The document provides a summary of various creative marketing campaigns and trends from November 2011. Some highlights include: 1) National Geographic used augmented reality to immerse mall visitors in interactive dinosaur and astronaut displays. 2) Nokia projected a spectacular 4D light show on a London skyscraper to promote their new smartphone. 3) Domino's created an iPad game that gamified the pizza ordering process. 4) Several campaigns used augmented reality, interactive games, viral videos and immersive experiences to creatively engage audiences.

1. THE !
HUMANKIND!
AGENCY!
CULTURAL FUEL TREND REPORT – November 2011 / ISSUE X

2. NEWSLETTER CONTENT"
Inspiration"
Some creative ideas to inspire you !
Trends"
Hot trends and interesting marketing strategies!
Insights & Opinions"
Research news about target groups and market
insights!

3. Inspiration"

4. NATIONAL GEOGRAPHIC: LIVE AUGMENTED REALITY"
National Geographic used augmented reality technology in a really big way for shopping mall visitors to really
immerse themselves in the National Geographic World and see themselves visually interacting with content
from the National Geographicʻs archive such as dinosaurs, a leopard, an astronaut and a dolphin. !
Via http://www.ibelieveinadv.com/2011/11/national-geographic-live-augmented-reality/!
Watch it on Vimeo: http://vimeo.com/31479392!

5. NOKIA LUMIA LIVE FT DEADMAU5 LIGHTS UP LONDON WITH
AMAZING 4D PROJECTION"
The first Windows-based Nokia smartphone was celebrated with a one-night event during which a spectacular 4D
projections appeared on the full length of the 120 meter building of Londonʼs Millbank Tower. The show used the 800
windows of the skyscraper as the canvas for the spectacle accompanied by the live music performance of deadmau5.
Source: http://popsop.com/51145!
See on http://www.youtube.com/watch?v=SX2Gd-kqV5s& !

6. DOMINOʻS PIZZA HERO FOR IPAD"
Interesting example of providing game dynamics in what is usually a “Gimme Number 3 without Anchovies”
process.
Posted by Alexander Wipf
Via http://culturalfuel.net/2011/11/22/pizza-gamification/!
Watch it on youtube: http://www.youtube.com/watch?v=NVyIslpS87Y&!

7. ULTIMAT VODKA: SOCIAL LIFE AUDIT FACEBOOK APP "
In the social media age, you are what you put on Facebook, where Ultimat Vodka is now there to rate the
social media version of your social life. An app uses facial recognition API and a database of over 2.5 million
bars, restaurants and nightclubs to observe an individual's Facebook photos and check-ins. It then scores
these social life 'assets', giving a pass/fail grade depending on the score, and illustrates them with
personalized infographics using categories such as 'Gender Ratio,' 'Average Mood' and 'Social Status.' The
app also suggests local activities to help 'improve' one's score. !
Source: http://www.digitalbuzzblog.com/ultimat-social-life-audit-facebook-app/!
Check it out on youtube: http://www.youtube.com/watch?v=cDGC5Dn3wUs&!

8. FLEXIBLE BUS "
Community First Credit Union has launched a campaign which uses a 3D illustration to make a bus appear to stretched
out of shape. !
Source: http://www.campaignbrief.com/2011/11/ideas-stretches-the-truth-sydn.html!

9. AUGMENTED REALITY CHILDRENʻS BOOK"
Leo Burnett Sydney has created the first augmented reality childrenʼs book, creating a truly interactive
edition. The Parrot Carrot Safari iPhone app brings the characters in the book to life by turning the iPhone
screen into a pair of magic binoculars. It allows young players to peer into and explore a world of unusual
rhyming animals, superimposing them on the viewerʼs own surroundings.!
Source: http://www.frederiksamuel.com/blog/2011/11/allen-unwin-ar.html!
See on Youtube: http://www.youtube.com/watch?v=iAveeZhrhXk&!

10. PEOPLE AS PAINTINGS"
Alexa Meade took an innovative approach to art by flipping things around, instead of painting people as life
like as possible, she paints on people so they look like fine artworks. Some truly beautiful work.!
Source: http://www.frederiksamuel.com/blog/2011/11/people-as-paintings.html!
Check out her site: http://alexameade.com/!

11. HONDA CIVIC EXPERIMENT"
Honda experiments with different ways of marketing to attract a consumerʼs attention. As part of its 2012
Civic campaign, the automaker has released an online game that asks players to create a chain reaction on
screen by placing a set of pop-up windows in the correct sequence. The game titled The Experiment uses
HTML5 technology that expands possibilities of browser based gaming. There are objects in each window
that interacts with those around it to create hundreds of possibilities and combinations. After passing all
levels, players can create their own chains to challenge their friends with. !
Source: http://popsop.com/51361!
Watch it out on youtube: http://www.youtube.com/watch?v=WfWDPkj0aFY&
Check it out on: http://www.experimentgame.com/index_de_DE.html!

12. CHEVROLET BUNGEE JUMP"
General Motors decided to take a social approach to launching their new 2012 Chevy Sonic by sending the
car off a 100-foot structure. The social campaign urged users to log into LetsDoThis.com and click a button
that would get the car closer and closer to the edge. It took over 2.4 million clicks but one final click sent the
car over the edge where it was caught by bungee cables. Several cameras placed around the
tower transmitted the action live on the site.!
Source: http://www.creativeguerrillamarketing.com/guerrilla-marketing/chevrolet-sonic-bungee-jumps-social-
campaign/!
Watch it on youtube: http://www.youtube.com/watch?v=BWZjrE2xcBg!
Check it out on: http://letsdothis.com/!

13. BENETTON UNHATE KISSING"
Benetton launched The UNHATE project, an integrated advertising campaign featuring print, outdoor, digital and film
focusing on the kiss, the most universal symbol of love. The retouched images are designed to be somewhat ironic and
provocative and prompt consideration on how often confliciting and opposing topics such as politics, faith and ideas
should still facilitate dialogue and compromise.!
Source: http://theinspirationroom.com/daily/2011/benetton-unhate-kissing/!
Check it out on: http://unhate.benetton.com/!

14. REEBOK CREATE WORLDʻS LARGEST 3D PAINTING"
Reebok has partnered up with CrossFit to set a new Guinness World Record. Street artists ʻ3D Joe & Maxʼ
have turned parts of Londonʼs Canary Wharf quayside into the largest 3D artwork in the world. The 1,160.4
metres square and 106.5m long painting was unveiled showing a breathtaking waterfall and rocky outcrops in
a deep canyon image. People standing in both sides of the ʻcanyonʼ could play ball passing it to each other
while standing just ʻon the edge.ʼ People could join the Reebok CrossFit team in ʻextremeʼ workout and share
their results on Reebokʼs Facebook page.!
Source: http://popsop.com/51134!
Watch it on youtube: http://www.youtube.com/watch?v=dNcbdJXqZbE&!

15. TELEKOMʻS HOLOGRAM CHRISTMAS SURPRISE"
Deutsche Telekom surprised Europe with a Mariah Carey Christmas concert in five different places at one
time. Thousands of people shared the memorable moment and were at first convinced Mariah was there in
person but in fact she was a hi-tech hologram. There were more than 27,000 visitors to the live stream
channel. Each city was satellite linked to the other, to enable interaction. Each person at the concert was
given a QR code that took them to an app for a candle flame on their smartphone.!
Via: http://theinspirationroom.com/daily/2011/deutsche-telekom-hologram-christmas-surprise/!
Watch it on youtube: http://www.youtube.com/watch?v=nH2dBHZ47uU!

16. SUN PLAY: TANNING TATTOO"
SunPlay provides SPF and UV protection for sun lovers allowing them to play in the sun without worrying
about getting burned. To illustrate how their product works they distributed SunPlay Tanning Tattoo stickers
to sun lovers on the beach. After playing and tanning in the sun, they could remove the stickers from their
skin leaving a mark.
Source: http://www.ibelieveinadv.com/2011/10/sunplay-tanning-tattoo/!

17. SAMSUNG VS. APPLE"
This is a great little poke from Samsung at the hardcore Apple fanbase and their self-hypnotising Apple
fanboy community. You know the ones, camping outside an Apple temple, turning their wait for a new iPhone
into an event of massive (blogging and tweeting) proportion. Check out Samsungʻs commercial for their new
Samsung Galaxy S2 to see how they did it.
Source: http://www.adverblog.com/2011/11/24/samsung-versus-apple/!
Watch it on youtube: http://www.youtube.com/watch?v=6h5JSojJN3Y&!

18. TRY AND RACE THIS AD"
This is a fantastic experiental campaign by ASICS, highlighting their recent sponsorship of the ING New York City
Marathon. At a NYC subway station, a huge video screen (60 feet) wall installation challenged subway users to race
against and outrun a video of the renowned American marathoner Ryan Hall, who has an outstanding 4:46 mile pace
that he can hold for 26.2 miles! Itʼs a great example of bringing the racing spirit to life beyond the actual marathon day
and encouraging a high level of physical involvement and participation with the brand.
Posted by Mareike Jaensch
Via http://culturalfuel.net/2011/11/30/try-and-race-this-ad/!
Watch it on youtube: http://www.youtube.com/watch?v=lPyBMsjVG94!

19. MICROSOFTʻS VISION FOR THE FUTURE"
Watch how future technology could possibly help people make better use of their time, focus their attention, and
strengthen relationships while getting things done at work, home, and on the go.
Posted by Mareike Jaensch
Via: http://culturalfuel.net/2011/11/14/microsoft%E2%80%99s-vision-of-the-futurecan-you-picture-yourself-in-it/!
Watch on: http://www.youtube.com/watch?v=a6cNdhOKwi0!

20. LEGO CHALK ARMY
As a part of the Sarasota Chalk festival in Florida the Netherland based street artist group Planet
Streetpainting created an awesome Terracotta inspired Lego army out of chalk.
Source: http://geeks.thedailywh.at/2011/11/06/lego-chalk-army-of-the-day/

21. POTATO CHIPS IN REAL TIME "
Layʼs has built a vending machine that allows a peek into the way their crisps are made. Throw a potato into
the machine and observe the process in a simple, fun and straightforward way!!
Via: http://www.adverblog.com/2011/11/11/potato-chips-in-real-time/#more-9418!
Watch it on Vimeo: http://vimeo.com/31864942!

22. OLW: #cheezgate
OLW Cheez Doodles is one of the most popular snacks in Sweden. For years there has been a national
feud regarding the Swedish name whether to call them ostbågar (cheese bows) or ostkrokar (cheese
hooks). JMW Stockholm created an attention grabbing ”walk-thru voting machine”, a cheezgate, that
explained the entire campaign with two physical steps. The cheezgate was placed in the center of
Stockholm and invitations to go vote were sent out via Twitter using the hashtag #cheezgate.
Via: http://www.ibelieveinadv.com/wp-content/uploads/2011/07/OLW-cheezgate.jpg

23. COCA-COLAʻS DIGITAL 3D SODA FOUNTAIN"
A giant 52-foot-tall digital Coca-Cola fountain is currently on display at the El Condado shopping center in
Quito, Ecuador. It offers an innovative and interactive 3D experience where viewers can interact with the
Coca-Cola Cascada through having their motions captured and mirrored on the fountain. The interactve
element of the exhibit is part of Coca-Colaʼs aim to encourage active participation as opposed to passive
viewing. !
Source: http://www.trendhunter.com/trends/coca-cola-cascada-exhibit!
See it on Youtube: http://www.youtube.com/watch?v=wFnEAWsyqeU!

24. STARBUCKS CUPS COME TO LIFE WITH AR APP "
Starbucks is launching its first major augmented reality app this holiday season that will let customers animate their
coffee cups with their smartphones. As demonstrated in the video below, the app works by pointing your phoneʼs camera
at the companyʼs red holiday season coffee cups and 47 additional objects, such as bags of coffee, on display at
Starbucks retail locations.!
Source: http://mashable.com/2011/11/08/starbucks-ar-app/!
See it on Youtube: http://www.youtube.com/watch?v=RWwQXi9RG0w!

25. NANDOS COMMERCIAL: LAST DICTATOR STANDING
Those were the days, my friend. In a new commercial for the South African restaurant chain Nando's,
Zimbabwean president Robert Mugabe is spending a lonely holiday without the company of former fellow
dictator-friends.
Source: http://www.huffingtonpost.com/2011/11/25/nando-commercial-last-dic_n_1113302.html
Check out the bizzare commercial at youtube: http://www.youtube.com/watch?
v=38YWB8iX7OY&feature

26. BJØRG JEWELRY: HERESY
Producing unusual, strange and diverse ads in order to create buzz around brands is not a new invention,
nevertheless the Norwegian jewelry brand Bjørg is showing us a new way on how it can be done.
Source: http://www.advertolog.com/bjorg-6678555/adverts/heresy-14878755/
Check it out on Vimeo: http://vimeo.com/30693152

27. PYTHAGASAURUS
When the directors at the Aardman Animations studio are given free reign, they come up with the crazy
stories like this one below about a dinosaur who’s good at math. Without a doubt a great self-promotion
showing what they are good at.
Source: http://www.shortoftheweek.com/2011/10/31/pythagasaurus/
Check it out on Vimeo: http://www.youtube.com/user/aardmancommercials?feature=watch

28. VISIT NORWAY"
Using in-tunnel advertising, visitnorway.com presents Norwayʼs landscape as an alternative to riding the
underground subway. In-tunnel advertising is an innovative outdoor medium, where multiple LED screens
mounted on tunnel walls create an animation that is perfectly aligned to each passenger window. !
Source: http://www.frederiksamuel.com/blog/2011/11/visit-norway.html!
See it on Vimeo: http://vimeo.com/31475670!

29. AMBIENT: LONGEST OUTDOOR VIDEO MAPPING IN THE WORLD
The Saks Fifth Avenue Snowflake & the Bubble projection show is bigger and even more spectacular for
2011. The 3D Projection mapping show runs every night for 5 hours, from Nov 21st till Jan 6th. Making it
the longest outdoor video mapping experience in the world.
Source: http://www.psfk.com/2011/11/saks-fifth-avenue-holiday-light-show-features-3d-projection-
mapping.html
Check it out on youtube: http://www.youtube.com/watch?v=JfK0h6rb6M4&feature

30. FRIEND REQUEST FROM YOUR UNBORN CHILD IS
ACTUALLY A CONDOM AD
What's the best way to scare a guy into using a condom? How about sending him a creepy Facebook
friend request from the baby he might have if he doesn't use one? Brazilian agency AGE Isobar organized
just such an insidious campaign for Olla condoms recently, as outlined in the case-study video below. The
agency apparently targeted specific guys and created actual Facebook profiles for their unborn children
(by tacking "Jr." on to their names), who then attempt to friend Daddy.
Source: http://www.adweek.com/adfreak/friend-request-your-unborn-child-actually-condom-ad-136767
Check it out on youtube: http://www.youtube.com/watch?feature=player_embedded&v=GVtKx1I8DWo

31. PENNINGTONS SURPRISES THEIR CUSTOMERS
IN STORE
The customers of the American clothing chain Penningtons get a nice surprise when they are trying the
plus-size clothes on in front of the custom-made ‘magic’ mirror; it’s not everyday you get roses from two
handsome firefighters!
Via: http://www.trendhunter.com/trends/penningtons-styled-to-surprise
Check it out on youtube: http://www.youtube.com/watch?v=Tird66YQbZA

32. VOLKSWAGEN TIGUAN - DUEL
VW get their point across in this new ad, showing the Tiguan’s innovative technical features in a very
humoristic way.
Source: http://adboardingpass.com/2011/11/28/ad-of-the-day-november-28-buenos-aires/
Check it out on youtube: http://www.youtube.com/watch?v=TgzB54koTyo&feature

33. JC PENNEY USE OF QR CODES: WHOʼS YOUR SANTA?"
JC Penney, the US department store chain, is encouraging buyers to personalise their Christmas season
giving with an innovative way of using QR tags and mobile phone technology. “Santa Tags”, in the form of
QR codes, allow buyers to record personalised gift messages for each of their gifts. !
Source: http://theinspirationroom.com/daily/2011/jc-penney-whos-your-santa/!
Check out how it works on youtube: http://www.youtube.com/watch?v=gfEQT6AWQ3U

34. CANAL DIGITAL – THE MAN WHO LIVED IN A FILM
The agency Try/Apt has created this humorous commercial in Norway to tell the viewers that the TV
channel Canal Digital now has even more films than ever before.
Source: http://www.great-ads.blogspot.com/2011/11/canal-digital-man-who-lived-in-film.html
Check it out on youtube: http://www.youtube.com/watch?v=jqT_I4vS6OQ

35. OLD SPICE MOTORCYCLE
The newest ad for Old Spice, "Motorcycle" features three guys who crack apart like porcelain while sitting
in a hot tub just before riding off on a motorcycle. Old Spice quote "The scents of Old Spice turn
embarrassingly normal guys into face model champions who smell like adventure and fine cutlery. So
douse your body regions with the scents of Old Spice and "Smell Better Than Yourself.“
Via: http://www.great-ads.blogspot.com/2011/11/new-old-spice-motorcycle-spot.html
Check it out on youtube: http://www.youtube.com/watch?v=ytx2jU2MyWg&feature

36. GUYS SCREAM FOR JUSTIN BIEBER IN MACY’S
BLACK FRIDAY COMMERCIAL
Presumably Macy’s will sell a lot of Justin Bieber perfumes after the launch of this commercial.
Via: http://mashable.com/2011/11/18/justin-bieber-macys-guys-scream/
Check it out on youtube: http://www.youtube.com/watch?v=gyBJE3j4aTU

37. ASPIRIN: HEADACHE LIGHTS
BBDO made uses of brake lights on the back of buses to exaggerate the pain caused by headaches in an
outdoor campaign for Aspirin. When the buses braked, the lights lit up to highlight the throbbing pain.
Source: http://creativity-online.com/work/aspirin-headache-lights/25396

38. OBERMUTTEN. A LITTLE SWISS VILLAGE GOES GLOBAL.
No one has really heard of the small village of Obermutten, thus no one comes to visit. Therefore the 78
residents decided to do something about that by launching a Obermutten Facebook page saying that
everyone who likes the page will get their profile printed and hung on the information board in the small
mountain village. Over 60 million people have now read or heard about Obermutten through mass media
and the fanbase has surpassed 14,000 people. That‘s what one can call a great marketing effort.
Check it out on youtube: http://www.youtube.com/watch?v=e91c0mWP960

39. MICKEY MOUSE BRINGS DISNEY MAGIC TO NYC
Disney has created a fantastic augmented reality experience right in New York City where people can
capture an image of oneself with one of the famous Disney characters.
Source: http://www.ramble.sunmatrix.com/2011/11/mickey-mouse-brings-disney-magic-to-nyc/
Check it out on youtube: http://www.youtube.com/watch?v=DRRu5dKRfTU&

40. TRENDS"

41. GOOGLE MAPS INDOORS
Are you used to getting lost, not only when you’re out and about, but actually indoors? Like in malls for
example? Google Maps has now come up with Google map for indoor use. Use it on your android phone
in selected airports, shopping malls and retail stores to find your way once inside the buildings.
Via: http://www.adverblog.com/2011/11/30/indoor-google-maps-awesome/
Check it out on youtube: http://www.youtube.com/watch?v=Gy-DI_bWElg&feature

42. EBAYʻS NEW APP OUT TO ALTER TV SHOPPING"
eBay have taken a pretty big step into the social shopping scene with their iPad update that features a brand
new app. It synchronizes up in actual time to any TV program in the US that may be currently running on
screen and allows you to browse relevant eBay search results related to the show. This looks like a pretty
neat app and could be huge push on impulse purchases, straight from the comfort of your couch!!
Posted by Mareike Jaensch!
Via: http://culturalfuel.net/2011/11/28/ebays-new-app-out-to-alter-tv-shopping/!
Watch it on youtube: http://www.youtube.com/watch?v=LobfQSUAxNg&!

43. TOILET GAMING TECHNOLOGY TARGETS URINAL
BOREDOM"
UK design team Captive Media has devised a urinal-mounted, urine-controlled games console, which it
hopes will relieve men of boredom across the country. It is called the first "hands-free" video gaming console
of its kindable to detect where the urine is falling by means of an infrared device. The study device sits above
the normal oval ceramic urinal bowl, opening up a whole new world of entertainment. The user is presented
with three generous targets to aim for in the urinal: stickers in the unit that read "Start", "Left" and "Right“.
The men can thereafter use their mobile phones to post their scores to Twitter and a live leader board. The
consoles are also a platform for adverts targeted at men. "It is allowing brands to really engage in a fun and
memorable way“.!
Read the full article: http://www.bbc.co.uk/news/technology-15923438!

44. BERG LITTLE PRINTER AIMS TO MAKE
PRINTING FUN AGAIN
The design studio Berg, based in London, is launching an unusual product in an age where people are
encouraged to go green and to only print when neccessary. Because with this mini printer Berg wants to
make printing cool and fun again, as well as green. Berg is collaborating with Google, the Guardian and
Nike.
Source: http://www.pocket-lint.com/news/43259/berg-little-printer-printing-fun
Check it out on vimeo: http://vimeo.com/32796535

45. PANASONIC'S NEW SOCIAL TV APP PUTS TWITTER
AND FACEBOOK NEXT TO YOUR TV SHOWS"
Panasonic recently launchd a new Internet Social Network application, Social TV, that allows one to access
social media sites such as Twitter and Facebook while also enjoying programming simultaneously on their
TV. Get ready to tweet and facebook about your favourite shows or interesting programmes right while
watching them. !
Via: http://www.engadget.com/2011/11/06/panasonics-new-social-tv-app-puts-twitter-and-facebook-next-to/!

46. SAMSONITE GPS TRACKER"
The Samsonite Tracker is the first GPS incorporated luggage that allows users to track their luggage
anywhere in the world using the smartphone Samsonite Tracker App.!
Via: http://www.ibelieveinadv.com/2011/11/samsonite-gps-tracker/!
See the image on: http://www.ibelieveinadv.com/wp-content/uploads/2011/06/samsonite-tracker.jpg !

47. INSIGHTS &
OPINIONS"

48. TWITTER RELEASES COLLECTION OF BEST “TWITTER
STORIES”"
Twitter released a collection of Twitter stories that are meant to show the “humanity behind Tweets that make
the world smaller.” there are currently nearly 20 short vignettes that range from 100 to 150 words on average
and showcase what users can do with just a few snippets of 140-character postings. Among the top stories is
Roger Ebert who used the service after he lost his voice, while another person received a kidney after
tweeting “sh*t, I need a kidney.”In another story a man tweeted and saved his momʼs bookstore from closing
down forever. Users of Twitter Tales will be familiar with the format although Twitter Stories appear to be
shorter and more poignant than Twitter Tales which debuted in August 2010.!
Via: http://www.blogherald.com/2011/11/01/twitter-releases-collection-of-best-twitter-stories/!
Check it out at: http://stories.twitter.com/!

49. DO CONSUMERS PURCHASE INTERESTING PRODUCTS
WITH CREDIT AND BORING PRODUCTS WITH CASH?"
People who pay cash focus on different aspects of products than people who use credit cards, according to a new study
in the Journal of Consumer Research. In the experiments, people had to think about either credit cards or cash as
means of payment and observed how participants evaluated different product attributes. "We find that people attend
more to product benefits when concepts related to credit cards are highlighted in their minds as compared to cash
concepts," the authors write. "On the other hand, when cash concepts are primed, people tend to focus more on product
costs (monetary and non-monetary)."!
Key neuromarketing takeaway: If you are selling mainly to credit card customers, focus your advertising and sales efforts
on benefits. These customers will be less sensitive to details about price, shipping fees, etc. But for your cash
customers, you should work to demonstrate that your offer is cost-competitive and a bargain, e.g., lower price, lower
installed cost, free shipping, etc.!
Via: http://www.neurosciencemarketing.com/blog/articles/cash-credit.htm!
Read the aricle: Promothesh Chatterjee and Randall L. Rose. "Do Payment Mechanisms Change the Way Consumers
Perceive Products?" Journal of Consumer Research: April 2012 (published online August 11, 2011).!

50. LOUIS CK ON SOCIAL MEDIA"
Apart from the fact, that Louis CK is always hilarious, he has some pretty awesome observations on peopleʼs behavior
when it comes to social media.
Posted by Alexander Wipf
Via: http://culturalfuel.net/2011/11/13/louis-ck-on-social-media/!
Watch it on youtube: http://www.youtube.com/watch?v=xSSDeesUUsU!

51. THE WORLD OF SOCIAL MEDIA 2011"
This great video infographic highlights and summarizes some useful up to date social media facts & figures
from 2011, covering various platforms, including Google+. Looks like there could be some pretty insightful
stats at hand!!
Posted by Mareike Jaensch!
Via: http://culturalfuel.net/2011/12/02/the-world-of-social-media-in-2011/!
Watch it on youtube: http://www.youtube.com/watch?v=H61WvxOm1AM&!

52. SOCIAL NETWORKS TO PLAY INCREASINGLY
IMPORTANT ROLE IN 2012 ELECTION"
A new study and infographic from Digitas finds 61 percent of social media users expect candidates to have a
social media presence and 38 percent say candidate information found on social networks will influence their
vote. Unsurprisingly, younger folks (18-34) were most likely (51%) to say social networks will influence their
choice of candidate. Eighty six percent of social media users own mobile phones. Of these, 24 percent aged
18 - 34 feel it's important to receive information about presidential candidates on their mobile phones. The
study also found that 88 percent of social media users who are registered voters have mobile phones.!
Via: http://www.adrants.com/2011/11/social-networks-to-play-increasingly.php!
See the infographic on: http://www.adrants.com/images/Digital_Role_in_Elections.jpg!

53. WIKIPEDIA FOR WORLD HERITAGE (GERMAN)"
We reported earlier this year of the idea to make make Wikipedia a world heritage by submitting a petition to
the UNESCO.!
Here are the German Posters. Feel free to distribute and sign the petition (even if you arenʼt German) at
http://wikipedia.de/wke
Posted by Alexander Wipf
Via: http://culturalfuel.net/2011/11/03/wikipedia-for-world-heritage-german/!

54. Released by Planning Department Frankfurt
November 2011
For submission of interesting news, inspiration and
comments please submit to planning@leoburnett.de