2. This Week...
Summer hacks, taxi drama, clever outdoor advertising, The Blag, Dear George
Summer hacks
Hellman’s
Taxi Drama
Yugoslav Drama Theatre
Clever outdoor advertising
Volkswagen
The blag – get in the game
Heineken
#Dear George
Dacia UK
3. Hellman’s summer hacks
Hellman’s
Ogilvy & Mather London has created a new social
campaign for Hellmann’s Mayonnaise called ‘Hellmann’s
Summer Hacks’. Playing off the rising consumer trend of
‘life hacks’ trend which sees people think up simple tricks,
skills or shortcuts for everyday life, the campaign features
bite-sized pieces of digital content designed for social
media that demonstrate new and innovative ways to make
summer outdoor eating even more pleasurable.
Ian Busch, Global Brand Director at Unilever said:
“Hellmann’s believes that eating outdoors, be it a BBQ or
picnic in the park, is one of life’s great pleasures. There is
something magical that happens when you combine
friends, family, sunshine and great food. But it can also
come with its own challenges -bad weather, uninspiring
food and finding the perfect outdoor location to name but
a few. The campaign aims to provide fun and innovative
solutions to those little challenges.
See also:
The Solar Lantern Jar
The Jar BBQ
4. Taxi Drama
Yugoslav Drama Theatre
The Yugoslav Drama Theatre brought their work to life
with actors pretending to be taxi drivers and telling the
story behind the plays that they were performing. The Taxi
Drama included The Merchant of Venice, Crime and
Punishment, and Othello.
5. Clever outdoor advertising
Volkswagen
Volkswagen have used outdoor very cleverly recently for
some of their campaigns.
In ‘Impossible View’, they use 6 sheets to encourage safe
driving, by making people aware that you can’t do two
things at the same time.
In ‘Endless list of options’, VW Polo Match advertises with
an endless list of equipment, too large to fit billboards.
Nice way of getting someone's attention.
In ‘O to 100’, Volkswagen advertised the speed capabilities
of the new Golf GTI which goes from 0 to 100km/h in 6.9
seconds on 2 billboards in close proximity to each other..
Perfectly illustrated with these two numbers.
10. The Blag – Get in the Game
Heineken
The Blag, puts unsuspecting people to the test, with the
help of popular rugby pundit Brent Pope.
Set on a busy Dublin street, Brent Pope challenges people
to blag their way through a 'live' television interview by
pretending to be an international rugby expert ahead of
the 2014 Heineken Cup final.
Assured that all they have to do is 'stand there' while Brent
Pope does the rest, the unsuspecting 'experts' are
suddenly faced with a series of questions in front of what
they think is a live global television audience.
The video was created as part of Heineken's GET IN THE
GAME campaign for the Heineken Cup.
11. Dear George
Dacia UK
In a cheeky bid to get the British parliament to not just
‘walk the walk’ but also ‘talk the talk’, Dacia UK came up
with a really clever way of getting some coverage around
budget day.
Maker of the most affordable range of cars, Dacia UK
challenged George Osborne MP, chancellor of the
exchequer to ditch his luxury Jaguar car and drive home in
a budget car - A Dacia!
