This document provides examples of Amanda Cannon's portfolio including integrated marketing campaigns, packaging design, outdoor and digital advertising, web design, exhibitions, visual merchandising, direct mailers, and credentials. It showcases her work for clients such as American Werewolf in London, Jurassic Park, Amtico, Diageo, Thresher Group, Night At The Museum, and The Fine English Company.

1. amanda jane cannon: portfolio ajaycannon@aol.com 07528 510835

2. integrated campaigns

3. special packaging Back to the Future Trilogy American werewolf in London Amtico Sales Kit E.T. Collector’s Edition Jurassic Park Collector’s Edition

4. outdoor Discount Booze Adshell Discount Booze Street Talker Bridget Jones Bus Side Gladiator Billboard The Mummy Returns Bus Side

5. 3D POPAI Bronze Award for Night at The Museum (Twentieth Century Fox) 2007 Borat Donkey and Cart FSDU HMV FSDU Virgin Megastore Window

6. permanent This permanent unit was designed for E. & J. Gallo wines. Strategically positioned in Threshers high street stores and concessions in BP Forecourts to capture the impulsive shopper on the way home from a busy day.

7. digital Right: e shots for Amtico Below: scamps and storyboards to show client how printed brochure would translate into animated, interactive, online brochure

8. digital Screen grabs from an e brochure. Taking the artwork of the Amtico Back to Black trend brochure, it was condensed into a compact sales tool and hosted online. http://195.97.253.153/testing/back2black/back2black.html Features include: page turner, pop up with extra information, hyperlinks to Amtico’s website and e mail to a friend. e mail to a friend Back to Black Trend Brochure Entry Page

9. web Re-designed the Threshers website so that it was more b2c than b2b. Introduced a user friendly store locator, information on FairTrade and Organic wines to keep up with consumer demand and current trends. As the site was non-transactional, rich content was added such as wine lists and topical stories. An incentivised e shot was used to drive people to the new site and ultimately to store. With a 40% redemption rate and coverage on BBC morning News, it was considered a huge success! Ethical Trading Store Locator Threshers Website

10. web Home Page The Fine English Company website is work in progress. It will be the front end of a luxury lifestyle brand selling the finest bespoke furniture handmade in England. For most, the shopper journey begins here as there are no plans to have a retail outlet. It is therefore important to capture the imagination of the most discerning individuals. It is non-transactional as commissions are undertaken after an initial consultation period. Giraffe & Zebra Steamer Trunks Product Detail

11. direct mail translucent envelopes Moet DM piece for Diageo and Thresher Group. Amtico UK domestic mail out and Amtico Auto mailer for Europe. The postcard in the translucent envelope had a 3% conversion rate in the first week. Amtico (UK domestic) Amtico Auto (European trade)

12. exhibitions Amtico Marine Show - Earl’s Court, London, March 2009 Re-usable modules with interchangeable graphics, stored, transported and assembled by supplier. Client calls off units through online library as front end onto which graphics can be overlaid to preview before going to production. Earl’s court - London Amtico marine – view 1 Amtico marine – view 2

13. visual merchandising Design and installation for Night At The Museum; Woolworths, HMV and Virgin flagship stores in London Whispering windows at Woolworths on Edgware Road

14. credentials Above: letter from Mark Shaw , CEO of bezier Group Top right: Postcard from John Landis , Director of An American Werewolf in London. Far right: POP League Table from Instore magazine Right: Customer Service Award

15. Woolacombe Surf Camping in The Lakes Les Contamines Jungle Trek - India Bath Half Marathon Hampstead & Westminster Hockey Club

16. House Boat - Kerala Camping on The Gower Coasteering Pembrokeshire Camping In Cornwall Eventing Kwa Zulu Natal South Africa