Cannes Lions 2015 - communication trends spotted among this year winners. Among trends: comeback of an old good ambient, virtual reality, make tech human, empowering women, perfect imperfections and others.
Omnicom Creative has been named Company of the Year and DDB Worldwide Network of the Year. Somesuch, USA won this year’s Palme d’Or while Apple secured the Creative Brand of the Year.
You can now download the presentation directly from Slideshare.
*Disclaimer this is just my imaginary example of a Comms Plan for the Puma work and not the actual strategy that was created by Droga5 for Puma. I had nothing to do with that plan and am just a fan of their work.
What is Comms Planning? is a presentation that provides a clear answer of the role of the Comms Planner within an Advertising Agency. I use the example of the Puma Social campaign to prove the point.
TAM AdEx - Half Yearly Celebrity Endorsement Report (H1'23)Social Samosa
Tam AdEx releases its Celebrity endorsement report for H1 2023 and the report shows Akshay Kumar having an average visibility of 31 hours/day across channels.
Gen Z: 2022 Trends, Analysis and Consumer InsightsZeno Group
Gen Z is poised to be the next generation of influential shoppers. They are expected to have significant spending power by 2026, so brands must cultivate brand loyalty and start building relationships early.
There are over 1.2 billion Gen Zers globally. It’s estimated that they represent about $143 billion in annual purchasing power. This does not even include the products and services paid for by their parents and family. According to Oxford Economics, Gen Z’s purchasing power will reach $2 trillion in less than ten years.
Gen Z’s importance for marketing and PR will only increase; in the US, Gen Z will make up 30% of the US workforce by 2030 and is estimated to increase their per capita annual expenditure by 70% between 2020 and 2025.
Marketing and PR teams must start paying attention to Gen Z's purchasing habits and trends. This generation is already making waves culturally, and their shopping habits will significantly impact the future of retail, commerce, and B2B decision-making. Previous generations like Baby Boomers, Gen X, and Millennials have always influenced innovation and the economy, as well as how brands create products, communicate with customers, and set prices.
Gen Z is already doing this, and the impact they are making is record-setting. Brands must start understanding how they shop, where they shop, and what they are talking about on their digital channels.
Gen Z represents a lucrative opportunity for brands that can connect with them and influence their shopping habits. This generation is known for being savvy and resourceful in using social and digital apps. They are also highly independent and value transparency.
Airbnb, the online marketplace for short-term renters and hosts around the world, has placed its global creative advertising business in review. Incumbent TBWA\Chiat\Day will not participate.
“As a global hospitality company at a pivotal moment in our trajectory, we are seeking a partner agency that takes us closer to unlocking the creativity of our community, in which content and product are inextricably linked. We are engaged in a global pitch, inviting the participation of a handful of diverse agencies to identify this new partner that will help us achieve our next phase of phenomenal growth.”
Omnicom Creative has been named Company of the Year and DDB Worldwide Network of the Year. Somesuch, USA won this year’s Palme d’Or while Apple secured the Creative Brand of the Year.
You can now download the presentation directly from Slideshare.
*Disclaimer this is just my imaginary example of a Comms Plan for the Puma work and not the actual strategy that was created by Droga5 for Puma. I had nothing to do with that plan and am just a fan of their work.
What is Comms Planning? is a presentation that provides a clear answer of the role of the Comms Planner within an Advertising Agency. I use the example of the Puma Social campaign to prove the point.
TAM AdEx - Half Yearly Celebrity Endorsement Report (H1'23)Social Samosa
Tam AdEx releases its Celebrity endorsement report for H1 2023 and the report shows Akshay Kumar having an average visibility of 31 hours/day across channels.
Gen Z: 2022 Trends, Analysis and Consumer InsightsZeno Group
Gen Z is poised to be the next generation of influential shoppers. They are expected to have significant spending power by 2026, so brands must cultivate brand loyalty and start building relationships early.
There are over 1.2 billion Gen Zers globally. It’s estimated that they represent about $143 billion in annual purchasing power. This does not even include the products and services paid for by their parents and family. According to Oxford Economics, Gen Z’s purchasing power will reach $2 trillion in less than ten years.
Gen Z’s importance for marketing and PR will only increase; in the US, Gen Z will make up 30% of the US workforce by 2030 and is estimated to increase their per capita annual expenditure by 70% between 2020 and 2025.
Marketing and PR teams must start paying attention to Gen Z's purchasing habits and trends. This generation is already making waves culturally, and their shopping habits will significantly impact the future of retail, commerce, and B2B decision-making. Previous generations like Baby Boomers, Gen X, and Millennials have always influenced innovation and the economy, as well as how brands create products, communicate with customers, and set prices.
Gen Z is already doing this, and the impact they are making is record-setting. Brands must start understanding how they shop, where they shop, and what they are talking about on their digital channels.
Gen Z represents a lucrative opportunity for brands that can connect with them and influence their shopping habits. This generation is known for being savvy and resourceful in using social and digital apps. They are also highly independent and value transparency.
Airbnb, the online marketplace for short-term renters and hosts around the world, has placed its global creative advertising business in review. Incumbent TBWA\Chiat\Day will not participate.
“As a global hospitality company at a pivotal moment in our trajectory, we are seeking a partner agency that takes us closer to unlocking the creativity of our community, in which content and product are inextricably linked. We are engaged in a global pitch, inviting the participation of a handful of diverse agencies to identify this new partner that will help us achieve our next phase of phenomenal growth.”
I was sifting through some old files of mine and found this guidebook I put together for my junior planners when I was still working in Korea.
The presentation deck might be a bit old (it's in 4:3 format), and slightly more tailored to how I saw the state of strategy & planning in Korea, but a lot of its content should still hold true today.
Hope you enjoy the read!
Our latest design brochure creds. Check out some of our client work here.
TEN Creative are an award winning design agency in Norwich, Norfolk UK. We work on design for print and digital media, ranging from websites and managed email campaigns to complete brand development via integrated marketing.
Planning Hype - Engineering hype before a product launchJulian Cole
For more strategy resources sign up to Planning Dirty at https://www.planningdirty.com/newsletter
The following is a guide for how to create excitement around a product before it has launched.
This is critical for how to market music, movies and games where the first-week window is critical.
The presentation was created by Julian Cole and Melissa Pepers.
Deloitte CrowdIN: Social Media Strategy & DeliveryPatrick Boonstra
The Deloitte CrowdIN: Social Media Strategy & Delivery approach translates Business goals into a social media strategy, gives you Audience insights, as well as takes the organizational setup into account into implementation plans & roadmap. The Delivery phase tackles Social Media in an integrated approach, linked to your previously set (social media) goals. Lastly; don't forget to manage & grow your social media initiatives.
Diante desse mercado e oportunidade, desenvolvi com objetivo de analise acadêmica esta apresentação que traz uma visão de estratégia de Branding e Marketing Digital para a marca Riot e seus produtos.
Strategic Planning & the Importance of Consumer insightsKaren Saba
A high level presentation shedding light on what Strategic Planners really do at creative agencies and the importance of consumer insights in the world of planning. It is an interactive presentation with a 'Guess the insight' section at the end.
Please feel free to download, improve, and share the credits.
You can now download the presentation directly from Slideshare.
Here are 17 of the best free online tools for Digital Strategists to help cultivate killer insights on consumers, competitors and the industry. In this toolbox we you will find how to use each tool with an example insight drawn for the client, as well as each of their benefits and limitations.
The tools helps to conduct Consumer Research, Category Research, Discourse Analysis and Environmental analysis.
Moja prezentacja z Blog Forum Gdańsk 2016 podsumowującego wyniki raportu o tym samym tytule. Raport do pobrania m.in. stąd: http://blogforumgdansk.pl/raport_bfgdansk2016.html?pwat_ref
Cannes Lions 2016 - communication trends spotted among this year winners. Among trends: low tech, art as the last bastion of our humanity, physical experience, mixed reality, space, AI and others.
I was sifting through some old files of mine and found this guidebook I put together for my junior planners when I was still working in Korea.
The presentation deck might be a bit old (it's in 4:3 format), and slightly more tailored to how I saw the state of strategy & planning in Korea, but a lot of its content should still hold true today.
Hope you enjoy the read!
Our latest design brochure creds. Check out some of our client work here.
TEN Creative are an award winning design agency in Norwich, Norfolk UK. We work on design for print and digital media, ranging from websites and managed email campaigns to complete brand development via integrated marketing.
Planning Hype - Engineering hype before a product launchJulian Cole
For more strategy resources sign up to Planning Dirty at https://www.planningdirty.com/newsletter
The following is a guide for how to create excitement around a product before it has launched.
This is critical for how to market music, movies and games where the first-week window is critical.
The presentation was created by Julian Cole and Melissa Pepers.
Deloitte CrowdIN: Social Media Strategy & DeliveryPatrick Boonstra
The Deloitte CrowdIN: Social Media Strategy & Delivery approach translates Business goals into a social media strategy, gives you Audience insights, as well as takes the organizational setup into account into implementation plans & roadmap. The Delivery phase tackles Social Media in an integrated approach, linked to your previously set (social media) goals. Lastly; don't forget to manage & grow your social media initiatives.
Diante desse mercado e oportunidade, desenvolvi com objetivo de analise acadêmica esta apresentação que traz uma visão de estratégia de Branding e Marketing Digital para a marca Riot e seus produtos.
Strategic Planning & the Importance of Consumer insightsKaren Saba
A high level presentation shedding light on what Strategic Planners really do at creative agencies and the importance of consumer insights in the world of planning. It is an interactive presentation with a 'Guess the insight' section at the end.
Please feel free to download, improve, and share the credits.
You can now download the presentation directly from Slideshare.
Here are 17 of the best free online tools for Digital Strategists to help cultivate killer insights on consumers, competitors and the industry. In this toolbox we you will find how to use each tool with an example insight drawn for the client, as well as each of their benefits and limitations.
The tools helps to conduct Consumer Research, Category Research, Discourse Analysis and Environmental analysis.
Moja prezentacja z Blog Forum Gdańsk 2016 podsumowującego wyniki raportu o tym samym tytule. Raport do pobrania m.in. stąd: http://blogforumgdansk.pl/raport_bfgdansk2016.html?pwat_ref
Cannes Lions 2016 - communication trends spotted among this year winners. Among trends: low tech, art as the last bastion of our humanity, physical experience, mixed reality, space, AI and others.
7 Overriding Themes Spotted Among Cannes Lions 2014 WinnersNatalia Hatalska
Looking at Cannes Lions 2014 winners it seems that just right now we have started our come back from online to offline world. Visible trends are - among the others: maker movement, real life stories, immersive experiences and tangible reality.
Ja, Cyborg. Stosunek ludzi do HET (human enhancement technologies)Natalia Hatalska
Prezentacja z konferencji Cyber 6.0 Redefine. Poświęcona stosunkowi polskich internautów do technologii "ulepszających" ludzi. Na podstawie badań zrealizowanych na potrzeby raportu TrendBook 2016.
TrendBook 2014: 5 Crucial Consumer Technology Trends You Need to KnowNatalia Hatalska
TrendBook 2014 presents an analysis of the 5 top consumer technology trends which we will be dealing with next year. In this year’s TrendBook, you will find the following chapters: internet of places, connected cars, robots, sustainable development & economies of unscale. The commentators are the most important, most influential and most well-known experts in their respective categories, among the others: Chris Anderson, Nancy Lee Gioia, Chris Dancy, Matt Webb, Elliot Garbus, Prof. Russ Tedrake, Scott Sedlik, Thomas Kolster.
Happy New Year 2039! What our world will look like 25 years from now.Natalia Hatalska
Future will be awesome. Future is so unpredictable. Future is scary. We don’t know what the next few years will bring let alone next decades. But I challenged the world’s greatest minds to deal with that daunting task and gathered their opinions to show us the future in the next 25 years. In 12 different aspects of our lives.
The future makers will tell you about it. Today.
UK FMCG Consumers' Perspectives on Brand Content | New Research from Me.jpmhMe.jpmh
A summary of highlight findings from a 2014 consumer study including:
Levels of Consumer Trust in Brand Content
Influence on Purchase Decision Making
Comparative Impact versus Advertising
Content Preferences by Product Category
Content Preferences by Platform
Brand Voice for Brand Content
Jack D Ryger: World Landmarks Light Up To Honor ParisJack D. Ryger
Jack D Ryger highlights a few of the many landmarks across the globe that have chosen to honor Paris by lighting up in the colors of the French Flag, following the tragic events of 11/13/15.
"Bridging the Gap between Bioinformatics and Medical Informatics"INBIOMEDvision
INBIOMEDvision workshop at MIE2012 - XXIV Conference of the European Federation for Medical informatics. August 26–29, 2012. Pisa, Italy. Presentations: M.A. Mayer, V. López Alonso, N.Shublaq.
Koller Geneve
MODE, LUXE & VINTAGE
MERCREDI 16 NOVEMBRE, 16h
https://www.kollerauktionen.ch/en/genf/g59/mode_-luxe_-vintage-2
MODE, LUXE & VINTAGE
16h, Lot 501 – 806
EXPOSITION
Vendredi 11 au lundi 14 novembre, de 10h à 18h
Palais de l‘Athénée
CATALOGUE EXCLUSIVEMENT SUR INTERNET
CATALOGUE ONLINE
www.kollerauctions.com
Pour tout renseignement:
Koller Genève
Palais de l’Athénée
rue de l’Athénée 2
1205 Genève
tél. +41 22 311 03 85
fax +41 22 810 06 30
geneva@kollerauctions.com
Vêtements haute couture et prêt-à-porter,
bagagerie, objets de maison, maroquinerie et
accessoires homme et femme
Kenneth Verlage took up the topic of the transformation of IT through digitization into a product, and of the impact and importance of this change for your organization, technology and innovation work.
Author - Kenneth Verlage
This webinar shows you how you can use Real Estate Investar's all-in-one property investment platform to help build and manage your property investment portfolio.
You will learn how to
> Analyse your property investments: Create 10-year cash flow and capital growth forecasts.
> Do real time portfolio tracking: See market values, capital growth, equity, income, expenses and cash flow in real time.
> Integrate your data with Xero, the global leader in cloud accounting.
> Improve portfolio performance: Add thousands per year to your bottom line by easily monitoring and optimising the financial performance of each property.
> Instantly find property that matches your buying criteria with our unique investment focused search engine.
> Filter, search and analyse the listings from 40 plus sites nationally in one place.
> Accurately estimate the value of any residential property and view on the market and sales history for better negotiation.
> Analyse the investment performance trends of every suburb and complete your research with the latest data.
Cannes Cyber Lions 2011 — Winners and TrendsJakob Kahlen
Cannes Cyber Lions Winners and Trends 2011 presented at the Best Internet Conference 2011 in Tallinn Estonia by Cannes Cyber Lions jurymember and Creative Director Jakob Kahlen of Hello Monday.
2013 #Canneslions Review by DigitasLBiBridget Jung
This year's theme for the Cannes Review is "Risk the Idea". We'll start by looking at how this maps out against some of the grand prix winners from this year. We'll then explore the other themes and trends that fit under this theme :
- Risk ideas with low-tech innovation
- Risk ideas inspired by technology
- Risk ideas that tell stories
- Risk ideas change behaviour
- Risk ideas for open discussion
Let me know your thoughts on this year's review - http://www.twitter.com/bridoo
Digital Evolution at SXSW 2015: Trends and Implications for Brands and Consumers1000heads
SXSW was all about evolution of digital, but disruptive tech took a backseat. Key themes included personalisation, big data, wearables, immersive experience and content, but hardware development can't seem to keep up with the possibilities of future marketing. Here are the key trends we saw and their potential implications for brands and consumers.
The New Relevant | Media Hungary | Advertising & Digital Media | Tripylon MediaSirous Kavehercy
I gave this presentation at Media Hungary 2013 in Siofok on May 14th.
What does it mean to be “relevant”? We all have our own interpretations.
Media landscape has changed and with it our social behavior and perceptions of relevance.
This presentation discusses “The New Relevant” and presents a few case studies.
Special credits and thanks to:
www.Wefilm.nl
www.RTL.nl
www.C2B.nu
www.Froot.nl
www.WEBclusive.nl
www.klm.nl
www.DeCorrespondent.nl
www.lays.nl
------ Summary ---------------------------------------------------------------------------------------
As a company or brand, what do you do to be successful online?
SEO, SEA. apps, mobile websites, games. FB likes, and Twitter follower etc etc...?
Your audience doesn’t want channels, apps and websites, they want answers, they want service...
All communication will be irrelevant if there is no purpose.
Being "relevant" is more than just broadcasting information, it's about the ability to learn and the agility to adapt!
See the (R)Elephant!
From the new wave of technological phenomena to the expansion of creativity in different formats, Cannes has redefined our interpretation of media execution.
We saw larger stunts, smarter tech, more effective applications of data and more OSEP approaches.
With the help of insights from Cannes media jury members - Maria Garrido and Jez Jowett - we have assessed the best trends to develop from the largest festival of the year.
5 Big Ideas to Keep Control of Indie Transmedia ProjectsHubbub Media
UPDATE October 15: Here is the video of my keynote at Colombia 3.0. At 48 minutes its not a quick watch. But it's definitely the best record to date of what I'm attempting creatively. The talk starts after the first 2'20.
http://www.youtube.com/watch?v=aBvrDBBZ1oY&list=PLhTx9maDqE9JJzsKjXIwTBDAohs327-ED
I've also embedded the video after the last slide here on Slideshare, just click to watch.
5 Ideas: Be Excited, Selective Control, Communicate Your Vision, Be Practical, Your Creative Focus.
This deck supported Ian Ginn's presentation during Colombia 3.0 in Bogotá. Ian spoke to an audience of 1100 delegates, plus many more via a live stream to Brazil, Argentina, and Chile.
A recent slideshow I gave - for an industry association wishing to understand a little more about social media.
PPT is a collection of things I have come across. Also see my slides show on Measuring Social Media.
Digital Revolution and Consumer Trends for 2013 Own Company
Whirlpool EMEA presents: Digital School, Lesson 9 | Consumer Trends 2013.
- Generation G
- Point & Know
- Maturialism
- Social Lite
- Pricing Pandemonium
- Be Ethical
- Be Faster & Friendly
- Second screen
- Data shaped
- The mass and the virgin Consumers
Prezentacja prezentująca wyniki badań dotyczących pokolenia Z i zrealizowanych przez infuture.institute w maju 2019. Prezentacja ta otrzymała główną nagrodę w głosowaniu publiczności podczas XX Kongresu Badaczy PTBRiO.
Blade Runner. Elementy postświata odnalezione w teraźniejszości. Natalia Hatalska
W 1982 roku miał premierę „Łowca androidów", kultowy film Ridley'a Scotta. Akcja filmu dzieje się w przyszłości - listopadzie 2019 roku. Dla nas jest to teraźniejszość, która za chwilę stanie się przeszłością. Postanowiliśmy więc przeanalizować, na ile sprawdziła się filmowa wizja. Fabuła „Łowcy androidów” oraz nasza rzeczywistość porównane zostały w dziewięciu kategoriach: fauna i flora, światło, kolonizacja planet, wertykalne miasta, transport, populacja, technologie, relacje i seks.
Przyszłość zaprojektowana. Design spekulatywny jako metoda prognozowania przy...Natalia Hatalska
Moja prezentacja dotycząca designu spekulatywnego jako jednej z metod prognozowania przyszłości podczas XIX Kongresu Badaczy (październik 2018). Otrzymałam za nią zresztą II nagrodę publiczności :).
Próba wyjaśnienia, na ile zjawisko show off (chwalenie się rzeczami materialnymi w serwisach społecznościowych) jest zjawiskiem pokoleniowym także w Polsce. Raport odpowiada m.in. na pytania: Czy Polacy faktycznie angażują się w zjawisko show off online? Na jakich serwisach to robią? Dlaczego to robią? Jakich reakcji oczekują? Jaki sami mają stosunek do tego typu komunikatów wrzucanych przez własnych znajomych? Czym najchętniej się chwalą?
5 Crucial Internet Trends for the Next Year [report]Natalia Hatalska
This report analyses the five most striking trends which I believe we’ll have to face this year, such as Internet of things, wearable computer, big data and privacy issues, humanisation of machines and hybrid world.
Trends are commented on by many well-known experts from all over the world, including Genevieve Bell, Intel Fellow, Director, Interaction and Experience Research, Intel, Lidia Geringer de Oedenberg, Treasurer in the European Parliament; Zuzanna Skalska, Head of Trends at VanBerlo; Chris Cobb and John McHale, Creative Directors at Sapient Nitro, New York-based artist Adam Harvey; Jan Rezab, CEO at Socialbakers; Miles Lewis, Vice-President at Shazam and Borys Musielak, creator of Filmaster.TV.
TrendBook 2013 analizuje 5 najważniejszych trendów marketingowych - internet rzeczy, wearable computers, big data&prywatność, humanizacja maszyn, świat hybrydowy.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
2. In the US and a lot of the European countries there is an ongoing debate about gay/ lesbian rights,
including same sex marriages and gay/ lesbian couples adopting children. Since it is important
social issue no wonder that this topic appears also in advertising campaigns. As we could see
among Cannes Lions winners a lot of brands show their support for this community and fight anti-
gay discrimnation in their own way.
#1 LGBT/ gay rights/ gender Pink Sherbet Photography @ flickr
3. PROUD WHOPPER
GOLD LION: PROMO & ACTIVATION, PR; SILVER LION: BRANDED CONTENT & ENTERTAINMENT, DIRECT
BRONZE LION: DIRECT, MEDIA, CYBER, OUTDOOR
DAVID MIAMI
BURGER KING
Case study video: https://youtu.be/2yohicMc4vU
4. LGBT AVATARS
SILVER LION: MOBILE; BRONZE LION: MEDIA
GEOMETRY GLOBAL Prague / OGILVY & MATHER PRAGUE
PRAGUE PRIDE
Case study video: https://youtu.be/Ao9WMQeDPYc
5. PROUDLY SEEKING PLEASURE
GOLD LION: FILM
LOLA LOWE & PARTNERS Madrid
UNILEVER / MAGNUM
Video: https://youtu.be/ei96-Breysg
6. STAY WITH PRIDE
SILVER LION: PR
WHYBINTBWA GROUP SYDNEY
AIRBNB
Case study video: https://vimeo.com/124262487
7. LOVE HAS NO LABELS
GOLD LION: DIRECT; SILVER LION: DIRECT, OUTDOOR; BRONZE LION: CYBER, TITANIUM & INTEGRATED
R/GA New York
ADCOUNCIL
Case study video: https://youtu.be/UHmbaIMQe2I
8. RELOCKLOVE
SILVER LION: DIRECT, CYBER
MARCEL Paris
ORANGE FRANCE
Case study video: https://www.youtube.com/watch?v=Bs12qLODSpI
9. RADIO PRIDE PARADE
SILVER LION: BRANDED CONTENT & ENTERTAINMENT
OGILVY BRASIL Sao Paulo
BILLBOARD BRASIL
Case study video: https://youtu.be/xxMCOpWLzDg
10. Whatever we say, advertising is about the internet now. Almost all campaigns, even in such
categories as tv, radio or outdoor have some internet part included in them. Cyber, mobile,
interactive categories are the most crowded. But surprisingly this year among Cannes Lions winners
we could also see the traditional, offline forms of advertising – the old good ambient known from
mid-90s is not yet forgotten.
#2 COME BACK OF AN OLD GOOD AMBIENT HeyRocker @ flickr
11. PROBABLY THE BEST POSTER IN THE WORLD
BRONZE LION: OUTDOOR
FOLD7 London
CARLSBERG UK
12. SCANDIC TO GO
BRONZE LION: MEDIA
PRIME Stockholm
SCANDIC HOTELS
Case study video: https://vimeo.com/109978613
13. WORKOUT BILLBOARDS
BRONZE LION: PROMO & ACTIVATION, OUTDOOR
OGILVY GERMANY Frankfurt
COCA-COLA, POWERADE
Case study video: https://youtu.be/mJB4DJpq4mw
14. „There’s more evidence that every organization — whether they are in services, manufacturing or
healthcare — is becoming a technology company as well, and this trend is accelerating. With the
rise of cloud, Software as a Service, and now, the Internet of Things (IoT), more organizations — in
all types of businesses — recognize they are evolving into technology and data companies. So they
are creating both strategic and tactical partnerships to try to make the most of this evolution.”
Joe McKendrick, www.forbes.com
#3 EVERY COMPANY IS TECHNOLOGY COMPANY svenwerk @ flickr
15. MAKEUP GENIUS
GOLD LION: BRANDED CONTENT & ENTERTAINMENT, PROMO & ACTIVATION, DIRECT, MOBILE
MCCANN PARIS
L'ORÉAL PARIS
Case study video: https://youtu.be/co4V5kbfKBs
16. ORAL-B SMART BRUSH AND APP
BRONZE LION: MOBILE
ICONMOBILE GROUP Berlin
PROCTER & GAMBLE, ORAL-B
Case study video: https://youtu.be/5QSs7sGalCg
17. „The promise of virtual reality has always been enormous. Put on these goggles, go nowhere, and
be transported anywhere. It’s the same escapism peddled by drugs, alcohol, sex, and art — throw
off the shackles of the mundane through a metaphysical transportation to an altered state. Born of
technology, virtual reality at its core is an organic experience. Yes, it’s man meets machine, but what
happens is strictly within the mind.”
Matthew Schnipper, The Verge
#4 VIRTUAL REALITY/ AUGMENTED REALITY/ MIXED REALITY
nan palmero @ flickr
18. MONTY'S CHRISTMAS
GOLD LION: BRANDED CONTENT & ENTERTAINMENT; BRONZE LION: TITANIUM & INTEGRATED
BLINK PRODUCTIONS London / ADAM&EVEDDB London
JOHN LEWIS PARTNERSHIP
21. PRO VISION
BRONZE LION: MOBILE
GPY&R Melbourne
OAKLEY
Case study video: https://youtu.be/xtgcH9yFLOs
22. UNBELIEVABLE CAMPAIGN
BRONZE LION: BRANDED CONTENT & ENTERTAINMENT
LITTLE DOT STUDIOS London / AMV BBDO London
PEPSICO
Case study video: https://youtu.be/Go9rf9GmYpM
23. HOLOGRAMS FOR FREEDOM
GOLD LION: BRANDED CONTENT & ENTERTAINMENT, PROMO & ACTIVATION, DIRECT, MEDIA, OUTDOOR
SILVER LION: CYBER, PR
GARLIC TV Madrid / LA LIVINGSTON Madrid / 20 HUNGAROS Barcelona / DDB SPAIN Madrid
NO SOMOS DELITO (WE ARE NOT CRIME), NGO
Video: https://youtu.be/0jwmi6CguY0
24. LIVING WITH LAG
BRONZE LION: BRANDED CONTENT & ENTERTAINMENT, CYBER
STOPP/FAMILY Stockholm / HARD HAT Stockholm / ANR BBDO Stockholm
UMEÅ ENERGI / UME.NET
Case study video: https://youtu.be/_fNp37zFn9Q
25. AUDI TT BROCHURE HACK
BRONZE LION: MOBILE
RAZORFISH Berlin
AUDI
Case study video: https://youtu.be/qzJ9InscjA0
26. „As life expectancy increases, health is becoming the watchword for all consumers, from Millennials
to Baby Boomers. Consumers are investing heavily in fitness and nutrition, and seeing their bodies
as an ecosystem where beauty, diet, mental health and fitness are interlinked.”
The Future 100: Trends and Change to Watch in 2015 by JWT Intelligence
#5 BEING FIT alpseecamping @ flickr
27. THE PURSUIT BY EQUINOX
GOLD LION: MOBILE
R/GA New York
EQUINOX
Case study video: https://youtu.be/jh0YMbUyPMM
28. SPORTS HOMEWORK
SILVER LION: MOBILE
4 AM SAATCHI & SAATCHI Guatemala
GATORADE
Case study video: https://vimeo.com/131971069
29. SWEAT IT TO GET IT
SILVER LION: PROMO & ACTIVATION; BRONZE LION: BRANDED CONTENT & ENTERTAINMENT
TBWACHIATDAY Los Angeles / CAVIAR Los Angeles
GATORADE
Video: https://youtu.be/LUVMtarnRRQ
30. MOVE UPDATE. THE OPEN SOURCE PROJECT
BRONZE LION: MOBILE
DDB & TRIBAL Warsaw / DDB WARSAW
McDONALD´S
Case study video: https://youtu.be/62o1smHKJlA
31. THE MARATHON WALKER
GOLD LION: BRANDED CONTENT & ENTERTAINMENT, OUTDOOR;
SILVER LION: MEDIA; BRONZE LION: PR
OGILVY PARIS / GANG FILMS Paris
WATER FOR AFRICA
Case study video: https://youtu.be/1v_06b1cid4
32. For some time now we have been shifting from text to a visual vocabulary relying on different
forms of images such as photos, videos and emojis. That’s why we cane see the rise of photo
sharing platform and image based services. Communicating with images is faster and more
emotional.
#6 COMMUNICATING WITH IMAGES ali edwards@ flickr
33. WORLD GALLERY
GRAND PRIX: OUTDOOR
TBWAMEDIA ARTS LAB Los Angeles / APPLE Cupertino
APPLE, IPHONE 6
Case study video: https://youtu.be/C94ovy_WIsI
35. The trend first started in fashion and beauty industry with women fed up with the necessity of
meeting non-realistic image of their bodies. They wanted to highlight that beauty can be seen in
women of all sizes, shapes and ages. We could see the shift from looking beautiful towards feeling
beautiful. But then more and more of us realized that we do not want to live in a photoshopped
world. That we need autheticity in our lives. That being human means being tired, being mean,
being lazy or being sweaty. We finally take off our masks that we put on our faces in social media.
#7 PERFECT IMPREFECTIONS
36. BE MORE HUMAN
SILVER LION: CYBER
VENABLES BELL & PARTNERS San Francisco
REEBOK
Case study video: https://vimeo.com/118897720
37. JOE BOXER INACTIVITY TRACKER
GOLD LION: DIRECT
FCB CHICAGO
KMART / JOE BOXER
Case study video: https://youtu.be/kcVwjp34M70
38. MESSAGE IN A BOTTLE
BRONZE LION: OUTDOOR
DEL CAMPO SAATCHI & SAATCHI BUENOS AIRES
ANDES
Video: https://youtu.be/BBzJw2qVjeI
39. A DISCOUNT TO YOUR MISFORTUNE
SILVER LION: OUTDOOR; BRONZE LION: DIRECT
DEL CAMPO SAATCHI & SAATCHI MADRID Madrid
ISLAZUL
Case study video: https://youtu.be/xUYDfxpRljY
40. Nokia and Wired has launched this year a project called #maketechhuman which is assumed to be
a global debate how we want technology to shape our world. A project that is encouraging a move
towards a human era and away from a machine one. A project which aim is to make sure that
technology serves people not the other way round. And although Nokia and Wired named their
project the idea of technology helping people everywhere is also visible in activities undertaken by
other brands.
#8 MAKE TECH HUMAN
41. THE BACKUP MEMORY
SILVER LION: MOBILE; BRONZE LION: DIRECT
3SG-BBDO Ariana
SAMSUNG TUNISIA
Case study video: https://youtu.be/1frS-O31qwA
46. THE NEXT PHOTO
SILVER LION: MOBILE
WUNDERMAN London
CHILDHOOD EYE CANCER TRUST
Case study video: https://youtu.be/uSSmeIFWw-8
47. HEARING HANDS
BRONZE LION: PR
LEO BURNETT ISTANBUL
SAMSUNG ELECTRONICS TURKEY
Case study video: https://youtu.be/UrvaSqN76h4
48. This is the trend we can see for a some time now. Called also #girlpower or #neofeminism. And as
JWT Intelligence underlines in their Future 100: „There’s a fundamental shift. Feminism today is less
politicized and more about community, empowerment and confidence than antagonism. It’s also
multigenerational and powered by social media.”
#9 EMPOWERING WOMEN
49. CHOOSE BEAUTIFUL
SILVER LION: PR
EDELMAN London / OGILVY & MATHER Chicago
DOVE
Case study video: https://youtu.be/7DdM-4siaQw
50. I WILL WHAT I WANT
Grand Prix: Cyber; Silver Lion: Branded Content & Entertainment, Promo & Activation, Media
DROGA5 New York / SMUGGLER New York / CATALYST PUBLIC RELATIONS New York
UNDER ARMOUR
Case study video: https://youtu.be/H-V7cOestUs
51. THIS GIRL CAN
Health Grand Prix for Good; Glass Lion; Gold Lion: Film craft
FCB INFERNO London / SOMESUCH London
SPORT ENGLAND
Video: https://youtu.be/aN7lt0CYwHg:
52. #LIKEAGIRL
Gold Lion: Promo & Activation, Cyber, Direct, Media, Titanium Lion: Titanium & Integrated
Silver Lion: Branded Content & Entertainment, Direct
CHELSEA PICTURES Los Angeles / LEO BURNETT TORONTO / LEO BURNETT CHICAGO / LEO BURNETT LONDON / HOLLER London
PROCTER & GAMBLE
Case study video: https://youtu.be/XjJQBjWYDTs
53. SPEAK BEAUTIFUL
Silver Lion: Media; PR: Bronze Lion
MINDSHARE New York / EDELMAN New York
UNILEVER, DOVE
Video: https://youtu.be/_cncxoJPwBw
54. e: natalia@hatalska.com
Want to know more about trends for 2015 and beyond? Watch videos about:
@hatalskacom
facebook.com/hatalskacom
Generation Z
https://www.youtube.com/watch?v=RF4WuVRGiZM
Off the grid
https://www.youtube.com/watch?v=Vi7H0YYiv58
Living in the moment
https://www.youtube.com/watch?v=-OJngV7RUBU