A selection of my campaign ideas, illustrations and self initiated projects.

1. ISOMETRIC ILLUSTRATION
THE HEALTH LOTTERY
UI VISUALS
THE HEALTH LOTTERY
2D VECTOR PACKAGING
E-CIGARETTE MOCK UP
PHOTOSHOP COMPOSITION
THE HEALTH LOTTERY
PAGE LAYOUT
LIVERPOOL F.C.
PHOTOSHOP COMPOSITION
DAILY STAR
UI WIREFRAMES
THE HEALTH LOTTERY
CONCEPTUAL
THEMED BIRTHDAY GIFT
ADVERTISING CAMPAIGN 2
TV STORYBOARD
SELF INITIATED PROJECT
SELF INITIATED PROJECT

2. ISOMETRIC INFOGRAPHIC
THE HEALTH LOTTERY
3 WAYS TO PLAY FOR £250K
The brief was to design an
eye-catching and engaging
illustration explaining to
customers how to play, hitting
various touch points including
the Health Lottery website
and instore retail space.
PLAYHERE
PLAYHERE
PLAYHERE
3 ways to
PLAY FOR
Mobile
PLAYNUMBERS
06
11
19
24
45
33
Online
Atthestore
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3. colour illustration
here
PHOTOSHOP
COMPOSITION
THE HEALTH LOTTERY
MULTI CHANNEL
PROMOTION
Health Lottery ticket
promotion with third party
offer for access to Merlin
Entertainments venues.
Newspaper adverts and
instore retail posters drove
ATL advertising along with
digital exposure on the Health
Lottery website and social
media platforms.
Merlin Entertainments provided
basic graphic elements and
I re-worked to fit within my
designed compositions and
picture resourcing.
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4. UI WIREFRAMES
THE HEALTH LOTTERY
MOBILE APP
Initial wireframe designs for the
launch of the Health Lottery’s
native app to run across iOS
and Android platforms.
The home screen had a simple
tile based format. Additional
screens featured fixed nav
bar design whilst the tab bar
changed depending on what
section the user was in.
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5. UI VISUALS
THE HEALTH LOTTERY
MOBILE APP
Worked up wireframes into
first draft UI designs using the
primary Health Lottery blue.
I wanted the Play journey to
be minimalistic, to provide a
straight-forward approach
to entering the draws.
The Results Checker journey
would provide much more
excitement and animation.
Whilst the Games and Good
Causes journeys led towards
a visual stance with rich
colours and illustrating the
community spirit.
WATCH ON VIMEO
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6. DIGITAL PAGE LAYOUT
SELF INITIATED
PROJECT
A fun, experimental
look at the interactive
functions within InDesign,
creating digital layouts
and exporting as an
iBook for iPad.
click to buy buttonsobject states scrollable tables audio links
FEATURES INCLUDED
WATCH ON VIMEO
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7. CONCEPTUAL
SELF INITIATED PROJECT
70th birthday present for
my dad who was learning
to speak Italian.
Wrapped in traditional italian
red, white and green coloured
wrapping paper, the pizza
box featured instructions to
remove each pizza slice in a
clockwise direction to finally
reveal the surprise message
of a trip to Rome.
The fictitious menu included
Colosseum and Vatican Pizzas
and Trevie Fountain water.
The wine menu consisted of
bottles from his ‘vintage’ years
including D.O.B, wedding day,
and birthday milestones.
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8. 2D VECTOR PRODUCT
MOCK WITH PRESS
ADVERTISING
5 COLORS E-CIGARETTES
With conventional smoking
banned in public spaces,
the e-cigarettes have the
attraction of being legal for
indoor use, saving users the
trouble of standing in the cold
and rain outside pubs, clubs,
restaurants and workplaces.
01 I sketched an edgy
concept based around the
strong appeal of indoor use.
02 An alternative concept
was about conversations that
are had inside, whilst smokers
go outside for a cigarette and
miss out. The ads had the
supporting taglines “remember
when…” and “well I guess
there’s always next time”.
01 02
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9. Set of three print adverts
promoting the Daily Star
newspaper and its coverage
of the European football
tournament. From concept
to print in Citibet magazine.
PRESS CAMPAIGN DAILY STAR EURO ADVERTS
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10. STORYBOARD
CAMPAIGN CONCEPT A
THE HEALTH LOTTERY
BALLOON EFFECT
We were looking for some
fresh campaign ideas to
promote the money that we
and our lottery players help
to raise for various charities
across Great Britain.
Starting with a storyboard for
tv advertising, the campaign
would run across various print
and digital touchpoints.
This particular idea was to
create a feel good yet slightly
humourous advert showing
the charities who benefit every
play, even on the occasions
when the player doesn’t win.
Scene 01 Person plays
The Health Lottery on mobile
and a single balloon is
released into the air.
Scene 02 Customer plays
The Health Lottery in retail
and a different colour balloon
is released into the sky.
Scene 06 Great Britain map
of balloons with a close up
of a single balloon floating
which read ‘£130m raised
for local good causes’.
Scene 03 The balloons float
in the sky, passing Great
Britain landmarks and
regional sign posts.
Scene 04 They even take
seats on trains, tubes, buses,
cars, boats and even bicycles
to reach their final destination
of the charity locations.
Scene 05 They appear in
some of the 2900 projects
across Great Britain with
the people within the good
causes community reaching
out for them.
£130
million
raised for
local good
causes
01
04
02
05
03
06
End frame tagline // We do all we can to help
raise money for local grassroots good causes
across Great Britain.
Reaching new heights for the good causes
of Great Britain.
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11. 01
04
02
05
03
06
Scene 01 The Health Lottery
tour bus is having a final
check before it sets off on
its next leg of the GB tour
to help local good causes.
Scene 04 If you spot our
tour bus in Wolverhampton
this week, take a snap for
a chance to win a number
of great prizes.
#hashtags on screen.
Scene 02 This week the bus
is taking a journey North on the
M1 to Wolverhampton, where
it will be visiting grassroots
charities and projects.
Visual close-up of map, dotted
line travelling along the M1.
Scene 03 The Health Lottery
raises money through
Health Lottery Midlands
for local Good Causes like
St Martin’s Church Bradley
& Walsall Bangladeshi
Progressive Society.
Scene 05 THL raising money
for local Good Causes right
across Great Britain.
Scene 06 People from the
good causes community
celebrating in front of the
charity bus.
STORYBOARD
CAMPAIGN CONCEPT B
THE HEALTH LOTTERY
TOUR BUS
The second campaign idea
was more community drive.
A Health Lottery branded tour
bus seemed like a fun way to
get the communities involved
right across the country but
also increase brand awareness
through local street parades
and social media competitions.
The Bus would visit the 12
regions in rotation that The
Health Lottery supports.
End frame tagline //
The Health Lottery
Tour Bus – Get onboard.
Buy a £1 ticket.
Help raise money for
your local area.
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12. TOMBRITTON.ME
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