo Woo", 3) The Germinator Jacket from Gravity Tank & Betabrand that claims to protect from germs while traveling, 4) Drink Up's talking water fountain in New York to promote drinking more water, and 5) Nestle Fitness' "Bra cam" campaign to raise breast cancer awareness by filming a woman's day with a camera in her bra.
Ignition 5 29.09.14
This document provides brief summaries of advertisements and marketing campaigns from the past week:
1) Volvo highlighted the technical aspects of its trucks by filming a video outside a casino where an unsuspecting valet driver got to showcase the drivability of a Volvo truck.
2) KLM launched a program using beagles to return lost items to passengers at the airport, while a Budweiser ad featured a dog to promote responsible drinking.
3) Nescafé engaged coffee fans in Croatia by hiding coffee mugs around cities that could be unlocked through a Facebook app, allowing people to enjoy a cup with fellow enthusiasts.
Ignition 5 15.09.14
The document provides brief summaries of 7 marketing campaigns:
1) A Hershey chocolate brand allows people to upload their selfies to posters in a campaign appealing to generation selfie.
2) Paddy Power's rainbow laces campaign aims to reduce homophobia in football and has support from clubs like Arsenal.
3) KLM challenged people in New York and Amsterdam to do a high five over video screens 3,600 miles apart for airline tickets.
4) A new app called Pitcher functions like a dating app to connect advertising clients with agencies in Amsterdam.
5) Walkers turned London bus stops into tweet-activated vending machines with Gary Lineker to promote new flavors.
Ignition 5 08.09.14
This document provides summaries of marketing campaigns from various companies:
1. SilkAir transformed cinema experiences into airplane-themed experiences to promote their brand in a unique way.
2. NBC Sports created viral videos poking fun at American stereotypes about soccer to promote their Premier League coverage and attract more viewers.
3. Companies like Emirates, McDonald's, and Pugedon implemented recycling programs as part of their CSR strategies in innovative ways that benefited both the environment and customers.
Ignition 5 25.08.14
This document provides summaries of several recent TV campaigns and advertisements:
- User-generated campaigns by Coca-Cola and Miller Lite featured content submitted by fans.
- A parody ad by First Bank portrayed a family overly reliant on technology like Google Glass at the dinner table.
- Lynx's new campaign focuses on helping men become their best selves rather than just attracting women.
- AIAIAI made a interactive banner ad to test claims that banners are unlikely to be clicked.
- A Gatorade ad starred Peyton Manning as a store manager who wouldn't sell the drink unless customers were sweaty.
Ignition 5 11.08.14
The document summarizes various marketing campaigns from the week of 11.08.14:
1) The North Face installed a changing room in one of its stores in South Korea that transforms into a wintery scene to encourage customers to try on gear.
2) A prank video by Smart claimed it would make a huge car as a joke about its small city vehicles.
3) Red Bull held a campus DJ competition in South Africa and promoted it with an interactive radio ad that let listeners pretend to DJ.
4) To promote the Bumbershoot music festival in Seattle, Publicis used rain-activated outdoor ads that came to life in the rain, fitting the city's weather and
Ignition 5 05.08.14
TD Canada deployed "Automated Thanking Machines" in their bank branches that gave lucky customers remarkable gifts to promote their #TDThanksYou campaign. Vittel created a "Vittel Refresh Cap" that pops up a flag every hour to remind people to stay hydrated. Grolsch Beer developed a Bluetooth-enabled bottle cap that allows consumers to unlock free movies on their devices when they purchase a bottle of beer. Intermarché, a French supermarket chain, launched a campaign called "Inglorious Fruit and Vegetables" to sell rejected produce at a discount and raise awareness about food waste. Taxi Stockholm released a new tourist app called "Taxi Trails" that uses GPS data from past taxi rides to
Ignition 5 28.07.14 tim
This document provides summaries of marketing campaigns and advertisements from various companies:
1) Hellmann's launched a "Summer Hacks" social media campaign with bite-sized tips and tricks for enjoying outdoor eating with their mayonnaise.
2) The Yugoslav Drama Theatre performed plays where the actors pretended to be taxi drivers, telling the story of the plays they were performing.
3) Volkswagen used clever outdoor advertising techniques like multi-panel displays and proximity of numbers on billboards to promote features of cars like safe driving and acceleration.
4) Heineken staged a fake TV interview to test people's knowledge of rugby for their "Get in the Game" campaign for the Heineken
Ignition 5 21.07.14
- Colgate distributed toothpaste samples inside vending machines that dispensed snacks to remind young people to brush after eating sweets.
- Wendy's celebrated bringing back its popular pretzel bun with an R&B song sung by Boyz II Men about the product.
- Hellmann's launched a WhatsApp-based cooking assistance service in Brazil called WhatsCook where amateur cooks can get instant recipes and advice from chefs involving mayonnaise.
Ignition 5 07.07.14
VW released a stunt ad in Chinese cinemas to discourage distracted driving. When viewers' phones received an SMS, a crash appeared on screen with a safety message. Marvel promoted Guardians of the Galaxy with a funny viral video of a tour of locations from the film. For Canada Day, Molson Canadian hid beers in refrigerators that could only be unlocked by singing the Canadian national anthem. Guinness' "Empty Chair" ad in the US quietly celebrated everyday heroes. Forever 21 launched a mobile closet service in Costa Rica, sending a van stocked with clothes in response to calls from fans who needed an outfit.
Ignition 5 26.05.14
This document provides brief summaries of 4 marketing campaigns:
1) Ricola hired actors to cough at a concert to promote their cough drops.
2) An organization created a braille book with stories to raise awareness of lack of braille publications.
3) Bridgestone invited bloggers to test their tires on a race track to promote their new tires.
4) Axe created personalized business cards with pheromones unique to each employee.
Ignition 5 19.05.14
IKEA created a series of humorous family tree advertisements showing that 10% of Europeans were conceived on IKEA furniture. One ad mapped a family tree showing multiple generations were conceived on items like beds, washing machines, and tables. The campaign tagline was "Where family starts".
The 18th Zone in Guatemala City has high gang violence, making employers reluctant to hire residents. A snack brand set up an "embassy" to facilitate dialogue between companies and residents. They reviewed CVs submitted on their website and shared them with partner companies, resulting in hiring.
Cisco created a billboard near San Francisco airport that displays messages tailored to driving speed, such as a full message for slower traffic but only brief snippets
Ignition 5 19.05.14
IKEA created a series of ads depicting family trees showing that 10% of Europeans were conceived on IKEA furniture. One ad maps a family tree with generations conceived on beds, washing machines, tables and sinks. The campaign tagline is "Where family starts".
The 18th Zone in Guatemala City has high gang violence, making employers reluctant to hire residents. A snack brand set up an "embassy" to facilitate dialogue between companies and residents. It took CVs and circulated them to partner companies, resulting in hires.
Cisco created a billboard near an airport that changes messages based on traffic speed. It provides information tailored to how fast viewers are driving. Faster speeds mean shorter messages that can
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Ignition five 22.10.12
- 1. 22.10.12
- 2. This Week... The Instagram Menu, Skyfall tickets, Take a look at Brussels, Red Bull Stratos, The Truth The Instagram Menu Comodo Skyfall tickets Coke Zero Take a look at Brussels SNCF Red Bull Stratos Red Bull The Truth Bodyform
- 3. The Instagram Menu Comodo For anyone who loves taking photos of their food and posting them on Instagram, you‟re going to love this! A NYC restaurant has jumped on the insight, that people love showing off what they‟re about to eat, and so they turned Instagram into a service for customers. A normal looking menu ends with an invite to look at the dishes on Instagram (that have been posted by other diners) via the hashtag #comodomenu By setting up a hastag, Comodo restaurant‟s idea is brilliantly simple, low cost and provides an earned media platform almost instantly.
- 4. Skyfall tickets Coke Zero Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie SKYFALL. However, the tickets weren't free. People had to go the extra mile and unlock their inner 007 in less than 70 seconds to win.
- 5. Take a look at Brussels SNCF With TGV, Lyon-Brussels is direct. To highlight the direct link between the capital of the Gauls and the capital of Europe, SNCF and its agency TBWA/PARIS invited people from Lyon to take a look at Brussels during a particularly surprising experience. People of Lyon came across a 3 metres high cube in the main plaza one morning. On one side of the cube was a hole, big enough to fit a head, inviting people to „take a look at Brussels‟. Through a teleportation device, Lyon inhabitants were received in live from Brussels by the mayor, his offical band and the general public offering some Belgian hospitality. A clever way to promote a tourism message, and to get people on the move hopefully to Brussels!
- 6. Red Bull Stratos Red Bull One small jump for Red Bull, one giant leap for business marketing: Red Bull Stratos may be the most successful marketing campaign of all time. More than 8 million people worldwide watched YouTube's live stream on Sunday as Felix Baumgartner became the first person to break the sound barrier, starting in a freefall 128,000 feet above the Earth that reached a high speed of 833.9 miles per hour. Meanwhile, Red Bull broke the traditional barriers of marketing, sponsorship and social media, skyrocketing from an energy drink known for providing a quick buzz to a big-time generator of international buzz that makes the endeavors of other marketing innovators like Apple look small by comparison. http://www.redbullstratos.com/
- 7. The Truth Bodyform Bodyform spotted a golden PR opportunity last week and ran with it. One of their Facebook fans posted a hilarious comment on the official Facebook page of Bodyform, where he registered his upset at their „lies‟ about a woman‟s time of the month. He said he was angry that the feminine hygiene brand had “lied to us for all these years”. The comment got over 80k likes, and Bodyform decided to answer. Bodyform Responds: The Truth is a two minute clip in company „boss‟ Caroline Williams (actress) sits down to explain the truth about periods to Richards.
- 8. The Truth Bodyform The Facebook post
Editor's Notes
- http://www.youtube.com/watch?v=k2ZYIdmdx14&feature=player_embeddedhttp://www.youtube.com/watch?v=c-zG5U0v3gU&feature=relmfuhttp://www.youtube.com/watch?v=VObFc64OnEk&feature=relmfu