This document summarizes several advertising campaigns from the past week: 1) Scharffen Berger's #wonderfullycomplicated campaign allowed people in San Francisco to upload selfies to posters in bus shelters to promote chocolate. 2) Paddy Power's #RainbowLaces campaign, now in its second year, aims to reduce homophobia in football and has partnered with Arsenal FC to promote rainbow-colored shoelaces. 3) KLM's "High Five" installation in New York and Amsterdam let people in different cities try to perform a perfect high five over video to win airline tickets.