2. This Week...
Cough Concert, the blind book, Blogger Experience, Pheromone infused business
cards, 3D Newspaper Ad
Cough Concert
Ricola
The blind book
Dorina Nowill Foundation & Novo Nordisk
Blogger Experience
Bridgestone
Pheromone Infused Business Cards
Axe
3D Newspaper Ad
HiperCentro Corona
3. Cough Concert
Ricola
Cough candy brand Ricola make the most of those
annoying coughs that happens at more upscale concerts
by hiring a few actors who managed to pull off a coughing
concert, and not everyone was in-the-know.
Coughing, that usually disturbs the musical experience,
becomes a symphony itself.
At the end, to avoid endless confusion, a banner with the
caption “For cough-free musical enjoyment.” was revealed.
4. The Blind Book
Dorina Nowill Foundation & Novo Nordisk
Brazilian agency DM9Sul has worked with the Dorina
Nowill Foundation and Danish healthcare company Novo
Nordisk to create "The Blind Book”. The project was
designed to give sighted people in Brazil insight into how it
feels to be denied access to literature as it is not published
in a format that they can read.
DM9Sul got 10 leading Brazilian writers to create a
collection of entirely new, original stories in the theme of
“everything we cannot see” and publish them all
exclusively in braille.
The aim of this project was to highlight the issue that only
5% of books in Brazil are published in braille editions,
despite the fact that over half a million people that live in
Brazil are visually impaired.
5. Blogger Experience
Bridgestone
The Bridgestone “Ultimate Experience” launch event, a
case from PHD Germany and OMG Fuse, was the winner of
the category “Media Idea of the Year: brand
experience/event” at the Mediapreis awards ceremony in
Munich on 6th March.
To boost their digital marketing campaign for the new
Potenza Adrenalin RE002 premium sport tyre Bridgestone
invited 60 of Europe’s top automobile bloggers to test
Adrenalin for themselves. Accompanied by professional
instructors, these bloggers were able to feel the thrill of
Adrenalin behind the wheel during Bridgestone’s “Ultimate
Experience” weekend on one of Europe’s most exciting
race tracks, the Ascari circuit in southern Spain.
6. Pheromone Infused Business Cards
Axe
Unilever’s deodorant brand Axe, has worked on an
initiative with Union Toronto to create a line of
“personalised business cards” for their employees that
contain more than just the phone number and email
address of the business card owner.
Every card is unique to each one of their employees by
using the unique genetic signature of each of their
associates to have a “truly personalised card”. These
business cards contain unique pheromone infused
substances applied to all of the cards.
7. 3D Newspaper Ad
HiperCentro Corona
Innovative newspaper ads are quite rare, especially 3D
ads. This is an interesting one from Colombia. Using a
clever 3D effect inside the classified adverts in a
newspaper you see a well made kitchen!
Accompanied by the tagline: “The kitchen you are
imagining is in HiperCentro Corona.”
