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Ignition 5 03 11 14
This document provides summaries of several news stories from this week:
1) ProGlove, a wearable technology item for professional use that helps workers perform tasks more efficiently, is a finalist in Intel's "Make It Wearable" challenge.
2) Mercedes-Benz launched an Instagram filter that allows users to customize and view a new car model, engaging customers in a unique way on social media.
3) An amusement park in Stockholm installed a "haunted poster" that gave passersby a scary surprise with their mobile phones to promote a new attraction.
4) Chrysler overcame misconceptions about American cars with a campaign that tricked people into thinking they were adm
Ignition 5 17 11 14
This document provides summaries of 7 marketing campaigns:
1) Stubhub's #OnlyGoodSurprises campaign uses hidden cameras to prank sports fans and give away prizes to raise awareness of their ticket marketplace.
2) McDonald's Fruit Match game in Sweden synced an app to TV ads to engage viewers by having them pick fruits for a chance to win free smoothies.
3) Carling Black Label's "Be the Coach" campaign in South Africa allows fans to act as virtual coaches for soccer teams through beer packaging.
4) Childline Helpline's "Free Our Voices" campaign uses an online petition with voice recognition technology to raise awareness of unanswered child help calls.
5) Puma
Ignition 5 07 04 15
This document summarizes various marketing campaigns and initiatives from the past week:
1) Netshoes created the world's smallest pop-up store in Sao Paulo, Brazil that functioned as an iPad displaying their full online store selection.
2) Audi launched the new A7 Sportback H-Tron vehicle, which emits only water vapor from its exhaust, using "water vapor billboards" that similarly leave nothing behind.
3) Fast food chain Jack in the Box unveiled an 80 foot by 25 foot coupon to promote their new burger, the largest coupon ever, which had to be carried through Los Angeles.
4) The Canadian Fairtrade Network created clothing labels that tell stories
Ignition 5 23 11 15
Actual reality, Lomu tribute ,and Seat view are just some of the highlight's from this week's Ignition 5!
Ignition 5 08 12 14
Last Call by 13th Street used voice recognition technology in an interactive cinema ad where viewers could communicate via phone calls to help characters escape scenarios. UPS made a wish for a boy to be a UPS driver for a day by delivering packages around his neighborhood in a UPS truck. Netflix launched a series of outdoor advertisements in France featuring GIFs from movies and TV shows. Air Canada surprised Canadians at a London pub with a gift of free trips home for Christmas. WestJet brought a snowy Christmas to a beach in the Dominican Republic by building a special Christmas experience for a community the airline has worked with for several years.
Ignition 5 20 10 14
This document provides summaries of 5 marketing campaigns:
1) VW's campaign for its Side Assist feature that knows what upcoming advertising other brands have planned.
2) Plan International's fake story of a 12-year-old child bride in Norway that raised awareness of the issue of child marriage globally.
3) The Swedish Childhood Cancer Foundation's subway ad that showed a woman's hair blowing to bring attention to childhood cancer.
4) The North Face's pop-up store challenge in Korea that had customers rock climb on the walls to retrieve descending brand items.
5) Singer Prince EA's video questioning if technology like social media has negatively impacted humanity by distracting from real-life experiences.
Ignition 5 13 10 14
This document provides brief summaries of 5 products or campaigns: 1) IKEA's Motivational Mirror that gives personalized compliments, 2) Adobe's marketing campaign for their new social network "Woo Woo", 3) The Germinator Jacket from Gravity Tank & Betabrand that claims to protect from germs while traveling, 4) Drink Up's talking water fountain in New York to promote drinking more water, and 5) Nestle Fitness' "Bra cam" campaign to raise breast cancer awareness by filming a woman's day with a camera in her bra.
Ignition 5 29.09.14
This document provides brief summaries of advertisements and marketing campaigns from the past week:
1) Volvo highlighted the technical aspects of its trucks by filming a video outside a casino where an unsuspecting valet driver got to showcase the drivability of a Volvo truck.
2) KLM launched a program using beagles to return lost items to passengers at the airport, while a Budweiser ad featured a dog to promote responsible drinking.
3) Nescafé engaged coffee fans in Croatia by hiding coffee mugs around cities that could be unlocked through a Facebook app, allowing people to enjoy a cup with fellow enthusiasts.
Recommended
Ignition 5 03 11 14
This document provides summaries of several news stories from this week:
1) ProGlove, a wearable technology item for professional use that helps workers perform tasks more efficiently, is a finalist in Intel's "Make It Wearable" challenge.
2) Mercedes-Benz launched an Instagram filter that allows users to customize and view a new car model, engaging customers in a unique way on social media.
3) An amusement park in Stockholm installed a "haunted poster" that gave passersby a scary surprise with their mobile phones to promote a new attraction.
4) Chrysler overcame misconceptions about American cars with a campaign that tricked people into thinking they were adm
Ignition 5 17 11 14
This document provides summaries of 7 marketing campaigns:
1) Stubhub's #OnlyGoodSurprises campaign uses hidden cameras to prank sports fans and give away prizes to raise awareness of their ticket marketplace.
2) McDonald's Fruit Match game in Sweden synced an app to TV ads to engage viewers by having them pick fruits for a chance to win free smoothies.
3) Carling Black Label's "Be the Coach" campaign in South Africa allows fans to act as virtual coaches for soccer teams through beer packaging.
4) Childline Helpline's "Free Our Voices" campaign uses an online petition with voice recognition technology to raise awareness of unanswered child help calls.
5) Puma
Ignition 5 07 04 15
This document summarizes various marketing campaigns and initiatives from the past week:
1) Netshoes created the world's smallest pop-up store in Sao Paulo, Brazil that functioned as an iPad displaying their full online store selection.
2) Audi launched the new A7 Sportback H-Tron vehicle, which emits only water vapor from its exhaust, using "water vapor billboards" that similarly leave nothing behind.
3) Fast food chain Jack in the Box unveiled an 80 foot by 25 foot coupon to promote their new burger, the largest coupon ever, which had to be carried through Los Angeles.
4) The Canadian Fairtrade Network created clothing labels that tell stories
Ignition 5 23 11 15
Actual reality, Lomu tribute ,and Seat view are just some of the highlight's from this week's Ignition 5!
Ignition 5 08 12 14
Last Call by 13th Street used voice recognition technology in an interactive cinema ad where viewers could communicate via phone calls to help characters escape scenarios. UPS made a wish for a boy to be a UPS driver for a day by delivering packages around his neighborhood in a UPS truck. Netflix launched a series of outdoor advertisements in France featuring GIFs from movies and TV shows. Air Canada surprised Canadians at a London pub with a gift of free trips home for Christmas. WestJet brought a snowy Christmas to a beach in the Dominican Republic by building a special Christmas experience for a community the airline has worked with for several years.
Ignition 5 20 10 14
This document provides summaries of 5 marketing campaigns:
1) VW's campaign for its Side Assist feature that knows what upcoming advertising other brands have planned.
2) Plan International's fake story of a 12-year-old child bride in Norway that raised awareness of the issue of child marriage globally.
3) The Swedish Childhood Cancer Foundation's subway ad that showed a woman's hair blowing to bring attention to childhood cancer.
4) The North Face's pop-up store challenge in Korea that had customers rock climb on the walls to retrieve descending brand items.
5) Singer Prince EA's video questioning if technology like social media has negatively impacted humanity by distracting from real-life experiences.
Ignition 5 13 10 14
This document provides brief summaries of 5 products or campaigns: 1) IKEA's Motivational Mirror that gives personalized compliments, 2) Adobe's marketing campaign for their new social network "Woo Woo", 3) The Germinator Jacket from Gravity Tank & Betabrand that claims to protect from germs while traveling, 4) Drink Up's talking water fountain in New York to promote drinking more water, and 5) Nestle Fitness' "Bra cam" campaign to raise breast cancer awareness by filming a woman's day with a camera in her bra.
Ignition 5 29.09.14
This document provides brief summaries of advertisements and marketing campaigns from the past week:
1) Volvo highlighted the technical aspects of its trucks by filming a video outside a casino where an unsuspecting valet driver got to showcase the drivability of a Volvo truck.
2) KLM launched a program using beagles to return lost items to passengers at the airport, while a Budweiser ad featured a dog to promote responsible drinking.
3) Nescafé engaged coffee fans in Croatia by hiding coffee mugs around cities that could be unlocked through a Facebook app, allowing people to enjoy a cup with fellow enthusiasts.
Ignition 5 15.09.14 v1
This document summarizes several advertising campaigns from the past week:
1) Scharffen Berger's #wonderfullycomplicated campaign allowed people in San Francisco to upload selfies to posters in bus shelters to promote chocolate.
2) Paddy Power's #RainbowLaces campaign, now in its second year, aims to reduce homophobia in football and has partnered with Arsenal FC to promote rainbow-colored shoelaces.
3) KLM's "High Five" installation in New York and Amsterdam let people in different cities try to perform a perfect high five over video to win airline tickets.
Ignition 5 15.09.14 v1
This document summarizes several advertising campaigns from the past week:
1) Scharffen Berger's #wonderfullycomplicated campaign allowed people in San Francisco to upload selfies to posters in bus shelters to promote chocolate.
2) Paddy Power's #RainbowLaces campaign, now in its second year, aims to reduce homophobia in football and has partnered with Arsenal FC to promote rainbow-colored shoelaces.
3) KLM's "High Five" installation in New York and Amsterdam let people in different cities try to perform a perfect high five over video to win airline tickets.
Ignition 5 15.09.14
The document provides brief summaries of 7 marketing campaigns:
1) A Hershey chocolate brand allows people to upload their selfies to posters in a campaign appealing to generation selfie.
2) Paddy Power's rainbow laces campaign aims to reduce homophobia in football and has support from clubs like Arsenal.
3) KLM challenged people in New York and Amsterdam to do a high five over video screens 3,600 miles apart for airline tickets.
4) A new app called Pitcher functions like a dating app to connect advertising clients with agencies in Amsterdam.
5) Walkers turned London bus stops into tweet-activated vending machines with Gary Lineker to promote new flavors.
Ignition 5 08.09.14
This document provides summaries of marketing campaigns from various companies:
1. SilkAir transformed cinema experiences into airplane-themed experiences to promote their brand in a unique way.
2. NBC Sports created viral videos poking fun at American stereotypes about soccer to promote their Premier League coverage and attract more viewers.
3. Companies like Emirates, McDonald's, and Pugedon implemented recycling programs as part of their CSR strategies in innovative ways that benefited both the environment and customers.
Ignition 5 25.08.14
This document provides summaries of several recent TV campaigns and advertisements:
- User-generated campaigns by Coca-Cola and Miller Lite featured content submitted by fans.
- A parody ad by First Bank portrayed a family overly reliant on technology like Google Glass at the dinner table.
- Lynx's new campaign focuses on helping men become their best selves rather than just attracting women.
- AIAIAI made a interactive banner ad to test claims that banners are unlikely to be clicked.
- A Gatorade ad starred Peyton Manning as a store manager who wouldn't sell the drink unless customers were sweaty.
Ignition 5 11.08.14
The document summarizes various marketing campaigns from the week of 11.08.14:
1) The North Face installed a changing room in one of its stores in South Korea that transforms into a wintery scene to encourage customers to try on gear.
2) A prank video by Smart claimed it would make a huge car as a joke about its small city vehicles.
3) Red Bull held a campus DJ competition in South Africa and promoted it with an interactive radio ad that let listeners pretend to DJ.
4) To promote the Bumbershoot music festival in Seattle, Publicis used rain-activated outdoor ads that came to life in the rain, fitting the city's weather and
Ignition 5 05.08.14
TD Canada deployed "Automated Thanking Machines" in their bank branches that gave lucky customers remarkable gifts to promote their #TDThanksYou campaign. Vittel created a "Vittel Refresh Cap" that pops up a flag every hour to remind people to stay hydrated. Grolsch Beer developed a Bluetooth-enabled bottle cap that allows consumers to unlock free movies on their devices when they purchase a bottle of beer. Intermarché, a French supermarket chain, launched a campaign called "Inglorious Fruit and Vegetables" to sell rejected produce at a discount and raise awareness about food waste. Taxi Stockholm released a new tourist app called "Taxi Trails" that uses GPS data from past taxi rides to
Ignition 5 28.07.14 tim
This document provides summaries of marketing campaigns and advertisements from various companies:
1) Hellmann's launched a "Summer Hacks" social media campaign with bite-sized tips and tricks for enjoying outdoor eating with their mayonnaise.
2) The Yugoslav Drama Theatre performed plays where the actors pretended to be taxi drivers, telling the story of the plays they were performing.
3) Volkswagen used clever outdoor advertising techniques like multi-panel displays and proximity of numbers on billboards to promote features of cars like safe driving and acceleration.
4) Heineken staged a fake TV interview to test people's knowledge of rugby for their "Get in the Game" campaign for the Heineken
Ignition 5 21.07.14
- Colgate distributed toothpaste samples inside vending machines that dispensed snacks to remind young people to brush after eating sweets.
- Wendy's celebrated bringing back its popular pretzel bun with an R&B song sung by Boyz II Men about the product.
- Hellmann's launched a WhatsApp-based cooking assistance service in Brazil called WhatsCook where amateur cooks can get instant recipes and advice from chefs involving mayonnaise.
Ignition 5 07.07.14
VW released a stunt ad in Chinese cinemas to discourage distracted driving. When viewers' phones received an SMS, a crash appeared on screen with a safety message. Marvel promoted Guardians of the Galaxy with a funny viral video of a tour of locations from the film. For Canada Day, Molson Canadian hid beers in refrigerators that could only be unlocked by singing the Canadian national anthem. Guinness' "Empty Chair" ad in the US quietly celebrated everyday heroes. Forever 21 launched a mobile closet service in Costa Rica, sending a van stocked with clothes in response to calls from fans who needed an outfit.
Ignition 5 26.05.14
This document provides brief summaries of 4 marketing campaigns:
1) Ricola hired actors to cough at a concert to promote their cough drops.
2) An organization created a braille book with stories to raise awareness of lack of braille publications.
3) Bridgestone invited bloggers to test their tires on a race track to promote their new tires.
4) Axe created personalized business cards with pheromones unique to each employee.
Ignition 5 19.05.14
IKEA created a series of humorous family tree advertisements showing that 10% of Europeans were conceived on IKEA furniture. One ad mapped a family tree showing multiple generations were conceived on items like beds, washing machines, and tables. The campaign tagline was "Where family starts".
The 18th Zone in Guatemala City has high gang violence, making employers reluctant to hire residents. A snack brand set up an "embassy" to facilitate dialogue between companies and residents. They reviewed CVs submitted on their website and shared them with partner companies, resulting in hiring.
Cisco created a billboard near San Francisco airport that displays messages tailored to driving speed, such as a full message for slower traffic but only brief snippets
Ignition 5 19.05.14
IKEA created a series of ads depicting family trees showing that 10% of Europeans were conceived on IKEA furniture. One ad maps a family tree with generations conceived on beds, washing machines, tables and sinks. The campaign tagline is "Where family starts".
The 18th Zone in Guatemala City has high gang violence, making employers reluctant to hire residents. A snack brand set up an "embassy" to facilitate dialogue between companies and residents. It took CVs and circulated them to partner companies, resulting in hires.
Cisco created a billboard near an airport that changes messages based on traffic speed. It provides information tailored to how fast viewers are driving. Faster speeds mean shorter messages that can
Ignition 5 11.11.13
This document summarizes 5 marketing campaigns or initiatives from the past week:
1) Fyffes launched a comic on banana skins to promote healthy eating habits to children.
2) An Adobe video highlights the importance of understanding where website traffic comes from before making assumptions.
3) An Asics installation challenged runners to keep up with an elite marathoner's pace on a treadmill.
4) Google launched Helpouts, a service connecting users with experts for live video chats.
5) Samsung launched a global campaign called Galaxy 11 featuring a football-themed story revealed across its platforms.
Ignition 5 26.08.13
- Hope Soap introduced a handwashing campaign in South Africa to encourage hygiene and reduce deaths
- John Lewis invested £5 million in its first TV ads for home insurance, focusing on protecting what matters most to customers
- The Art Series Hotel in Melbourne allowed late checkouts to increase occupancy rates and showcase their innovative "Overstay Checkout"
- NatWest is using Vine videos to simply explain frequently asked questions about online banking to younger customers
- Skoda transformed a car into a hostel in Moscow to target young people during festival season and provide a comfortable stay plus test drives
Ignition 5 19.08.13
This document provides summaries of 5 articles:
1) Fan Check Machine allowed music fans to access a digital copy of Billboard magazine for free by plugging their phone into a machine that checked if they had over 20 tracks of the featured artist.
2) A 4-year-old boy in Kenya named Nkaitole had his bucket list of wishes fulfilled as part of a campaign to raise awareness about the lack of clean water in developing countries.
3) Puma's Dance Dictionary translates words into dance moves performed by freestyle dancers to promote their new fragrances.
4) Adidas' Jump Store in London gave fans a chance to win Derrick Rose's new basketball shoes by picking them off a
Ignition 5 28.01.13
This document provides summaries of advertisements from various companies. It discusses a British Airways barcode reader promotion in Brazil, a Nike ad featuring Cristiano Ronaldo, a Tokyo newspaper's augmented reality app for kids, a Nike ad promoting golfer Rory McIlroy, and a Starbucks ad promoting Mondays with discounted coffee.
Ignition five 22.10.12
The document provides summaries of 5 marketing campaigns:
1) A NYC restaurant turned its menu into an Instagram feed using the hashtag #comodomenu to promote user-generated content.
2) Coke Zero challenged train passengers in the UK to unlock their "inner 007" within 70 seconds to win tickets to the new James Bond film Skyfall.
3) An agency in France used an interactive 3D cube to "teleport" people in Lyon to Brussels live, promoting travel between the two cities.
4) Red Bull's Stratos jump broadcast live on YouTube gained over 8 million viewers, elevating Red Bull's brand from an energy drink to an innovator in sponsorship and social media.
Ignition five 22.10.12
The document summarizes 5 recent marketing campaigns:
1. A NYC restaurant turned its menu into an Instagram feed using the hashtag #comodomenu to promote user-generated content.
2. Coke Zero challenged train passengers in the UK to unlock their "inner 007" and win tickets to the new James Bond film Skyfall in under 70 seconds.
3. SNCF, the French rail operator, used an interactive 3D cube in Lyon to "teleport" citizens to Brussels via a live video call, promoting travel between the two cities.
4. Red Bull's Stratos skydive, which saw Felix Baumgartner break the sound barrier from 128,000 feet,
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In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastStory Telling Master Class - Jennifer Morilla
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In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.More Related Content
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Ignition 5 15.09.14 v1
This document summarizes several advertising campaigns from the past week:
1) Scharffen Berger's #wonderfullycomplicated campaign allowed people in San Francisco to upload selfies to posters in bus shelters to promote chocolate.
2) Paddy Power's #RainbowLaces campaign, now in its second year, aims to reduce homophobia in football and has partnered with Arsenal FC to promote rainbow-colored shoelaces.
3) KLM's "High Five" installation in New York and Amsterdam let people in different cities try to perform a perfect high five over video to win airline tickets.
Ignition 5 15.09.14 v1
This document summarizes several advertising campaigns from the past week:
1) Scharffen Berger's #wonderfullycomplicated campaign allowed people in San Francisco to upload selfies to posters in bus shelters to promote chocolate.
2) Paddy Power's #RainbowLaces campaign, now in its second year, aims to reduce homophobia in football and has partnered with Arsenal FC to promote rainbow-colored shoelaces.
3) KLM's "High Five" installation in New York and Amsterdam let people in different cities try to perform a perfect high five over video to win airline tickets.
Ignition 5 15.09.14
The document provides brief summaries of 7 marketing campaigns:
1) A Hershey chocolate brand allows people to upload their selfies to posters in a campaign appealing to generation selfie.
2) Paddy Power's rainbow laces campaign aims to reduce homophobia in football and has support from clubs like Arsenal.
3) KLM challenged people in New York and Amsterdam to do a high five over video screens 3,600 miles apart for airline tickets.
4) A new app called Pitcher functions like a dating app to connect advertising clients with agencies in Amsterdam.
5) Walkers turned London bus stops into tweet-activated vending machines with Gary Lineker to promote new flavors.
Ignition 5 08.09.14
This document provides summaries of marketing campaigns from various companies:
1. SilkAir transformed cinema experiences into airplane-themed experiences to promote their brand in a unique way.
2. NBC Sports created viral videos poking fun at American stereotypes about soccer to promote their Premier League coverage and attract more viewers.
3. Companies like Emirates, McDonald's, and Pugedon implemented recycling programs as part of their CSR strategies in innovative ways that benefited both the environment and customers.
Ignition 5 25.08.14
This document provides summaries of several recent TV campaigns and advertisements:
- User-generated campaigns by Coca-Cola and Miller Lite featured content submitted by fans.
- A parody ad by First Bank portrayed a family overly reliant on technology like Google Glass at the dinner table.
- Lynx's new campaign focuses on helping men become their best selves rather than just attracting women.
- AIAIAI made a interactive banner ad to test claims that banners are unlikely to be clicked.
- A Gatorade ad starred Peyton Manning as a store manager who wouldn't sell the drink unless customers were sweaty.
Ignition 5 11.08.14
The document summarizes various marketing campaigns from the week of 11.08.14:
1) The North Face installed a changing room in one of its stores in South Korea that transforms into a wintery scene to encourage customers to try on gear.
2) A prank video by Smart claimed it would make a huge car as a joke about its small city vehicles.
3) Red Bull held a campus DJ competition in South Africa and promoted it with an interactive radio ad that let listeners pretend to DJ.
4) To promote the Bumbershoot music festival in Seattle, Publicis used rain-activated outdoor ads that came to life in the rain, fitting the city's weather and
Ignition 5 05.08.14
TD Canada deployed "Automated Thanking Machines" in their bank branches that gave lucky customers remarkable gifts to promote their #TDThanksYou campaign. Vittel created a "Vittel Refresh Cap" that pops up a flag every hour to remind people to stay hydrated. Grolsch Beer developed a Bluetooth-enabled bottle cap that allows consumers to unlock free movies on their devices when they purchase a bottle of beer. Intermarché, a French supermarket chain, launched a campaign called "Inglorious Fruit and Vegetables" to sell rejected produce at a discount and raise awareness about food waste. Taxi Stockholm released a new tourist app called "Taxi Trails" that uses GPS data from past taxi rides to
Ignition 5 28.07.14 tim
This document provides summaries of marketing campaigns and advertisements from various companies:
1) Hellmann's launched a "Summer Hacks" social media campaign with bite-sized tips and tricks for enjoying outdoor eating with their mayonnaise.
2) The Yugoslav Drama Theatre performed plays where the actors pretended to be taxi drivers, telling the story of the plays they were performing.
3) Volkswagen used clever outdoor advertising techniques like multi-panel displays and proximity of numbers on billboards to promote features of cars like safe driving and acceleration.
4) Heineken staged a fake TV interview to test people's knowledge of rugby for their "Get in the Game" campaign for the Heineken
Ignition 5 21.07.14
- Colgate distributed toothpaste samples inside vending machines that dispensed snacks to remind young people to brush after eating sweets.
- Wendy's celebrated bringing back its popular pretzel bun with an R&B song sung by Boyz II Men about the product.
- Hellmann's launched a WhatsApp-based cooking assistance service in Brazil called WhatsCook where amateur cooks can get instant recipes and advice from chefs involving mayonnaise.
Ignition 5 07.07.14
VW released a stunt ad in Chinese cinemas to discourage distracted driving. When viewers' phones received an SMS, a crash appeared on screen with a safety message. Marvel promoted Guardians of the Galaxy with a funny viral video of a tour of locations from the film. For Canada Day, Molson Canadian hid beers in refrigerators that could only be unlocked by singing the Canadian national anthem. Guinness' "Empty Chair" ad in the US quietly celebrated everyday heroes. Forever 21 launched a mobile closet service in Costa Rica, sending a van stocked with clothes in response to calls from fans who needed an outfit.
Ignition 5 26.05.14
This document provides brief summaries of 4 marketing campaigns:
1) Ricola hired actors to cough at a concert to promote their cough drops.
2) An organization created a braille book with stories to raise awareness of lack of braille publications.
3) Bridgestone invited bloggers to test their tires on a race track to promote their new tires.
4) Axe created personalized business cards with pheromones unique to each employee.
Ignition 5 19.05.14
IKEA created a series of humorous family tree advertisements showing that 10% of Europeans were conceived on IKEA furniture. One ad mapped a family tree showing multiple generations were conceived on items like beds, washing machines, and tables. The campaign tagline was "Where family starts".
The 18th Zone in Guatemala City has high gang violence, making employers reluctant to hire residents. A snack brand set up an "embassy" to facilitate dialogue between companies and residents. They reviewed CVs submitted on their website and shared them with partner companies, resulting in hiring.
Cisco created a billboard near San Francisco airport that displays messages tailored to driving speed, such as a full message for slower traffic but only brief snippets
Ignition 5 19.05.14
IKEA created a series of ads depicting family trees showing that 10% of Europeans were conceived on IKEA furniture. One ad maps a family tree with generations conceived on beds, washing machines, tables and sinks. The campaign tagline is "Where family starts".
The 18th Zone in Guatemala City has high gang violence, making employers reluctant to hire residents. A snack brand set up an "embassy" to facilitate dialogue between companies and residents. It took CVs and circulated them to partner companies, resulting in hires.
Cisco created a billboard near an airport that changes messages based on traffic speed. It provides information tailored to how fast viewers are driving. Faster speeds mean shorter messages that can
Ignition 5 11.11.13
This document summarizes 5 marketing campaigns or initiatives from the past week:
1) Fyffes launched a comic on banana skins to promote healthy eating habits to children.
2) An Adobe video highlights the importance of understanding where website traffic comes from before making assumptions.
3) An Asics installation challenged runners to keep up with an elite marathoner's pace on a treadmill.
4) Google launched Helpouts, a service connecting users with experts for live video chats.
5) Samsung launched a global campaign called Galaxy 11 featuring a football-themed story revealed across its platforms.
Ignition 5 26.08.13
- Hope Soap introduced a handwashing campaign in South Africa to encourage hygiene and reduce deaths
- John Lewis invested £5 million in its first TV ads for home insurance, focusing on protecting what matters most to customers
- The Art Series Hotel in Melbourne allowed late checkouts to increase occupancy rates and showcase their innovative "Overstay Checkout"
- NatWest is using Vine videos to simply explain frequently asked questions about online banking to younger customers
- Skoda transformed a car into a hostel in Moscow to target young people during festival season and provide a comfortable stay plus test drives
Ignition 5 19.08.13
This document provides summaries of 5 articles:
1) Fan Check Machine allowed music fans to access a digital copy of Billboard magazine for free by plugging their phone into a machine that checked if they had over 20 tracks of the featured artist.
2) A 4-year-old boy in Kenya named Nkaitole had his bucket list of wishes fulfilled as part of a campaign to raise awareness about the lack of clean water in developing countries.
3) Puma's Dance Dictionary translates words into dance moves performed by freestyle dancers to promote their new fragrances.
4) Adidas' Jump Store in London gave fans a chance to win Derrick Rose's new basketball shoes by picking them off a
Ignition 5 28.01.13
This document provides summaries of advertisements from various companies. It discusses a British Airways barcode reader promotion in Brazil, a Nike ad featuring Cristiano Ronaldo, a Tokyo newspaper's augmented reality app for kids, a Nike ad promoting golfer Rory McIlroy, and a Starbucks ad promoting Mondays with discounted coffee.
Ignition five 22.10.12
The document provides summaries of 5 marketing campaigns:
1) A NYC restaurant turned its menu into an Instagram feed using the hashtag #comodomenu to promote user-generated content.
2) Coke Zero challenged train passengers in the UK to unlock their "inner 007" within 70 seconds to win tickets to the new James Bond film Skyfall.
3) An agency in France used an interactive 3D cube to "teleport" people in Lyon to Brussels live, promoting travel between the two cities.
4) Red Bull's Stratos jump broadcast live on YouTube gained over 8 million viewers, elevating Red Bull's brand from an energy drink to an innovator in sponsorship and social media.
Ignition five 22.10.12
The document summarizes 5 recent marketing campaigns:
1. A NYC restaurant turned its menu into an Instagram feed using the hashtag #comodomenu to promote user-generated content.
2. Coke Zero challenged train passengers in the UK to unlock their "inner 007" and win tickets to the new James Bond film Skyfall in under 70 seconds.
3. SNCF, the French rail operator, used an interactive 3D cube in Lyon to "teleport" citizens to Brussels via a live video call, promoting travel between the two cities.
4. Red Bull's Stratos skydive, which saw Felix Baumgartner break the sound barrier from 128,000 feet,
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Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastStory Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.How to Make Your Trade Show Booth Stand Out
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Journey of amplification and buzz creation through podcast marketing, appealing to brands and marketers looking to expand their reach.Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Yes, It's Your Fault Book Launch Webinar
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsUnleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
QuickBooks Sync Manager Repair Tool- What You Need to Know
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Boost Your Instagram Views Instantly Proven Free Strategies.
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionTrust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.Top digital marketing institutein noida
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
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Influencer Marketing Master Class - Alexis Andreasik
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Podcast, The New Marketing Currency - Ozeal Debastos
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How To Navigate AI - The Future is Yours to Define - Tim Hayden
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