2. This Week...
ATM fun, Vittel Refresh cap, the movie unlocker bottle, inglorious fruit & veg, Taxi
Trails
ATM fun
TD Canada
Vittel Refresh Cap
Vittel
The movie unlocker bottle
Grolsch Beer
Inglorious Fruit and Vegetables
Intermarché (France)
Taxi Trails
Taxi Stockholm
3. ATM fun
TD Canada
Banks are not usually in the spotlight for good news
reasons, but TD Canada have managed to break the trend.
They created a customer experience that has people
talking worldwide.
The bank deployed "Automated Thanking Machines" to
branches across Canada that gave lucky customers some
remarkable gifts, including trips, memorable experiences
and fulfilled dreams.
The gifts doled out by the ATMs to pre-selected customers
were hugely successful as the video shows.
The ATMs were part of the bank's #TDThanksYou
campaign. In addition to the machines featured in the
video, TD Canada Trust had more than 20,000 TD
employees give away green envelopes containing a $20 bill
to each customer in more than 1,100 of the banks'
branches across Canada on July 25.
4. Vittel Refresh Cap
Vittel
Ogilvy Paris innovated with an irresistible way for Vittel to
remind people to drink the recommended 8 glasses of
water a day. 'Vittel Refresh Cap'. A tailor made cap that
pops a flag every hour to gently remind you to drink.
When you twist the bottle cap shut after your refreshing
sip, a timer begins automatically. Nothing new to do just
twist the cap as you used to do but this time utility has
been added.
The program was launched in France in order to gauge
consumers' reactions and measure their behavioural
changes and initial findings show people drank more water
during the day and enjoyed it.
5. The movie unlocker bottle
Grolsch Beer
Russian beer drinkers can now unlock free-to-view movies
on their computer, smartphone or tablet with a swipe of
their Bluetooth-enabled bottle of Grolsch. An excellent
combination of movies and beer!
The Movie Unlocker was developed for Grolsch by app
developers Heads and Hands, using Bluetooth technology
to simplify the process of having to enter a promotional
cap under a bottle cap.
With the Movie Unlocker, it's as simple as grabbing a bottle
of Grolsch and bringing it in close proximity to any device
for movie-watching and instantly, you're able to pick a
movie of your choosing to view. Each cap's beacon code is
completely unique, so that you've got to buy more beer in
order to get access to more movies.
6. Inglorious Fruit and Vegetables
Intermarché (France)
The EU made 2014 the European year against food waste
and Intermarché wanted to get involved. There are 520
million tonnes of fruit and veg thrown away each year as it
doesn’t fit into the ‘norm’ of what is accepted as saleable
produce.
Intermarché launched ‘Les Fruits et Légumes Moches’ and
offered these rejected fruit and vegetables at a discount
price to the ‘normal’ fruit and veg. To show people that
they were just as tasty and nutritious as the ‘normal’
produce, they designed a product line of soups and fruit
juices and distributed them in store.
The inglorious fruit and vegetables sold out with 1.2
tonnes of it sold on average per store in the first two days
of the campaign. Intermarché also saw a 24% overall
increase in store traffic. The initiative increased consumer
awareness about food wastage and reached over 13
million people on social networks after one month.
7. Taxi Trails
Taxi Stockholm
In cooperation with Swedish ad agency King, Stockholm’s
biggest taxi company, Taxi Stockholm, has just released a
new type of tourist guide based on GPS data from millions
of taxi journeys around Stockholm – Taxi Trails.
The app allows tourists to see where the locals hang out,
helping to give visitors a real feel for what the city has to
offer and where the best places are to go.
