The document summarizes several recent advertisements and marketing campaigns: 1) Air New Zealand released an in-flight safety video featuring Hobbit characters to promote the new Hobbit movie. 2) Disney updated their Star Tours ride at Disneyland to celebrate acquiring Lucasfilm and feature more Darth Vader. 3) A charity called Whitelion launched an initiative asking past employers to become "Fresh Start Employers" and give opportunities to troubled youth trying to improve themselves.

1. 05.11.12

2. This Week...
An Unexpected briefing, Darth Vader, Fresh Start, Gum election, Protect what’s behind you
An Unexpected Briefing
Air New Zealand
Darth Vader
Disney
Fresh Start
Whitelion
Futuristic OOH predicts election
result
Gum Election
Protect what’s behind you
Toyota

3. An Unexpected Briefing
Air New Zealand
A very surprising Hobbit inspired in-flight safety video from
Air New Zealand.
Air New Zealand is now officially the Airline of the Middle-
Earth. To prove the new positioning, and to promote the
upcoming release of the Hobbit movie, the Kiwi airline
released an hilarious and super well produced in-flight safety
video featuring some unusual but well recognizable
passengers.
Among the other Hobbits, the Unexpected Briefing features a
cameo appearance by Peter Jackson and even by Gollum
himself.
The video will be on board Air New Zealand flights from
November.

4. Darth Vader Goes (Back) to Disneyland After
Lucasfilm Deal
Disney
In a bit of corporate efficiency that would make the Empire
proud, Disney has taken its Star Wars-themed Star Tours ride
at Disneyland and re-cut it to celebrate the company's
acquisition of Lucasfilm.
It's basically the same spot, just with a little less vandalism by
Vader. In fact, Disney Parks has done plenty of Vader videos,
mostly supporting its regular Star Wars Weekend events.

5. Fresh Start
Whitelion
Whitelion, a charity that provides mentoring to troubled
young people, is looking to challenge perceptions of
troubled youth and encourage businesses to become
"Fresh Start Employers“ and provide more opportunities
to young people who are working hard to put their past
behind them.
The online initiative asks people to go to
www.freshstartemployer.com.au and confess the
mistakes they made in their youth to challenge the
perception that past mistakes define your future.
The social media-driven campaign also features a video
of celebrities making similar confessions.

6. Futuristic OOH predicts election result
Gum Election
In the event that your polling place was destroyed by
Hurricane Sandy, you can still vote for president early by
smearing gum on the candidate you hate the most.
Gum election 2012 a street-art project by creatives
Stefan Haverkamp, Hedvig Astrom - has put up signs all
over New York City, as well as cities in California and
Canada (the latter of whose gum ballots won't be
counted), with Obama and Romney's faces on them. The
signs encourage passersby to stick their used chewing
gum on the candidate they dislike the most.
So far, Romney is clearly winning this unpopularity
contest. Gothamist quips that the Gum Election “is
bound to have as good a turnout as the real one”.

8. Protect what’s behind you
Toyota
New campaign from Toyota Belgium in collaboration with
street artist Ernest Zacharevic, to highlight the positive
effect on safety of rearview cameras.
On the walls of a parking lot in Brussels, Zacharevic
created six unique 3D street art paintings featuring
children playing. The result is a dynamic series of
realistic installations that drivers actually can collide with
unless they take care. They carry the strapline “Protect
what’s behind you. Drive with a rearview camera” and
are simply signed “Toyota”.
Toyota are clearing pushing their own vehicles that
come with a rearview camera but this is a nice general
safety piece from them.