Ignition 5 29.09.14
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This document provides brief summaries of advertisements and marketing campaigns from the past week: 1) Volvo highlighted the technical aspects of its trucks by filming a video outside a casino where an unsuspecting valet driver got to showcase the drivability of a Volvo truck. 2) KLM launched a program using beagles to return lost items to passengers at the airport, while a Budweiser ad featured a dog to promote responsible drinking. 3) Nescafé engaged coffee fans in Croatia by hiding coffee mugs around cities that could be unlocked through a Facebook app, allowing people to enjoy a cup with fellow enthusiasts.
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General Quiz- Qutopia session
X is a brand of soups, stocks, sauces and noodles founded in 1872 in Switzerland by Julius X. In 1897, he founded the company in Singen, Germany where it remains based today. In 1947, X's holding company merged with Y company to form Y-Alimentana S.A., now known as Y S.A. in its home country.
Ignition five 10.09.12
1) The document discusses several advertising campaigns from this week, including Murphy's offering free pints of stout when it rains through a smartphone app, Google promoting the Nexus 7 tablet with an ad about camping, and Durex promoting condom safety on an airplane with flight attendants.
2) It also mentions a Carlton Draught ad about a car chase where men desperately hold onto their beers and Volkswagen's "blue label" print ads that encouraged magazine recycling.
3) The ads promoted products and services from Murphy's, Google, Durex, Carlton Draught and Volkswagen in a variety of humorous and environmentally-friendly ways.
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1. Budweiser launched an experiential marketing campaign in Argentina called "Poolball" that involved playing pool on a oversized table with mini soccer balls. The event was broadcast live on TV and sparked demand from pubs to replicate the campaign.
2. Cadbury Dairy Milk launched a €1 million advertising campaign featuring a new dance-focused commercial called "Charity Shop" to create moments of joy. Previous Cadbury campaigns using dance and music have been very successful.
3. Fiat promoted the new Punto Evo in Madrid with a mobile app that turned road signs into QR codes providing information about the car. The campaign resulted in over 1 million virtual road signs scanned and an 82%
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This document lists the top 10 most outstanding bus advertisements, including ads for keeping an area clean, a Renault car shown at a smaller scale than actual size, choosing the right career, auto parts, deodorant, road safety, running shoes, quitting smoking, a television nature show, and dog food. The list provides a brief description of each ad's message or content.
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3) Be strategic with food since on-site options are expensive; buy a meal deal from nearby supermarkets instead.
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The document provides a list of marketing campaigns and viral videos from March-April 2009. Some of the campaigns promoted products like an energy drink, USB drives, and video games, while others raised awareness for issues like sustainability, traffic safety, and global warming. Many used unconventional promotional tactics like ice sculptures, LED-lit sheep, and apps that could hijack your phone or computer while browsing online.
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General Quiz- Qutopia session
X is a brand of soups, stocks, sauces and noodles founded in 1872 in Switzerland by Julius X. In 1897, he founded the company in Singen, Germany where it remains based today. In 1947, X's holding company merged with Y company to form Y-Alimentana S.A., now known as Y S.A. in its home country.
Ignition five 10.09.12
1) The document discusses several advertising campaigns from this week, including Murphy's offering free pints of stout when it rains through a smartphone app, Google promoting the Nexus 7 tablet with an ad about camping, and Durex promoting condom safety on an airplane with flight attendants.
2) It also mentions a Carlton Draught ad about a car chase where men desperately hold onto their beers and Volkswagen's "blue label" print ads that encouraged magazine recycling.
3) The ads promoted products and services from Murphy's, Google, Durex, Carlton Draught and Volkswagen in a variety of humorous and environmentally-friendly ways.
Ignition five 09.05.11
1. Budweiser launched an experiential marketing campaign in Argentina called "Poolball" that involved playing pool on a oversized table with mini soccer balls. The event was broadcast live on TV and sparked demand from pubs to replicate the campaign.
2. Cadbury Dairy Milk launched a €1 million advertising campaign featuring a new dance-focused commercial called "Charity Shop" to create moments of joy. Previous Cadbury campaigns using dance and music have been very successful.
3. Fiat promoted the new Punto Evo in Madrid with a mobile app that turned road signs into QR codes providing information about the car. The campaign resulted in over 1 million virtual road signs scanned and an 82%
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This document lists the top 10 most outstanding bus advertisements, including ads for keeping an area clean, a Renault car shown at a smaller scale than actual size, choosing the right career, auto parts, deodorant, road safety, running shoes, quitting smoking, a television nature show, and dog food. The list provides a brief description of each ad's message or content.
Claire - Trade shows - Focus Apr-May 2015
The document provides tips for surviving trade shows from Claire Gilligan. Some key tips include:
1) Wear comfortable shoes like double socks since standing all day can be tough.
2) Store business cards in the plastic name pass holder and pockets for easy access to items like cards, phone, lip gloss, and pen.
3) Be strategic with food since on-site options are expensive; buy a meal deal from nearby supermarkets instead.
Thebestof Mar Apr 2009
The document provides a list of marketing campaigns and viral videos from March-April 2009. Some of the campaigns promoted products like an energy drink, USB drives, and video games, while others raised awareness for issues like sustainability, traffic safety, and global warming. Many used unconventional promotional tactics like ice sculptures, LED-lit sheep, and apps that could hijack your phone or computer while browsing online.
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Ignition 5 28.07.14 tim
This document provides summaries of marketing campaigns and advertisements from various companies:
1) Hellmann's launched a "Summer Hacks" social media campaign with bite-sized tips and tricks for enjoying outdoor eating with their mayonnaise.
2) The Yugoslav Drama Theatre performed plays where the actors pretended to be taxi drivers, telling the story of the plays they were performing.
3) Volkswagen used clever outdoor advertising techniques like multi-panel displays and proximity of numbers on billboards to promote features of cars like safe driving and acceleration.
4) Heineken staged a fake TV interview to test people's knowledge of rugby for their "Get in the Game" campaign for the Heineken
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IKEA created a series of humorous family tree advertisements showing that 10% of Europeans were conceived on IKEA furniture. One ad mapped a family tree showing multiple generations were conceived on items like beds, washing machines, and tables. The campaign tagline was "Where family starts".
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2) Paddy Power's rainbow laces campaign aims to reduce homophobia in football and has support from clubs like Arsenal.
3) KLM challenged people in New York and Amsterdam to do a high five over video screens 3,600 miles apart for airline tickets.
4) A new app called Pitcher functions like a dating app to connect advertising clients with agencies in Amsterdam.
5) Walkers turned London bus stops into tweet-activated vending machines with Gary Lineker to promote new flavors.
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1) Ricola hired actors to cough at a concert to promote their cough drops.
2) An organization created a braille book with stories to raise awareness of lack of braille publications.
3) Bridgestone invited bloggers to test their tires on a race track to promote their new tires.
4) Axe created personalized business cards with pheromones unique to each employee.
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The document summarizes various marketing campaigns from the week of 11.08.14:
1) The North Face installed a changing room in one of its stores in South Korea that transforms into a wintery scene to encourage customers to try on gear.
2) A prank video by Smart claimed it would make a huge car as a joke about its small city vehicles.
3) Red Bull held a campus DJ competition in South Africa and promoted it with an interactive radio ad that let listeners pretend to DJ.
4) To promote the Bumbershoot music festival in Seattle, Publicis used rain-activated outdoor ads that came to life in the rain, fitting the city's weather and
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3) An amusement park in Stockholm installed a "haunted poster" that gave passersby a scary surprise with their mobile phones to promote a new attraction.
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Last Call by 13th Street used voice recognition technology in an interactive cinema ad where viewers could communicate via phone calls to help characters escape scenarios. UPS made a wish for a boy to be a UPS driver for a day by delivering packages around his neighborhood in a UPS truck. Netflix launched a series of outdoor advertisements in France featuring GIFs from movies and TV shows. Air Canada surprised Canadians at a London pub with a gift of free trips home for Christmas. WestJet brought a snowy Christmas to a beach in the Dominican Republic by building a special Christmas experience for a community the airline has worked with for several years.
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This document provides summaries of 10 innovative alcohol advertising campaigns from various brands:
1) Maes beer in Belgium recruited people with the last name "Maes" by offering a free barrel of beer to share.
2) Heineken bottles light up to music in nightclubs or when drank from.
3) MEDEA vodka bottles have scrolling LED messages that can be programmed.
4) Budweiser's "Buddy Cup" lets drinkers add friends on Facebook by clinking cups.
5) Salta beer in Argentina has a "Rugbeer" vending machine that dispenses beer when rugby fans tackle it.
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This document provides summaries of various viral marketing campaigns and technological innovations from April 2011. It discusses T-Mobile spoofing the Royal Wedding in an advert; Papa John's creating a pizza portrait of Prince William and Kate Middleton; Last FM launching a Royal Wedding radio station; Schweppes creating a giant online wedding card for Will and Kate; and various other companies like Coca-Cola, Wonderbra, Bic, Vodafone promoting their brands through creative viral videos and interactive campaigns.
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1) Lego recreations of major 2011 news events like the royal wedding and Osama bin Laden's death.
2) A contest winner who lived in Vancouver Airport for 80 days, updating a video diary.
3) Puma's focus on "after hours athletes" and lifestyle sports like ping pong in products and marketing.
4) Old Spice's "Devastating Explosions" Christmas gift site for men.
5) A Belgian app that wakes users earlier if weather prevents commuting to work on time.
Cultural Fuel Trend Report September 2011
The document provides a summary of 3 marketing campaigns:
1) Carlsberg stunts with 148 bikers in a movie theatre to promote their brand in an unexpected way.
2) Nokia installed an interactive gift machine that rewards people for checking in on Foursquare with surprises from the machine.
3) Fisherman's Friend demonstrated the importance of friendship with a funny video of a "friendship bench".
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The document discusses several marketing campaigns:
1. An iPad app called Ladybird Baby Touch: Peekaboo that aims to enhance motor and visual skills for babies.
2. A virtual wall display by Intel, Adidas and Start Creative showing 3D views and information on shoes.
3. Puma's Life Scoreboard, an online and mobile program that allows users to track achievements against friends and celebrities.
4. An Israeli solar company's advertisement that uses reflected color to promote their vision of renewable energy.
5. Spanair's Christmas gift of "unexpected luggage" for delayed passengers, exemplifying customer engagement.
Ignition 5 18.03.14
Duracell fitted out bus shelters in Canada with heaters that could only be powered when commuters touched both positive and negative symbols, providing warmth on cold days. FP7, an agency in Dubai, avoided headhunter fees by mailing cellphones inside fake industry books personalized for each target, programmed to call the creative director; they hired four people and saved $80,000. Oscar Mayer created a plug-in that emits the smell of bacon as an alarm and a contest for 4,700 to win it, promoting with a video about their bacon.
Ignition 5 18.03.14
Duracell fitted out bus shelters in Canada with heaters that could only be powered when commuters touched both positive and negative symbols, providing warmth on cold days. FP7, an agency in Dubai, avoided headhunter fees by mailing cellphones inside fake industry books personalized for each target, programmed to call the creative director; they hired four people and saved $80,000. Oscar Mayer created a plug-in that emits the smell of bacon as an alarm and a contest for 4,700 to win it, promoting with a video about their bacon.
Ignition 5 18.03.14
Duracell fitted out bus shelters in Canada with heaters that could only be powered when commuters touched both positive and negative symbols, providing warmth on cold days. FP7, an agency in Dubai, avoided headhunter fees by mailing customized cellphones inside fake industry books to recruits, programming their number in to poach four employees and save $80,000. Oscar Mayer created a bacon-scented iPhone plug-in as an alarm clock and app that thousands can win through a contest being promoted with a video, while anyone can download the sizzling bacon sound app.
Ignition 5 18.03.14
Duracell fitted out bus shelters in Canada with heaters that could only be powered when commuters touched both positive and negative symbols, providing warmth on cold days. FP7, an agency in Dubai, avoided headhunter fees by mailing cellphones inside fake industry books personalized for each target, programmed to call the creative director; they hired four people and saved $80,000. Oscar Mayer created a plug-in that emits the smell of bacon as an alarm and a contest for 4,700 to win it, promoting with a video about their bacon.
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1) An "End It Movement" campaign used a see-through truck to raise awareness of human trafficking at a sporting event in Atlanta.
2) A Coca-Cola campaign in Hong Kong used a phone app game to promote a new TV spot, where users had to shake their phone to catch bottle caps.
3) McDonald's transformed its drive-thru into an "extraordinary journey" with surprises for customers on April Fools' Day.
Ignition 5 29.10.13
KPT Insurance launched a game called "Smileball" where a pinball game is controlled by smiles to make insurance seem more fun and engaging. Lowe's created short Vine videos to help consumers fix common household problems quickly. UN Women used real autocomplete search terms highlighting gender inequality to show it is a global issue. Volkswagen launched the "#Woofwagon" campaign featuring dog breeds representing their car models to showcase their range of vehicles in a fun and relatable way. Honda created an optical illusion advertisement for their CR-V SUV to demonstrate through engineering they can make the impossible possible.
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This document provides summaries of 23 creative marketing campaigns from various brands. Each campaign uses an imaginative idea or unexpected execution to grab consumers' attention. Some examples include a whiskey brand sending samples to space, an app that lowers music volume at crosswalks, and a festival offering free entry in exchange for donated blood.
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This document provides a summary of trends observed at Cannes Lions 2011, including the rise of social TV, digital storytelling using HTML5, collaboration and co-creation, real-time engagement, social business, designing for networks, seamless cross-device integration, socially connected objects, and continued growth of the tablet market. Specific examples are given showcasing brands like Old Spice, Arcade Fire/Google, ASOS, Mercedes-Benz, Heineken, and Blackberry that have successfully adopted these new trends.
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Burberry launched the first ever 'Tweetwalk' for London Fashion Week, allowing users to see the new collection via live tweets before the runway show. ASOS featured in-line skaters promoting the brand in cities around the world on their website. Durex created a fortune telling installation in Taiwan to promote condoms among teens. Britney Spears partnered with Nissan for a social media contest giving away one of their new cars. KLM responded to tweets with employees holding letters to spell out replies live. Sainsbury's trialed a shopping trolley with an iPad and speakers to watch content while shopping. Aston Martin was named the coolest brand in the UK for the second year in a row in
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Burberry launched the first ever 'Tweetwalk' for London Fashion Week, allowing users to see the new collection via live tweets before the runway show. ASOS featured in-line skaters promoting the brand in cities around the world on their website. Durex created a fortune telling installation in Taiwan to promote condoms among teens. Britney Spears partnered with Nissan for a social media contest giving away one of their new cars.
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Ignition 5 28.07.14 tim
This document provides summaries of marketing campaigns and advertisements from various companies:
1) Hellmann's launched a "Summer Hacks" social media campaign with bite-sized tips and tricks for enjoying outdoor eating with their mayonnaise.
2) The Yugoslav Drama Theatre performed plays where the actors pretended to be taxi drivers, telling the story of the plays they were performing.
3) Volkswagen used clever outdoor advertising techniques like multi-panel displays and proximity of numbers on billboards to promote features of cars like safe driving and acceleration.
4) Heineken staged a fake TV interview to test people's knowledge of rugby for their "Get in the Game" campaign for the Heineken
Ignition 5 19.05.14
IKEA created a series of humorous family tree advertisements showing that 10% of Europeans were conceived on IKEA furniture. One ad mapped a family tree showing multiple generations were conceived on items like beds, washing machines, and tables. The campaign tagline was "Where family starts".
The 18th Zone in Guatemala City has high gang violence, making employers reluctant to hire residents. A snack brand set up an "embassy" to facilitate dialogue between companies and residents. They reviewed CVs submitted on their website and shared them with partner companies, resulting in hiring.
Cisco created a billboard near San Francisco airport that displays messages tailored to driving speed, such as a full message for slower traffic but only brief snippets
Ignition 5 15.09.14
The document provides brief summaries of 7 marketing campaigns:
1) A Hershey chocolate brand allows people to upload their selfies to posters in a campaign appealing to generation selfie.
2) Paddy Power's rainbow laces campaign aims to reduce homophobia in football and has support from clubs like Arsenal.
3) KLM challenged people in New York and Amsterdam to do a high five over video screens 3,600 miles apart for airline tickets.
4) A new app called Pitcher functions like a dating app to connect advertising clients with agencies in Amsterdam.
5) Walkers turned London bus stops into tweet-activated vending machines with Gary Lineker to promote new flavors.
Ignition 5 26.05.14
This document provides brief summaries of 4 marketing campaigns:
1) Ricola hired actors to cough at a concert to promote their cough drops.
2) An organization created a braille book with stories to raise awareness of lack of braille publications.
3) Bridgestone invited bloggers to test their tires on a race track to promote their new tires.
4) Axe created personalized business cards with pheromones unique to each employee.
Ignition 5 11.08.14
The document summarizes various marketing campaigns from the week of 11.08.14:
1) The North Face installed a changing room in one of its stores in South Korea that transforms into a wintery scene to encourage customers to try on gear.
2) A prank video by Smart claimed it would make a huge car as a joke about its small city vehicles.
3) Red Bull held a campus DJ competition in South Africa and promoted it with an interactive radio ad that let listeners pretend to DJ.
4) To promote the Bumbershoot music festival in Seattle, Publicis used rain-activated outdoor ads that came to life in the rain, fitting the city's weather and
Ignition 5 03 11 14
This document provides summaries of several news stories from this week:
1) ProGlove, a wearable technology item for professional use that helps workers perform tasks more efficiently, is a finalist in Intel's "Make It Wearable" challenge.
2) Mercedes-Benz launched an Instagram filter that allows users to customize and view a new car model, engaging customers in a unique way on social media.
3) An amusement park in Stockholm installed a "haunted poster" that gave passersby a scary surprise with their mobile phones to promote a new attraction.
4) Chrysler overcame misconceptions about American cars with a campaign that tricked people into thinking they were adm
Ignition 5 08 12 14
Last Call by 13th Street used voice recognition technology in an interactive cinema ad where viewers could communicate via phone calls to help characters escape scenarios. UPS made a wish for a boy to be a UPS driver for a day by delivering packages around his neighborhood in a UPS truck. Netflix launched a series of outdoor advertisements in France featuring GIFs from movies and TV shows. Air Canada surprised Canadians at a London pub with a gift of free trips home for Christmas. WestJet brought a snowy Christmas to a beach in the Dominican Republic by building a special Christmas experience for a community the airline has worked with for several years.
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2) Heineken bottles light up to music in nightclubs or when drank from.
3) MEDEA vodka bottles have scrolling LED messages that can be programmed.
4) Budweiser's "Buddy Cup" lets drinkers add friends on Facebook by clinking cups.
5) Salta beer in Argentina has a "Rugbeer" vending machine that dispenses beer when rugby fans tackle it.
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This document provides summaries of various viral marketing campaigns and technological innovations from April 2011. It discusses T-Mobile spoofing the Royal Wedding in an advert; Papa John's creating a pizza portrait of Prince William and Kate Middleton; Last FM launching a Royal Wedding radio station; Schweppes creating a giant online wedding card for Will and Kate; and various other companies like Coca-Cola, Wonderbra, Bic, Vodafone promoting their brands through creative viral videos and interactive campaigns.
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1) Lego recreations of major 2011 news events like the royal wedding and Osama bin Laden's death.
2) A contest winner who lived in Vancouver Airport for 80 days, updating a video diary.
3) Puma's focus on "after hours athletes" and lifestyle sports like ping pong in products and marketing.
4) Old Spice's "Devastating Explosions" Christmas gift site for men.
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The document discusses several marketing campaigns:
1. An iPad app called Ladybird Baby Touch: Peekaboo that aims to enhance motor and visual skills for babies.
2. A virtual wall display by Intel, Adidas and Start Creative showing 3D views and information on shoes.
3. Puma's Life Scoreboard, an online and mobile program that allows users to track achievements against friends and celebrities.
4. An Israeli solar company's advertisement that uses reflected color to promote their vision of renewable energy.
5. Spanair's Christmas gift of "unexpected luggage" for delayed passengers, exemplifying customer engagement.
Ignition 5 18.03.14
Duracell fitted out bus shelters in Canada with heaters that could only be powered when commuters touched both positive and negative symbols, providing warmth on cold days. FP7, an agency in Dubai, avoided headhunter fees by mailing cellphones inside fake industry books personalized for each target, programmed to call the creative director; they hired four people and saved $80,000. Oscar Mayer created a plug-in that emits the smell of bacon as an alarm and a contest for 4,700 to win it, promoting with a video about their bacon.
Ignition 5 18.03.14
Duracell fitted out bus shelters in Canada with heaters that could only be powered when commuters touched both positive and negative symbols, providing warmth on cold days. FP7, an agency in Dubai, avoided headhunter fees by mailing cellphones inside fake industry books personalized for each target, programmed to call the creative director; they hired four people and saved $80,000. Oscar Mayer created a plug-in that emits the smell of bacon as an alarm and a contest for 4,700 to win it, promoting with a video about their bacon.
Ignition 5 18.03.14
Duracell fitted out bus shelters in Canada with heaters that could only be powered when commuters touched both positive and negative symbols, providing warmth on cold days. FP7, an agency in Dubai, avoided headhunter fees by mailing customized cellphones inside fake industry books to recruits, programming their number in to poach four employees and save $80,000. Oscar Mayer created a bacon-scented iPhone plug-in as an alarm clock and app that thousands can win through a contest being promoted with a video, while anyone can download the sizzling bacon sound app.
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Duracell fitted out bus shelters in Canada with heaters that could only be powered when commuters touched both positive and negative symbols, providing warmth on cold days. FP7, an agency in Dubai, avoided headhunter fees by mailing cellphones inside fake industry books personalized for each target, programmed to call the creative director; they hired four people and saved $80,000. Oscar Mayer created a plug-in that emits the smell of bacon as an alarm and a contest for 4,700 to win it, promoting with a video about their bacon.
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2) A Coca-Cola campaign in Hong Kong used a phone app game to promote a new TV spot, where users had to shake their phone to catch bottle caps.
3) McDonald's transformed its drive-thru into an "extraordinary journey" with surprises for customers on April Fools' Day.
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KPT Insurance launched a game called "Smileball" where a pinball game is controlled by smiles to make insurance seem more fun and engaging. Lowe's created short Vine videos to help consumers fix common household problems quickly. UN Women used real autocomplete search terms highlighting gender inequality to show it is a global issue. Volkswagen launched the "#Woofwagon" campaign featuring dog breeds representing their car models to showcase their range of vehicles in a fun and relatable way. Honda created an optical illusion advertisement for their CR-V SUV to demonstrate through engineering they can make the impossible possible.
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This document provides summaries of 23 creative marketing campaigns from various brands. Each campaign uses an imaginative idea or unexpected execution to grab consumers' attention. Some examples include a whiskey brand sending samples to space, an app that lowers music volume at crosswalks, and a festival offering free entry in exchange for donated blood.
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Burberry launched the first ever 'Tweetwalk' for London Fashion Week, allowing users to see the new collection via live tweets before the runway show. ASOS featured in-line skaters promoting the brand in cities around the world on their website. Durex created a fortune telling installation in Taiwan to promote condoms among teens. Britney Spears partnered with Nissan for a social media contest giving away one of their new cars.
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Heineken launched an advertising campaign for its "Occasionally Perfect" slogan featuring a billboard in New York City. At first, the billboard seemed ordinary with just the slogan displayed. However, after a few days a stage was constructed in front of the billboard and the band TV on the Radio performed a surprise concert, revealing it was part of Heineken's marketing strategy.
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Powerflasher_presentation_eng
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This document discusses 5 marketing campaigns:
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2) A Volkswagen Polo ad suggesting their cars provide safety like a father's arms.
3) A campaign by Vasttrafik that turned their tram system into a sightseeing tour using a mobile app.
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This document summarizes various marketing campaigns and initiatives from the past week:
1) Netshoes created the world's smallest pop-up store in Sao Paulo, Brazil that functioned as an iPad displaying their full online store selection.
2) Audi launched the new A7 Sportback H-Tron vehicle, which emits only water vapor from its exhaust, using "water vapor billboards" that similarly leave nothing behind.
3) Fast food chain Jack in the Box unveiled an 80 foot by 25 foot coupon to promote their new burger, the largest coupon ever, which had to be carried through Los Angeles.
4) The Canadian Fairtrade Network created clothing labels that tell stories
Ignition 5 17 11 14
This document provides summaries of 7 marketing campaigns:
1) Stubhub's #OnlyGoodSurprises campaign uses hidden cameras to prank sports fans and give away prizes to raise awareness of their ticket marketplace.
2) McDonald's Fruit Match game in Sweden synced an app to TV ads to engage viewers by having them pick fruits for a chance to win free smoothies.
3) Carling Black Label's "Be the Coach" campaign in South Africa allows fans to act as virtual coaches for soccer teams through beer packaging.
4) Childline Helpline's "Free Our Voices" campaign uses an online petition with voice recognition technology to raise awareness of unanswered child help calls.
5) Puma
Ignition 5 20 10 14
This document provides summaries of 5 marketing campaigns:
1) VW's campaign for its Side Assist feature that knows what upcoming advertising other brands have planned.
2) Plan International's fake story of a 12-year-old child bride in Norway that raised awareness of the issue of child marriage globally.
3) The Swedish Childhood Cancer Foundation's subway ad that showed a woman's hair blowing to bring attention to childhood cancer.
4) The North Face's pop-up store challenge in Korea that had customers rock climb on the walls to retrieve descending brand items.
5) Singer Prince EA's video questioning if technology like social media has negatively impacted humanity by distracting from real-life experiences.
Ignition 5 13 10 14
This document provides brief summaries of 5 products or campaigns: 1) IKEA's Motivational Mirror that gives personalized compliments, 2) Adobe's marketing campaign for their new social network "Woo Woo", 3) The Germinator Jacket from Gravity Tank & Betabrand that claims to protect from germs while traveling, 4) Drink Up's talking water fountain in New York to promote drinking more water, and 5) Nestle Fitness' "Bra cam" campaign to raise breast cancer awareness by filming a woman's day with a camera in her bra.
Ignition 5 15.09.14 v1
This document summarizes several advertising campaigns from the past week:
1) Scharffen Berger's #wonderfullycomplicated campaign allowed people in San Francisco to upload selfies to posters in bus shelters to promote chocolate.
2) Paddy Power's #RainbowLaces campaign, now in its second year, aims to reduce homophobia in football and has partnered with Arsenal FC to promote rainbow-colored shoelaces.
3) KLM's "High Five" installation in New York and Amsterdam let people in different cities try to perform a perfect high five over video to win airline tickets.
Ignition 5 15.09.14 v1
This document summarizes several advertising campaigns from the past week:
1) Scharffen Berger's #wonderfullycomplicated campaign allowed people in San Francisco to upload selfies to posters in bus shelters to promote chocolate.
2) Paddy Power's #RainbowLaces campaign, now in its second year, aims to reduce homophobia in football and has partnered with Arsenal FC to promote rainbow-colored shoelaces.
3) KLM's "High Five" installation in New York and Amsterdam let people in different cities try to perform a perfect high five over video to win airline tickets.
Ignition 5 08.09.14
This document provides summaries of marketing campaigns from various companies:
1. SilkAir transformed cinema experiences into airplane-themed experiences to promote their brand in a unique way.
2. NBC Sports created viral videos poking fun at American stereotypes about soccer to promote their Premier League coverage and attract more viewers.
3. Companies like Emirates, McDonald's, and Pugedon implemented recycling programs as part of their CSR strategies in innovative ways that benefited both the environment and customers.
Ignition 5 25.08.14
This document provides summaries of several recent TV campaigns and advertisements:
- User-generated campaigns by Coca-Cola and Miller Lite featured content submitted by fans.
- A parody ad by First Bank portrayed a family overly reliant on technology like Google Glass at the dinner table.
- Lynx's new campaign focuses on helping men become their best selves rather than just attracting women.
- AIAIAI made a interactive banner ad to test claims that banners are unlikely to be clicked.
- A Gatorade ad starred Peyton Manning as a store manager who wouldn't sell the drink unless customers were sweaty.
Ignition 5 05.08.14
TD Canada deployed "Automated Thanking Machines" in their bank branches that gave lucky customers remarkable gifts to promote their #TDThanksYou campaign. Vittel created a "Vittel Refresh Cap" that pops up a flag every hour to remind people to stay hydrated. Grolsch Beer developed a Bluetooth-enabled bottle cap that allows consumers to unlock free movies on their devices when they purchase a bottle of beer. Intermarché, a French supermarket chain, launched a campaign called "Inglorious Fruit and Vegetables" to sell rejected produce at a discount and raise awareness about food waste. Taxi Stockholm released a new tourist app called "Taxi Trails" that uses GPS data from past taxi rides to
Ignition 5 21.07.14
- Colgate distributed toothpaste samples inside vending machines that dispensed snacks to remind young people to brush after eating sweets.
- Wendy's celebrated bringing back its popular pretzel bun with an R&B song sung by Boyz II Men about the product.
- Hellmann's launched a WhatsApp-based cooking assistance service in Brazil called WhatsCook where amateur cooks can get instant recipes and advice from chefs involving mayonnaise.
Ignition 5 07.07.14
VW released a stunt ad in Chinese cinemas to discourage distracted driving. When viewers' phones received an SMS, a crash appeared on screen with a safety message. Marvel promoted Guardians of the Galaxy with a funny viral video of a tour of locations from the film. For Canada Day, Molson Canadian hid beers in refrigerators that could only be unlocked by singing the Canadian national anthem. Guinness' "Empty Chair" ad in the US quietly celebrated everyday heroes. Forever 21 launched a mobile closet service in Costa Rica, sending a van stocked with clothes in response to calls from fans who needed an outfit.
Ignition 5 19.05.14
IKEA created a series of ads depicting family trees showing that 10% of Europeans were conceived on IKEA furniture. One ad maps a family tree with generations conceived on beds, washing machines, tables and sinks. The campaign tagline is "Where family starts".
The 18th Zone in Guatemala City has high gang violence, making employers reluctant to hire residents. A snack brand set up an "embassy" to facilitate dialogue between companies and residents. It took CVs and circulated them to partner companies, resulting in hires.
Cisco created a billboard near an airport that changes messages based on traffic speed. It provides information tailored to how fast viewers are driving. Faster speeds mean shorter messages that can
Ignition 5 11.11.13
This document summarizes 5 marketing campaigns or initiatives from the past week:
1) Fyffes launched a comic on banana skins to promote healthy eating habits to children.
2) An Adobe video highlights the importance of understanding where website traffic comes from before making assumptions.
3) An Asics installation challenged runners to keep up with an elite marathoner's pace on a treadmill.
4) Google launched Helpouts, a service connecting users with experts for live video chats.
5) Samsung launched a global campaign called Galaxy 11 featuring a football-themed story revealed across its platforms.
Ignition 5 26.08.13
- Hope Soap introduced a handwashing campaign in South Africa to encourage hygiene and reduce deaths
- John Lewis invested £5 million in its first TV ads for home insurance, focusing on protecting what matters most to customers
- The Art Series Hotel in Melbourne allowed late checkouts to increase occupancy rates and showcase their innovative "Overstay Checkout"
- NatWest is using Vine videos to simply explain frequently asked questions about online banking to younger customers
- Skoda transformed a car into a hostel in Moscow to target young people during festival season and provide a comfortable stay plus test drives
Ignition 5 19.08.13
This document provides summaries of 5 articles:
1) Fan Check Machine allowed music fans to access a digital copy of Billboard magazine for free by plugging their phone into a machine that checked if they had over 20 tracks of the featured artist.
2) A 4-year-old boy in Kenya named Nkaitole had his bucket list of wishes fulfilled as part of a campaign to raise awareness about the lack of clean water in developing countries.
3) Puma's Dance Dictionary translates words into dance moves performed by freestyle dancers to promote their new fragrances.
4) Adidas' Jump Store in London gave fans a chance to win Derrick Rose's new basketball shoes by picking them off a
Ignition 5 28.01.13
This document provides summaries of advertisements from various companies. It discusses a British Airways barcode reader promotion in Brazil, a Nike ad featuring Cristiano Ronaldo, a Tokyo newspaper's augmented reality app for kids, a Nike ad promoting golfer Rory McIlroy, and a Starbucks ad promoting Mondays with discounted coffee.
Ignition five 22.10.12
The document provides summaries of 5 marketing campaigns:
1) A NYC restaurant turned its menu into an Instagram feed using the hashtag #comodomenu to promote user-generated content.
2) Coke Zero challenged train passengers in the UK to unlock their "inner 007" within 70 seconds to win tickets to the new James Bond film Skyfall.
3) An agency in France used an interactive 3D cube to "teleport" people in Lyon to Brussels live, promoting travel between the two cities.
4) Red Bull's Stratos jump broadcast live on YouTube gained over 8 million viewers, elevating Red Bull's brand from an energy drink to an innovator in sponsorship and social media.
Ignition five 22.10.12
The document summarizes 5 recent marketing campaigns:
1. A NYC restaurant turned its menu into an Instagram feed using the hashtag #comodomenu to promote user-generated content.
2. Coke Zero challenged train passengers in the UK to unlock their "inner 007" and win tickets to the new James Bond film Skyfall in under 70 seconds.
3. SNCF, the French rail operator, used an interactive 3D cube in Lyon to "teleport" citizens to Brussels via a live video call, promoting travel between the two cities.
4. Red Bull's Stratos skydive, which saw Felix Baumgartner break the sound barrier from 128,000 feet,
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Ignition 5 29.09.14
- 1. 29.09.14
- 2. This Week... The Casino, Puppies, Red mugs, Waiting for the iphone 6 & Hidden Treasure. The Casino Volvo Puppies KLM & Budweiser Red Mugs Nescafé Waiting for the iPhone 6 Natonal Coalition for the Homeless Hidden Treasure Strauss
- 3. The Casino Volvo As with all Volvo’s brand videos, theytend to highlight a specific technical aspect of Volvo Trucks. This time it's the I-Shift Dual Clutch gearbox, adapted from sports car technology. And to do so they have set up hidden cameras outside a casino on the Italian Riviera where it is Gala night. Ambrogio Adani, a young valet thought he was hired by the San Remo Casino to park sports cars and is very excited about the job at hand. However, Academy Award nominated director Henry-Alex Rubin, hand picked the unknowing valet to showcase the sports car like driveability of the Volvo Trucks.
- 4. Puppies KLM & Budweiser KLM's new lost and found program is a lesson in perverse incentives. On one hand, owners who leave property behind risk losing it permanently. Then again, since lost items stand to be returned via Beagle, it may be tempting to start "accidentally" forgetting more things on the plane. The Dutch airline has started using an adorable, vest-wearing dog to return lost property, sending him down the concourse to literally sniff out rightful owners after they've disembarked at Amsterdam's Schiphol Airport. Budweiser Global Be(er) Responsible Day – 19th Sept saw Budweiser continue on their Super Bowl 2014 TV campaign. This time the focus was on drinking responsibly because there’s always someone waiting for you. Using an adorable dog practically ensured that this video would go viral – last week it appeared in numerous non-trade news / gossip sites. 16m views on Youtube…and counting.
- 5. Red Mugs Nescafe Tasked with engaging Nescafé fans in two of the biggest cities in Croatia, in this case study , red Nescafé mugs were locked to park fences and benches. Facebook was used to spread the word about the activation and in order to unlock the mugs fans had to interact with a facebook app giving them a special code to unlock their mug. And enjoy a cup amongst fellow enthusiasts.
- 6. Waiting for the iPhone 6 National Coalition for the Homeless First World Problem: In the US, people queued for weeks to be among the first to buy an iPhone6. The National Coalition for the Homeless (NCH) videoed people waiting in line for the new iPhone 6. They spoke about the difficulties of living outside and how they were looking forward to going home to their own beds. They got to go home on the 19th Sept but 600,000 homeless people didn’t – a quarter of whom are children.
- 7. Hidden Treasure Strauss Unilever Ice cream company Strauss wanted to give kids (and grown ups) a treat while they enjoyed their time at the beach. Kids love to play in the sand, building castles and digging. However for all the digging that is done on a beach, it seems nothing is ever found! Strauss decided to change this and surprise kids while fulfilling their dreams of finding a treasure, hidden in the sand!