Ignition 5 25.08.14
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This document provides summaries of several recent TV campaigns and advertisements: - User-generated campaigns by Coca-Cola and Miller Lite featured content submitted by fans. - A parody ad by First Bank portrayed a family overly reliant on technology like Google Glass at the dinner table. - Lynx's new campaign focuses on helping men become their best selves rather than just attracting women. - AIAIAI made a interactive banner ad to test claims that banners are unlikely to be clicked. - A Gatorade ad starred Peyton Manning as a store manager who wouldn't sell the drink unless customers were sweaty.
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Young adults can’t wait to grow up to become a “real adult” with their own job, car, apartment etc. As a society, we are taught that we must conform to these ideas of adulthood but in the process, we subconsciously lose the innocence, curiosity and amazement from childhood. Why do we have to lose that in order to grow up? We knew how to be happy naturally back then but we just forgot along the way.
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This document summarizes five recent marketing campaigns:
1) Sony Pictures staged a fake telekinetic incident in a New York coffee shop to promote the movie Carrie, gaining 36 million views for the stunt video.
2) Grey Goose launched a "Fly Beyond" campaign featuring a billboard that displays Instagram posts to promote the brand's new global campaign.
3) Tourism Victoria allowed social media users to remotely control "explorers" wearing cameras to virtually tour Melbourne and explore the future of tourism.
4) Dodge Durango viral videos featuring Will Ferrell as Ron Burgundy pointing out the SUV's features have led to the release of more ads with a real-time social media response element.
5)
Pin 11 edition 141211
The document provides information about Little Printer, a compact, wireless thermal printer that delivers news, puzzles, and messages from friends to your home. It has a zero-configuration wireless connection and prints mini-newspapers on high-gloss paper from a brushed steel faceplate. Users can set up subscriptions on their smartphone to receive personalized printed content from Little Printer.
Ignition five 12.03.12
Plan UK ran an interactive outdoor ad campaign in London using facial recognition technology to show different ad content to men and women. The ad aimed to highlight the lack of choices available to women and girls in developing countries.
Coca-Cola launched an interactive digital billboard in Sydney that allowed passersby to text a friend's name to have it displayed. People could also share the moment on social media.
McDonald's France gave participants the chance to have their photo taken and inserted into a digital poster as part of an interactive campaign promoting inclusion and diversity.
Coca-Cola in Argentina created paper tweets to bring Twitter to life and support the national football team in the Copa America tournament.
Ignition five 12.03.12
Plan UK ran an interactive outdoor ad campaign in London using facial recognition technology to show different ad content to men and women. The ad aimed to highlight the lack of choices available to women and girls in developing countries.
Coca-Cola launched an interactive digital billboard in Sydney that allowed people to text a friend's name to have it displayed. People could also share the moment on social media.
McDonald's France let people get their photo taken and inserted into a digital poster as part of an interactive campaign promoting inclusion and welcoming customers from all backgrounds.
Coca-Cola in Argentina created paper tweets to bring Twitter to life and support the national football team in the Copa America tournament.
The
Cannes lion 2016 nominations abridged
Here are the details of the marketing campaigns nominated for the Innovations Category at Cannes Lion 2016. Great and inspiring list of marketing examples! Must see!
25 Biggest Company and Product Failures
This document summarizes 25 major company and product failures, including Smith and Wesson mountain bikes, DeLorean Motor Company, Swiss Air, Commodore Computers, Cosmopolitan Yogurt, Webtv, Life Savers Soda, Coors Rocky Mountain Spring Water, Cocaine Energy Drink, Earring Magic Ken, Colgate Kitchen Entrees, Apple Newton, Kellogg's Breakfast Mates, Pepsi AM and Crystal Pepsi, Frito Lay Lemonade, Bottled Water for Pets, Bic Underwear, Harley Davidson Perfume, RJ Reynolds' Smokeless Cigarettes, Sony Betamax, New Coke, Pan Am, Pets.com, Polaroid, and
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Digital Culture For The Win - Cannes Lions 2016 Review
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Ignition 5 23 11 15
Actual reality, Lomu tribute ,and Seat view are just some of the highlight's from this week's Ignition 5!
Ignition 5 07 04 15
This document summarizes various marketing campaigns and initiatives from the past week:
1) Netshoes created the world's smallest pop-up store in Sao Paulo, Brazil that functioned as an iPad displaying their full online store selection.
2) Audi launched the new A7 Sportback H-Tron vehicle, which emits only water vapor from its exhaust, using "water vapor billboards" that similarly leave nothing behind.
3) Fast food chain Jack in the Box unveiled an 80 foot by 25 foot coupon to promote their new burger, the largest coupon ever, which had to be carried through Los Angeles.
4) The Canadian Fairtrade Network created clothing labels that tell stories
Ignition 5 08 12 14
Last Call by 13th Street used voice recognition technology in an interactive cinema ad where viewers could communicate via phone calls to help characters escape scenarios. UPS made a wish for a boy to be a UPS driver for a day by delivering packages around his neighborhood in a UPS truck. Netflix launched a series of outdoor advertisements in France featuring GIFs from movies and TV shows. Air Canada surprised Canadians at a London pub with a gift of free trips home for Christmas. WestJet brought a snowy Christmas to a beach in the Dominican Republic by building a special Christmas experience for a community the airline has worked with for several years.
Ignition 5 17 11 14
This document provides summaries of 7 marketing campaigns:
1) Stubhub's #OnlyGoodSurprises campaign uses hidden cameras to prank sports fans and give away prizes to raise awareness of their ticket marketplace.
2) McDonald's Fruit Match game in Sweden synced an app to TV ads to engage viewers by having them pick fruits for a chance to win free smoothies.
3) Carling Black Label's "Be the Coach" campaign in South Africa allows fans to act as virtual coaches for soccer teams through beer packaging.
4) Childline Helpline's "Free Our Voices" campaign uses an online petition with voice recognition technology to raise awareness of unanswered child help calls.
5) Puma
Ignition 5 03 11 14
This document provides summaries of several news stories from this week:
1) ProGlove, a wearable technology item for professional use that helps workers perform tasks more efficiently, is a finalist in Intel's "Make It Wearable" challenge.
2) Mercedes-Benz launched an Instagram filter that allows users to customize and view a new car model, engaging customers in a unique way on social media.
3) An amusement park in Stockholm installed a "haunted poster" that gave passersby a scary surprise with their mobile phones to promote a new attraction.
4) Chrysler overcame misconceptions about American cars with a campaign that tricked people into thinking they were adm
Ignition 5 20 10 14
This document provides summaries of 5 marketing campaigns:
1) VW's campaign for its Side Assist feature that knows what upcoming advertising other brands have planned.
2) Plan International's fake story of a 12-year-old child bride in Norway that raised awareness of the issue of child marriage globally.
3) The Swedish Childhood Cancer Foundation's subway ad that showed a woman's hair blowing to bring attention to childhood cancer.
4) The North Face's pop-up store challenge in Korea that had customers rock climb on the walls to retrieve descending brand items.
5) Singer Prince EA's video questioning if technology like social media has negatively impacted humanity by distracting from real-life experiences.
Ignition 5 13 10 14
This document provides brief summaries of 5 products or campaigns: 1) IKEA's Motivational Mirror that gives personalized compliments, 2) Adobe's marketing campaign for their new social network "Woo Woo", 3) The Germinator Jacket from Gravity Tank & Betabrand that claims to protect from germs while traveling, 4) Drink Up's talking water fountain in New York to promote drinking more water, and 5) Nestle Fitness' "Bra cam" campaign to raise breast cancer awareness by filming a woman's day with a camera in her bra.
Ignition 5 29.09.14
This document provides brief summaries of advertisements and marketing campaigns from the past week:
1) Volvo highlighted the technical aspects of its trucks by filming a video outside a casino where an unsuspecting valet driver got to showcase the drivability of a Volvo truck.
2) KLM launched a program using beagles to return lost items to passengers at the airport, while a Budweiser ad featured a dog to promote responsible drinking.
3) Nescafé engaged coffee fans in Croatia by hiding coffee mugs around cities that could be unlocked through a Facebook app, allowing people to enjoy a cup with fellow enthusiasts.
Ignition 5 15.09.14 v1
This document summarizes several advertising campaigns from the past week:
1) Scharffen Berger's #wonderfullycomplicated campaign allowed people in San Francisco to upload selfies to posters in bus shelters to promote chocolate.
2) Paddy Power's #RainbowLaces campaign, now in its second year, aims to reduce homophobia in football and has partnered with Arsenal FC to promote rainbow-colored shoelaces.
3) KLM's "High Five" installation in New York and Amsterdam let people in different cities try to perform a perfect high five over video to win airline tickets.
Ignition 5 15.09.14 v1
This document summarizes several advertising campaigns from the past week:
1) Scharffen Berger's #wonderfullycomplicated campaign allowed people in San Francisco to upload selfies to posters in bus shelters to promote chocolate.
2) Paddy Power's #RainbowLaces campaign, now in its second year, aims to reduce homophobia in football and has partnered with Arsenal FC to promote rainbow-colored shoelaces.
3) KLM's "High Five" installation in New York and Amsterdam let people in different cities try to perform a perfect high five over video to win airline tickets.
Ignition 5 15.09.14
The document provides brief summaries of 7 marketing campaigns:
1) A Hershey chocolate brand allows people to upload their selfies to posters in a campaign appealing to generation selfie.
2) Paddy Power's rainbow laces campaign aims to reduce homophobia in football and has support from clubs like Arsenal.
3) KLM challenged people in New York and Amsterdam to do a high five over video screens 3,600 miles apart for airline tickets.
4) A new app called Pitcher functions like a dating app to connect advertising clients with agencies in Amsterdam.
5) Walkers turned London bus stops into tweet-activated vending machines with Gary Lineker to promote new flavors.
Ignition 5 08.09.14
This document provides summaries of marketing campaigns from various companies:
1. SilkAir transformed cinema experiences into airplane-themed experiences to promote their brand in a unique way.
2. NBC Sports created viral videos poking fun at American stereotypes about soccer to promote their Premier League coverage and attract more viewers.
3. Companies like Emirates, McDonald's, and Pugedon implemented recycling programs as part of their CSR strategies in innovative ways that benefited both the environment and customers.
Ignition 5 11.08.14
The document summarizes various marketing campaigns from the week of 11.08.14:
1) The North Face installed a changing room in one of its stores in South Korea that transforms into a wintery scene to encourage customers to try on gear.
2) A prank video by Smart claimed it would make a huge car as a joke about its small city vehicles.
3) Red Bull held a campus DJ competition in South Africa and promoted it with an interactive radio ad that let listeners pretend to DJ.
4) To promote the Bumbershoot music festival in Seattle, Publicis used rain-activated outdoor ads that came to life in the rain, fitting the city's weather and
Ignition 5 05.08.14
TD Canada deployed "Automated Thanking Machines" in their bank branches that gave lucky customers remarkable gifts to promote their #TDThanksYou campaign. Vittel created a "Vittel Refresh Cap" that pops up a flag every hour to remind people to stay hydrated. Grolsch Beer developed a Bluetooth-enabled bottle cap that allows consumers to unlock free movies on their devices when they purchase a bottle of beer. Intermarché, a French supermarket chain, launched a campaign called "Inglorious Fruit and Vegetables" to sell rejected produce at a discount and raise awareness about food waste. Taxi Stockholm released a new tourist app called "Taxi Trails" that uses GPS data from past taxi rides to
Ignition 5 28.07.14 tim
This document provides summaries of marketing campaigns and advertisements from various companies:
1) Hellmann's launched a "Summer Hacks" social media campaign with bite-sized tips and tricks for enjoying outdoor eating with their mayonnaise.
2) The Yugoslav Drama Theatre performed plays where the actors pretended to be taxi drivers, telling the story of the plays they were performing.
3) Volkswagen used clever outdoor advertising techniques like multi-panel displays and proximity of numbers on billboards to promote features of cars like safe driving and acceleration.
4) Heineken staged a fake TV interview to test people's knowledge of rugby for their "Get in the Game" campaign for the Heineken
Ignition 5 21.07.14
- Colgate distributed toothpaste samples inside vending machines that dispensed snacks to remind young people to brush after eating sweets.
- Wendy's celebrated bringing back its popular pretzel bun with an R&B song sung by Boyz II Men about the product.
- Hellmann's launched a WhatsApp-based cooking assistance service in Brazil called WhatsCook where amateur cooks can get instant recipes and advice from chefs involving mayonnaise.
Ignition 5 07.07.14
VW released a stunt ad in Chinese cinemas to discourage distracted driving. When viewers' phones received an SMS, a crash appeared on screen with a safety message. Marvel promoted Guardians of the Galaxy with a funny viral video of a tour of locations from the film. For Canada Day, Molson Canadian hid beers in refrigerators that could only be unlocked by singing the Canadian national anthem. Guinness' "Empty Chair" ad in the US quietly celebrated everyday heroes. Forever 21 launched a mobile closet service in Costa Rica, sending a van stocked with clothes in response to calls from fans who needed an outfit.
Ignition 5 26.05.14
This document provides brief summaries of 4 marketing campaigns:
1) Ricola hired actors to cough at a concert to promote their cough drops.
2) An organization created a braille book with stories to raise awareness of lack of braille publications.
3) Bridgestone invited bloggers to test their tires on a race track to promote their new tires.
4) Axe created personalized business cards with pheromones unique to each employee.
Ignition 5 19.05.14
IKEA created a series of humorous family tree advertisements showing that 10% of Europeans were conceived on IKEA furniture. One ad mapped a family tree showing multiple generations were conceived on items like beds, washing machines, and tables. The campaign tagline was "Where family starts".
The 18th Zone in Guatemala City has high gang violence, making employers reluctant to hire residents. A snack brand set up an "embassy" to facilitate dialogue between companies and residents. They reviewed CVs submitted on their website and shared them with partner companies, resulting in hiring.
Cisco created a billboard near San Francisco airport that displays messages tailored to driving speed, such as a full message for slower traffic but only brief snippets
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Orpah Winfrey: From Humble Beginnings to Media Mogul
Orpah Winfrey, often known as Oprah due to a misspelling on her birth certificate. was born on January 29, 1954, in Kosciusko, Mississippi. Raised in poverty by her grandmother, Winfrey's early life was marked by hardship and adversity. Despite these challenges. she demonstrated a keen intellect and an early talent for public speaking.
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Dwayne Johnson: From Wrestling Royalty to Hollywood Superstar
Dwayne Johnson, also known by his ring name "The Rock," was born on May 2, 1972, in Hayward, California. He comes from a family of professional wrestlers, with both his father, Rocky Johnson. and his grandfather, Peter Maivia, being notable figures in the wrestling world. Johnson's early life was spent moving between New Zealand and the United States. experiencing a variety of cultural influences.
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3:国家专业人才认证中心颁发入库证书
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5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
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2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
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Christian Louboutin: Innovating with Red Soles
Christian Louboutin is celebrated for his innovative approach to footwear design, marked by his trademark red soles. This in-depth look at his life and career explores the origins of his creativity, the milestones in his journey, and the impact of his work on the fashion industry. Learn how Louboutin's bold vision and dedication to excellence have made his brand synonymous with luxury and style.
The Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting Saga
Introduction
The notion of Dwayne Johnson kidnapping seems straight out of a Hollywood thriller. Dwayne "The Rock" Johnson, known for his larger-than-life persona, immense popularity. and action-packed filmography, is the last person anyone would envision being a victim of kidnapping. Yet, the bizarre and riveting tale of such an incident, filled with twists and turns. has captured the imagination of many. In this article, we delve into the intricate details of this astonishing event. exploring every aspect, from the dramatic rescue operation to the aftermath and the lessons learned.
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The Origins of the Dwayne Johnson Kidnapping Saga
Dwayne Johnson: A Brief Background
Before discussing the specifics of the kidnapping. it is crucial to understand who Dwayne Johnson is and why his kidnapping would be so significant. Born May 2, 1972, Dwayne Douglas Johnson is an American actor, producer, businessman. and former professional wrestler. Known by his ring name, "The Rock," he gained fame in the World Wrestling Federation (WWF, now WWE) before transitioning to a successful career in Hollywood.
Johnson's filmography includes blockbuster hits such as "The Fast and the Furious" series, "Jumanji," "Moana," and "San Andreas." His charismatic personality, impressive physique. and action-star status have made him a beloved figure worldwide. Thus, the news of his kidnapping would send shockwaves across the globe.
Setting the Scene: The Day of the Kidnapping
The incident of Dwayne Johnson's kidnapping began on an ordinary day. Johnson was filming his latest high-octane action film set to break box office records. The location was a remote yet scenic area. chosen for its rugged terrain and breathtaking vistas. perfect for the film's climactic scenes.
But, beneath the veneer of normalcy, a sinister plot was unfolding. Unbeknownst to Johnson and his team, a group of criminals had planned his abduction. hoping to leverage his celebrity status for a hefty ransom. The stage was set for an event that would soon dominate worldwide headlines and social media feeds.
The Abduction: Unfolding the Dwayne Johnson Kidnapping
The Moment of Capture
On the day of the kidnapping, everything seemed to be proceeding as usual on set. Johnson and his co-stars and crew were engrossed in shooting a particularly demanding scene. As the day wore on, the production team took a short break. providing the kidnappers with the perfect opportunity to strike.
The abduction was executed with military precision. A group of masked men, armed and organized, infiltrated the set. They created chaos, taking advantage of the confusion to isolate Johnson. Johnson was outnumbered and caught off guard despite his formidable strength and fighting skills. The kidnappers overpowered him, bundled him into a waiting vehicle. and sped away, leaving everyone on set in a state of shock and disbelief.
The Immediate Aftermath
The immediate aftermath of the Dwayne Johnson kidnappin
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Ignition 5 25.08.14
- 1. 25.08.14
- 2. This Week... User generated TV campaigns, get back to the real world, Monday Mayhem, stones thrown scratch banner, sweat it to get it User generated TV campaigns Coca Cola & Miller Lite First Bank Get Back to the Real World (Google Glass parody) Monday Mayhem Lynx Stones throw scratch banner AIAIAI Sweat it to get it Gatorade
- 3. User generated TV campaigns Coca Cola & Miller Lite Brands are beginning to turn the spotlight on their fans, and create ads made with user-generated content. Miller Lite launched an #ItsMillerTime campaign, in which it used packaging, promoted tweets and its social channels to ask people for their best summer photos—with cameos by the retro-cool Miller Lite cans, of course. Over 180,000 photos were submitted, and seven were chosen to feature. Coca Cola invited teens to submit short clips sharing what it feels like when they take a sip of Coke. The best clips they were told, would be featured in a national Coca-Cola TV ad. They received 400 submissions and 40 were chosen for the final cut. People like to feel part of the action!
- 4. Get back to the real world First Bank We are all hooked to technology - no one could deny it. And this commercial by First Bank has very well captured the essence of an absurd technologically bound scenario that revolves around our daily lives. The video shows a family hooked onto a wearable futuristic looking device – something like Google Glass – that works on voice command. This device lets them take selfies, post pictures onto the net and do everything that could possibly intrude in the family dinner.
- 5. Monday Mayhem Lynx In a new direction for the brand, Lynx have moved away from their attract the girls approach, and are making it all about the men. According to the marketing director, It’s not just about getting the girls anymore; it’s about becoming the best version of you and getting ready to take on life. They’re talking to the most influential generation of men, whose priorities are getting ahead in their careers or becoming established in society. Lynx are promoting their new fine fragrance range for every day!
- 6. Stones Throw scratch banner AIAIAI Danish headphones manufacturer AIAIAI claim that you are more likely to climb Mount Everest or survive a plane crash than click on a banner ad. So they decided to put this to the test and make a banner ad that was so much fun you couldn't resist but playing around with it. You can test your DJ skills here: http://press.aiaiai.dk/turntable/
- 7. Sweat it to get it Gatorade If you walk into Peyton’s Manning convenient store, you can’t buy a Gatorade unless you have worked up a sweat. In the new Gatorade commercial, Peyton Manning stars as a convenient store manager who refuses to sell any customer the sports drink if they didn’t earn it by working up a sweat.