2. This Week...
Never stop exploring, big city cars big nonsense, The Red Bull Radio DJ, rain
activated OOH, mixed gender fighting
Never stop exploring
The North Face
Smart: Big City Cars. Big Nonsense
Smart
The Red Bull Radio DJ
Red Bull campus clash
Rain-Activated OOH
Bumbershoot
Mixed Gender Fighting
MMA Brazil
3. Never stop exploring
The North Face
Customers who decide to try items on in a North Face
store in South Korea are in for a big surprise! What
appears to be a normal changing room, is in fact a whole
other wintery world.
4. Smart: Big City Cars. Big Nonsense
Smart
BBDO Berlin created this prank video claiming that the
smallest city car, Smart, is now building the biggest city car
ever. Big city cars. Big nonsense.
5. The Red Bull Radio DJ
Red Bull campus clash
The Red Bull Campus Clash is South Africa's hottest
amateur DJ competition.
They wanted to create excitement around the event and
most importantly encourage students to sign up.
The solution: A radio ad, that you can DJ!
6. Bumbershoot Rain-Activated OOH
One Reel
Seattle is known for two things: Rain and music. To
promote Seattle's top music & arts festival, Bumbershoot,
Publicis Seattle came up with an innovative OOH project
that brings both of these elements to life in an interesting
and impactful way through rain-activated advertising.
Targeted at Bumbershoot enthusiasts, the goal is to make
Bumbershoot the most talked about event of the summer.
This innovative way of spreading the word is a natural fit
for the festival, but even more impressive was coming up
with such a unique idea with practically no budget.
7. Mixed Gender Fighting
MMA Brazil
The fight that caused controversy in the world drew
attention to a very important topic: domestic violence.
Domestic violence is a huge problem in Brazil with a
female falling victim to it every 90 minutes at the hands of
a male perpetrator.
Yet people don’t talk about it or report it so the MMA in
Brazil teamed up with Disque Denúncia to ensure people
had no choice but to talk about the ‘Mixed Gender Fight’
due to take place.
